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Team  Member <ul><li>Jocelyn  101113012 </li></ul><ul><li>Susan  101113007 </li></ul><ul><li>Kobe  101113031 </li></ul><ul...
 
Introduction <ul><li>Four-story mall is divided into the ground, underground three, four ground floor boutique department ...
Opportunities <ul><li>Located in the center of Erqi, the flow of people, more traffic, there is great potential purchase. ...
Opportunities <ul><li>Strong commodity diversification </li></ul><ul><li>Enterprises located in the industrial life cycle ...
Threats  <ul><li>Rent costs in the enterprise to occupy the high cost.  </li></ul><ul><li>More competitors nearby departme...
<ul><li>Wal-Mart ( INCITY) </li></ul><ul><li>Wal-Mart low prices and they provide free delivery within two kilometers of s...
Competitor Analysis <ul><li>Wal-Mart, department stores, and small retail stores. </li></ul><ul><li>These stores were with...
Strengths <ul><li>A well-funded </li></ul><ul><li>Good reputation  </li></ul><ul><li>High quality staff  </li></ul>
Weaknesses <ul><li>Lax </li></ul><ul><li>Not to maximize the purchasing advantages </li></ul><ul><li>Mechanism is not flex...
Retail Strategy <ul><li>Transport facilities, located in the crossroads, for opening a large supermarket. </li></ul><ul><l...
 
  Middle-income   Higher education   The main business district
<ul><li>Price  </li></ul><ul><li>Does not have the advantage </li></ul><ul><li>Commodity diversification   </li></ul><ul><...
Consumer Behavior <ul><li>Customer demand   </li></ul><ul><li>Shopping convenience </li></ul><ul><li>Parking demand </li><...
Consumer Behavior <ul><li>Consumers shopping routes, circular, straight line. </li></ul><ul><li>Consumers need the elevato...
Retail Site Evaluation <ul><li>The area is commercial and high-frequency region  </li></ul><ul><li>Nearby residential area...
Retail Site Evaluation <ul><li>According to the survey most of the time traffic in the area of eleven and Shap points, res...
Conclusion <ul><li>In summary, large business groups Mart is a brand new and strong, advanced management, collection depar...
Suggestions <ul><li>Although Wal-Mart‘s presence on the New Mart will not have much impact, but would virtually take away ...
Suggestions <ul><li>Procurement and department store consolidation, centralized purchasing, to play the advantages of inte...
The source of reference <ul><li>Photo shoot by ourselves </li></ul><ul><li>http://jbd.dsjtzzxmt.com/ </li></ul><ul><li>htt...
<ul><li>Thank you ! </li></ul>
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Rm group

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Rm group

  1. 3. Team Member <ul><li>Jocelyn 101113012 </li></ul><ul><li>Susan 101113007 </li></ul><ul><li>Kobe 101113031 </li></ul><ul><li>Lilian 101113011 </li></ul><ul><li>Zoe 101113029 </li></ul><ul><li>Miller 101113028 </li></ul>
  2. 5. Introduction <ul><li>Four-story mall is divided into the ground, underground three, four ground floor boutique department store, respectively, two-story women's clothing store, three men and ladies clothing stores, four fashion supplies stores, supermarkets, hypermarkets Basement, underground two, three for the large free car par </li></ul>
  3. 6. Opportunities <ul><li>Located in the center of Erqi, the flow of people, more traffic, there is great potential purchase. </li></ul><ul><li>Transport facilities, freight is lower. </li></ul><ul><li>Suppliers more. </li></ul>
  4. 7. Opportunities <ul><li>Strong commodity diversification </li></ul><ul><li>Enterprises located in the industrial life cycle stage of development. </li></ul><ul><li>Mart sets new department stores, supermarkets, restaurants and leisure in one of the mall. </li></ul>
  5. 8. Threats <ul><li>Rent costs in the enterprise to occupy the high cost. </li></ul><ul><li>More competitors nearby department store, Wal-Mart and other large shopping malls. </li></ul><ul><li>Compared with small shops, flexibility is not high. </li></ul><ul><li>Wal-Mart compared with late hours 。 </li></ul>
  6. 9. <ul><li>Wal-Mart ( INCITY) </li></ul><ul><li>Wal-Mart low prices and they provide free delivery within two kilometers of services. </li></ul><ul><li>Rationalization of the internal furnishings of goods. </li></ul><ul><li>Provide more diverse services, more comprehensive, reasonable and humane. </li></ul>New entrants
  7. 10. Competitor Analysis <ul><li>Wal-Mart, department stores, and small retail stores. </li></ul><ul><li>These stores were within a hundred meters, strong competition, will take away some consumers . </li></ul>
  8. 11. Strengths <ul><li>A well-funded </li></ul><ul><li>Good reputation </li></ul><ul><li>High quality staff </li></ul>
  9. 12. Weaknesses <ul><li>Lax </li></ul><ul><li>Not to maximize the purchasing advantages </li></ul><ul><li>Mechanism is not flexible, can not now adopt or place of purchase. </li></ul>
  10. 13. Retail Strategy <ul><li>Transport facilities, located in the crossroads, for opening a large supermarket. </li></ul><ul><li>People's Park near residential areas and attractions, will increase traffic. </li></ul>
  11. 15. Middle-income Higher education The main business district
  12. 16. <ul><li>Price </li></ul><ul><li>Does not have the advantage </li></ul><ul><li>Commodity diversification </li></ul><ul><li>Strong diversification, focus on the development of different operations </li></ul>
  13. 17. Consumer Behavior <ul><li>Customer demand </li></ul><ul><li>Shopping convenience </li></ul><ul><li>Parking demand </li></ul><ul><li>Different levels of consumption </li></ul><ul><li>Credit card </li></ul><ul><li>Consulting Inquiries </li></ul><ul><li>Storage Items </li></ul><ul><li>Facilities and services </li></ul><ul><li>Shopping basket, shopping cart </li></ul><ul><li>Underground parking </li></ul><ul><li>Different levels of consumption of goods </li></ul><ul><li>Providing credit card services </li></ul><ul><li>Inquiries </li></ul><ul><li>Goods storage cabine </li></ul>
  14. 18. Consumer Behavior <ul><li>Consumers shopping routes, circular, straight line. </li></ul><ul><li>Consumers need the elevator. </li></ul><ul><li>Consumer signs plan. </li></ul>
  15. 19. Retail Site Evaluation <ul><li>The area is commercial and high-frequency region </li></ul><ul><li>Nearby residential areas are more high population density. </li></ul><ul><li>In traffic and more street intersection. </li></ul><ul><li>In easily accessible areas </li></ul><ul><li>Aggregation of similar stores in the neighborhood. </li></ul>
  16. 20. Retail Site Evaluation <ul><li>According to the survey most of the time traffic in the area of eleven and Shap points, respectively, 47, 56. </li></ul><ul><li>Saturation of the region's business district is not high, commercial development potential. </li></ul>
  17. 21. Conclusion <ul><li>In summary, large business groups Mart is a brand new and strong, advanced management, collection department stores, supermarkets, restaurants and leisure in one of the major supermarket chains. </li></ul><ul><li>Supermarket shopping site is better, with a high commercial value. </li></ul>
  18. 22. Suggestions <ul><li>Although Wal-Mart‘s presence on the New Mart will not have much impact, but would virtually take away part of the source, so do differences in management is necessary 。 </li></ul><ul><li>Increased efforts to buy, especially for the buy's policy to relax. </li></ul>
  19. 23. Suggestions <ul><li>Procurement and department store consolidation, centralized purchasing, to play the advantages of integration with the system adopted. </li></ul><ul><li>Advantages of using format, gathering passenger. </li></ul>
  20. 24. The source of reference <ul><li>Photo shoot by ourselves </li></ul><ul><li>http://jbd.dsjtzzxmt.com/ </li></ul><ul><li>http://www.dsjt.com/introduct.asp </li></ul><ul><li>http://www.doc88.com/p-78133155546.html </li></ul>
  21. 25. <ul><li>Thank you ! </li></ul>

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