Lean Content and Lean Startup Seattle
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Lean Content and Lean Startup Seattle
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Presentation by Kelsye Nelson and Misty Weaver at Lean Startup Seattle December 2, 2013 Content Strategy and Marketing for the Lean Startup: An exercise in editorial calendar, using templates and creating / repurposing content for multiple channels.
Misty WeaverFollow
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Lean Content and Lean Startup Seattle
- Kelsye Nelson @kelsye Misty Weaver @meaningmeasure Lean Startup Seattle http://www.meetup.com/Lean-Startup-Seattle/ @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
- Kelsye Nelson Co-founder of Writer.ly @LeanStartupSEA #LeanStartupSEA @kelsye Misty Weaver Content Strategist Lecturer, UW iSchool @meaningmeasure
- “Useful, usable content is a process, not a product. It needs people who are responsible for ongoing, editorial oversight. Set standards to inform changes and inspire growth.” – From Content Strategy for the Web by Kristina Halvorson @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
- Credible Clear Consistent @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
- Business goals Audience pains and passions Systems and Channels @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
- @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
- Social media is a great way to listen Audience pain and passions What channels they use What terms they use The Hummingbird Effect @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
- Process for listening Rhythm for writing System for keeping on schedule @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
- @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
- • Brainstorm • Create • Edit/Optimiz e • Publish @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
- @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
- What titles can you generate? How would you write a short summary (snippet)? What short headlines would you create for social media channels? Are there topics, keywords or hashtags you’d apply? @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
- Local Resources Content Strategy Seattle Meetup - http://www.meetup.com/Content-Strategy-Seattle/ Writer.ly - https://www.writer.ly/home Distilled - http://www.distilled.net/blog/ Portent - http://www.portent.com/blog/ Books and Marketing Blogs Content Strategy for the Web - http://contentstrategy.com/ Content Marketing Institute - http://contentmarketinginstitute.com/ HubSpot - http://blog.hubspot.com/ @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
Editor's Notes
- English Majors?Business Majors?Have a startup?Write everyday?Use Social Media?
- 3. Tag, Add Images or Video