Tata Motors International Strategy

Tata Motors International Strategy
Tata Motors enjoys giant–sized growth thanks to its Nano cars. The company –– India 's largest
automobile maker by sales –– makes buses, trucks, tractor–trailers, passenger cars (Indica, Indigo,
Jaguar, Land Rover, Safari, Sumo, and the popular micro car Nano), light commercial vehicles, and
utility vehicles. It also makes construction equipment and provides IT services. Tata Motors sells
through more than 1,000 dealers in India, as well as exports vehicles to countries in Africa, Asia,
Europe, the Middle East, and South America. In addition, the company distributes Fiat–brand cars in
India through its Tata–Fiat dealer network.
Tata Motors is the leading automobile company of India, and also having a major share outside the
country. To make any company successful it is crucial that a detailed year end analysis occurs to
evaluate the company's current position as well as the different factors both internal and external.
Giarla Consulting will provide suggestions for a profitable FY 2016.
Giarla Consulting determined that Tata Motors is an overall strong company that has found strength
and expansion through its parent company, Tata Group, but also through numerous acquisitions and
mergers. Although Tata Motors stock prices have plummeted since the financial crisis of 2008. They
are reporting that their strong presence in India, as a lead commercial vehicle manufacturer in all
three vehicle segments; compact, midsize and SUV's. Resulting in a profitable company and an
industry
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Brief Profile Of Tata Motors
A Brief Profile of the Firm
Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a
leading global automobile manufacturer. Originally it was manufacturer of locomotives named as
TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie–up with
Daimler–Benz. Tata motors have a wide range of variety from heavy commercial vehicles to
carriers, buses, SUVs and passenger cars that covers a wide range of cars, sports vehicles, buses,
trucks and defense vehicles.
The Headquarter of Tata Motors is in Mumbai (Maharashtra). The services in Tata motors in–clude
automotive design, engineering and outsourcing. It has a Revenue of Rs.2.625 trillion (Latest data as
per 2015) and in 2015, it earned ... Show more content on Helpwriting.net ...
In 1997: Launch of Tata Sierra Turbo.
In 1998: Launch of India's first sports utility vehicle (Tata Safari).
In 2001: Launch of Indica V2
In 2007: Started Construction of Small Car plant at Singur in West Bengal
In 2008: Production at Pantnagar (Uttarakhand) ACE Plant began.
In 2009: Production at Dharwad plant began
In 2010: Announcement of opening of Dealership of Jaguar Land Rover
In 2011: Assembly Plant set up in South Africa
In 2012: Entry into Bangladesh's new car market
In 2013 : Tata Nano became the cheapest Car and the first Auto Brand in India .
Rewards & Recognition
 Tata Motors won the award for the "Best Learning Organizations of Asia (2011–2012)"
 According to Nielsen Report, Tata Motors is amongst the "Most Reputed Company"
 Tata Motors won the "Golden Peacock Award for Excellence in Corporate Governance"
 TATA Motors won "Golden Peacock Award for Corporate Social Responsibility" for the year
2011
 Pantnagar plant in the list of sword of Honor awardees of British safety Council, UK
 Tata Motors Lucknow Plant won "Greentech Environment Silver Award 2011"
 Jaguar Land Rover won two "best of auto show" awards at 2011 Frankfurt Motor

Tata Motors
Tata Motors Limited is India 's largest automobile company, with consolidated revenues of INR
1,88,818 crores (USD 34.7 billion) in 2012–13. It is the leader in commercial vehicles in each
segment, and among the top in passenger vehicles with winning products in the compact, midsize
car and utility vehicle segments. It is also the world 's fourth largest truck and bus manufacturer.
The Tata Motors Group 's over 55,000 employees are guided by the mission "to be passionate in
anticipating and providing the best vehicles and experiences that excite our customers globally."
Established in 1945, Tata Motors ' presence cuts across the length and breadth of India. Over 7.5
million Tata vehicles ply on Indian roads, since the first rolled out in ... Show more content on
Helpwriting.net ...
In their power, speed, carrying capacity, operating economy and trims, they will introduce new
benchmarks in India and match the best in the world in performance at a lower life–cycle cost.
Tata Motors also introduced India 's first Sports Utility Vehicle in 1991 and, in 1998, the Tata Indica,
India 's first fully indigenous passenger car.
In January 2008, Tata Motors unveiled its People 's Car, the Tata Nano. The Tata Nano has been
subsequently launched, as planned, in India in March 2009, and subsequently in 2011 in Nepal and
Sri Lanka. A development, which signifies a first for the global automobile industry, the Nano brings
the joy of a car within the reach of thousands of families.
Tata Motors is equally focussed on environment–friendly technologies in emissions and alternative
fuels. It has developed electric and hybrid vehicles both for personal and public transportation. It has
also been implementing several environment–friendly technologies in manufacturing processes,
significantly enhancing resource conservation.
Through its subsidiaries, the company is engaged in engineering and automotive solutions,
automotive vehicle components manufacturing and supply chain activities, vehicle financing, and
machine tools and factory automation solutions.
Tata Motors is committed to improving the quality of life of communities by working on four thrust
areas – employability,

Swot Analysis of Tata Motors
AUTOMOBILE INDUSTRY
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TATA MOTORS
SWOT ANALYSIS
REPORT PREPARED BY:
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INTRODUCTION
Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company),
was formed in 1954. It is the only fully integrated automobile manufacturer that now stands as
India's largest and the world's 5th largest passenger automobile and commercial vehicle
manufacturing company with a product range designed to meet national and international
transportation needs.
Tata Motors has a wide portfolio ranging from a Tata Mercedez Benz truck to diversifying into
passenger cars like Tata Sierra,Tata Estate,Tata Indigo and Indica, concept vehicles like Aria
Roadster and Tata ... Show more content on Helpwriting.net ...
Also because of this consumers may think the passenger cars can lack aesthetics and are more built
for robustness. According to auto experts, low cost is a stronger motive at Tata Motors that
sometimes makes quality take a backseat. The company is overstaffed and hence human resource
utilization is sub optimal. Also decision making gets a hard hit due to extensive hierarchy prevalent
at Tata Motors. They do not have a presence in high volume markets like Europe and America. Not
very high car sales volume which hampers their future plans like increasing their production and
expansion.
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OPPORTUNITIES Tata plans to leverage on the strong presence of TDCV in the heavy–tonnage
range and introduce products in India at an appropriate time. The JV with Marcopolo will be
beneficial to both companies since the latter will absorb technology and expertise in chassis and

aggregates from Tata Motors, and Marcopolo will provide know–how in processes and systems for
bodybuilding and bus body design. JV with Fiat, it is likely to gain access to Fiat's diesel technology
and to the latter's strong overseas distribution network for its passenger cars. Tata Motors may

Pest Analysis of Tata Motors
PEST ANALYSIS OF TATA MOTORS
PEST ANALYSIS
POLITICAL
Since Tata Motors operates in multiple countries across Europe, Africa, Asia, the Middle East, and
Australia, it needs to pay close attention to the political climate but also laws and regulations in all
the countries it operates in while also paying attention to regional governing bodies. Laws governing
commerce, trade, growth, and investment are dependent on the local government as well as how
successful local markets and economies will be due to regional, national and local influence. In
accordance, Tata's headquarters in Mumbai, India, strictly controls and regulates operations in all
dealerships and subsidiaries, in addition to knowing and abiding by all labor laws in the ... Show
more content on Helpwriting.net ...
Just because the rupee is strong against the dollar does not mean it is strong against all the other
currencies. Attention to currency is important because it influences where capital investment will
develop and prosper.
SOCIAL
Undoubtedly, the beliefs, opinions, and general attitude of all the stakeholders in a company will
affect how well a company performs. This includes every stakeholder from the CEO and President,
down to the line workers who screw the door panel into place, from the investor to the customer, the
culture and attitude of all these people will ultimately determine the future of a company and
whether they will be profitable or not. For this reason, Tata Motors tends to use an integration and
rarely separation technique with foreign companies they acquire. In 2004, Tata Motors acquired
Daewoo Commercial Vehicles Company, which was at the time Korea's second largest truck maker.
Rather than using de–culturation or assimilating Daewoo, Tata took an integrated approach, and
continued building and marketing Daewoo's current models as well as introducing a few new
models globally just as it had been done under Korean management
TECHNOLOGY
Tata Motors and its parent company, the Tata Group, are ahead of the game in the technology field.
"The foundation of the company's growth is a deep understanding of economic stimuli and customer
needs, and the ability to

translate them into customer–desired offerings through leading edge R&D"

Tata Motors & Jlr Acquisition
STRATEGIC MANAGEMENT INTERIM REPORT
TATA MOTORS–JAGUAR LAND ROVER ACQUSITION
Table of Contents
Executive Summary 3
Introduction 4
SWOT Analysis of Ford Motor Co 5
Business Strategy of Ford 6
SWOT Analysis of Tata Motors 7
Why Acquisition 9
Future study 9
References 10
Executive Summary: This project aims at analysing the acquisition of Jaguar Land Rover by Tata
Motors. Jaguar and Land Rover brands were held by Ford Motor Company. Ford had acquired
Jaguar in 1989 and Land Rover in 2000. This project analyses the causes of selling of both the
brands by Ford at a price half of what it had paid to acquire them. Further this project looks into the
... Show more content on Helpwriting.net ...
Implementation of recovery strategies failed miserably * Pricing Strategy
Ford relied too heavily on discounts on sales when demand decreased so as to maintain the market
share. * Excessive Capacity leading to increase in costs
The capacity of Ford Europe in 1999 was 2.25 million vehicles but their sale was only 1.7 million
units. * Lack of Flexibility in Production
The production facilities of Ford were designed for a particular model. They were not flexible to
produce another model if there is a surge in demand.
Opportunities
* Emergence of New Segments in the Automotive Industry like SUV, Premium brands * Growth in
the Asian countries The major automotive markets were North America and the European Countries.
Ford was well established in this geography. But the industry dynamics changed during the mid–
2000s. The automotive industry showed a very low growth in 2006 and 2007. But the growth in
Asian countries was close to 10%.
Threats
* Forces of Globalisation * Fragmentation in the industry has resulted in increased number of
mergers and acquisitions and market expansion through that. * Challenges from Japanese Industry

Rapid increase in production from Japanese firms was a growing concern. The production increased
from 500,000 units in 1995 to 650,000 in 4 years. * Introduction of Lean Production in Supply
Chain Management
The concept of lean systems differed significantly from the

Why Is Tata Steel Important
Tata Steel:
Tata Steal is one of the largest steel production all over the world. It has an annual steel capacity of
27.5 million tonnes per annum. Tata Steel is the world's second Steel producer which has operations
in 26 countries worldwide. Is has a turnover of Rs 1,17,420 crore (US $18.12 billion). Tata Steel has
74000 employees across all over the world.
Tata Steel plant founded by Jamsetji Tata in 1907. It is situated in Jamshedpur, India's first Steel city.
It is well known for Steel which is growing challenging and changing the world.
Tata steel has an objective of larger geographical area to provide the best service to the customers.
Tata Steel is fast growing company collaborated with European and South east Asian countries. It
has ... Show more content on Helpwriting.net ...
Tata Motors limited shortly named as TELCO (Tata engineering and Locomotives), which is
worldwide and their product are manufactured according to the customer preference like
commercial cars, sports cars, vans, trucks, buses, military vehicles and construction equipments.
Tata Motors is the market leader. it is known for commercial vehicles and the top three in passenger
vehicles in the world . It is the world's fourth largest bus and fifth truck manufacturer company. Tata
Motors passenger vehicle and commercial vehicles are being marketed in several parts of the
countries like Africa, Europe, South Asia, the Middle East, South America, South East Asia, CIS and
Russia. Tata Motors has a Joint Venture/ franchisee assembly operation in Ukraine Senegal and
Bangladesh.
Tata Motors founded in 1945, headquarter in Mumbai, India. It has 4500 engineers, research and
development centre in India, Italy, Spain, UK, and South Korea. it has worldwide network.
Tata Motors appointed Natarajan Chandrasekaran as a Chairman and Guenter Butschek as CEO.
Tata Motors has a total revenue of Rs 2.697 Trillion in 2016 and has 60000 employees. Tata Motors
has subsidiaries with Land Rover and Jaguar car , Tata Daewoo and Tata

Tota Motors Automobiles Company in India Essay
Introduction–
Tata Motors was established in 1945 as Tata Engineering and Locomotive Co. Ltd for
manufacturing automobiles and other engineered products. In 2008–09 the revenue of the company
was Rs.25, 660.79 crores (USD 5.5 billion), making it the biggest automobile company in India. It is
a leader in commercial vehicles in each segment and the world's fourth largest truck manufacturer
and second largest bus manufacturer.
The company's 23, 000 employees are guided by the vision to be ' best in the manner in which they
operate, best in their value systems and ethics'. (Code Of Conduct, Tata Motors)
Tata Motors is the first Indian Engineering Sector to be listed in the New York Stock Exchange and
has its operations in United Kingdom, ... Show more content on Helpwriting.net ...
It has fair, principled and transparent governance practices along with highest standards of
professionalism, honesty, uprightness and right–minded behavior. It gives a lot of importance to the
value creation and sustainability to its stakeholders viz, customers, employees and government. It
has applied the Tata Business Excellence Model which being the of the code of conduct for the Tata
Group with the belief to bring benefits to people's lives and operates with strong moral sense.
Tata Motors follows The Whistle Blower Policy, which requires every worker to report to the
management, and any violation of the code could affect the business or reputation of the company.
The Ethics and Compliance Committee monitors by checking the monthly reports on dealing in
securities and also decides penal actions, if necessary. CSR activities of Tata Motors covers major
areas like environment, energy and water conservation, health and livelihood.
BCG Matrix for Tata Motors SBU's–
In the early 1970's the Boston Consulting Group evolved a model known as the BCG matrix for
managing portfolios of different business units. It displays various business units on a graph of the
market growth rate vs. market share relative to competitors.
Tata Motors have categorized their business into the following segments–
Commercial Vehicles (Light Weight Trucks)
Passenger Cars, economy and luxury

Key Challenges Faced By Tata Motors
1. What are the key challenges faced by Tata Motors in the process of moving to produce passenger
cars from successfully producing commercial vehicles?
Ans: Tata Motors was a leading player in the segment of commercial vehicle market. In 1954 Tata
Motors in collaboration with Daimler Benz started manufacturing heavy commercial vehicles like
excavators and earth moving equipment's. When Japanese firms Toyota, Mitsubishi and Nissan
entered the Indian market through joint ventures for manufacturing light motor vehicles, Tata
Motors took this opportunity and developed light motor vehicles (TATA 407, TATA 608, and TATA
709) that went ahead of the Japanese firms due to low cost, adaptable to Indian road conditions and
good after sales service.
For extending their market Ratan Tata decided to manufacture small cars in collaboration ... Show
They are Hyundai Motor's "Santro", Daewoo Motors "Matiz" and Fiat India "Uno". There was an
effect on price sensitivity as people are ready to pay more for fuel efficient cars.
In order to focus on the international car market they need to have world class standards. They
should be competent enough like managing the supply chain so that they could integrate products
and services both upstream and downstream
They should be able manage their alliances in a proper way to extend their market globally without
much using its resources.
The most challenging part is bringing the components together and integrating it with the
manufacturing operations since most of the automakers are doing away with their business of
assembling components.
Tata Motors have to take their decision whether to make or buy for the key inputs i.e, design, engine
and transmission.
Although different measures were taken by Tata Motors for their product design, engines and
transmission yet there were some

Tata Nano
Cost Management and Strategy used
The great wonder car by Tata's has stunned the entire world. Critics who often said that it was not
possible to make a car at a price below $3000 were taken to a back sit when Ratan Tata the chairman
of Tata Motors unveiled this car in New Delhi at a price of $2500. Since then it has been in lime
light and has been making news in the auto sector throughout the world.
Much of India 's low–cost production edge comes from cheap labor and a large part of the low–cost
assembly in factories and plants is done through manual operations. However this situation is
changing fast with companies wanting to increase productivity by automating their lines. Tata cut
costs by minimizing components, particularly steel, ... Show more content on Helpwriting.net ...
On the onset, the two–wheeler manufacturers would be forced to work on new technologies to make
better motorbikes and scooters. This would also in turn influence the price tag of the two–wheelers.
Impact on 4 wheeler segment
With the launch of Nano, the dynamics of India's auto industry are likely to undergo major changes
as wide spectrum of auto manufacturers ranging from two–wheelers to cars will come under intense
pressure to minimize prices as much as possible. Success of Nano is expected to make every
automobile company change the way it works and looks at the volume market. The creation of an
ultra low cost segment has already created a shudder in the automobile industry. Many automobile
companies have announced their entry into this segment while others have hinted price cuts to
sustain demand. Industry experts believe that introduction of Nano will lead to a sharp drop in prices
of used car and in turn will stretch the budget of a new car buyer looking for exchanging old car.
This aspect will affect sales of all small cars like Wagon R, Zen Estillo, Santro, Indica, Hyundai 'i10'
and Spark.
While Maruti is already working on re–pricing its cheapest offering – Maruti – 800 aggressively,
Bajaj Auto has firmed up plans to enter into the

Case Study: Tata Motors Limited
Tata Motors Limited is India's biggest vehicles organization, with combined incomes of INR
2,62,796 crores (USD 42.04 billion) in 2014–15. It is the pioneer in business vehicles in every
section, and among the top in traveler vehicles with winning items in the reduced, average size auto
and utility vehicle fragments. The Tata Motors Group's more than 60,000 representatives are guided
by the mission "to be energetic in reckoning and giving the best vehicles and encounters that
energize our clients comprehensively." Set up in 1945, Tata Motors' vicinity cuts over the length and
broadness of India. More than 8 million Tata vehicles employ on Indian streets, since the initially
took off in 1954. The organization's assembling base in India is spread ... Show more content on
Helpwriting.net ...
Tata Motors, likewise recorded in the New York Stock Exchange (September 2004), has developed
as a worldwide car organization. Through backups and partner organizations, Tata Motors has
operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar
Land Rover, gained in 2008. In 2004, it gained the Daewoo Commercial Vehicles Company, South
Korea's second biggest truck creator. The rechristened Tata Daewoo Commercial Vehicles Company
has dispatched a few new items in the Korean business, while additionally sending out these items
to a few global markets. Today 66% of substantial business vehicle fares out of South Korea are
from Tata Daewoo. In 2006, Tata Motors shaped a 51:49 joint endeavor with the Brazil–based,
Marcopolo, a worldwide pioneer in beefing up for transports and mentors to make completely
fabricated transports and mentors for India – the plant is situated in Dharwad. In 2006, Tata Motors
went into joint endeavor with Thonburi Automotive Assembly Plant Company of Thailand to
fabricate and market the organization's pickup vehicles in Thailand, and entered the business in
2008. Tata Motors (SA)

Key Challenges Facing Tata Motors
1. What were the key challenges facing Tata Motors in the process of moving to produce passenger
Tata motors was blended in the year 1945 to endorse Peninsular Locomotive works in order to
assemble steam locomotives and boilers. This was done before independence. After the
independence, the policy of the Industrial Act was revised. New changes were done which include
that the production of railway engines were restrained to state owned business/company.
Tata motors Indica was the elementary car which was launched in the market beside maruti 800
which was already in the market and competing well in the automobile industry. Maruti 800 had a
competitive advantage over the other competitors ... Show more content on Helpwriting.net ...
Honda. But due to government rules and regulations the joint venture was not setup and hence
failed.
With the failure of the J.V. between the companies, Tata Motors decided to launch a new product in
the market. It was the year of 1988 when Tata Mobile came into the market to compete with other
LCV. It was little different from a normal LCV as it was a combination of a Car and a LCV.
The market was popularized with the introduction of Tata sierra in 1992 which had two doors and
was used as a personal transport.
Then came the Tata sumo which was a great hit in the market. Year 1994 was the year in which
multi–utility vehicle was launched.
This was one of the main divergent by Tata Motor from 207 to multi–utility vehicle, which set a
record of 90000 booking for the car and till now it has a market share of twenty %.
Tata Motors main spot light was on the chain of production i.e. from raw material coming in to after
sales service.
Tata motors redistributed the value of Tata Indica to the outsourced parties. The time duration for
manufacturing the car was reduced. Previously it took 48 mths but now after outsourcing it took
only 31 mths. The total cost estimated was seventeen hundred

Swot Analysis of Tata Motors
Auto–hide: on SWOT ANALYSIS OF TATA MOTORS LIMITEDCOMPANY PROFILE:
Tata Motors Limited is India 's largest automobile company. It is the leader in commercial
vehiclessegment. It is ranked among the top three in passenger vehicles segment such as compact
car,midsize car and other utility vehicle segments. It is the world 's second largest bus manufacturer
andworld 's fourth largest truck manufacturer.Tata Motors Limited is established in 1945 with its
vision
"best in the manner in which we operate,best in the products we deliver, and best in our value
system and ethics."
The company has 24000employees who are guided by its vision.
HISTORY
The first vehicles of the company has rolled out in 1954 and now more than 5.9 million Tata ...
Show more content on Helpwriting.net ...
y The company has a stron g focus and strate gy on the management development forits further
expansion and growth as a leader globally. WEAKNESSES y The rate of return on Tata Motors
shares is low which in turn affects its growth in financialterms amidst investors. y Tata Motors is
still behind the technology advancements despite having large R&DDepartment in the country. It is
still producing vehicles in the old generation platformswithout any additional developments in the
engineering department. Customers expect newtechnologies which Tata motors fail to meet. It also
affects its competitive advanta g e over itsrivals. y While most of the other car manufacturers in the
country has concentrated on the luxury carsegment, Tata Motors remain isolated from luxury car
market which is a disadvantage to thecompany. y Tata Motors fails to meet the safety and emission
standard norms as regulated by theSociety of Indian Automobile Manufacturers (SIAM).
OPPORTUNITIES
y Since Tata Motors has bought one of the world 's luxurious car brands Jaguar and Landroverfrom
Ford Motors officially in 2008 for a whooping £2.3million(GBP), it has increased itspossibility of
gaining a substantial amount of market share in the luxury car segments. Theseadded acquisitions to
Tata 's portfolio will certainly gain competitive advantage. y Tata Motors has launched a low cost
car
Nano
which is targeted

Pestel
TATA MOTORS PESTEL ANALYSIS
Tata Motors Limited is an automotive vehicle manufacturing company based in India. The company
is engaged in development, design, manufacture and assembly, sale, and financing of vehicles, as
well as sale of auto parts and accessories. The company primarily operates in India, South Korea,
South Africa, Thailand, Bangladesh, Indonesia, Singapore, Spain, and UK. The company is
headquartered in Mumbai. TATA Motors got listed on the New York Stock Exchange in 2004.
SWOT Analysis
Strengths: Strong domestic player (Indian market).
It is a key manufacturer of commercial vehicles. It has a market share of 64% which has always
remained constant. It is India's largest automobile manufacturer in terms of revenue. It ... Show
"The foundation of the company's growth is a deep understanding of economic stimuli and customer
needs, and the ability to translate them into customer–desired offerings through leading edge
R&D" (Tata). Employing 1,400 scientists and engineers, Tata Motors' Research and
Development team is ahead of the pack in India's market and right with the rest of the field
internationally. Tata's firsts are "the first indigenously developed Light Commercial Vehicle, India 's
first Sports Utility Vehicle and, in 1998, the Tata Indica, India 's first fully indigenous passenger
car," as well as the increasingly famous Tata Nano, which is projected to be the world's cheapest
production car (Tata).
Economic Analysis: Operating in numerous countries across the world, Tata Motors functions with a
global economic perspective while focusing on each individual market. Because Tata is in a rapid
growth period, expanding or forming a joint venture in over five countries world–wide since 2004, a
global approach enables Tata Motors to adapt and learn from the many different regions within the
whole automotive industry. They have experience and resources from five continents across the
globe, thus when any variable changes in the market they can gather information and resources from
all over the world to address any issues. . For instance, if the price of the aluminum required

Challenges Facing Tata Motors Essay
Q 1. What were the key challenges facing Tata Motors in the process of moving to produce
passenger cars from successfully producing commercial vehicles?
Ans.: There are various external and internal factors that posed the key challenges to Tata Motors in
the process of moving from commercial vehicles to passenger cars.
External Factors
1. Inter industry competitions: Tata motors was trying to enter the entry segment of the Indian
automobile sector. The entry segment was well occupied by Maruti 800 and the success of Maruti
800 has encouraged players like Hyundai Motors, Daewoo Motors and Fiat India to enter the
segment with the offerings. At the time Tata Motors was trying to venture into the entry segment or
the passenger car segment there ... Show more content on Helpwriting.net ...
Tata Motors were not only concentrating on developing a passenger car they were trying to build a
people's car which will become a companion to the common people. So Ratan Tata walked a step
further to strike an alliance with the renowned car designer IDEA to fine tune the in–house design
developed by the ERC. ERC employees having an extensive exposure and knowledge of Indian
roads and climate worked hand in hand with the IDEA personnel to develop a state of the art design
suitable for the Indian road. They also used their alliance with IDEA to fine tune their design only
which reduced the production cost to some

Tata Nano Case Study
ysiA Project Report Submitted on the Technology of "Tata Nano Car" As Part of the Course
Managing Technology for Competitiveness
PREPARED BY
Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417)
Nipu Kumar Nath (112889) Christian Riisager (112846)
1
Executive Summary
The study of Tata Nano car technology has demonstrated the fact that how a technological
revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market.
It is 2 feet shorter than a Mini Cooper, has a comical appearance and weighs less than the four
passengers it seats. But for the 350–millionplus middle class of India, Tata Nano, the world 's
cheapest car at $2,000, is a cause for exhilaration ... Show more content on Helpwriting.net ...
other cars in India in 2008
Figure 2: Price discrimination of Tata Nano over time
4
Figure 3: Tata Nano monthly sales data (July 2009–April 2011)
Cost Cutting Features         The Nano 's boot does not open, instead the rear seats can
be folded down to access the boot space. It has a single windscreen wiper instead of the usual pair.
Some exterior parts of it are glued together, rather than welded. It has no power steering. Its door
opening lever was simplified. It has 3 nuts on the wheels instead of the statutory 4 nuts. It only has 1
side view mirror Rear Engine which provide 20% more space in cabin in constrain wheel base
dimensions Tata Nano's boot is fixed, means rear seat should be folded to access boot. No power
steering. Single windscreen wiper. Base model is equipped with 3 Lug Nuts. Manually operated side
windows. A/C and Heating not part of base model. Air bags not a part of base model. Use of Plastic
and Glue where ever applicable instead of welding steel.

      
5
Identifying Customer's Needs TATA realized that people need a car for daily use in a radius of 30
miles, which should have the following properties:  fuel efficient  compact to park and reliable

Tata Group Essay
This quote by Jamsetji Tata explains why the Tata group was so successful throughout history from
a simple trading company to a global conglomerate which makes more than makes more than US$
103.27 billion (2014) and employs more than 580,000 people throughout the world.
The foundation of the future Tata Group was laid in 1868 by Jamsetji Tata through the establishment
of a trading company in Bombay. This initial investment was followed by the acquisition of a
bankrupt oil mill in 1869 which, after being converted into a cotton mill, was sold to make profit
and enable him to undertake the first major industrial project of the Tata Group by setting up another
cotton mill in 1874, the Empress mill (named after the Empress of India, Queen Victoria). ... Show
It would be under his leadership that his father's ideas would be realized essentially with the
establishment of the conglomerates, Tata Steel (1907) and Tata Power (1911). Both constitute the
core of the present–day Tata group. Moreover, Sir Dorab Tata also contributed to helping India's
educational system grow by creating the Indian Institute of Science in Bangalore in 1911. This
would become one of the first of many centers of research and learning that would both support the
Tata group and enhance its development. In addition, the Tata group is also characterized by the way
they care for their employees. A perfect example of this would be, when in 1912, Tata Steel
introduced an eight–hour working day even though it was not statutory in most industrialized
nations. Under Sir Dorab Tata's management, the Tata group, which already possessed three cotton
mills and a luxury hotel, now also included the largest private sector steel company as well as three
electric companies and one of India's main insurance companies, New India Insurance Co Ltd in
1919 (the largest General Insurance Company in

Mahindra Reva vs. Tata Nano
Mahindra REVA vs. TATA nano
Mahindra REVA
Reva cars have been designed to be nimble, simple electric cars for non–polluting urban travel. They
have been designed for inner–city use, where performance and long–distance driving is not a major
requirement. Reva electric cars are small city cars with seating for two adults and two children.
Depending on model they are capable of top speeds of between 65km/h and 80km/h (40–50mph)
and have a range of up to 75km (48 miles) with 'lead acid' batteries, and up to 120km (75 miles)
with lithium batteries.
The car is 'fuelled' by plugging the car directly into a standard domestic power socket. An 80%
charge takes a little over two hours whilst a 100% charge takes around 8 hours to complete. ... Show
Since it was launched in 1999, the REVA has found some 800 customers in India, according to the
company's Delhi sales manager, mainly in the southern cities of Bangalore and Hyderabad. Notable
owners include Kapil Sibal, Union minister of state for science and technology and Bob Hoekstra,
CEO of the Philips Software Centre in Bangalore. The company's web site says it has sold 2,000 of
the vehicles.
The REVA has certainly won the hearts and mind of environmentally–friendly governments: the
Japanese government offers an incentive of $2,600 to anyone who buys the REVA; in the UK, a
GWiz (REVA's local name) buyer gets 1,000 pounds in addition to a waiver for London's congestion
tax and there are no charges for parking.
TATA nano
Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1 lakh i.e.
approximately USD 2000.
It is manufactured by Tata Motor Limited, the largest to automobile company in India. It's
Chairman, Mr.RatanTata envisions that Tata Nano become a "People's car" which is affordable by
almost everybody. Tata Nano was first launched in India on 1st April 2009 and was available in the
Indian market by July 2009. Since launching, it has created a huge buzz all over India. Within the
first two days of lunching, it has received 5500 booking. The figures kept increasing every day since
the launch.
What makes Tata Nano so very cheap?
Basically, by making

Swot Analysis Of Hijing Hyundai
Building Distribution Channels One of the most important challenges for Beijing Hyundai was to
develop distribution channels, and to decide where channels should be expanded geographically.
Beijing Hyundai decided to adopt the 4S Shop model, but had to decide where the company should
locate the shops. The company classified the China market into seven regions, north, south, east,
northeast, central, southwest, and northwest. These seven regions were then regrouped into two
major categories, an "all cities expansion group" (north, south, and east) and a "core cities expansion
group" (northeast, central, southwest, and northwest). The company then established a sequential
channel expansion strategy, following a hub and spoke pattern, for each of the two groups of
regions. With the hub and spoke approach for the "all cities" expansion group, Beijing Hyundai‟s
distribution channels made inroads into major hub cities in the north, south, and east, identified
based on the consideration of income level, ... Show more content on Helpwriting.net ...
Weaknesses of

Tata Motors : A Company
1.1 Data
As the year of 2012 came to a closure, Tata Motors Limited. found themselves spotlighted as a
company, that's expectations were higher than their results. During the year, the company struggled
with maintaining responsible business practices, delivering a unique service and creating a brand
representation of innovation, while struggling to against all odds, that threatened their value
proposition. Tata seeks to create a car that accurately characterizes the business's ideals and core
values. Tata Motors, is now in the pressure to create a regain their market value, through ensuring
the success of their car Tata Nano.
2.1 Data Analysis
Due to culturally and political obstacles Tata Motors Limited experienced incredible difficulty ...
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Also, the car wasn't suited for the aged population's safety concerns and the youth found no
contemporary appeal. The marketing and the value proposition was unclear on which segments of
the market was to be addressed. By overgeneralizing the market, the pricing was what ended up
defining the car. Tata Nano's value can be determined through measuring operations in a value
chain. The cost was kept at a certain price, to ensure affordability. This intertwined with the types of
market segments, that Tata Nano could provide for. A variety of market segments would be targeted,
such as the retired, the middle class, the aspiring family, students and low–income families. The
two–wheeler market, as well as the automobile market, were targeted. Both markets were given a
promise of quality, alongside the promise of efficient methods of distribution. Tata Motors used a
variety of distribution channels, to ensure customers were given a product as quickly and effortlessly
as possible. With this information, it is easy to understand Tata Motors to be a company that
delivered remarkable value to their chosen customer segment in their value chain. This insertion of
the value proposition into the operational, finance, management, and distribution elements of the
company should have created a structured and sustainable plan of company growth. To create this
value

Executive Summary Of Tata Motors
EXECUTIVE SUMMARY Tata Motors Limited is one of the India's largest multinational
automobile manufacturing company with 42 billion USD turnover. The company is a leader in
development of commercial vehicles, such as sports vehicles, trucks, defense vehicles and cars. Tata
Motors is part of the Tata group of companies founded in 1868 by Jemsetji Tata. The company is
mainly located at India, Italy, Korea and UK. It has sales in more than 175 countries around the
globe.
Tata Motors is launched in 1945 as Tata Engineering and Locomotive Company Limited, for
producing locomotives and other engineering products. Its first commercial vehicle was
manufactured in 1954 with Daimler–Benz AG, ended in 1969. In 1991 with launch of the Tata
Sierra it entered in the passenger vehicle market. Its first passenger car Tata Indica was launched in
1998 and it also launched the world's cheapest car Tata Nano in 2008. Now it is involved in design,
development, manufacturing and sales of vehicles and its parts. This is a second largest bus
manufacturing company and fourth largest truck manufacturing company in the world ... Show more
content on Helpwriting.net ...
They innovated many technically superior buses with comfort, safety, reliability and profitability.
Customer–centric approach of Tata Motors has led to the development of vehicles with technology
rich design, features and interiors, such as premium compact car Zest, Hatchbacks Bolt and GenX
Nano cars.
At Tata Motors, they have the different units for design and development of their products. The
design unit located at Coventry, UK is specialized in working on clay models, digital models and
alias models. Other unit located at Turin, Italy is specialized in architecture, style, packaging and
surfacing. And another unit located at Pune, takes

Company Profile Of Tata Motors
Company Profile Home > About Us > Profile > Company Profile
Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR
2,32,834 crores (USD 38.9 billion) in 2013–14. It is the leader in commercial vehicles in each
segment, and among the top in passenger vehicles with winning products in the compact, midsize
car and utility vehicle segments.
The Tata Motors Group's over 60,000 employees are guided by the mission "to be passionate in
anticipating and providing the best vehicles and experiences that excite our customers globally.''
Established in 1945, Tata Motors' presence cuts across the length and breadth of India. Over 8
million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's ... Show
Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea,
Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, acquired in 2008. In
2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck
maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new
products in the Korean market, while also exporting these products to several international markets.
Today two–thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo.
In 2006, Tata Motors formed a 51:49 joint venture with the Brazil–based, Marcopolo, a global
leader in body–building for buses and coaches to manufacture fully–built buses and coaches for
India – the plant is located in Dharwad. In 2006, Tata Motors entered into joint venture with
Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the
company's pickup vehicles in Thailand, and entered the market in 2008. Tata Motors (SA)
(Proprietary) Ltd., Tata Motors' joint venture with Tata Africa Holding (Pty) Ltd. set up in 2011, has
an assembly plant in Rosslyn, north of Pretoria. The plant can assemble, semi knocked down (SKD)
kits, light, medium and heavy commercial vehicles ranging from 4 tonnes to 50

The Three Step Strategy Of Tata Motors
PROMOTION
The (Exceeding customer expectations by enabling distribution) 'EXCEED' program has a three–
step strategy to engage dealers, which in turn impact on customers delight. The first step is to
promote partnership with the dealer. Tata Motors then worked for dealer profitability. Customer
feedback is continuously fed into the process, while a panel of dealer highlights areas of excellence
and addresses concerns in the dealer–customer engagement process. Together, these initiatives
create a strong and durable to ensure customer satisfaction process.
New market initiatives such as Neev program, an initiative of rural marketing and rural clients Tata
OK, business exchange used vehicle, have provided greater access to commercial vehicles ... Show
Tata Motors–have aussi Followed the footsteps beens and a pioneer in Technical Advancements in
automobile sector. Tata Motors Benefit from the advanced Technically engineers operate in more
than That 20 publicly traded companies Tata Group for it's R & D practical purposes. As Ratan Tata
Said "The foundation of the company's growth is a deep understanding of Economic stimuli and
customer needs, and the Ability to translate customer–Them Into Desired offerings through leading
edge R & D". Tata Motors employs more than 1400 Scientists and Engineers All which make Tata
Motors a winner in terms of technology in home market. Tata Indica, first as Indigenous, and Tata
Nano, world's cheapest car, are examples of the technical capabilities and cost effective production
efficiency of Tata Motors. Tata Motors–have–been Continuously investing around 2% of it's annual
profits in research and development to stay ahead in the competition. Tata Motors is equipped with
the 'only certified crash test facility in India' and Tata Motors set up it's European Technical Centre
in 2005 That Improved companies competency in design engineering and product development. In
services also, Tata Motors Developed has a –Electronic Control Unit as Compared to the
Conventional Unit That the marriages accessories in a Manner effective sans Requiring a full
fledges servicing

Key Challenges Faced By Tata Indica
Tata Indica
1 Answer:
Key challenges facing by Tata Motors in the process of moving to produce passenger cars from
successfully producing commercial vehicles:
 Market competition
Tata Motors had to face huge competition with international car manufacturers.
 Budget
For developing a new model of car, Tata Motors takes 48 months and 12750crores on an average.
But Tata Indica was built in 31 months and a budget of 1700 crores.
 Supply chain
For any company it is very important to manage its supply chain.
So they were acting as integrator, bringing products and services together from both upstream and
downstream operations.
 Design
Tata Motors manufacture all the components like engine, body panel, gearboxes everything by itself.
... Show more content on Helpwriting.net ...
 Ratan Tata wants to lead the transformation from an integrated manufacturer to a car integrator.
 That time industrial policy announced by government of India was reserved exclusively for state
owned enterprise because of which Tata motor decide to collaborate with Daimler benz to
manufacture heavy commercial vehicle.
 There was tight foreign exchange reservation because of which Tata motor was unable to
collaborate with Honda of japan.
 Every company was focusing on car design and styling rather than assembly function, only Tata
motor competencies was not enough to deliver all this at once they need to form a alliance.

 In the marketing activity company required knowledge of customer taste and preference which
changes frequently so they have to manage to look into this area company cannot ignore the need of
the consumer so they have to customize their product according to the need of

AbhinavInternational Monthly Refereed Journal Of Research
Abhinav
International Monthly Refereed Journal of Research In Management & Technology
Volume II, February'13
ISSN – 2320–0073
CONSUMER BEHAVIOR FOR SMALL CARS: AN
EMPIRICAL STUDY
Shiv Prasad Joshi
Assistant Professor, JIET– School of Management, Mogra, Jodhpur, India
Email: shiv.joshi@jietjodhpur.com
ABSTRACT
The small car market in India is soon going to be one of the biggest in the world, as major
automakers are investing here in this segment. There is Tata Nano ready to be launched and many
others who are eyeing the Indian consumers to keep up their global sales figures.
There is increasing competition with the entry of many new foreign as well as Indian players in the
market. The war has begun and the fate of these firms will be ... Show more content on
Helpwriting.net ...
We used the convenience sampling method to carry out the present study. The sample size consists
of 100 respondents.
A well–designed questionnaire was prepared for obtaining the information. The respondents were
asked to mark on the five point Likert scale. The scale was administered on the users of various
small cars. After scoring, the raw scores were tabulated for analysis. Likert scale and rating scale
have been used to analyze the data.
RESULTS AND ANALYSIS
Table 1. Brands possessed by the customers
S. No.
1
2
3
4
5
6
7

Name of the Brand Possessed
Maruti 800
Tata Indica
Maruti Zen
Palio
Alto
Spark
Santro
% of the Respondents
28
15
10
03
23
06
15
The total sample surveyed which consisted of 100 respondents were the car–owners. Table 1 clearly
indicates that Maruti is still the market leader in small car segment. 61% of the customers were
found as brand possessors of Maruti cars (28%, 23% and 10% for Maruti
800, Alto and Zen respectively). Equal number of respondents owned Santro and Tata Indica
i.e. 15% of the respondents having each.
Table 2. Motivators for purchase of a specific brand
S. No.
Motivators
% of the Respondents
1
Advertisements (TV & Print media)
56
2
Dealer's recommendations
15
3
Family member's & friend's recommendations
27
4
Others
02
To find out from the respondents a question was asked related to the motivators which have
considerably influenced their purchases decision. The information given in table 2 indicates
48

Tata Nano: the People's Car
9–710–420
REV: JUNE 3, 2010
KRISHNA PALEPU BHARAT ANAND RACHNA TAHILYANI
Tat Nano – The Peopl Car ta o e le's r dia k big. Ind must think small to stay b – Ra atan Tata, Cha
airman Tata G Group In March 2009, Tata Motors India's larg , s, gest automob company by sales
lau bile unched the world's cheap pest car, the Tata Nano i India price at $2500 (see Exhibit 1 for a
pict in ed ture of the N Nano). Throu ugh this laun nch, the comp pany realized Tata Group
Chairman R d Ratan Tata's v vision of mak king a "peop ple's car" – a safe, affordab car which was
within everyone's r ble h reach. Ratan T Tata's overar rching ambit tion was to build innova b ative
product for the ma ts asses. He exp plained, "The aim is to c e create produ ... Show more content on
Helpwriting.net ...
In 2009a, Maruti Suzuki India Ltd. was the leader in the passenger vehicle segment with 47%
market share (see Exhibit 2a and 2b for competitive landscape for passenger vehicles in India and
segment wise market share).3 This segment was expected to grow at a compounded annual growth
rate of 14.5% in the period from 2009 to 2013.4 Bulk of this growth was expected in the passenger
car segment, especially the small car segment on the back of the reviving Indian economy and
shifting preference to fuel efficient and low maintenance cars. The UV and MPV segments were
expected to grow because of reductions in taxes. The market was also witnessing a polarization with
people 's preferences moving from sedans to small cars or utility vehicles.5 A 22% growth in
premium car sales in 2009 had prompted players such as BMW and Mercedes Benz to expand in
India. Exports were another growth area and India's largest markets were Asia and Africa and as
output quality improved Europe was also gaining in importance.6
Tata Group
The Tata Group founded by Jamsetji N. Tata in 1868 as a trading firm, was India's largest
conglomerate with revenues of $70.8 billion in 2009. Its 98 group companies, operating in more
than 80 countries in across seven business sectors–information technology and communications,
engineering, material, services, energy, consumer

Case Study: Tata Motors
1.0 Source Problems
Tata Motors Limited, a subsidiary of the Tata Group, is one the largest automobile players in India.
In 2008, the market saw the reveal of the Tata Nano, which was introduced as India's first low–
priced People's Car. The retail price was set at $2,500, catering to the mainly the low–income
segment of the market. (Profile, 2013).
During this time of economy unrest, consumers will be more cautious and controlled over the usage
of their disposable income, with preference for a lower–priced alternative. Even though being seen
as a brand for affordable cars, Tata Motors seemed to be taking a hit on its brand appeal, with a
slowdown in consumer demand for the Nano (Muralidhar, 2013).
2.0 Secondary Problems
2.1 Perceived Quality ... Show more content on Helpwriting.net ...
Instead, Tata Motors placed the blame on the supplier, stating that the emission of smoke from the
Nano was due to a faulty electrical switch. What Tata Motors did instead was to arrange for a
separate supplier instead and conduct unnecessary tests so as to avoid mass recall or redesign.
Outbreaks of fire
Such poor performance worsened with cases of fire outbreaks. In 2010, a Nano was reported to have
caught fire moments after been driven out of the showroom. Even with such publicity of the fire
outbreaks, Tata Motors still blatantly insisted that the Nano design was faultless with a safe product
design. In reply to the fire outbreaks, Tata Motors provided optional safety upgrade features that
were complimentary to existing owners but they made it clear that this is only a value–added service
and emphasised that it was not a product recall.
Although Nana Motors claimed that the Nano is safe to use and without faults, the outbreaks of fire
were still frequently occurring and the total number of fire incidents reported went up to eight cases
in 2011. Till 2011, emission of smoke was still reported as a symptom before it escalated into a

OD Interventions: An Analysis Of Tata Motors
Analysis Of OD Intervention
Evaluating the organizational change in culture, Tata Motors follow different approaches such as,
analyzing the fundamental assumptions, investigating the cultural gaps and managerial behaviour in
the organization. There are different models provided for investigating and analyzing the
organizational culture. But in our researches we applied the "Denison" model. This model is one of
the most comprehensive models that divide the organizational culture into four parts based on two
axels (degree of focus and degree of stability)On the basis of organizational concentration It is
possible to divide this model into two parts by horizontal dissection. Cooperation and compatibility
pay attention to organization internal dynamism, but they don't care about ... Show more content on
Helpwriting.net ...
Mission distinguishes goals of the organization with defining social role and external objectives of
the organization. With the help of the direction and these distinct goals, mission specifies the
activities that should be performed by the employees. Considering the position where organization is
planned to reach, activities and strategies will be identified. Probability of organization's success
will be increased by converging employees and the organization.
Standards of this section are:
 Strategic direction and intent
 Goals and objectives
 Vision
OD interventions are basically behavioral science interventions, it has got great impact in improving
the operational efficiency of TATA MOTORS. It has to be specially noted that different OD
interventions do not differ much in their effect. Application of OD interventions helps in the
following aspects:
Behaviour Modification:
It is a programme where managers identify performance– related employee behaviours in tourism
destinations and then implement an intervention strategy like MBO to strengthen desirable
performance behaviours and weaken undesirable behaviours.
Encounter

Case Study: Tata Nexon
Meta Description: The Nexon is Tata's new compact SUV that will compete with Vitara Brezza and
EcoSport. Its USP is a new design that may appeal to young buyers.
Description: A coupe–like compact SUV, Tata Nexon has some dramatic features that make it
special. It is expected to be launched later this year and may be priced aggressively to steal buyers
from Vitara Brezza.
===========================
Upcoming Car: Tata Nexon
Expected Launch: Mid – Late 2017
Expected Price: Rs 7 lakh to 10 lakh
Tata Nexon – the compact SUV that was exhibited at the Auto Expo 2016 was expected to be
launched in the same year but the wait for it still continues. We now hear that the car may reach
showrooms around mid of 2017. It has been caught being tested on the roads several times. Having
upped its design and style quotient, Tata Motors successfully made the Nexon a show stealer at the
Auto Expo. There were more queries about its launch date than the expected price. ... Show more
content on Helpwriting.net ...
To please the trendy, young buyers it is now getting a compact SUV in the Nexon. It will compete
against Maruti Vitara Brezza, Ford Eco Sport and Mahindra TUV 300.
Nexon is built on the heavily–modified X1 platform of Indica and after Tiago and Hexa, it's the third
Tata to embody the new Impact Design language. And the makers have devised this vehicle to break
from the convention of boxy silhouette that a compact SUV usually has. This is also a risky
proposition as buyers usually associate SUVs with upright stance and spacious cabin. What Tata
Motors is bringing is a concept of 'SUV

Tata Motor Company
Tata Group of Industries The story of Tata begins in 1868 when a young boy named Jamsetji Tata
joined his father's small trading company. Thirty–five years later, that same boy was the owner of
India's largest textile company, Tata Textile. Over the last century, Tata has excelled in many
different business sectors including Materials (Steel and Mining), Agriculture, Energy, Consumer
Products, Information Technology, Consultancy, Finance, Automobiles, Chemicals, Engineering and
Hospitality. Tata Group of Industries reported $17.6 billion in revenues in 2005, which is equivalent
to 2.8 percent of India's GDP. In 2006, it is projecting its annual revenue to be around $24 billion.
Figure 1 shows the breakdown of Tata's revenues for the ... Show more content on Helpwriting.net
...
Also, in order to cut down heavy losses, Tata steel had to lay off more than half of its work force
over the last 15 years. This strategic decision made Tata competitive in one of the most brutal
industries. However, it didn't damage the laid off workforce as Tata promised to pay them full salary
until retirement and there after, pension benefits. "When an organization functions as a global
citizen through its corporate social responsibility initiatives, this often boosts its reputation
externally." (Pio, 2005) Tata has been built on a strong reputation not only within the home country,
but in different locations around the globe. For over 130 years, Tata's mission has always been to
develop India as a great industrial power. Tata truly believes the development of a nation lies in the
hands of the business owners. Tata has done a great deal in developing the infrastructure of India,
especially in Jamshedpur, the city where Tata originated. Jamsetji Tata turned Jamshedpur from a
jungle to the one of the largest industrial sectors of India. There he opened factories, schools,
churches, parks and hospitals for Tata employees that showed his commitment to all the
stakeholders that would be a part of Tata. Tata was the first one to introduce an eight hour work day
concept in India and offered medical benefits to employees, which even today is unknown to many
employers in India. After the death of Jamsetji Tata in 1991, his son Ratan

Swot Analysis Of Tata Motors
Founded by Jamsetji Tata, Tata Motors Limited was established under the parent company Tata
Group in 1945. Based out of Mumbai, India and part of USD 100 Billion Tata group, Tata Motors
Limited products includes trucks, vans, buses sports car, construction equipments and military
vehicles (Tata Motors, n.d.). With its manufacturing and assembly plants in different cities in India
and in South Africa, Great Britain and Thailand, the company sells more than nine million vehicles
globally, providing the company with $42 billion turnover (Tata Motors, n.d.). Ranked as India's
largest automotive industries, Tata Motors takes prestige in developing first fully indigenous cars,
the Tata Indica and the world's least expensive car, Nano (Tata ... Show more content on
Helpwriting.net ...
Number 1 manufacturing company in Asia.
4. With around 6,600 touch points that include dealerships, sales and service points, the company
provides top notch customer service and satisfaction (Tata Motors, n.d.).
5. R&D: Company invests time and money in research and development, trying to supply the
consumer with better, efficient and affordable vehicles.
Weakness:
Although, TTM has managed to secure top percent on market share, the Return on Investment (RoI)
on Tata Motors share is low. While producing mass number of automobiles, Tata motor products do
not fall under luxury motor. As the company targets 'middle' to 'upper middle' class groups, the
products lack the luxury to gain interest of higher income individuals. Due to this very reason, the
company lacks its footprint on the luxury car department. Even among their economical cars, Tata
has now and again failed to maintain the standard of a safe vehicle. The constant technological
issues and failure to maintain the safety standard is declining the company's public image. Tata
Nano, a new car manufactured by Tata motors has failed to receive any star for adult protection
(Oltemann, McClanahan, 2014).
Opportunities:
Opportunities for Tata Motor's have increased tremendously after its acquisition of two luxury car
brands: Land Rover and Jaguar. In 2008, Tata Motor purchased both of the luxury car brands from
Ford Motors

Brief Profile Of Tata Motors Company
A Brief Profile of the Firm
Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a
leading global automobile manufacturer. Originally it was manufacturer of locomotives named as
TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie–up with
Daimler–Benz. Tata motors have a wide range of variety from heavy commercial vehicles to
carriers, buses, SUVs and passenger cars that covers a wide range of cars, sports vehicles, buses,
trucks and defense vehicles.
The Headquarter of Tata Motors is in Mumbai (Maharashtra). The services in Tata motors in–clude
automotive design, engineering and outsourcing. It has a Revenue of Rs.2.625 trillion (Latest data as
per 2015) and in 2015, it earned a profit of Rs. ... Show more content on Helpwriting.net ...
Municipal Solutions
 SCV: ACE Hopper Tipper, ACE Box Tipper, Suction Machine
 LCV: SK 407 Tipper, LPK 407 Tipper
 ICV: LPK 909–5 cum Tipper
 MHCV: LPT 1613 Refuse Compactor, LPT 1613 Road Sweeper, LPK 2518 Tipper
V. Defense & Homeland security
VI. Jaguar Land Rover
Milestones:
In 1945: TELCO (Tata Engineering and Locomotive Co. Ltd). was established to manufac–ture
locomotives and other engineering products.
In 1954: Tie–up with Daimler Benz AG, West Germany to enter into commercial vehicles segment.
In 1959: R&D Centre was set up at Jamshedpur.
In 1977: Manufactured its First commercial vehicle in Pune.
In 1986: Manufacture of its first light commercial vehicle Tata 407
In 1991: Launch of the 1st indigenous passenger car Tata Sierra.
In 1992: Launch of the Tata Estate.
In 1994: Launch of Tata Sumo
In 1995: Launch of Mercedes Benz car E220
In 1996: Launch of Tata Sumo deluxe.

In 1997: Launch of Tata Sierra Turbo.
In 1998: Launch of India's first sports utility vehicle (Tata Safari).
In 2001: Launch of Indica V2
In 2007: Started Construction of Small Car plant at Singur in West Bengal
In 2008: Production at Pantnagar (Uttarakhand) ACE Plant

Case Study Of Tata Motors
1. What are the key challenges faced by Tata Motors in the process of moving to produce passenger
Ans: Tata Motors was a leading player in the segment of commercial vehicle market. In 1954 Tata
Motors in collaboration with Daimler Benz started manufacturing heavy commercial vehicles like
excavators and earth moving equipment's. When Japanese firms Toyota, Mitsubishi and Nissan
entered the Indian market through joint ventures for manufacturing light motor vehicles, Tata
Motors took this opportunity and developed light motor vehicles (TATA 407, TATA 608, and TATA
709) that went ahead of the Japanese firms due to low cost, adaptable to Indian road conditions and
good after sales service. ... Show more content on Helpwriting.net ...
They are Hyundai Motor's "Santro", Daewoo Motors "Matiz" and Fiat India "Uno". There was an
effect on price sensitivity as people are ready to pay more for fuel efficient cars.
In order to focus on the international car market they need to have world class standards. They
should be competent enough like managing the supply chain so that they could integrate products
and services both upstream and downstream
They should be able manage their alliances in a proper way to extend their market globally without
much using its resources.
The most challenging part is integrating the components with manufacturing operations since most
of the automakers are doing away with their business of assembling components.
Tata Motors have to take their decision whether to make or buy for the key inputs i.e, design, engine
and transmission.
Although different measures were taken by Tata Motors for their product design, engines and
transmission yet there were some obligations
i. The company has design that are suited for LCV and MCVs whereas the design that is required for
cars is monocoque. i.e a single

Revamping of Recruitment Center of Tata Motors
PROJECT REPORT
[Revamping Of Recruitment Center of TATA Motors]
June–July 2010
TATA MOTORS
Lucknow plant
DECLARATION
I, Ms. Shambhavi Singh student of MBA III Semester,, Hindustan Institute of Management &
Computer Studies Mathura, hereby solemnly declare that the Summer Training Project Report titled
"REVAMPING OF RECRUITMENT CENTER OF TATA MOTORS" is my own original work and
has not been submitted to any other University or institute for the award of any degree or diploma.
DATE: 18/10/2010
NAME OF STUDENT: Ms. Shambhavi Singh
ACKNOWLEDGEMENT
"Success is the manifestation of diligence, inspiration, motivation and innovation."
Words fail to express my sincerest ... Show more content on Helpwriting.net ...
Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company 's
manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra),
Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic
alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at
Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is
establishing a new plant at Sanand (Gujarat). The company 's dealership, sales, services and spare
parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat
branded cars in India.
Tata Motors, the first company from India 's engineering sector to be listed in the New York Stock
Exchange (September 2004), has also emerged as an international automobile company. Through
subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand
and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands
that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South

Korea 's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company
has launched several new products in the

Tata Nano Market-Entry Report
Market–Entry Report
Addressed to Tata Motors & Partners
Business Communication
Table of contents
Page | | Introduction | | SWOT–Analysis * Strengths * Weaknesses * Threats * Opportunities | |
Marketing strategy | | Conclusion & Recommendations | | Bibliography | |
Introduction
Tata Nano has invented a car that has a couple of strong competitive advantages. The most
important advantage is that the car is relatively cheap and therefore affordable for more people than
regular cars like Volkswagen and Ford. But does this competitive advantage also apply for the Dutch
market? In the following market–entry report this will be analyzed through a SWOT–Analysis. But
first some background ... Show more content on Helpwriting.net ...
Status is an important aspect in Europe driving the cheapest car in the world might not be seen as a
good status symbol. Next to that, Tata Motors might know a lot about the Asian market. But the
European market is way different. Lack of market knowledge is a weakness by entering the market,
this could be fatal. Thereby a ''Tata Nano distribution channel'' still has to be developed in Europe
which will cost a lot of money and makes it hard to do business in the beginning.
Next to the businesswise weaknesses there are some practical weaknesses in the car too. The fact
that the Tata Nano does not have a modern facility like ABS, PS or AC for example. In addition the
car has less boot space than other regular brands. This makes it less attractive for tall people to buy
such a car. In general western people are taller than Asian people which might cause a problem.
Next to this, another practical problem is the fact that the car has no headlight levelers. Headlight
levelers might be seen as a luxury device, but these modern days all cars have it. When someone is
used to this kind of functions it can be a reason not to buy the car. Thereby the car is not really fit for
hilly areas. It is small and the engine is not powerful enough to drive up to steep hills. People living
in Austria, Suisse or areas of France and Spain will rather buy a four–wheel–drive car than a Tata
Nano. Another practical weakness is the Tata Nano's poor fraction control. For a lot of people
outstanding

Tata Group And Their Relative Global Industry...
1. Describe the Tata Group's major subsidiaries and their relative global industry competitiveness.
Tata group is an international venture having based in India. It has 106 running company, with
businesses inside above 100 countries all more than 6 continents, offering products to many markets
all over the world and also services to more than 150 countries. In the year 2009, Tata group was
positioned number eleven amongst the best globally operating companies (Kneale, 2009). Tata
Group's major subsidiaries and global industry competitiveness a top of the line corporate
citizenship has been a segment of the group's DNA as a worldwide competitive strategy. An extent
of around sixty–one percent of the shares of the group is involved by benevolent trusts, in this
manner reestablishing wealth to individuals. Because of this extraordinary ownership creation and
reasoning of helping the general public, the name of Tata has been cherished for more than 142
years.
Tata is confided for its recognition to strong values together with business ethics. Every single Tata
company is run independently and has its individual BOD and in addition shareholders with whom
it is responsible. There are more than thirty Tata publicly–listed subsidiaries. These subsidiaries
possess an aggregate marketplace capitalization of around $152 billion and in addition the investor
base of around 62 million (ET Bureau, 2011). Tata Group's major subsidiaries are:
 Tata Steel(TS),
 Tata Motors(TM),
 Tata

The Challenges In The Case Of Tata Motors
Ratan Tata initiated and proposed to produce and deliver a passenger car at the Annual General
Meeting but his ideas were taken immaterial by industry experts at that point of time. His strong
determination and vision helped to complete Indica's project successfully.
Tata Motors faced many challenges in the process of moving to produce passenger cars from
producing commercial vehicles. They are as follows:
The industry benchmark for entry level cars was Maruti 800. Tata Motors without compromising
with quality have to develop a car with more spacious and cheaper than Maruti 800.
The degree of competition was very high. Fiat India had launched Uno, Hyundai had launched
Santro, Daewoo Motor had launched Matiz in small cars segment due to ... Show more content on
Helpwriting.net ...
Getting the license from the collaborator for manufacturing.
Outsourcing 80 % of the value of Indica from 200 odd vendors. As if the Tata Motors would
produced the products of their own it would incur high cost and difficult to compete in the market.
After the materials outsourced were received it were assembled.
Forming new alliances in order to save resources as well as reduce cost of manufacturing. Due to
formation of new alliances the lead time for manufacturing were also reduced as most of the
materials were outsourced.
Just in Time approach – Tata Motors had maintained the inventory levels. They applied just in time
inventory. It helped to keep inventory levels low which reduces the costs too.
Tata group also invested in companies like TACO, this is an example of overcoming the
competition.
The trusted supplier were whom the authority was given for manufacturing parts of the car.
Improvement programme was also organised which consisted of 13 steps. To know how the product
was performing. Regular check on the materials purchased from the suppliers were done to ensure
good

Case Study On Tata Consultancy Services
About Tata Consultancy Services: The Tata group's core purpose is to improve the quality of life of
the communities it serves globally, through long–term stakeholder value creation.Founded by
Jamsetji Tata in 1868, the Tata group is a global enterprise headquartered in India, and comprises
over 100 operating companies in seven business sectors: communications and information
technology, engineering, materials, services, energy, consumer products and chemicals. Tata
companies have operations in more than 100 countries across six continents, and export products
and services to over 150 countries. The revenue of Tata companies, taken together, was $96.79
billion (around Rs527, 047 Crore) in 2012–13, with 62.7 percent of this coming from businesses
outside India. Tata companies employ over 540,000 people worldwide.Good corporate ... Show
There are 32 publicly–listed Tata enterprises and they have a combined market capitalization of
about $122.34 billion (as on May 22, 2014), and a shareholder base of 3.9 million. Tata companies
with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power,
Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian
Hotels.Many Tata companies have achieved global leadership in their businesses. For instance, Tata
Communications is the world's largest wholesale voice carrier and Tata Motors is among the top five
commercial vehicle manufacturers in the world. Tata Steel is among the top 10 best steelmakers and
TCS is amongst the top 10 global IT services companies. Tata Global Beverages is the second–
largest player in tea in the world and Tata Chemicals is the world's second–largest manufacturer of
soda ash. Employing a diverse workforce in their operations, Tata companies have made significant
local investments in different

Strategic Management Profile Of Tata Motors Company
A Brief Profile Of The Firm
 Tata Motors is the world's fourth–largest bus and truck manufacturer and India's largest
automobile company.
 It has manufacturing sites in Europe, Africa and Asia.
 The company's portfolio extends from heavy commercial vehicles to sub–tonne carriers, buses,
SUVs and passenger cars.
 Consolidated revenues of 1,656.55 billion in the financial year 2011–12. Number of employees:
55,000 plus.
Tata Motors Limited is an Indian multinational automotive manufacturing company headquartered
in Mumbai, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks,
vans and coaches. It is the world's eighteenth–largest motor vehicle manufacturing company, fourth–
largest truck manufacturer and ... Show more content on Helpwriting.net ...
Though Tata is present in many countries it has only managed to create a large consumer base in the
Indian Subcontinent, namely India, Bangladesh, Bhutan, Sri Lanka and Nepal. Tata has a growing
consumer base in Italy, Spain and South Africa. Tata Motors has more than 250 dealerships in more
than 195 cities across 27 states and 4 Union Territories of India. It has the 3rd largest Sales and
Service Network after Maruti Suzuki and Hyundai.
Tata Daewoo . In 2004, Tata Motors acquired Daewoo Company of South Korea:
To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata Novus from
Daewoo's (South Korea) (TDCV) platform. This was mainly to cater to the international market and
also to cater to the domestic market where a major improvement in the Road infrastructure was done
through the National Highway Development Project.
Tata Daewoo is the second–largest heavy commercial vehicle manufacturer in South Korea. Tata
Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and
buses including GloBus and StarBus. In 2012, Tata will start developing a new line to manufacture
competitive and fuel efficient commercial vehicles to face the competition posed by the entry of
international brands like Mercedes–Benz, Volvo and Navistar into the Indian

Tata Motors International Strategy

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