4. tuanhm presenting on momo hanoi

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4. tuanhm presenting on momo hanoi

  1. 1. THỜI CƠ “ VÀNG ” CỦA DỊCH VỤ MOBILE Presented by Huynh Minh Tuan VAS Business Development Manager Hanoi, 15.09.2011
  2. 2. <ul><li>TOPIC : </li></ul><ul><li>HALF YEAR MARKET OVERVIEW </li></ul><ul><li>MARKET TREND </li></ul><ul><li>OUR KEY SUCCESS FACTOR </li></ul><ul><li>(incl. Study Case) </li></ul>
  3. 3. MARKET OVERVIEW
  4. 10. OVERVIEW <ul><li>First half-year Mobile Sales has increasing both units and value. </li></ul><ul><li>Key market as HCMC & Hanoi has slightly reducing its market share by 2 nd tier provinces surrounding those cities. </li></ul><ul><li>Key retailers has slightly take over independent mobile shops; CES (Consumer Electronic Shops) has only 6% market share. </li></ul><ul><li>Avg pricing trend is lowering down by each month. </li></ul><ul><li>Avg Smartphone pricing trend still remain ~6.6mil VND </li></ul><ul><li>Smartphone unit shared still remains 10% but value shared is up to 35% (+5% by 06 mons) </li></ul>
  5. 11. MARKET TREND
  6. 12. <ul><li>HCMC & Hanoi will be soon freezing low-end segment but replaced by Smartphone segment. </li></ul><ul><li>2 nd teir provinces becomes a new battlefield for all retailers. </li></ul><ul><li>Independent shops will be soon wiped out , which has proven in HCMC & Hanoi market. </li></ul><ul><li>New trend of smartphone shop becomes fast-moving development to replace for old-fashioned independent shop. </li></ul><ul><li>Smartphone segment will be definitely a brand-new opportunity for mobile industry to leverage customer shopping experience . </li></ul>
  7. 13. MOST IMPORTANT KEY AS LEADING ROLE
  8. 14. WHAT DO WE THINK? MOBILE PHONES NOW IS JUST ONE OF OUR VERY BASIC PRODUCT
  9. 16. KEY SUCCESS FACTOR MOBILE SERVICES IS THE ONLY KEY TO BE AS A LEADER and TO SURVIVE ON THIS BATTLEFIELD .
  10. 18. CASE 1: Q-MOBILE http://www.muabansieutoc.com/ads/rao-vat/Dien-Thoai-Cac-Loai/view/128073/Q7-Can-Ban-Q-Mobile-M22.html
  11. 19. http://raovat.maxland.vn/showthread.php?17264-HCM-Ban-Samsung-Ch-t-335-chinh-hang-bao-hanh-den-8-3-2013 CASE 2: SAMSUNG
  12. 20. http://www.tinhte.vn/dien-thoai-144/ban-htc-desire-moi-99-9-fullbox-bao-hanh-1-nam-happy-care-823178/ CASE 3: HTC
  13. 21. MOBILE CONTENT MOBILE MAKE-UP PERSONAL CARE
  14. 22. SERVICE FLOW OFFERING CUSTOMER BENEFITS BY THEIR RIGHT DEMAND Happy Care Skin NDS LPK
  15. 23. STRATEGIC PARTNER Lost & Found Global Money Transfer Extended Warranty Mobile Insurance Mobile Payment e-Banking
  16. 24. Huynh Minh Tuan VAS Business Development Manager mobile: 098-902-1737 email: [email_address]

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