Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UX and Content: The Power of Process

474 views

Published on

How UX and Content Strategy: The 5 things you can bring to a project when a Content Strategist isn't available.

Published in: Internet
  • Be the first to comment

UX and Content: The Power of Process

  1. 1. ​UX and Content: The Power of Process @meaningmeasure Misty  Weaver Portent Content  Strategy  Lead
  2. 2. ​Agenda ​Disclaimer Ask ​Definitions ​The Main Event Scope @meaningmeasure
  3. 3. ALL the things
  4. 4. 3E6699 Your mileage might vary
  5. 5. @meaningmeasure
  6. 6. Do SOME of the things!
  7. 7. Some of the things Audits Workflows Handoffs Interface Copywriting Inverted Pyramid
  8. 8. Definitions
  9. 9. is a distributed activity not just a job title Content Strategy @meaningmeasure
  10. 10. ​is a plan for the creation, publication, and governance of useful, usable content Content Strategy @meaningmeasure
  11. 11. “Useful, usable content is a process, not a product. It needs people who are responsible for ongoing, editorial oversight. Set standards to inform changes and inspire growth.” – From Content Strategy for the Web by Kristina Halvorsonhttp://contentstrategy.com
  12. 12. “Useful, usable content is a process, not a product. It needs people who are responsible for ongoing, editorial oversight. Set standards to inform changes and inspire growth.” – From Content Strategy for the Web by Kristina Halvorsonhttp://contentstrategy.com
  13. 13. http://www.uxpassion.com/wp/wp-content/uploads/2012/01/Services_Content-Development_Content-Strategy.png
  14. 14. Make Sensehttp://abbytheia.com/makesense/
  15. 15. Karen  McGrane  We  Are  All  Content  Strategists  Now   http://karenmcgrane.com/2010/11/03/we-­‐are-­‐all-­‐content-­‐strategists-­‐now/
  16. 16. drives collaboration
  17. 17. http://www.richardingram.co.uk/2010/08/app roaches-­‐to-­‐web-­‐content-­‐strategy/ http://www.richardingram.co.uk/downloads/content_strategy_app_2038.png http://www.smashingmagazine.com/2011/06/03/content-strategy-optimizing-your-efforts-for-success How we come to content strategy
  18. 18. 3E6699 Confessions of a website manager
  19. 19. Requirements Plan Production Promotion
  20. 20. https://www.allyde.com/blog/marketer-­‐corner/calling-­‐all-­‐agencies
  21. 21. Requirements Plan Production Promotion Listening Analyzing Executing Cheerleading
  22. 22. @meaningmeasure#UXContent
  23. 23. Business + Audience Resources = Plan
  24. 24. Resources
  25. 25. What are our assets? Resources
  26. 26. Richard  Kirk   http://bit.ly/1LIvDHO
  27. 27. #1: You can’t skip it
  28. 28. THAN DO A CONTENT AUDIT http://bit.ly/1e84opR
  29. 29. 3E6699 The internet is full. Please stop. @meaningmeasure
  30. 30. why ARE we doing a content audit?
  31. 31. Know where you are and plan where you’re going.
  32. 32. What  does  it  look  like?
  33. 33. s://www.smashingmagazine.com/2014/10/improving-­‐information-­‐architecture-­‐card-­‐sorting-­‐beginners-­‐guide/
  34. 34. Quantitative Inventory Qualitative Audit Selective Assessment There are types
  35. 35. Main motivations Refresh Redesign Migration Care & Feeding
  36. 36. Content Inventory Find quick fixes Orphans Duplicates URL structures Basic hierarchy Missing metadata
  37. 37. 1. Quantitative Inventory http://content-insight.com/
  38. 38. ​Business goals ​Audience needs & tasks Define quality
  39. 39. Can you audit TOO MUCH?
  40. 40. Content inventory: map your assets https://uxmag.com/articles/from-­‐content-­‐audit-­‐to-­‐design-­‐insight
  41. 41. Can you do just a little?
  42. 42. Is the content accurate and functional?
  43. 43. http://bit.ly/1JwQwm2
  44. 44. #2 The work must flow
  45. 45. ​Pandemic @meaningmeasure#UXContent http://www.amazon.com/Z-­‐Man-­‐Games-­‐7021ZMG-­‐Pandemic/dp/B0013OBXG2
  46. 46. Roles and tasks Create Creators Edit Editors Approve Approvers Publish Publishers Distribute Distributors Update, Archive Managers
  47. 47. http://intentionaldesign.ca/2011/03/29/content-­‐workflow-­‐diagram/ Workflow at AdoptUsKids Featured  in  Margot  Bloomstein Content  Strategy  at  Work http://appropriateinc.com/book/ Vanessa  Casavant @casavant
  48. 48. http://www.britopian.com/2012/08/12/operationalize-­‐your-­‐content-­‐marketing-­‐strategy/
  49. 49. http://www.contentstrategyinc.com/how-­‐to-­‐use-­‐a-­‐raci-­‐chart-­‐to-­‐define-­‐content-­‐roles-­‐and-­‐ responsibilities/ @team_CS_inc
  50. 50. What do we get out of it?
  51. 51. #3 Plan the handoffs
  52. 52. @meaningmeasure Because there will be trade-offs
  53. 53. CEO
  54. 54. Tasks… it gets complicated Approve Approve Approve Approve
  55. 55. Legal
  56. 56. Set standards for handoffs
  57. 57. I’ll know it when I see it.
  58. 58. 3E6699 Priority, purpose, and importance
  59. 59. http://factorfirm.com/ Collaborative Research
  60. 60. Critique http://www.uxforthemasses.com/design-­‐critiques/
  61. 61. Briefs https://www.smashingmagazine.com/2013/01/effectively-­‐planning-­‐ux-­‐design-­‐projects/
  62. 62. Page Description Diagrams https://uxmag.com/articles/re-­‐introducing-­‐page-­‐description-­‐diagrams
  63. 63. Interface copywriting
  64. 64. ​Calls to Action ​Not just for buttons! ​Describe next steps!
  65. 65. ​Listen to Nicole Fenton http://nicolefenton.com/interface-­‐writing/ “From  navigation  links  and  buttons   to  product  tours,  forms,  and  error   messages—every  string  in  your   database  is  an  instruction.  These   are  your  signposts,  and  they  grab   your  reader’s  attention.”
  66. 66. Listen to Nicole Fentonhttp://nicolefenton.com/interface-writing/
  67. 67. http://mailchimp.com/about/style-guide/
  68. 68. ​Patterns vs. Lorem Ipsum http://www.slideshare.net/dmolsenwvu/death-­‐of-­‐lorem-­‐ipsum-­‐and-­‐pixelperfect-­‐content-­‐minnewebcon-­‐version
  69. 69. http://www.uxbooth.com/articles/using-­‐proto-­‐content-­‐for-­‐a-­‐better-­‐user-­‐experience/ @RobertMills
  70. 70. Inverted pyramid
  71. 71. People  don’t  scroll People  don’t  read Above  the  Fold
  72. 72. ​Edward Baldwin http://www.wearerecurve.com/blog/the-­‐inverted-­‐pyramid-­‐a-­‐content-­‐framework/
  73. 73. Help your creators understand:
  74. 74. Relevancy
  75. 75. Priority
  76. 76. Next steps
  77. 77. Some of the things.
  78. 78. @eaton @halvorson
  79. 79. Design and Content ​http://designcontentconf.com/win-2016/ ​“misty” gets 15% off through end of April
  80. 80. Books ​Content Audits and Inventories, Paula Land http://xmlpress.net/content-strategy/audits-and-inventories/ ​Content Strategy at Work, Margot Bloomstein ​http://appropriateinc.com/book/ ​Nicely Said, Nicole Fenton and Kate Kiefer Lee http://www.nicelysaid.co/ ​Pandemic, Board Game http://www.zmangames.com/pandemic-universe.html
  81. 81. All the links! Will one day be here http://www.slideshare.net/mdawnweaver​http://contentstrategy.com ​http://abbytheia.com/makesense/ ​http://karenmcgrane.com/2010/11/03/we-are-all-content-strategists-now/ ​http://www.richardingram.co.uk/2010/08/approaches-to-web-content-strategy/ ​https://searchenginewatch.com/sew/how-to/2269352/designing-a-content-strategy-to-destroy-your-seo-nemesis ​http://content-insight.com/ ​https://uxmag.com/articles/from-content-audit-to-design-insight ​https://muyiwaokeola.wordpress.com/2012/04/10/how-to-experience-positive-transformation-3/ ​http://appropriateinc.com/book/ ​http://www.britopian.com/2012/08/12/operationalize-your-content-marketing-strategy/ ​http://www.contentstrategyinc.com/how-to-use-a-raci-chart-to-define-content-roles-and-responsibilities/ ​http://www.uxforthemasses.com/design-critiques/ ​https://www.smashingmagazine.com/2013/01/effectively-planning-ux-design-projects/ ​https://uxmag.com/articles/re-introducing-page-description-diagrams ​http://nicolefenton.com/interface-writing/ ​http://mailchimp.com/about/style-guide/ ​http://www.slideshare.net/dmolsenwvu/death-of-lorem-ipsum-and-pixelperfect-content-minnewebcon-version ​http://www.uxbooth.com/articles/using-proto-content-for-a-better-user-experience/ ​http://www.wearerecurve.com/blog/the-inverted-pyramid-a-content-framework/
  82. 82. Thank you! ​Misty Weaver ​@meaningmeasure Melissa Soeung @melissasanerd

×