Target Intern Interview

Target Intern Interview
June 2, 2015
We kicked off the internship in Nashville at 8:30am. I met my mentor and copious bosses. I will be partnering with the logistic team for the rest of my
internship. Today consisted of numerous meetings. The meetings included; meet and greets, breakfast/lunch, discussing our expectations and our
leaders expectations, briefing target policies/core roles, and learning the specific leadership roles we have to achieve and or maintain in order to
prepare for our final operation review. We have approximately ten weeks with Target aka a ten
–week interview. A couple of cool facts that I learned
about Target is it started in 1962! Target gives back four million dollars a week to charity and those in need. There are 49 states and 30 countries...
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My opp would be continuing my education in ptming so I can help drive sales and reduce a–markdowns while maintaining a well–organized and
easy–to shop area for our guest during changes, such as back to school. As far as this year's internship and last years internship, I see changes made
from last years feedback. I think me transferring to the Chattanooga area has worked out well. Honestly I would tell anyone if they could go to a
different store for their advance internship do it! Each store is very unique and there are many things to learn and take away from each of them.
Since I am at a different store that has a different volume all while learning a new ETL role I feel like I will be more prepared to be an ETL since I
have now been at two different stores and different angles, I would suggest it to anyone! I also love the fact we are taking the time this year to do a
team building day as I think everyone can grow from it and take something away from it to go back to there store and apply. My mentor Peter is great
and I do not think I could brag on him
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Target Research Paper
Introduction
I chose to write my paper on the company Target. I selected this company because I really like to shop in there stores. They have good variety of
different products and someone is always around to help you locate items when you can't find them (unlike Wal–Mart). Target might be a little more
pricier on some items compared to there competitors Wal–Mart and K–mart, but the atmosphere is a lot more toned and you can actually focus on
shopping without being over crowded.
Targets first symbol 1962
In order to motivate the sales force to produce the highest number of clients, describe six (6) features of an effective total rewards program
Compensation – what is the company willing to pay for this ... Show more content on Helpwriting.net ...
Sales force behaviors not properly managed can cost a company a lot of money. So how does Target decide on what sales force method to use? Here
are some suggestions:
Target needs to observe their competitors (such as Wal–mart and K–mart) to see how they are prospering through difficult times. What are they doing
in terms of sales force compensation that they can copy? If Target is paying out entitled compensations to long time workers, they need to do away with
that. Target needs to stay within reasonable means with monetary compensations/incentives. How much coverage does Target need in certain
departments? They should schedule employees according to peak hours when business is steady.
Lower overhead. You can't have a lot of chiefs and no Indians. Target has too many in store leadership roles such as: Store team leader (general
manager) (Target, 2012) Executive team leader (assistant manager) (Target, 2012)
Facilities management – Keep the store looking great every day and promote a safe place to work and shop. (Target, 2012)
Assets protection and lost prevention – Help to maintain a safe, clean store and work to minimize theft and fraud. (Target, 2012)
Supervisory – Lead a Fast, Fun and Friendly team.

Essay on Target
Company Profile and History Target Corporation is an upscale discounter providing high quality, on–trend merchandise at attractive prices in a clean,
spacious and guest friendly store. Target Corporation also operates their online business at Target.com . According to the company' history report
Target began as Marshall Field & Co in 1881 then in 1902 George Dayton opened a Goodfellows in downtown Minneapolis. One year later they
founded their first Dry Goods Store and in 1911 they became known as the Dayton Company. In 1962 they opened their first Target store selling
discounted merchandise. In 1967, the Dayton Company had their first public offering of common stock, and then in 1969 they merged with J.L
Hudson Company to become the... Show more content on Helpwriting.net ...
Target published for the first time in 2004 their Corporate Responsibility Report. This report provides information on Target's social, environmental,
economic initiatives, and how well they are performing. Target's social programs vary from community to community but also are implemented from
a global perspective. Target's Objectives To accomplish the aforementioned vision statement, Target has come up with many different ways to fulfill
their goals. Target has been trying to delighting their customers for years. They are constantly looking for better prices to fulfill their credo of,
"Expect More. Pay Less." Target has incorporated three more designers into their merchandise line in the last few months, but at the low cost of what
customers expect. More food and grocery are being offered at Target stores annually. Target is not only looking on how to improve the merchandise for
the customer but also the

Target
One of the largest and most successful retailers in the United States is Target Corporation. There have been many micro–environmental factors that
have affected this company's performance over the past few years. The micro–environment are the actors close to the company that affect its ability to
serve its customers such as the company itself, suppliers, marketing intermediaries, customer markets, competitors and publics (Kotler and Armstrong,
p.66) The company itself definitely played role in affecting its performance over the past few years. Target wanted to be perceived as a discount retail
store but also carry top designer products (Kotler and Armstrong, p.94). The marketing plans for the company affected its sales negatively and... Show
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The most important actor in a company's microenvironment is its customers and they have definitely affected the performance of Target's performance
over the past few years (Kotler and Armstrong, p.69). Target did not resonate with its customers like Wal
–Mart did, according to Kotler and Armstrong;
their well–cultivated "upscale discount" image was turning away customers who believed that its fashionable products and trendy advertisement meant
steeper prices. Because of this, the company had experienced three straight quarters of flat–same store sales growth and a small reduction in the amount
of shoppers they were receiving.
`While microenvironmental factors have played a huge part in Target's performance over the past few years, macroenvironmental factors have played a
role as well. Macroenvironment factors are the larger societal forces that affect the microenvironment such as demographic, economic, natural,
technological, political and cultural forces (Kotler and Armstrong, p 66). The only macroenvironmental factor that I believe has affected the company's
performance over the past few years is its economic environment. Economic factors can have a huge effect on consumer spending and buying behavior
and with our economy being so bad and the pricier image Target has, the company has definitely taken a hit

Target Industry Outlook
Industry Outlook Target's industry is the retail industry. The overall outlook for this industry is positive. According to Nielsen's Global Consumer
Confidence Trend Tracker, the industry is looked upon in a "cautiously optimistic" fashion, especially in North America. In 2013, the industry was
not doing very well (only 70% of retailers claimed to be as optimistic then as the 82% of retailers who feel that way now), but it has since recovered.
Holiday season accounts for a large percentage of retail sales, and retailers are expecting an average increase of 6% in sales this year compared to 2014
sales numbers. This increase is driven by the popularity of online discounts. Brick–and–mortar retailers are not expected to be as successful as... Show
profitability is worsening in different aspects. Over the past 3 years, Target has experienced a huge decline in Gross profit margin, net profit
margin, ROE, and ROA. Though, in comparison to the industry, Target Corp. would be considered to be very liquid. For example, Target's Gross
Margin Present Ratio is 4.90 more liquid than the industry. I feel that Target Corp. has what it takes to be profitable in the industry because they are
leading the competitors. Financial Risk Although Target also has interest coverage ratio information for 2015, the latest year that coverage ratios are
available for the whole industry is 2014. Target's coverage ratio in 2014 was 3.7, while the industry average in 2014 was 9.5. This means that Target
has been paying its debts much faster than its competitors have which makes it a company without much risk in its industry. Although that number has
risen in the most recent year, it appears to be well below industry average, so Target is still a financially secure company. Asset Management The asset
management ratio we choose to discuss it the total asset turnover ratio. As of January 31, 2015 Targets total asset turnover ratio is 1.69 while their
industry average sits at

Target Retailer Analysis
The two types of retailers we chose are a convenience store and a full–line discount store. The full–line discount store we visited was Target in
Wyomissing, PA. This Target is located in a shopping center. Target provides a variety of general products that are of decent quality. They have a large
assortment with competitive prices. The prices are low portraying them as a high volume and low cost full–line discount store. The product quality is
of average to good quality. Target provides an average level atmosphere to its customers. It does not provide specialized customer service, but rather at
a concentrated or focused area. Target promotes its products and its discount retailer by using newspapers and online advertisements. It also promotes
its products through focus on price and... Show more content on Helpwriting.net ...
Once you walk into Target you can see many different products. One of the specialties that Target provides is a food service area. This helps give
consumers a break from shopping while enjoying the shopping experience. Target also offers optical services, a pharmacy, and a photo lab. These
service help the consumer because then they do not have to go to different stores to obtain these services. Like most full–line discount stores, Target
provides shopping carts and easy access to checkout services. The general merchandise at Target is less chic and meets the eye of the average
consumer. Products are not sold by assistance from employees, but rather products are sold on a self–service outlook. This means that customers know
what they want when they come into Target. The overall atmosphere and image of Target is of average quality. The lighting and flooring varieties by
emphasis on product. For example, the clothing and shoe departments are carpeted while the rest of the store is white tile floor. Target is generally
well kept and clean, which brings a positive atmosphere for

Target Financial Summary
The three–year return on the stock price of Target Corp is 55.79. The stock is performing very well increasing each year. In January 4 2015, Target
Corp was at $77.13. In January 4, 2016, Target Corp is 71.38. In January 3, 2017, Target Corp was at $71.44. The three
–year return on the stock price
of Costco is $173.22. The stock is performing very well, increasing each year. In 2015, the stock was at $145.56 on January 4, 2015. In 2016, the
stock went to $151.11 on same time last year, and 162.83 on January 3, 2017. Both of these stocks are comparable by steadily increasing. This indicates
that their sales are increasing which means consumers are contributing all the time.
Target has made huge improvements in their third quarter financial ... Show more content on Helpwriting.net ...
Target has learned to check Target is using debt to fuel its growth and sustainability. Target has not been able to retain a small amount of their earnings.
Target Corp has been inconsistent because of the company operating at a loss. The company should be weary in the future and continue to check on its
moat sustainability. Target's overall percentage is 69% in achieving their goals and what they need to work on.
Costco's strengths are market cap, return on equity, and total debt/equity. Costco is another large scaled company at which their investor is not
exposed to risk of gimmicks. Costco has a market cap of $75,156 million. The company's return on equity is very high at 20.34%. Lastly, their debt
ratio is at 40.77% which shows a strong balance sheet.
Costco has many more weaknesses than strengths including earning trend, EPS Growth, P/E ratio, price/cash flow, price dividend, current ratio, payout
ratio, pre–tax profit margins, and yield. All of these areas have issues. Costco's EPS was not greater than its prior quarter. The company's EPS growth
has failed in numbers the past six months and has not beaten S&P. Costco's P/E, price book value, price dividend, and price/cash flow has been higher
than the bottom 20% criterion which is not

Target Corporation
Macro Environment: Target Corporation
Economic: Target's position in the Discount Department Store Industry has been to offer inexpensive and fashionable clothing, home furnishings and
decorations. Their motto has been Expect More Pay Less. They have been very successful with this strategy until the downturn of the economy when
sales began to seriously decline.
Target's latest strategy has been to open SuperTargets and remodeled many of their existing stores that have a larger focus on food and household
essentials. "In early 2010 Target announced in a strategy update that it plans to spend $1 billion to renovate about 340 of its existing stores in 2010."
They will be focusing more on groceries, beauty, home, and electronic ... Show more content on Helpwriting.net ...
Using this as their official corporate website, the corporation's current position to the online marketplace is comparatively competitive marketing
strategy. By marketing online they are known worldwide giving them more brand recognition and sales.
Political: Target states in their Civic Activity Report that "Target contributes to federal, state and local political candidates, caucuses and causes based
strictly on issues that directly affect our retail and business interests. Our political contributions are made through legal means and through the
TargetCitizens PAC, which is funded through the voluntary efforts of our eligible team members."
Legal: Target's credit card segment has been issuing Visa Credit Cards since 2001 and Target credit cards since 1995. They were very successful in
this market until the downturn in the economy which found many customers defaulting on their credit cards. In April of 2010 they stopped issuing
Visa cards. They will now only issue in house credit cards. The Credit Card Accountability, Responsibility and Disclosure Act of 2009 have placed
many restrictions on credit card companies.
Global: Target has not yet expanded into the global market. Expanding into the global market could be very beneficial toTarget Corporation.
Considering the populations of China and India, billions of

Wake Up Target Audience
"Happiness lies in the joy of achievement and the thrill of creative efforts." said Franklin D. Roosevelt. This is the attitude any successful restaurant
owner must keep in mind throughout the process which, is the foundation on which Wake Up was created. Being aware of the target audience, the
market, and the overall theme are important things that were all considered carefully throughout the process of design. Every successful business is
able to target the main audience they would like to attract to their business. This is important step when creating anything because every type of
audience expects and appreciates different aspects when supporting a company. Wake Up decided to focus its audience towards two specific
generations, the Millennial and Baby boomers. Deciding upon these generations was fairly easy once you become aware of the amount of... Show more
content on Helpwriting.net ...
After carefully considering the locations of our competitors and were the majority of this audience would be found we landed on the Towson location
which is located off York road in the heart of a busymiddle class environment with Millennial attending the local University around such as, Towson
University, Johns Hopkins, Loyola and Goucher to name a few. Baby Boomers also located in this area in the high end apartment complex's and
surrounding housing communities. Once looking closer you become aware that the closes all day breakfast competitors are located in Hunt Valley
which is about 25–30 minutes from the location we are looking at our downtown which is about 25–30 minutes as well in the opposite direction.
Making this the prime location for a nice breakfast place to be, especially when there are not really any other sit down breakfast restaurants in the area.
Wake Up thought carefully through the placement of where this business would thrive and decided many factors based on

Target Essay
Ads and commercials are on everything from the billboards you see going down the highway to the ads you hear on the radio or TV. Every
company uses them in different ways to try to appeal to different audiences. Whether it's the older generations or the parents of newborn babies, all
companies try to appeal to people in order to sell their products. Target is a department store that has been around since 1962 and they have grown
and prospered ever since the beginning. Target is a branch off of the Dayton Dry Goods Company started in 1902 by George Draper Dayton.
Throughout the years the store evolved and adapted until they eventually created the Target we know today in 1962. The first store opened May 1,
1962, in the city of Roseville... Show more content on Helpwriting.net ...
Target is trying to make it easier on them by putting everything in one store. Men and women shop in very different ways. Men are more likely to
make a list and stick to and try to get in and out of class as fast as possible. Women, however, are more likely to browse the aisles and look at
everything that's in the store rather than just what they need for themselves or the house at that moment (Wells). Target shows the variety of items in
their stores to help show the women in their store that different items that they could find while browsing the store. By showing the different
products, it helps make the women want to go there because they can get away from the busyness of life by spending times wondering the isles of
Target. Not only can the women get away from the stressfulness of life, if they are in a rush they can get everything they could need in one stop.
Women make up over two–thirds of the grocery shoppers (Goodman). Of course, not all of these women are staying at home mom's or spouses so
they need to get their shopping done so that they can get back to the other parts of their lives. The same way that Target is trying to appeal to women
who like to browse when they shop, they are appealing to those who need to get their shopping done in one quick stop. When showing all the grocery
items along with beauty products it allows the women to realize that they can get everything they need for their

Segmentation and Target Marketing
Segmentation and Target Marketing Andrew Swanson MKT/571 December 21, 2015 Steven Kraus Segmentation and Target Market Paper
"Marketing segmentation and targeting are particularly important for finding customers that are the best match for a business's products and
services" (Suttle, 2014, В¶ 2) This statement speaks directly to the ideal scenario every company hopes to find; one where it's strengths as a product
and service provider are best matched with the client and consumer base most in need of these outputs. When reviewing soft drinks giant Coca Cola,
we find a company that specializes in diversity; dominating the world's beverage market with a wide variety of product choices specifically... Show
In contrast to this agreed–upon avoidance of a specific demographic, is Coca–Cola's dominance in the world of large institutions, colleges/universities,
businesses, or sports franchises, "Currently, the Coca–Cola Company dominates this channel, accounting for approximately 70% of all fountain
beverage sales." (Change Lab Solutions, n.d.) Psychographic Segmentation According to Kotler and Keller (2012) Psychographic segmentation
divides buyers into different groups based on psychological and personality traits, lifestyle, or values. The four groups with the highest resources are
innovators, thinkers, achievers, and experiencers. The four groups with the lower resources are believers, strivers, makers, and survivors (Kotler &
Keller, 2012). Given Coca–Cola's long and storied history, individuals comprising the believers and survivors groups are exceptionally strong
psychological groups for the company given the historical strength and customer loyalty these consumers have with the company. Somewhat in
contrast, consumers fitting into the higher resource groups like innovators and high achievers are much more likely to be attracted niche alternatives.
Coca–Cola has made several brand changes to better position the company in these higher–priced markets, which plays well to experiencers willing to
try new products and thinkers

Target Chain Of Target Supply Chain
Target's Supply Chain
This papers purpose is to give an example of the benefits and how the supply chain works by taking a look at the Target Corporation's supply chain.
Target is one of the largest retail chains in the US; they first opened in 1962 in the state of Minnesota. It started out as a family– run (The Dayton
Family) department store. After company growth the family started looking for ways to expand. Today Target total sales ad diluted earnings per share
reached new highs of $72.0 billion and $4.52, respectively. They invested $3.3 billion of capital in our U.S. and Canadian businesses, and they returned
over $2.7 billion tour shareholders through share repurchase and dividend payments. Their full–year results were right on ... Show more content on
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As one of the current leading retailers in the US, the Target Corporation has made a path to easily get back to the majority of their customers' demands
by straight forwardly streamlining the business logistics of the supply chain, forcefully putting into distribution centers to support new chain growth,
handle growth volumes from smaller frequent shipments and improving levels of service for all stores even during peak periods of volume. The
company has maintained it's effectiveness by making shipment and transportation costs better in order to gain an upper hand on operations, allowing
them to have more value to its transport networks. These are some of the active outcomes that Target has managed to grow and continue to watch over
as well as evaluate. Target holds and sees every opportunity to bring and add value to their business value chain, the company is not only able to
effectively manage but they empower their supply chain by honing the logistics function. Target is continuously looking for new programs including
adding new processes, the investment into physical capacity and technology, has also strengthened its connections with its vendors. Aspects of Target's
supply chain that will be watched include product and service; order a long with

Walmart vs Target
What if Wal–Mart and Target Joined Forces? Today's economy and the increased unemployment rate have made the average American household
drastically change their spending habits. The average household has to function on surviving with less. Which brings me to my topic. We have become
a savvier shopper; ultimately looking for the establishment can offer the most for our money with out sacrificing quality. We have become "bargain
shoppers". When I think of a discount store two major companies come to mind Target and Wal
–Mart. The merchandise and services provided are
pretty much comparable. Many of its customer population shops there for two simply reasons one is out of loyalty and the other being it's a
preference. The founder of... Show more content on Helpwriting.net ...
The industry average is 2.1 and 1. Target remains steady with a 2 and 1 rating. Wal–Mart on the other hand is below industry average with 1 and a 0.3.
In this comparison Target comes out on top.
Debt Utilization Debt utilization allows analyst the ability to measure how well a company in using its credit. The average is 33%. Wal–Mart looks
very good with a 27% while Target is slightly higher with approximately 36%. Although, Target range of 36% seems higher in comparison to Wal
–Mart
it's below the prudent range of 50%.
Target Corporation (Target) operates Target general merchandise stores with an assortment of general merchandise and food assortment. Its expanded
food assortment includes some perishables and some additional dry, dairy and frozen items. In addition, it operates SuperTarget stores with general
merchandise items and a full line of food items. Target.com offers an assortment of general merchandise, including many items found in its stores and
a complementary assortment, such as extended sizes and colors, sold only online. It operates two segments: Retail and Credit Card. The Retail
segment includes all of its merchandising operations, including its integrated online business. The Credit Card segment offers credit to qualified guests
through its branded credit cards, the Target Visa and the Target Card. In addition, it offers a branded Target Debit Card (collectively REDcards). As of
January

Target Mission Statement
Target is a huge company. They have been around for a long time they were established in 1902 on February 11th. Targets mission statement is to have
target be someone's favorite place to do there shopping, by being able to deliver outstanding value, continues innovation and exceptional guest
experiences by consistently fulfilling every customers needs. Target is one of the top two companies in theretailing business the other of course is
Walmart. When trying to find what to buy in target, well any customer can find just about anything in Target, from electronics, to pharmacy
medications, as well as fashion and furniture, to baby essentials for mother and child. Target is a global brand they have over three hundred and forty
thousand stores ... Show more content on Helpwriting.net ...
Majority of this generation is a technology–based generation so most young people are not hands on anymore. Why? Well most young people do not
go out doors anymore, nor do they read to enhance their knowledge on how certain applications or jobs work. This impacts the organization in two
major ways. One the organizations are required to hire more experienced people. Meaning they really just hire older people. The problem you run into
with hiring older individuals is the health risk. Studies show that older people are much more likely to contact an illness. Which then impacts the
company because they miss work and now they have to pay someone overtime to come in and work.
The way that affects the company is then they begin to lose money. So say if Targets main staff majority of there workers are 45+ they have to
take in consideration out of those workers people are going to get sick. So what do most consumers do they hire younger people. Why? They can do
the same job for less money. Second if a young person gets sick their body and immune are more likely to fight of the illness and they can keep
working. Which means the company does not have to pay anyone extra to come in and do extra

Segmentation and Target Market
Segmentation and Target Market The three major players in the soft drink market are PepsiCo, Inc., the Coca–Cola Company, and the Dr. Pepper
Snapple Group (Change Lab Solutions, n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing
requires that marketers, segment the market, by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler
& Keller, 2012). They target their specific product to one or more market segments they have identified, and for each target segment establish and
communicate the distinctive benefit of the company's products to position themselves in the market. Coca–Cola and Pepsi–Cola retain the first and
second... Show more content on Helpwriting.net ...
Snacking is a national pastime, so the snack foods: pretzels, chips, multi–grain snacks, granola bars, cookies cereal, rice sides, eat–and–heat foods,
would target all markets.
Behavioral Segmentation
Behavioral segmentation divides buyers into groups based on their knowledge, attitude towards, use of, or response to a product (Kotler & Keller,
2012). When it comes to needs and benefits, you would primarily see health conscious individuals or parents buying for their families; water, healthy
oatmeal, juices, maybe diet soda, multi–grain snacks, and Quaker granola bars. In the decision role, we have the initiator, influencer, decider, buyer,
and user (Kotler & Keller, 2012). In most families everyone has a thought or opinion; however, in the end the buyer who does the grocery shopping
makes the final decision. All of the products in the PepsiCo beverage and food line are for all occasions, a user would be any consumer wishing to make
a purchase, and the usage rate would vary as much as the type of food or beverage would vary. Loyalty status is a place where with the right
advertising and marketing, PepsiCo could possibly position themselves to the number one position. Loyal Coca–Cola drinkers are a large target market,
but getting them to choose a different brand over the one they have been loyal to for a lifetime takes some work. When Coca–Cola made the mistake
of changing their recipe for a short time, this gave Pepsi a chance to steal some

Target Marketing Plan For Target Corporation
Target's journey started in 1902 in Minneapolis, Minnesota by George Dayton. Since then, it has become one of the largest retail stores in North
America. Target's goal is to create a loyal customer base by selling fashionable, yet reasonably priced range of products. Their catchphrase is "Expect
More–Pay Less". Target Corporation operates more than 1,800 Target stores across the country, an online business at Target.com, Super Target stores
that provide a full line of groceries to consumers, Target Express and a Target Pharmacy. In addition, they offer the Target REDcard, the Target Visa
and the Target Debit Card that is only valid in Target stores. The company is increasing its grocery business and actively extending stores for the future.
The Target Corporation takes pride in their social responsibilities. They are dedicated to the social, economic and environmental well–being of the
communities that surround them. Their mission is to "make Target the preferred shopping destination for guests by delivering outstanding value,
continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More Pay Less brand promise". "In 2015, Target will
continue to sponsor numerous programs as part of its commitment to building strong communities including: Take Charge of Education; food
donations; disaster response and relief; National and Regional Days of Service; team member volunteerism; and walks with national partners, including
St. Jude and

Target Corporation Did Not Started Out As Target
Target Corporation did not started out as Target but Dayton Department Store. The founder of Dayton Department store is George D. Dayton. Mr.
Dayton, was banker and realtor from New York. In 1902 Mr. Dayton decided to move to Minneapolis and open up his department stores. In 1960 the
Dayton family had a new vision and decided change from a department store to a "discount retailing." In 1962, President/CEO Doug Dayton, open the
first four Targets in Roseville, Saint Louis Park, Crystal and Duluth, Minneapolis (corporate.target 2014)
Target's objective is to provide a positive and diverse environment experiences for both their customers, whom they call "Guests," and employees,
known as "Team Members" (Former employee. 2014). As a... Show more content on Helpwriting.net ...
Therefore, the next solution would be relying on the retail store itself to help minimize the operation cost. As the Logistic Efficiency Analysis Team,
we are going to focus more on the retailer level. We will provide an analysis on how daily retail store routines and workloads can affect the corporate
level decision on supply chain.
Working at Target, teamwork and collaboration is the expectation of their team members and leaders. For each work centers is joint directly or
indirectly among other work centers. Additionally, Target believes in diversity and has a non
–bias hiring process; hence, with team members come
from different background and 100–250 employees, getting the right person to the right place and on the same page becomes difficult. As a strategy,
Target divided the store into three sectors. The administration team, your sales floor team, your operational team; within these team there are sub
teams and each of those sub team has a leaders and assistant leaders. By doing so, Target is able to drive the "divide and conquer" strategy.
The administration team responsibilities are, hiring the right team member for the right position. Ensuring, equal working opportunities for all team
members. Providing assistance in in general questions on the personal level. Collect all shift schedules from leaders and posting it for team members.
Lastly, monitoring payroll and benefits for team member.
The sales floor responsibility are,

Target Business Analysis
Target is a General Merchandise Retailer, and sells its products through stores and online(digital channels) Chief competitors include Amazon.com, inc.,
Best Buy Co., inc., Costco Wholesale Corporation, CVS Health Corporation, The Gap, Inc., The Home Depot, Inc., Kohl's Corporation, Macy's, Inc.,
Staples, Inc., Wal–mart Stores, Inc. I selected Target because they offer a wide variety of items(both name brand and offbrand). They're one of the
few stores I consistently go to for Everyday, and specialty needs. I always check target for birthday gifts or Christmas presents because i know that
they'll have what i'm looking for;
They're overall just one of my favorite places to shop, You can find anything there! Wal
–Mart is engaged in the operations ... Show more content on
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The Company operates through three segments: Domestic streaming, International streaming and Domestic DVD. The Domestic streaming segment
includes services that streams content to its members in the United States. The International streaming segment includes services that streams content
to its members outside the U.S.. The Domestic DVD segment includes services, like DVD–by–mail.The Company's members can watch original series,
documentaries, feature films, as well as television shows and movies directly on their Internet–connected screen, televisions, computers and mobile
devices. Netflix's chief competitors include Amazon Prime, Hulu LLC, and Home Box Office, Inc. I chose to invest in Netflix, because I use it
almost daily. My family and I use it vastly more than regular TV cable. At one point, we also had Hulu Plus, and Amazon Prime but we cancelled our
subscription because of Netflix's better service, ease of accessibility, and vast media library. Considering that i've had experience with Netflix and its
primary competitors and liked it better, I decided to

Target Executive Summary
Target is a retail store that some people would happen to say aligns with Walmart we will not be discussing them within comparison but yet how does
target build in business strategy within the corporation and department level. A business strategy consists of internal business process, customers,
learning growth, and finances. Now let's get to know target. Target is seen as an upscale discount store, because of its major designers that design a line
of products just for Target. Their chic, fashionable discounter image is used as their focus in structure and attractive their brand personality, with the
aptitude to better target key customer groups. With high–end atmosphere customers prefer to shop in an atmosphere where they are treated... Show more
content on Helpwriting.net ...
Target will create a more guest–centric experience by tailoring its assortment and offering more locally relevant products, with demographics, climate,
location and other guest–led factors driving merchandising decisions. Additionally, Target will reinforce its data and analytics and technology
capabilities to deliver more personalized digital experiences, loyalty programs and promotional offers. Target's store opening plans will increasingly
focus on new, more flexible formats like Target Express and City Target, which cater to guests in rapidly
–growing, dense urban areas. Throughout
2015, the retailer will open eight Target Express locations across the country. In addition, the company will continue to open the right stores to fit each
community and test new layouts in its general merchandise stores. Cost savings of $2 billion over the next two years will fuel Target's growth and
drive productivity. These savings will be understood through operations, technology and process improvements; supply chain and sourcing efficiencies;
and corporate restructuring. The restructuring will be concentrated at Target's headquarters locations and focus on driving slenderer, more efficient
competences, removing complication and allowing the organization to move with greater speed and quickness. This includes the establishment of
centralized teams based on dedicated knowledge and the exclusion of several

Problem In order to stay competitive in times of economic troubles, Target heavily invested in store brands which now account for 20% of Target's
sales volume (Kotler & Armstrong, 2014, p. 264). Despite success with designer labels and in–house brands, Target's yearly total sales decreased by
1% and net profits decreased by 33% over the prior year's sales and profits (Kotler & Armstrong, 2014, p. 264). With the continuous loss of sales to
competitors such as Walmart and dollar stores, Target's store brands proved successful in keeping the company afloat in the competitive discount
retailer industry (Kotler & Armstrong, 2014, p. 264). Thus, the fact that Target has successful store brands that cater to consumer demands, such as
high quality... Show more content on Helpwriting.net ...
Accordingly, a store's image is affected by store brands and loyalty to a store is increased by a store brands' quality (Kremer & Viot, 2012). In addition,
stores must maintain a positive store image in consumers' minds in order to decrease the perceived risks of store brands (Delgado–Ballester,
Hernandez–Espallardo, & Rodriguez–Orejuela, 2014). In order to increase image and loyalty among consumers and elevate the opinion of its store
brands, Target could expand its offerings by adding a line of green products (Kotler & Armstrong, 2014, p. 264). Florence Kremer and Catherine Viot
determined, "when consumers notice that store brands are committed to respecting the environment or satisfying their needs, the retailer's image is
improved" (Kremer & Viot, 2012). Green, natural, ecological, ethical, fairtrade, and organic sums up the growing trend in products such as household
cleaners, personal care products, baby products and even pet products. In the last few years and continuing at a growing pace, green products are
outperforming conventional products (James, 2014). Although target has the Archer Farms and Simply Balanced store brands offering higher,
healthier quality with non–GMO and organic ingredients, Target could offer green store brands in non–food categories. By doing this, Target could
increase its

What Should Target And Target Wallet
What should Target do?( Jack ) Target has built a well
–known reputation for one stop shopping. However, it's home goods section accounts for the
smallest percentage of the Target's sales, 17%, in 2013 (2013 Annual Report). This shows that Target has an established customer base in this section,
but it can definitely expand its reach. CIA Consulting proposes the Target Wallet as a way to improve Target's sale throughout all sections, especially in
home goods. This chart shows the sales by product category in 2013 for Target. https://corporate.target.com/annual–reports/2013/financials
/financial–highlights Target Wallet aims to achieve three key objectives: Make guests more loyal. Make guests safer. Make guests save more. In
order to make guests more loyal, Target Wallet will provide an easier way for guests to shop. It will give guests a way to earn rewards just for
shopping in different sections. Once they set up an account, members of the Target Wallet can follow their progress online or through the Target
Wallet app. They can track the amount of money they have spent in the home goods section, what level of rewards they are in, and what discounts or
perks they can take advantage of in the home goods section specifically. In order to make guests safer, Target Wallet will provide an option to not have
your bank account directly tied to your account. Instead, you can put in a certain amount of cash into your account in order to not put your

Boston Target
Boston as an Ideal Location There are number of reasons for which Target has chosen to operate its stores in Boston. Most importantly, Boston is a
better place for Target because major target market for this brand includes high income customers, who are particularly concerned about maintaining
their status in society, through the purchase of designer collections. Boston is considered to be an ideal place for Target because it is a society of
upper class people who can afford to purchase the products of Target. The basic purpose of Target to start its operations in Boston is to empower
people, specifically women, so that economic independence can be achieved by them. One of another reason for which Target has chosen to operate in
Boston is... Show more content on Helpwriting.net ...
Customers do not feel the need to travel from Boston to some other place for purchasing a product of different category. Everything is made
available to customers under one roof, ranging from household items to automobile products. 6.Because each brand at Boston has managed to
develop strong relationship with customers, therefore customers has greater loyalty for this place. 7.Boston is considered to be a place that has
an ability to create enjoyable experience of shopping for customers. 8.All of the brands located in Boston are meeting the needs of young as well
as older customers. It is mainly because of this reason that Boston is considered to be an ideal place for families. 9.Boston has added a lot to its
image as upper class brand. It is mainly because of this reason that Boston has become successful in attracting status conscious buyers. Weaknesses
However, apart from strengths, there are certain weaknesses associated with opening of store at such location: 1.There are some brands in Boston
which have low customer satisfaction rating. The presence of these brands in the market, will devalue overall image of Boston. 2.As Boston is
considered to be a shopping place for upper class community, it has failed to attract middle class

History of The Target Corporation
The Target Corporation formerly known as "The Dayton Dry Goods Company" is a major retailing company that was founded in 1902 in Minneapolis,
Minnesota by George Draper Dayton. It is ranked the second largest discount retailer in the United States and ranked thirty– sixth on the Fortune 500 as
of 2013. The Target Corporation has been serving this nation with the best price possible goods since their expansion from "Dayton" and is
continuously winning the hearts of consumers with their dedication and service. A phenomenal merchandising strategy and cross channeling has
enabled this upscale discounter to serve their purpose of customer loyalty and fulfill their promise of "Expect more and Pay less".
Target has three primary retail divisions ... Show more content on Helpwriting.net ...
The second approach is having a management team whose interests are aligned with shareholders. Executives are subject to stock ownership guidelines
that require them to hold specified multiples of salary in target stock. Incentive compensation opportunities are based on goal levels of performance that
are approved by independent directors, aligned with Target's objectives and disclosed to shareholders.
The third and final approach is using mechanisms that provide accountability to shareholders. According to corporate governance page Target adopted
a majority voting standard for uncontested director elections in 2007. Shareholders holding 10% or more of Target's stock have the right to call a
special meeting of shareholders. The retailer maintains an "open door" policy in order to receive feedback from shareholders on governance as well as
other matters important to shareholders.
Marketing
While Target is more of a high end discount store, from walking through any one of the locations one could easily get the feeling that the company is
putting forth a lot of effort into competing with Wal–Mart. The retailer's target customers are educated young adults in their mid 20's and early 30's.
Many of the customers in this targeted segment are experiencers and achievers. According to the VALS survey experiencers are avid consumers

A Report On Target Corporation
Target Corporation is an upscale discounter store, providing high quality on trendy merchandise, at nice prices in a clean environment and guest
friendly store. The first Target store opened in 1962 in Minneapolis area of Roseville, MN with a focus on useful shopping at reasonable discount
prices. Today, Target remains committed to providing a one
–stop shopping experience for guests by delivering separated merchandise and outstanding
value with its Expect More. Pay Less brand promise. Target currently is the second largest general merchandise retailer in America, with Target.com
consistently being ranked as one of the most–visited retail Web sites. Target now has 801 stores in the United States, 130 stores in Canada, 37
distributions... Show more content on Helpwriting.net ...
Sometimes they are rude, it depends on who you are talking to." Target does not intend to lose any of its valuable customers and even if the
customers insist on a discount on merchandise it is more than likely the management will reconsider the merchandise and reduce the price down
about ten percent. A member of management rushes to approach the customers question and or concerns and assist their problems fast as
possible. Target greeter's encourage customers to continue shopping at Target with their humbleness and gratitude expressed with terms like
"Welcome to Target or Thank You for shopping at Target". Target is a clean store. Especially for mothers and fathers the number one priority is
their children's safety. Target has certain employees perform the safety sweep. Target provides the safety sweep once every two to three hours so
if there is a spill or any mess, the safety sweep associate will clean the mess for the customers safety. One of the customer's surveyed named Jessica
Martinez agreed that Target is a clean place to shop and safe for her kids. If within those three hours a spill happens then an associate will call or
page for maintenance to report to a certain aisle or register and clean the mess as soon as possible for customer's and children safety. Target knows
that a clean store is a safe store to shop at. In comparison to other retail stores that are dirty and might have mice or cockroaches present. Target offers
their

Target Corporation
The Target Corporation, what used to be known as the Dayton Dry Goods Co., is an American retailing company that was founded in Minneapolis,
Minnesota, in 1902. In 1962, the first Target store was opened in Roseville, Minnesota. It is the fifth largest retailer by sales revenue in the United
States behind Wal–Mart, The Home Depot, Kroger and Costco. The company is ranked 33rd on the 2007 Fortune 500. Target operates itsretailing
business exclusively in the United States. It is a rival with Kmart and Wal–Mart. Target was listed in Internet Retailer's list of the top 500 retail web
sites in 2007 also, this not only proves of brick and mortar sucsess but also online retail.
History
In 1902, George Dayton constructed a six–story ... Show more content on Helpwriting.net ...
Target stores carry clothing, shoes, jewelry, health and beauty products, electronics, compact discs, DVDs, bedding, kitchen supplies, sporting goods,
toys, pet supplies, automotive supplies, hardware supplies, and food. They also carry seasonal merchandise such as patio furniture during the summer
and Christmas decorations during November and December. Many stores may also have one–hour photo processing, a portrait studio, an optical store,
a pharmacy, and a garden center. Stores opened or re–modeled in 2004 or later also include the expanded snack bar that is featured in Target Greatland
locations. These generally include a Starbucks Coffee shop, a Pizza Hut Express, and a Taco Bell Express in addition to Target's Food Avenue. It has
also been reported that Cold Stone Creamery and Target have signed a deal to test in–store ice cream shops in four stores. The first few Target stores
included leased supermarkets in addition to general merchandise, which during the time was a common practice by discount retailers as they attempted
to offer a one–stop shopping experience to customers. Douglas Dayton stated in 1967 that "we believe that the discount–grocery store is a necessary
ingredient in what we offer the customer. After all, food sales are about 40% of alldepartment store–type merchandise sales, so the two kinds of stores
go hand–in–hand and are

Target Diversity : Target 's Diversity Initiative
Target 's Diversity Initiative Diversity is becoming a more increasing and ever changing dynamic to the business environment. Organizations can
either embrace and grow with diversity or be left behind and die out. One of the organizations that is growing with diversity is Target. This paper
will look at Target in depth on what they are doing right and wrong, what makes them a leader in diversity, and what leadership is doing to
encourage diversity. Background Founded in 1902, Target has been continually growing and expanding their organization. With their growth, Target
has opened multiple stores and began to give back to the community as soon as financially responsible (Target, 2015). Their main goal has always
been to improve the community and grow with the changes. History Target was founded in 1902 first named Dayton Dry Goods Company by
founder George D. Dayton (Target, 2015). After a lot of expansion and growth, Dayton Dry Goods was renamed to Target in 1961 after a mass
marketing move to cater to value–oriented shoppers that wanted high quality items. In 1962, the Target bullseye symbol was adopted (Target, 2015).
Over the years Target began to expand and grow throughout the entire United States. In 1983, Target was recognized for their community involvement
(Target, 2015). Target has grown with technology as being the first mass merchandiser in 1983 to implement UPC scanning in their stores and
distributors. In support of education, Target

Target Corporation Weaknesses
Some of Target's strengths are its growth. In less than 100 years, Target has grown to over 1,790 stores and over 300,000 employees. MBA
–Lectures
says that "97% of American consumers are familiar with Bullseye" (SWOT Analysis of Target Corporation (2010, September 19.)). Knowing the
logo and mascot of any company is a huge deal for the company. You may see a bullseye somewhere else, such as a dart board in a toy store, and
think of Target. In 2009, Target was listed 28 on the Fortune 500, making it the second largest retailer in theUnited States behind Walmart. Shopping at
Target does not mean you have to actually physically drive to the store. Target has an online website and a mobile app so people can shop anytime,
anywhere (SWOT Analysis of Target Corporation (2010, September 19), Target Corporation SWOT Analysis, USP & Competitors (2011
–2016)). ...
They tried moving into Canada, but failed and had to close the store. Another weakness, that is particularly interesting is that Target does not play
music in any of their stores. This might not seem like a weakness, but other stores, such as Starbucks and Sears, do play music. When you walk into
a store that is playing music, depending on the music you may feel relaxed or you may want to dance, but it lifts the mood for people who are
shopping (SWOT Analysis of Target Corporation (2010, September 19), Target Corporation SWOT Analysis, USP & Competitors

Target Vs Super Target
Target has store in each state expect Vermont and it is working as a target or super target. More than ninety five percent of American purchasers are
similar with the Target Bullseye logo. Target is the second greatest retailer in the US and a company is positioned at number 28 on a fortune 500 as of
2009. They have more solid item quality than its main rivals and Target have more appealing outline and presentation of stock environment and so on.
Target have a lots of product in the store such as incorporate garments, shoes, adornments, wellbeing and excellence items, gadgets, conservatives circle,
DVDs, bedding, kitchen supplies, donning merchandise, toys, pet s Target has the low worldwide extension or vicinity when contrasted

History of Jcpenney and Target
History of J.C. Penney and Target
By Rebecca Raschke
J.C. Penney
James Cash Penney and two partners opened the Golden Rule dry–goods store in 1902 in Kemmerer, Wyoming. The following two years they opened
another two stores in other parts of Wyoming. In 1907, Penney bought out his two partners and took on new ones. By that time Penney had 34
stores and had $2 million in sales. The firm was incorporated in 1913 as the J.C. Penney Company Corporation. The company moved headquarters to
New York City the following year and in 1915 stores had opened in Mississippi and Wisconsin. In 1917 Penney became chairman of the board and
had opened 175 stores and Earl Sams became president of the company.
As Penney became wealthier so did his ... Show more content on Helpwriting.net ...
In 1998, J.C. Penney launched its first internet retail site and has grown to be one of the largest online retailers today. In 1995 it had $1 billion in
annual sales.
In 2006, J.C. Penney partnered with Sephora, a cosmetic chain and also American Living brand by Ralph Lauren. J.C. Penney continues to receive a
significant percentage of its sales through online purchases and also discontinued its catalog sales during this time. Target
In 1902 Target Corporation was founded by George Draper Dayton. He was a banker and real estate agent. After several years in banking and real
estate he purchased land on Nicollet Avenue and formed the Dayton Dry Goods Company, today known as Target Corporation.
Dayton became a partner in Goodfellow's Dry Good Company, which was the fourth largest department store in Minneapolis. The following year he
toke sole ownership of the store and became president of that company. He remained active in the stores management until his death in 1938. His son
and grandson toke over leadership and the company grew into a nationwide retailer.
In 1911 the Dayton Dry Good Company was renamed to the Dayton Company after rapid growth to better reflect its wide assortment of goods and
services.
In 1916, the Dayton Company became a founding member of the Retail Research Association, a cooperative of leading retailers. In 1918 the
association expand and is renamed the Associate Merchandise Corporation.
George Dayton

Target Brand And Position Target Corporation
Overview
The Target Corporation staff will develop and implement a comprehensive public relations plan and timeline that fits the budget, targets the desired
markets and promotes the company. The objectives of our promotional efforts will be to increase awareness of the Target brand and positionTarget
Corporation as a positive, vital force in the community. As well as to increase positive recognition, enthusiasm and support for Target Corporation as a
leader in the delivery of quality goods. This strong, working public relations plan will include identifying and targeting existing markets, identifying
reasonable timelines to achieve the desired goals, and developing appropriate tools to effectively communicate the desired message or messages to
Target Corporation's target markets.
Target Market
The primary target customer is the active female homemaker who is busy with home, school and community activities. She is interested in the health
and welfare of her children and family. She volunteers for school and community activities and maintains a busy social schedule. She is an excellent
cook and entertains often in her home.
Goal
Heighten public awareness for Target Corporation as a valuable resource for the Argentinian community.
Strategy:
Utilize proven communications tools to effectively reach the target audiences.
Tactics:
Open House
Enhance visibility and image through annual public open house. Establish committee. Write and supervise production of appropriate

Target Strategic Outline
I.Mission Statement: II.External Environmental Analysis a.Remote environment В– these are the factors, which affect all businesses, and frequently,
neither the business nor the industry has any control over them В– examples: i.Entry barriers ii. Social iii. Political iv. Technological v.Ecological
factors vi. Economic factors: The economy has a major influence over the retail industry. Target 's market has a very broad scope. When the economy
affects the purchasing ability of its customer base, customers turn to less expensive commodities offered by discount retailers. b.Industry environment:
i.Entry barriers A.Economies of scale: Target can compete well against county general stores, surplus and salvage stores, Army
... Show more content on
Helpwriting.net ...
The average non–supervisory retail worker 's hourly wage was $9.17 and average weekly hours were 28.7. As a result of increasing technology,
information technology and information services retail professionals have been called upon and now play substantial roles in the discount stores
infrastructure. e.Environmental factors: In another effort to draw and retain loyal customers involved the promotion of environmental awareness. In
addition to touting recyclable and environmentally friendly products, many discount stores attempted to cut back on lighting, heating, cooling, and
other energy–draining expenses. They also began using recycled paper for printed advertisements and signboards. Target also sponsored Kids for
Saving the Earth, a grass roots environmental organization. IV.Key Success Factors В– these are the characteristics derived from the above factors,
which any business must have in order to be successful in the SPECIFIC industry being considered В– examples: a.Location: Target 's corporate
headquarters are located in Minneapolis, Minnesota. b.Hours open c.Inventory levels d.Capital e.Technology f.Management skills g.Distribution
system: More distribution centers to increase volume and improve inventories. In 2003, the company invested $3.2 to $3.4 billion, mostly in new
square footage for Target stores, and the distribution infrastructure and systems to support this. A few years ago Target suffered from high
out–of–stocks. This

Target Strategy For Target Corporation
Target has been a successful retail company coming in 2nd place behind Wal
–Mart. Although these successes come in many forms, there are factors
that deter Target from ever reaching first place. Target Corporation has run into a few weaknesses in the recent years. These weaknesses that Target
are facing can impact their future goals. They include lawsuits that Target is facing with the recent events and not having an international presence.
Even though Target is ranked currently 36 in the fortune 500 companies and have over 1750 stores, they are still very susceptible to being a victim
of a cyber attack. In 2013, Target fell victim to a security breach on their system. Roughly around Thanksgiving of 2013, someone had installed
malware in Target's security and payment system enabling the hackers to steal credit card and personal information. "Six months earlier the company
began installing a $1.6 million malware detection tool made by the computer security firm FireEye, whose customers also include the CIA and the
Pentagon." (BloombergBusiness) In place was a very effective security system. However, when the attacked happen on November 30, FireEye
spotted the hackers and Bangalore (a third party cyber security company hired by Target) that alerted the IT team at corporate office in Minneapolis.
There was no response from Target's Corporate IT team and therefore led to 40 million credit card numbers and 70 million addresses, phone numbers
and other personal

Target
Assignment 1 is worth 20% of your total mark for this course; it should be submitted after you have completed the readings and learning activities for
Lessons 1 through 6. Your assignment submission should be no more than 10 pages in length. A page is defined as double spaced, with standard
margins, and using a standard 12–point font. The cover page, which should include your name and student number, does not count as a page. A
deduction of 10% will apply if your assignment is more than 10 pages long. For additional advice on how to complete this assignment, refer to the
Preparing Assignments page (a link is also provided in the Evaluation block on the course homepage). Read the case "Target: From 'Expect More' to
'Pay Less'"... Show more content on Helpwriting.net ...
At the time Target was promoting fashionable brands with reasonable pricing, Where as Walmart was focusing on having low prices all the time.
This is a major actor for Target because this triggered the top management of Target to re think their strategy and come up with a lower prices
strategy to capture those lost customers back from Walmart. The third major actor in the micro environment is internal publics within Target. With
the Loss of market share and profits, the major investor in Target William Ackamn accused targets board of directors of being inexperienced and
unable to deal with the abrupt economic downturn, after losing 85% of his $2 Billion investment, he asked for control of 5 of the board of
directors chairs. This caused Steinhafel to only intensify his Pay Less emphasis. He took out numerous newspaper Ad's and created a new set of
television spots with a slogan of "This is a brand new day. And its getting better every single day". Thus the mounting internal pressure from a major
investor played a big role in pushing Targets management to get results and preform. The fourth and final actor is the Companies Operations. Target
made two significant operational changes, the first is converting parts of its stores to mini grocery stores that would carry 90 percent of the food
categories found in full size grocery stores, this led to customer convenience and proving to customers that they are a one stop shop for all their needs.

Target Corp Essay
WALMART AND TARGET CORP. FINANCIAL STATEMENTS Retail industry has gradually become the second largest industry, in terms of
employment rates and establishments in the united states, it is the leading industry.it is estimated to be generating approximate of $5 billion annually
in retail sales. For example, Wal–Mart is the leading retail shop in the world. It has an annual income of $312 billion and has a workforce of around
1.3 million in the united states and internationally it has more than 400,000 associates. It is an international corporation that was established in 1962.
It controls a larger market of the retail industry, this is by their widespread chain of grocery stores, supermarkets and department stores. Target corp.
has faced dynamic changes, which includes changing of its name from Goodfellow Dry Goods, as it was known originally to Dry Goods Company,
since its establishment in 1902. The name target Corp. was incorporated in 1962, to date it has opened multiple distribution centers and stores in the
united states and the rest of the world. As a result of stiff competition target Corp. has ventured into online business and diversified to fashion forward
merchandise.... Show more content on Helpwriting.net ...
Walmart have tried to reduce the prizes of goods in the market. This was based on the market analysis, that indicated that consumers are driven with
the best prizes in the market. Walmart was able to meet the consumers' satisfaction with lowering products prizes, and for the retailer to still be
profitable they had to cut employees' salaries to curb the gap. On the other hand target corp. had a different approach, they still sustained good wages to
their employees, and they started to tap other markets to expand their territories, this resulted to chain of distribution

Target Canada's Weaknesses
Weaknesses Target Canada's weaknesses are a huge issue for the corporation. Developing markets across Canada means to satisfy all the Canadian
customers as the retailer do in America. The huge weaknesses from Target Canada are their future profitability, they're a competitive market, the costs
of their items, and the stockout or the empty shelves in all their markets. Target Canada's future profitability might not be as successful as other huge
diversified markets in Canada. As for right now, there are already major problems in Target that the Canadian consumers complain about, and therefore,
if the complaints and the bad publicity continue to run through Target, there would be a less attraction to the image of Target, and thus, less consumers
...
This report will provide various information, an analysis, and an overall evaluation of the profitability, external appearance, and the financial stability
to determine Target Canada to the depth of its markets, and why it should withdraw from Canada. The method of analysis will include the informative
data and factual information given from reliable sources and intel. Graphs, SWOT analysis, and financial charts will help determine the overall
evaluation of Target Canada's withdrawal. All data and explanations can be found from the table of contents. The research draws attention to the facts
in 2014 that the company had lost approximately $211M in US dollars, without including the interest and the taxes from the last quarter of 2014. Also,
a gross margin of only $19.5 percent were earned meanwhile Target U.S had a gross margin of 29.5 percent according to the Business and Financial
News sources. Further information that are revealed states that Target Canada may lead itself into liquidation due to the threats and weaknesses that the
company are currently

M & S Target Market
History
It was founded in 1884; M&S has grown from one market to an international, multi – channel retailer. The shop sells high quality cloth with a good
value and food, which is also high quality.
Target Market– characteristics of the target market
M&S target market was to attract more people to their stores, usually people that visit M&S has an average income. M&S will provide a better
offers for the customers. The shop has quite high prices for products, so not everyone can afford it. That is one of the main targets of M&S. As well
as they targeting for different gender as M&S provides women's and mans wear. Also targeting for people interests, for people who are interested in a
cloth with a good quality. M&S targeting their ... Show more content on Helpwriting.net ...
It's a benefit for the customers, is very easy to find it. The building has a clear glass windows and each window has a poster of the product they've
got inside, which are reflects the ambience of the store. Window displays attract people because they can see on the posters what the shop has inside,
and if they can see something that they might need, they will go and buy it. This shop also has website in order to improve the service level . It provides
food, drinks, cloth and technology. All the ages can buy things from that market so as gender. Thecustomer service level is high; it also has a
self–service checkout. The design of the store inside is modern and very colorful, it has a very fresh air inside and it's very organized. The cashier
packs your food in bags, which has the same colour as the logo of the shop.
Staff and customer service
All the staff has a dress code, but not all the staff has the same role. The cashier's dress code is to wear something comfortable but what provides
M&S with the logo on the cloth. The security guys got to wear an M&S suit too look casual and responsible. The level of service is average you
have to serve yourself in the products area before you get to the till. The cloth area has a better service, the services helps you to choose the cloth
needed so as the size and quality. They don't have personal selling, because they don't build a relationship with the customers. The fitting rooms are not
very good; some of them

Target Market
TARGET MARKETING– MEANING, BASIS AND ITS NEED
It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not get attracted towards products
meant for adults and vice a versa. Every segment has a different need, interest and perception. No two segments can have the same ideologies or
require a similar product.Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising
of likeminded people. Such segmentation helps the marketers to design specific strategies and techniques to promote a product amongst its target
market. A target market refers to a group of individuals who are inclined towards similar products and... Show more content on Helpwriting.net ...
They are available in all hypermarkets, supermarkets and pharmacies.
BRAND IMAGE AND IMPLICATION:
The brand is still in the growth stage because the brand awareness and brand penetration is relatively much lower than its major competitors. Currently,
Colgate holds almost 60% of the market share in the toothpaste industry.
ISSUES/PROBLEMS:
– A number of people did not recognize the sensitivity problem they are facing and choose to ignore.
– People may have seen Sensodyne as a specialist toothpaste, for occasional use, only when sensitivity hits.
IDEAS/FACTS:
– To educate consumers on what sensitivity is and how to recognize and treat it.
– To promote Sensodyne Toothpaste to target audience and boost the sales in the market.
STRENGTHS AND WEAKNESS:
Strengths * Contains no sugar. * Clinically proven active ingredients to help relieve sensitivity within 2 weeks. * Proven carried protection of fluoride.
* The #1 dentist recommended brand for sensitive teeth. * Dentists have been recommending Sensodyne for over 20 years. * A variety of flavors and
choices such as Original, Fresh Impact, Fresh Mint, Cool Gel, Gum Care and Rapid Relief. * Its formula keeps breath feeling fresh for hours

Weakness * Certain shops

Executive Summary This paper discusses the company history of Target, evaluates Target's internal strengths and weaknesses, and discusses external
opportunities and threats. Additionally, the authors examine how the company functions to provide product to customers, and also elaborates on how
the company interacts with their customers. Lastly, the authors evaluate the needs that Target serves its customers and assesses the criticality of the
products provided. Company History In 1902 George D. Dayton, a banker and real estate investor, became a partner in Goodfellow's Dry Good
Company located in Minneapolis, Minnesota. The next year he took on a larger role and the company was renamed Dayton Dry Goods Company
(Target Through The Years, 2016). In 1954, the company began its first expansion outside of Minneapolis, MN to Rochester, MN. Later, the company
began to look for way to strengthen its relationships with their 'guests' and introduced a mass–market discount store for shoppers looking for value. In
1962, this concept was called Target and made its first opening in Roseville, MN. The Dayton Corporation joined forces with J.L Hudson Company of
Detroit in 1969 (having similar merchandising philosophies) to become one of the 15 largest non–food retailers. The company continued to expand its
operations throughout the 70's, 80's, and 90's while creating superstores. They later acquired Marshall Fields, created their own brands (Archer Farms),
offered their own line of credit,

Target Reflective Essay
I started working at Target at the age of 18 and was there for four and a half years. During that time I was able to promote to two different positions.
At this company in order it promote to one of the six, store management positions you need to have obtained a Bachelor's Degree or higher. Since I
did not have that I could not promote any further. Since having a degree was the rule to be in store management, Target as a whole company would
have a booth at many career fairs around the United States geared toward new college graduates. Now, coming out of college, many of these people
have never had any type of work experience or if they did it was definitely not in retail. When we would get managers in training it was always hard for
us as ... Show more content on Helpwriting.net ...
My first impression of her was that she was very helpful and always was asking how we were doing and if we needed anything to just asked. I also
didn't mind that she would ask me questions about things she wasn't sure of and that didn't bother me because she was new and I had been
working there for a few years. Needless to say, first impressions are not always right. Once her probationary period was over, things definitely
changed. As a manager you were assigned certain areas of the store and she was in charge of the front end, which includes the registers, returns, the
cafГ©, and Starbucks. She is given duties of things that need to be accomplished months ahead of the due date. She was always wait until the last
minute to do them, she would never do them, she would make the employees and managers under her do them and she would take the credit on a job
well done, and when it was not a job well done the employee would take the blame. Many employees had gone to her in confidence with their issues
and concerns and she never would maintain confidentiality with those concerns. She had only lasted less than a year with the company and moved on
to do other

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