1. Mapp's Campaign Whiteboard allows marketers to design, schedule, automate, test, and optimize cross-channel digital marketing campaigns in a single platform. 2. It provides benefits like visualizing entire campaigns, automating campaigns based on customer behaviors and attributes, expanding reach across multiple channels, testing campaign variants, and optimizing based on real-time performance analytics. 3. Managing cross-channel campaigns through one interface with Mapp removes the complexity of using multiple vendors and siloed data and helps improve marketing ROI.

1. Five Benefits of Using Mapp’s
Whiteboard to Orchestrate
Cross-Channel Marketing
presented by: Brittany Puhl
Product Training Consultant

2. State of the art
marketing
technology
+ digital marketing
experience around
the globe
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handful of our
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4. CRM
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Customer Data
Platform
Acquire
Turn more prospects into high value customers
at the optimal price point.
Engage
Design and execute cross-channel marketing
campaigns to engage and nurture customers.
Intelligence
Uncover deep customer insights and analytics to
increase customer value and campaign ROI.
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Connect to your entire marketing ecosystem
through seamless integrations.
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All built on top of our CDP so you can leverage
real-time data for your campaigns.

5. 89%
of customers are retained through
omni-channel customer
engagement strategies-compared
to 33% with no cross-channel
strategies (invesp)
30%
higher lifetime customer
values are attributed to
consumers shopping across
multiple channels (IDC)
23x
higher rates of customer
satisfaction are experience by
companies with omni-channel
strategies (Aberdeen)
Benefits of Cross-Channel Digital Marketing

6. One Approach to Cross-Channel Marketing

7. A few
challenges of
using multiple
vendors:
• Hard to visualize your cross-channel campaigns
• Both campaign and customer data is siloed and
hard to integrate in real-time
• Cost inefficiencies from managing multiple vendors
and different contracts
• Difficult to monitor and optimize cross-channel
campaign performance
• Multi-variant testing is nearly impossible

8. What if… you could orchestrate all your cross-channel
campaigns with one single platform?

9. DESIGN AUTOMATE EXPAND TEST OPTIMIZE
Introducing Mapp’s Campaign Whiteboard
and its five key benefits

10. DESIGN Automate Expand Test Optimize
• Create entire cross-channel campaigns as easy as building Lego blocks
• Build the campaigns to guide each customer’s journey
• Visualize the entire campaign in an one intuitive interface
BA
Five Benefits of Cross-Channel Orchestration

13. Design AUTOMATE Expand Test Optimize
• Trigger based on behavioral events or profile attributes
• Set-up campaigns to be event-based, recurring, or on-schedule
BA
• Re-engage with personalized messages at the right time
Five Benefits of Cross-Channel Orchestration

14. Examples of Event-Based Campaigns
• Abandoned Cart
• Abandoned Browse
• Rewards Program Tier Change
• Lifetime Value Threshold Met
• Category Affinity Campaign
• Inbound SMS Message Received
• Post-purchase Campaign
• Website Visit
• Loyalty Program Sign Up
• Profile Preferences Update
• Product Stock Alert
• Up-sell Campaign
• Cross-sell Campaign
• Product Review Campaign

19. Examples of Scheduled & Recurring Campaigns
• Product release
• Holiday promotion
• Birthday campaign
• Anniversary campaign
• Win-back campaign
• Nurture campaign
• App Download
• Company Anniversary campaign
• Social Sharing Campaign
• Renewal campaign

22. Design Automate EXPAND Test Optimize
• Increase engagement to drive higher customer satisfaction
• Reach your customers with more touchpoints across email, mobile, and web
• Improve your company’s brand image with personalized campaigns
BA
Five Benefits of Cross-Channel Orchestration

24. Design Automate Expand TEST Optimize
• Test multi-variants with different messaging across different channels
• Reduce bounce rates and cart abandonment
• Increase conversion rates and revenue
BA
Five Benefits of Cross-Channel Orchestration

26. Design Automate Expand Test OPTIMIZE
• Measure campaign performance with statistics along every step
• Access real-time cross-channel campaign data in one interface
• Enhance campaign efficiency for a better marketing ROI
BA
Five Benefits of Cross-Channel Orchestration

28. Five benefits of
using Mapp’s
enhanced
Campaign
Whiteboard:
Summary
1. Design, schedule, and manage cross-channel
digital campaigns in one platform
2. Customers engage with your brand differently –
automate campaigns to guide their journeys
3. Remove the complexities of cross-channel
marketing so you can increase reach
4. Test campaign channels and messaging, and
easily optimize based on results
5. Gain a consolidated view of each campaign’s
performance stats

29. Questions?
Thank you!
Learn more:
www.mapp.com
hello@mapp.com
@mapp_digital
brittany.puhl@mapp.com