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From Production to Preservation

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Scalable Models for Content Strategy
Tech Comm Con
Tacoma, 2016

Published in: Internet
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From Production to Preservation

  1. 1. From Production to Preservation: Scalable Models For Content Strategy And Marketing October 2016 @meaningmeasure Misty Weaver
  2. 2. @meaningmeasure
  3. 3. Content Wrangled
  4. 4. C-suite Marketing • PR • Email • Social Media • Video SEM Editorial UX Different perceptions
  5. 5. Consequences No search rank Can only send people to home page There’s no editorial plan Silos don’t share @meaningmeasure
  6. 6. Content Strategy SEO Content Marketing
  7. 7. Provide the right content, for the right people, in the right place, at the right time. Meghan Casey http://uxmag.com/articles/get-your-content-strategy-out-of-the- drawer-with-governance
  8. 8. Business + Audience Resources = Plan @meaningmeasure
  9. 9. Where does content come in? @meaningmeasure
  10. 10. 3E6699 How do we work together?
  11. 11. Karen McGrane We Are All Content Strategists Now http://karenmcgrane.com/2010/11/03/we-are-all-content-strategists-now/
  12. 12. drives collaboration
  13. 13. We’re gonna need a lot of hats
  14. 14. And we want them to fit
  15. 15. 3E6699 Content needs a purpose
  16. 16. Image: http://iboxseo.org/2014/03/03/how-to-use-aida-principles-to-revitalize-your-content/
  17. 17. Image: http://www.outboundengine.com/blog/using- email-marketing-to-increase-referral-business/
  18. 18. http://bit.ly/1JwQwm2 @meaningmeasure
  19. 19. 3E6699 Purpose helps us work together
  20. 20. Informative, useful content makes you visible Good, easy to find answers make you credible Meaning is differential
  21. 21. Be relevant to your audience
  22. 22. Add value through knowledge
  23. 23. Take the high quality content challenge Gathercontent.com
  24. 24. Coverage and Connection
  25. 25. Oh, the journeys they’ll make
  26. 26. Educate Answer Inform Themes Evergreen Promotion
  27. 27. 3E6699Find your ratio
  28. 28. 3E6699SEO
  29. 29. Findable content is http://bit.ly/PST8Uv Jayde Ferguson
  30. 30. 3E6699Content Plan
  31. 31. Content Strategy, Inc | http://www.contentstrategyinc.com/a-new-model-for-content-strategy/
  32. 32. Misty Weaver @meaningmeasure

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