1. Question 4
How did you use media
technologies in the
construction, research, plannin
g and evaluation stages?
2. Research Stage
To make the whole project we used different media
technologies. Before starting the project of making a
music video and the ancillary texts we needed to
take some initial research about the genre and target
audience and conventions of music videos and
digipaks etc.
was used to perform research about bands
and was used to watch music videos
common of those bands and helped us to create our
own videos.
We also used to upload all our work and to
update our progress.
3. I used to create presentations of my research e.g.
genre research and music video analysis. I used
PowerPoint because it is simple and effective and can
be viewed at your own pace clicking each slide.
I also used this is a website that allows you to
create more interesting and involving presentations as I
have used e.g. for artist case studies. It allows you to
zoom into certain things and follows paths you create
which makes it look more appealing
I had to use after creating the PowerPoint's to
convert them so I could put them on my blog. I found
using Prezi was much more easier to upload but
PowerPoint's were easier to create.
4. Planning Stage
My was used to film a focus group which
helped us to come up with ideas for our video.
We used to create a shooting schedule
which gave us deadlines of when to film what
scenes and when, and who would be there and
what props we needed.
We used to create the animatic story board
which was loaded onto YouTube which helped us
to know what scenes we were using, and when
which was used to in the end edit the actual
footage to follow those scenes.
5. Construction Stage
It was new to me, to work (iMovie)
but I soon got the hang of it, and found it
was easier than using harder software's
like Final Cut which is very confusing. This
was used to upload the footage, edit the
video and add effects and the song. We
started by deleting and useless clips so it
was easier to find the clips we needed
quicker. iMovie allowed precision editing
which helped the video look more
effective and professional.
6. (Photoshop) was used to create the
ancillary texts. This was easy because I
already had some past experience using
this software as I have it at home and
used it in year 12 to create my magazine.
This software is very useful for editing photos
e.g. making quality better, adding
effects/ patterns and fonts and more.
7. We also had brand new video cameras
given to us by school that use SD media
cards rather than tape, which made it
easier to record for longer and upload
quicker as tape uses real-time to upload.
Without the video camera we wouldn’t
have been able to film the video in the
first place.
I also used my own digital camera to take
photos for the ancillary texts.
8. Facebook and YouTube
• I used to get feedback from my friends, about the final
video, this is useful because most people my age has has
Facebook, and so I thought I would receive a lot of feedback
from this.
• I had put the video on so that it can be seen by
everyone, and it has received more than 170 views from
around the world.
9. Evaluation stage
In the evaluation stage we used to
capture some audience feedback of the
final video to see if it had met the
expected conventions of indie music.
I also used to record myself talking
while going through the slides in the
previous question, which makes it more
interesting for you rather than having to
read of the slide.
