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Kelsye Nelson @kelsye
Misty Weaver @meaningmeasure
Lean Startup Seattle
http://www.meetup.com/Lean-Startup-Seattle/

@Lean...
Kelsye Nelson
 Co-founder of Writer.ly




@LeanStartupSEA #LeanStartupSEA

@kelsye

Misty Weaver
 Content Strategist
...
“Useful, usable content is a
process, not a product. It needs
people who are responsible for
ongoing, editorial oversight....
Credible
 Clear
 Consistent


@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
Business goals
 Audience pains and passions
 Systems and Channels


@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningm...
@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure


Social media is a great way to listen
Audience pain and passions
 What channels they use
 What terms they use


The ...
Process for listening
 Rhythm for writing
 System for keeping on schedule


@LeanStartupSEA
#LeanStartupSEA

@kelsye

@...
@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
• Brainstorm
• Create
• Edit/Optimiz
e
• Publish

@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
@LeanStartupSEA
#LeanStartupSEA

@kelsye

@meaningmeasure
What titles can you generate?
 How would you write a short summary (snippet)?
 What short headlines would you create for...
Local Resources
Content Strategy Seattle Meetup - http://www.meetup.com/Content-Strategy-Seattle/
Writer.ly - https://www....
Lean Content and Lean Startup Seattle
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Lean Content and Lean Startup Seattle

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Presentation by Kelsye Nelson and Misty Weaver at Lean Startup Seattle December 2, 2013

Content Strategy and Marketing for the Lean Startup: An exercise in editorial calendar, using templates and creating / repurposing content for multiple channels.

Published in: Education, Technology, Business
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Lean Content and Lean Startup Seattle

  1. 1. Kelsye Nelson @kelsye Misty Weaver @meaningmeasure Lean Startup Seattle http://www.meetup.com/Lean-Startup-Seattle/ @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  2. 2. Kelsye Nelson  Co-founder of Writer.ly   @LeanStartupSEA #LeanStartupSEA @kelsye Misty Weaver  Content Strategist  Lecturer, UW iSchool  @meaningmeasure
  3. 3. “Useful, usable content is a process, not a product. It needs people who are responsible for ongoing, editorial oversight. Set standards to inform changes and inspire growth.” – From Content Strategy for the Web by Kristina Halvorson @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  4. 4. Credible  Clear  Consistent  @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  5. 5. Business goals  Audience pains and passions  Systems and Channels  @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  6. 6. @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  7. 7.  Social media is a great way to listen Audience pain and passions  What channels they use  What terms they use  The Hummingbird Effect @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  8. 8. Process for listening  Rhythm for writing  System for keeping on schedule  @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  9. 9. @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  10. 10. • Brainstorm • Create • Edit/Optimiz e • Publish @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  11. 11. @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  12. 12. What titles can you generate?  How would you write a short summary (snippet)?  What short headlines would you create for social media channels?  Are there topics, keywords or hashtags you’d apply?  @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure
  13. 13. Local Resources Content Strategy Seattle Meetup - http://www.meetup.com/Content-Strategy-Seattle/ Writer.ly - https://www.writer.ly/home Distilled - http://www.distilled.net/blog/ Portent - http://www.portent.com/blog/ Books and Marketing Blogs Content Strategy for the Web - http://contentstrategy.com/ Content Marketing Institute - http://contentmarketinginstitute.com/ HubSpot - http://blog.hubspot.com/ @LeanStartupSEA #LeanStartupSEA @kelsye @meaningmeasure

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