Scaling the Content Audit: ConfabMN 2014

1. Scaling the Content Audit: Methods for Exploring Your Content Ecosystem Misty Weaver | #ConfabMN © JS Bracher

2. Misty Weaver © JS Bracher

3. Misty DAWN Weaver © JS racher© JS Bracher @content_insight | @meaningmeasure #ConfabMN #ConAudit #Chunkthatblob

4. Content audits are a tool and a process for making informed decisions in strategy and design http://www.flickr.com/groups/explainia/ https://www.flickr.com/photos/murdocke/ Murray Thompson

5. Your range Methods for Exploring M. Lounsbery

6. Ecosystem Content Is Alive Eckhard Jakob

7. Content Audiences InfluencersCompetition Business Content Ecosystem

8. What’s Your Context? © JS Bracher

9. 3 Dimensions of Scale drbob http://bit.ly/SzEoeT

10. we MEASURE Ronnieb http://bit.ly/1irO8g4

11. we SIZE Jeltovski http://bit.ly/1j37rMs

12. we CONQUER © JS Bracher

13. So… Why aren’t we doing a content audit?

14. Because

15. why ARE we doing a content audit?

16. Match scale with context Have a destination orientation

17. Before you start Why before what. What before how. -@abby_the_IA

18. What you need to know • How much time do you have? • How much money? • How many people? • Can those people stare at spreadsheets for days?

19. Pain

20. Really, before you start http://www.morguefile.com/creative/godidwlr

21. 1. Quantitative Inventory

22. Content without an inventory is like a library without a catalog

23. Content inventory: map your assets

24. Know where you are and see where you’re going • Refresh • Redesign • Migration • Care and Feeding • Find quick fixes • Orphans • Duplicates • URL structures • Basic Hierarchy • Missing data

25. Scale it http://www.morguefile.com/creative/jeltovski

26. Robots are our friends http://content-insight.com/

27. Can an intern do it?

28. Can an intern do it?What does intern mean to you?

29. Level up with a technical audit Mightyohm http://bit.ly/1oqhQau

30. Audits help you improve what you have and how you will improve everything to come

31. Content models, page tables, templates, checklist and editorial calendars

32. Scale it Earl53 http://bit.ly/1imcigj

33. Can an intern do it? Be very clear about what you want to collect and catalog and WHY

34. Social http://bit.ly/1jA19J8

35. Social Audits: From dead to connect

36. Create pathways, build relationships © JS Bracher

37. Scale it Jeltovski http://bit.ly/1j37rMs

38. Can an intern do it? Make sure they understand the platforms, evaluative needs, and outcomes.

39. You are not alone Competitive & Comparative Audits FidlerJan http://bit.ly/1oqkD3g

40. When do you need a competitive audit?

41. Mind the Gap • Benchmarks • Differentiators • Audience Insights • Potential Partners

42. Scale it

43. Can an intern do it?

44. 3. Qualitative Audit http://bit.ly/Rr4yiH

45. Define quality • Business Goals • Audience Needs and Tasks • Systems and Constraints

46. You CAN do too much • calls to action, • links, duplicate content, • headings, subheadings, titles, captions, consistent use of terms, • publish date, author, • event date, location, price, sequence or series, speaker or teacher, • image metadata, • use of Keywords, jargon, overall readability, • scroll length, break points, load time • accessibility, seo, shareability • Can a person complete a task based on content provided? • Is the content, function accurate?

48. We all have tasks Amanda L. Goodman @godaisies

50. Can an intern do it? Then so can you!

51. Call it an audit

52. THAN DO A CONTENT AUDIT http://bit.ly/1e84opR Time for a reframe

53. http://bit.ly/1i5bz3i

54. Your mountain is waiting

55. Thank you, I’ve been @meaningmeasure

56. Ready to Audit Resources • Sample Course Syllabus http://www.meaningandmeasure.com/content- strategy-syllabus/#reads • Kevin P Nichols Inventory and Audit template http://www.kevinpnichols.com/2012/10/kevin_p_nichols_1.html • How to Conduct a Content Audit by Donna Maurer http://uxmastery.com/how-to-conduct-a-content-audit/ • Content Knowledge is Power by Sara Wachter-Boettcher http://www.smashingmagazine.com/2013/04/29/content-knowledge-is- power/ • Content Insight: The Qualitative Audit http://content-insight.com/resources/content-inventory-and-audit- articles/qualitative-content-audit/ • Building the Mother of All Content Inventories by Sue Davis http://blogs.ec.europa.eu/waltzing_matilda/building-the-mother-of-all- content-inventories/