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The Facebook Generation - Boon or Bane for E-Learning at Universities

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Presentation at ED-Media Conference, Lissabon, 2011

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The Facebook Generation - Boon or Bane for E-Learning at Universities

  1. 1. The Facebook Generation Boon or Bane forE-Learning at Universities? Martin Ebner, Walther Nagler
  2. 2. http://twitterwall.tugraz.at #edmedia11 + [#question oder #notice oder #http]
  3. 3. Technology enhanced Learninghttp://flickr.com/photos/powerbooktrance/289992273//
  4. 4. e-Learning u-Learning p-Learning m-Learninghttp://www.flickr.com/photos/sovietuk/141381675
  5. 5. http://www.flickr.com/photos/toddhiestand/197704394/
  6. 6. http://www.flickr.com/photos/toddhiestand/197704394/
  7. 7. http://www.flickr.com/photos/toddhiestand/197704394/
  8. 8. http://www.flickr.com/photos/toddhiestand/197704394/
  9. 9. Mobile Generationhttp://flickr.com/photos/thomcochrane/416206133/
  10. 10. Future is mobilehttp://i.imgur.com/r9Rov.png
  11. 11. http://i.imgur.com/r9Rov.png
  12. 12. http://i.imgur.com/r9Rov.png
  13. 13. http://i.imgur.com/r9Rov.png
  14. 14. http://i.imgur.com/r9Rov.png
  15. 15. http://i.imgur.com/r9Rov.png
  16. 16. „Our students have changed radically. Today‘s students are no longer the people our educational system was designed to teach.“ Mark Prenksy 2001http://www.flickr.com/photos/maebmij/123180774
  17. 17. Net Geners, Digital Natives, Millenials, Multitaskers oder generation@ Digital Natives (Prensky) Net-Generation (Tapscott) Generation @ (Opaschowski) Homo Zapiens (Pelevin & Bromfield) ...RT @twitter ist die Uni auf Facebook? #DigitalUniversity #l3tMartin Ebner
  18. 18. Digital Native / Digital Immigrantshttp://www.flickr.com/photos/ergonomic/3363073562
  19. 19. "As Digital Immigrants learn - like all immigrants, some better than others - to adapt to theirenvironment, they always retain, to some degree, their "accent", that is, their foot in the past." Marc Prensky "Digital Natvies, Digital Immigrants", 2001 http://www.flickr.com/photos/oso/2343596768
  20. 20. Oblinger, J. L., 2005, Is it age for IT: First Steps Toward Understanding the Net Generation • Read visual image • visual spatial skills • inductive discovery • attentional deployment • fast response timehttp://www.flickr.com/photos/43331433@N00/314937044
  21. 21. Digital Literacyhttp://commons.wikimedia.org/wiki/File:Microsoft_Surface_demo_4.jpg
  22. 22. Digital Gaphttp://www.chrisharrison.net/projects/InternetMap/medium/worldWhite.jpg
  23. 23. Digital Divide • Economic divide • Usability divide • Empowerment divide Jacon Nielsen Digital Divide, The Three stages http://www.useit.com/alertbox/digital-divide.htmlhttp://www.flickr.com/photos/icecream/22316672
  24. 24. „These new generations of learners do not seetechnology as something foreign. They readily accept technology and consider technology to be part of their lives. Moreover, the use of mobile technology is a 21st Century skill that students and workers must have to function in society.“ Ally, M. (2007). Mobile Learning. The International Review of Research in Open and Distance Learning, 8(2).
  25. 25. Is there a Net@generation and is there a difference to former students?http://www.flickr.com/photos/dantekgeek/189891071http://www.flickr.com/photos/menlophoto/2826598720
  26. 26. Research Questions Which trends can be seen towards ... • technical equipment? • internet access at study home? • communication behaviour? • useage of e-Learning platforms at seondary school level? • Web 2.0 competence?http://www.flickr.com/photos/everyplace/12684903/http://flickr.com/photos/thomcochrane/416206133/
  27. 27. > 640 million user about 30.000 server 10.208.000 comments / 20 minutes 2.716.000 phots / 20 minutes and there is a special eye ...http://www.flickr.com/photos/pshab/498122926
  28. 28. Study over 4 years (n=2858)• Term 2007/2008 n=578• Term 2008/2009 n=821• Term 2009/2010 n=757• Term 2010/2011 n=702
  29. 29. 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00% iP od iP od + Vi d eo M P3 Pl ay er PC M AC La p N et bo okO iP th ad e rS m ar td ev ic e Comparision of Devices Ki nd le So ny e- re ad er O th e re -re ad er iP ho ne An dr io d O th e rm ob M ile ob ile + W LA N M ob ile + w w M w ob ile no w w w Comparision of Devices 2010 2009 2008 2007
  30. 30. Communicational Behaviour I !"##$%&()"%(*+,-.(/&"0+%!!"!!#$ -!"!!#$ ,!"!!#$ +!"!!#$ *!"!!#$ &!!+$ )!"!!#$ &!!,$ (!"!!#$ &!!-$ &!%!$ !"!!#$ &!"!!#$ %!"!!#$ !"!!#$ ./012$ 30456778$ 9:;5<$=74102$ @5?=A<7BC$ D8EC5$ 9:;5<$1>=:0>:$ F7GH$ I?1J5<$ K5627A$ 9:;5<=$ >5:?7<8=$ /5==0A1>A$
  31. 31. Communicational Behaviour II*!"!!#$)!"!!#$(!"!!#$ :;/50$ </7,=229$!"!!#$ >68,.$?275/0$ +,6@2.9?$&!"!!#$ A,@?B.2CD?$ E91D,$%!"!!#$ !"!!#$ +,-,.$ ./.,01$ 23,+$ 4/501$ +26$78,79,4$
  32. 32. Internet Access at Study Home Internet Access at Study Home80,00%70,00%60,00% 200750,00% 2008 200940,00% 201030,00%20,00%10,00%0,00% No Public Smartphone Modem ADSL Mobil Others
  33. 33. Usage of e-Learning Platforms before Study Usage of E-Learning Platforms before Study100,00% 90,00% 80,00% 70,00% Schoole Moodle 60,00% 50,00% Schoole Platform 40,00% 30,00% School Homepage 20,00% E-Learning Plattform 10,00% outside School 0,00% never rarely often daily not checked
  34. 34. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Wikipedia YouTube Facebook MySpace StudiVz Audiopods Videopods Weblogs Twitter RSS Other Wikis Flickr Other Collab Xing Second Life Overall Usage of Web2.0 Dropbox QR Other CommunyOther Media Sharing delicious Other virtual words Etherpad Other microblogs Social Bookm Overall Usage of Web 2.0 I unknown not checked use + learning
  35. 35. 0 200 400 600 800 1000 1200 1400 Wikipedia YouTube Facebook MySpace StudiVz Audiopods Videopods Weblogs Twitter RSS Other Wikis Flickr Other Collab Xing Second Life Overall Usage of Web2.0 Dropbox QR Other Communy Other Media Sharing deliciousOther virtual words Etherpad Other microblogs Social Bookm active passive Overall Usage of Web 2.0 II unknown for learning not checked known no use
  36. 36. Facebook• 94% of all freshman use Facebook active or passive• Increase of more than 200% compared to 2009• Decrease of MySpace, StudiVZ and FlickR• „QR Code“-, „Twitter“-, „Xing“-, „Dropbox“- and „Etherpad“-User use Facebook daily per 100%• Facebook is part of daily student life
  37. 37. ussio n Dis chttp://www.flickr.com/photos/svenwerk/858381180
  38. 38. • Freshmen are well equipped - over years now • Comprehensive Internet access; trend to mobile access • Communication through Web technologies is standarized • Web competence means mainly Wikipedia, YouTube, E-Mail and Facebook • Facebook Usage influences the decrease of other platforms (Myspace, FlickR, ...)http://www.flickr.com/photos/kitsu/404092967/sizes/o/
  39. 39. „The long-term study shows that students use so called Web 2.0 applications - it‘s just media for them. Facebook is primarily a communicaton medium, so it will influence our communication and collaboration behaviour“
  40. 40. http://twitter.tugraz.atSlides available at: http://elearningblog.tugraz.at SOCIAL LEARNING Computer and Information Services Graz University of Technology Graz University of Technology Martin Ebner http://elearningblog.tugraz.at mebner http://elearning.tugraz.at

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