Increasingly complex experiences have forced new collaboration patterns to arise in the world of creative design and development. This discussion breaks down designers’ historical resistance to working with limitations, and contrasts it with technologists’ tendency toward impatience with unconstrained ideation. Ultimately we will reveal how this pairing of constraints with creativity reverses this friction and leads to more targeted exploration. It is only by knowing the boundaries, that the creative collective can push them.
3. Constraints shape and focus problems, and provide
clear challenges to overcome as well as inspiration.
Creativity loves constraints, but they must be balanced
with a healthy disregard for the impossible.
“
– MARISSA MAYER, YAHOO CEO
4. The strict standards for acoustics
at Disney Hall led to Frank Gehry’s
award winning and unique design
of the building, especially the
interior space.
Creativity: How Constraints Drive Genius / forbes.com
5. The introduction of constraints
saved the game of basketball. The
24 second shot clock increased fan
attendance by 40% as the game
intensified and players had to
become stronger, faster, and more
agile in order to score.
Game Changer / 99percentinvisible.org
6. Legend has it that Ernest
Hemingway bet some friends that
he could write an entire story in just
six words. How do you introduce
characters, explain their
relationships, and tell a tale about
them in just six words?
“For sale, baby shoes, never worn.”
Game Changer / 99percentinvisible.org
7. Ultimate creative freedom is counter productive to the
design process and can lead to decision paralysis.
8. But, we don’t know
what we don’t know.
CONSTRAINTS ARE CRITICAL
9. The magic of building a team of multidisciplinary
thinkers is the knowledge each person brings to help
define limits and constraints otherwise unknown.
10. +
02 APRIL 2015
TEXT HERE
DATA SCIENTIST
TECHNOLOGIST
PROGRAM MANAGER
VISUAL DESIGNER
USER EXPERIENCE DESIGNER
STRATEGIST
