SlideShare a Scribd company logo

The State of the Technical Communication Industry: tcworld India 2013 Keynote Address

The keynote address, delivered February 21, 2013 at tcworld India conference, Bangalore, India. The presentation provides a summary of the 2012 Technical Communication Industry Benchmarking Survey produced by The Content Wrangler. The survey aimed to capture the current methods, standards and tools used -- as well as future plans of -- the technical documentation and training departments of large, global, content-heavy organizations.

1 of 33
Download to read offline
The State of the Technical Communication Industry: tcworld India 2013 Keynote Address
The State of the Technical Communication Industry: tcworld India 2013 Keynote Address
The Content Wrangler 2012 Technical
Communication Industry Benchmarking Survey


About the survey
         not scientific, but meaningful
         loaded with real-world anecdotes
         0ver 1100 respondents
         500+ large, content-heavy firms
         primarily North American/EU firms
The Content Wrangler 2012 Technical
Communication Industry Benchmarking Survey


Findings overview
         agile documentation development
         advanced documentation practices
         complexity drives innovation
         lack of strategy causes problems
documentation development methods

Agile approaches

45% attempt to leverage agile
• majority of technical communication
  departments have not adopted agile methods
• those that do so struggle with challenges
• challenges: organizational silos, lack of
  governance, differing approaches

waterfall is the most commonly used documentation development approach

                                                                         5
complexity drives adoption of

Advanced practices

Difficulty is the driver
• highly configurable hardware and
  software products drive adoption
• multi-channel, multi-device publishing
  drives adoption
• dynamic publishing, localization, translation,
  and personalization are also strong drivers
the more challenging it is to develop documentation, the more likely advanced practices are adopted

Recommended

16.5.25 technology first - leadership awards
16.5.25   technology first - leadership awards16.5.25   technology first - leadership awards
16.5.25 technology first - leadership awardshmhollingsworth
 
Managing DITA (Nov 2015)
Managing DITA (Nov 2015)Managing DITA (Nov 2015)
Managing DITA (Nov 2015)Joe Gollner
 
DITA and the Integrated Product Lifecycle
DITA and the Integrated Product LifecycleDITA and the Integrated Product Lifecycle
DITA and the Integrated Product LifecycleJoe Gollner
 
The Dark Arts of Content Leadership
The Dark Arts of Content LeadershipThe Dark Arts of Content Leadership
The Dark Arts of Content LeadershipJoe Gollner
 
Content Solution Quick Start (June 2014)
Content Solution Quick Start (June 2014)Content Solution Quick Start (June 2014)
Content Solution Quick Start (June 2014)Joe Gollner
 
Getting a Handle on the Content Life Cycle (April 2014)
Getting a Handle on the Content Life Cycle (April 2014)Getting a Handle on the Content Life Cycle (April 2014)
Getting a Handle on the Content Life Cycle (April 2014)Joe Gollner
 
Practical Steps Towards Integrated Content Management (Nov 2015)
Practical Steps Towards Integrated Content Management (Nov 2015)Practical Steps Towards Integrated Content Management (Nov 2015)
Practical Steps Towards Integrated Content Management (Nov 2015)Joe Gollner
 
The Content Revolution - LavaCon 2011 Keynote
The Content Revolution - LavaCon 2011 KeynoteThe Content Revolution - LavaCon 2011 Keynote
The Content Revolution - LavaCon 2011 KeynoteJoe Gollner
 

More Related Content

What's hot

Information 4.0 for Industry 4.0 (TCWorld 2016)
Information 4.0 for Industry 4.0 (TCWorld 2016)Information 4.0 for Industry 4.0 (TCWorld 2016)
Information 4.0 for Industry 4.0 (TCWorld 2016)Joe Gollner
 
Information Technology Project Management - part 05
Information Technology Project Management - part 05Information Technology Project Management - part 05
Information Technology Project Management - part 05Rizwan Khurram
 
Managing Software as Knowledge (2005)
Managing Software as Knowledge (2005)Managing Software as Knowledge (2005)
Managing Software as Knowledge (2005)Joe Gollner
 
Adopting DevOps: Overcoming Three Common Stumbling Blocks
Adopting DevOps: Overcoming Three Common Stumbling BlocksAdopting DevOps: Overcoming Three Common Stumbling Blocks
Adopting DevOps: Overcoming Three Common Stumbling BlocksCognizant
 
White Paper - How Video Delivers ROI for Today’s Financial Services Industry ...
White Paper - How Video Delivers ROI for Today’s Financial Services Industry ...White Paper - How Video Delivers ROI for Today’s Financial Services Industry ...
White Paper - How Video Delivers ROI for Today’s Financial Services Industry ...Panopto
 
6 in-1 enterprise cloud certification training program
6 in-1 enterprise cloud certification training program6 in-1 enterprise cloud certification training program
6 in-1 enterprise cloud certification training programAdrian Hall
 
Reason and Passion of XML (J Gollner)
Reason and Passion of XML (J Gollner)Reason and Passion of XML (J Gollner)
Reason and Passion of XML (J Gollner)Joe Gollner
 
Defining Intelligent Content (J Gollner Mar 2015)
Defining Intelligent Content (J Gollner Mar 2015)Defining Intelligent Content (J Gollner Mar 2015)
Defining Intelligent Content (J Gollner Mar 2015)Joe Gollner
 
Coca-Cola-Enterprises_Digital-Signage-Platform
Coca-Cola-Enterprises_Digital-Signage-PlatformCoca-Cola-Enterprises_Digital-Signage-Platform
Coca-Cola-Enterprises_Digital-Signage-PlatformJohn Key
 
ICFAI IT and Systems - Solved assignments and case study help
ICFAI IT and Systems  - Solved assignments and case study helpICFAI IT and Systems  - Solved assignments and case study help
ICFAI IT and Systems - Solved assignments and case study helpsmumbahelp
 
White paper dita for everyone
White paper  dita for everyoneWhite paper  dita for everyone
White paper dita for everyonesheila leahy
 
BMNT Mission Results 2018
BMNT Mission Results 2018 BMNT Mission Results 2018
BMNT Mission Results 2018 BMNT Partners
 
Secrets to Content Initiative Success (Gollner Lavacon 2014)
Secrets to Content Initiative Success (Gollner Lavacon 2014)Secrets to Content Initiative Success (Gollner Lavacon 2014)
Secrets to Content Initiative Success (Gollner Lavacon 2014)Joe Gollner
 
Pm Survey Ilta 2008
Pm Survey Ilta 2008Pm Survey Ilta 2008
Pm Survey Ilta 2008Karl_bromsun
 
Fostering a Culture of Collaboration
Fostering a Culture of CollaborationFostering a Culture of Collaboration
Fostering a Culture of CollaborationSMART Technologies
 
October 2012 final learning talent management systems trends webinar-101012
October 2012   final learning  talent management systems trends webinar-101012October 2012   final learning  talent management systems trends webinar-101012
October 2012 final learning talent management systems trends webinar-101012JoeDiDonato
 
Wired to Learn: How New Technologies Are Changing L&D Delivery
Wired to Learn: How New Technologies Are Changing L&D DeliveryWired to Learn: How New Technologies Are Changing L&D Delivery
Wired to Learn: How New Technologies Are Changing L&D DeliveryKip Michael Kelly
 
Improve Project Delivery With Free Collaboration Tools
Improve Project Delivery With Free Collaboration ToolsImprove Project Delivery With Free Collaboration Tools
Improve Project Delivery With Free Collaboration ToolsAndrew Makar
 

What's hot (20)

Information 4.0 for Industry 4.0 (TCWorld 2016)
Information 4.0 for Industry 4.0 (TCWorld 2016)Information 4.0 for Industry 4.0 (TCWorld 2016)
Information 4.0 for Industry 4.0 (TCWorld 2016)
 
Information Technology Project Management - part 05
Information Technology Project Management - part 05Information Technology Project Management - part 05
Information Technology Project Management - part 05
 
Managing Software as Knowledge (2005)
Managing Software as Knowledge (2005)Managing Software as Knowledge (2005)
Managing Software as Knowledge (2005)
 
Adopting DevOps: Overcoming Three Common Stumbling Blocks
Adopting DevOps: Overcoming Three Common Stumbling BlocksAdopting DevOps: Overcoming Three Common Stumbling Blocks
Adopting DevOps: Overcoming Three Common Stumbling Blocks
 
White Paper - How Video Delivers ROI for Today’s Financial Services Industry ...
White Paper - How Video Delivers ROI for Today’s Financial Services Industry ...White Paper - How Video Delivers ROI for Today’s Financial Services Industry ...
White Paper - How Video Delivers ROI for Today’s Financial Services Industry ...
 
6 in-1 enterprise cloud certification training program
6 in-1 enterprise cloud certification training program6 in-1 enterprise cloud certification training program
6 in-1 enterprise cloud certification training program
 
Reason and Passion of XML (J Gollner)
Reason and Passion of XML (J Gollner)Reason and Passion of XML (J Gollner)
Reason and Passion of XML (J Gollner)
 
Defining Intelligent Content (J Gollner Mar 2015)
Defining Intelligent Content (J Gollner Mar 2015)Defining Intelligent Content (J Gollner Mar 2015)
Defining Intelligent Content (J Gollner Mar 2015)
 
Coca-Cola-Enterprises_Digital-Signage-Platform
Coca-Cola-Enterprises_Digital-Signage-PlatformCoca-Cola-Enterprises_Digital-Signage-Platform
Coca-Cola-Enterprises_Digital-Signage-Platform
 
ICFAI IT and Systems - Solved assignments and case study help
ICFAI IT and Systems  - Solved assignments and case study helpICFAI IT and Systems  - Solved assignments and case study help
ICFAI IT and Systems - Solved assignments and case study help
 
Software project management
Software project managementSoftware project management
Software project management
 
White paper dita for everyone
White paper  dita for everyoneWhite paper  dita for everyone
White paper dita for everyone
 
Virtual Project Management
Virtual Project ManagementVirtual Project Management
Virtual Project Management
 
BMNT Mission Results 2018
BMNT Mission Results 2018 BMNT Mission Results 2018
BMNT Mission Results 2018
 
Secrets to Content Initiative Success (Gollner Lavacon 2014)
Secrets to Content Initiative Success (Gollner Lavacon 2014)Secrets to Content Initiative Success (Gollner Lavacon 2014)
Secrets to Content Initiative Success (Gollner Lavacon 2014)
 
Pm Survey Ilta 2008
Pm Survey Ilta 2008Pm Survey Ilta 2008
Pm Survey Ilta 2008
 
Fostering a Culture of Collaboration
Fostering a Culture of CollaborationFostering a Culture of Collaboration
Fostering a Culture of Collaboration
 
October 2012 final learning talent management systems trends webinar-101012
October 2012   final learning  talent management systems trends webinar-101012October 2012   final learning  talent management systems trends webinar-101012
October 2012 final learning talent management systems trends webinar-101012
 
Wired to Learn: How New Technologies Are Changing L&D Delivery
Wired to Learn: How New Technologies Are Changing L&D DeliveryWired to Learn: How New Technologies Are Changing L&D Delivery
Wired to Learn: How New Technologies Are Changing L&D Delivery
 
Improve Project Delivery With Free Collaboration Tools
Improve Project Delivery With Free Collaboration ToolsImprove Project Delivery With Free Collaboration Tools
Improve Project Delivery With Free Collaboration Tools
 

Similar to The State of the Technical Communication Industry: tcworld India 2013 Keynote Address

Implementing Intelligent Content Solutions (Joe Gollner - Intelligent Content...
Implementing Intelligent Content Solutions (Joe Gollner - Intelligent Content...Implementing Intelligent Content Solutions (Joe Gollner - Intelligent Content...
Implementing Intelligent Content Solutions (Joe Gollner - Intelligent Content...Joe Gollner
 
Rational collaborative-lifecycle-management-2012
Rational collaborative-lifecycle-management-2012Rational collaborative-lifecycle-management-2012
Rational collaborative-lifecycle-management-2012Strongback Consulting
 
HPE ALM Octane | DevOps | Agile
HPE ALM Octane | DevOps | AgileHPE ALM Octane | DevOps | Agile
HPE ALM Octane | DevOps | AgileJeffrey Nunn
 
IBM Innovate - Uderstanding DevOps
IBM Innovate - Uderstanding DevOpsIBM Innovate - Uderstanding DevOps
IBM Innovate - Uderstanding DevOpsSanjeev Sharma
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyerDee Dwyer
 
Agile Tour Dublin 2013 - Product Lines and Agile
Agile Tour Dublin 2013 - Product Lines and AgileAgile Tour Dublin 2013 - Product Lines and Agile
Agile Tour Dublin 2013 - Product Lines and AgileParaic Hegarty
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyerDee Dwyer
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyerDee Dwyer
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyerDee Dwyer
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyerDee Dwyer
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyerDee Dwyer
 
Improving software economics - Top 10 principles of achieving agility at scale
Improving software economics - Top 10 principles of achieving agility at scaleImproving software economics - Top 10 principles of achieving agility at scale
Improving software economics - Top 10 principles of achieving agility at scaleIBM Rational software
 
Knowledge Management Case Study
Knowledge Management Case StudyKnowledge Management Case Study
Knowledge Management Case StudyCuriosita, LLC
 
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)Joe Gollner
 
G09.2014 gartner enterprise content mgmt 2014
G09.2014   gartner enterprise content mgmt 2014G09.2014   gartner enterprise content mgmt 2014
G09.2014 gartner enterprise content mgmt 2014Satya Harish
 
Content Strategy for DevPortals
Content Strategy for DevPortalsContent Strategy for DevPortals
Content Strategy for DevPortalsPronovix
 
AIIM Info 2011 Increasing mobile worker productivity
AIIM Info 2011 Increasing mobile worker productivityAIIM Info 2011 Increasing mobile worker productivity
AIIM Info 2011 Increasing mobile worker productivityZia Consulting
 
AIIM and Vamosa - Practical Cosniderations when Implementing ECM
AIIM and Vamosa - Practical Cosniderations when Implementing ECMAIIM and Vamosa - Practical Cosniderations when Implementing ECM
AIIM and Vamosa - Practical Cosniderations when Implementing ECMnicarcher
 
How to improve an ECM system
How to improve an ECM systemHow to improve an ECM system
How to improve an ECM systemAtle Skjekkeland
 

Similar to The State of the Technical Communication Industry: tcworld India 2013 Keynote Address (20)

Implementing Intelligent Content Solutions (Joe Gollner - Intelligent Content...
Implementing Intelligent Content Solutions (Joe Gollner - Intelligent Content...Implementing Intelligent Content Solutions (Joe Gollner - Intelligent Content...
Implementing Intelligent Content Solutions (Joe Gollner - Intelligent Content...
 
Rational collaborative-lifecycle-management-2012
Rational collaborative-lifecycle-management-2012Rational collaborative-lifecycle-management-2012
Rational collaborative-lifecycle-management-2012
 
HPE ALM Octane | DevOps | Agile
HPE ALM Octane | DevOps | AgileHPE ALM Octane | DevOps | Agile
HPE ALM Octane | DevOps | Agile
 
IBM Innovate - Uderstanding DevOps
IBM Innovate - Uderstanding DevOpsIBM Innovate - Uderstanding DevOps
IBM Innovate - Uderstanding DevOps
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyer
 
Agile Tour Dublin 2013 - Product Lines and Agile
Agile Tour Dublin 2013 - Product Lines and AgileAgile Tour Dublin 2013 - Product Lines and Agile
Agile Tour Dublin 2013 - Product Lines and Agile
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyer
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyer
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyer
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyer
 
Deirdra dwyer
Deirdra dwyerDeirdra dwyer
Deirdra dwyer
 
Improving software economics - Top 10 principles of achieving agility at scale
Improving software economics - Top 10 principles of achieving agility at scaleImproving software economics - Top 10 principles of achieving agility at scale
Improving software economics - Top 10 principles of achieving agility at scale
 
Knowledge Management Case Study
Knowledge Management Case StudyKnowledge Management Case Study
Knowledge Management Case Study
 
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)
Lean Manufacturing and DITA (Gnostyx at DITA Europe 2014)
 
G09.2014 gartner enterprise content mgmt 2014
G09.2014   gartner enterprise content mgmt 2014G09.2014   gartner enterprise content mgmt 2014
G09.2014 gartner enterprise content mgmt 2014
 
Enterprise software delivery
Enterprise software deliveryEnterprise software delivery
Enterprise software delivery
 
Content Strategy for DevPortals
Content Strategy for DevPortalsContent Strategy for DevPortals
Content Strategy for DevPortals
 
AIIM Info 2011 Increasing mobile worker productivity
AIIM Info 2011 Increasing mobile worker productivityAIIM Info 2011 Increasing mobile worker productivity
AIIM Info 2011 Increasing mobile worker productivity
 
AIIM and Vamosa - Practical Cosniderations when Implementing ECM
AIIM and Vamosa - Practical Cosniderations when Implementing ECMAIIM and Vamosa - Practical Cosniderations when Implementing ECM
AIIM and Vamosa - Practical Cosniderations when Implementing ECM
 
How to improve an ECM system
How to improve an ECM systemHow to improve an ECM system
How to improve an ECM system
 

More from Scott Abel

2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...
2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...
2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...Scott Abel
 
The Cognitive Era and the Future of Content
The Cognitive Era and the Future of ContentThe Cognitive Era and the Future of Content
The Cognitive Era and the Future of ContentScott Abel
 
The cognitive era and the future of content
The cognitive era and the future of contentThe cognitive era and the future of content
The cognitive era and the future of contentScott Abel
 
Establishing thought leadership with content manufacturing and influencer mar...
Establishing thought leadership with content manufacturing and influencer mar...Establishing thought leadership with content manufacturing and influencer mar...
Establishing thought leadership with content manufacturing and influencer mar...Scott Abel
 
Creating A Digital Content Factory: Getting Started with Intelligent Content
Creating A Digital Content Factory: Getting Started with Intelligent ContentCreating A Digital Content Factory: Getting Started with Intelligent Content
Creating A Digital Content Factory: Getting Started with Intelligent ContentScott Abel
 
Intelligent Content in the Experience Age by Scott Abel, The Content Wrangler
Intelligent Content in the Experience Age by Scott Abel, The Content WranglerIntelligent Content in the Experience Age by Scott Abel, The Content Wrangler
Intelligent Content in the Experience Age by Scott Abel, The Content WranglerScott Abel
 
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam HelwehEmerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam HelwehScott Abel
 
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScott Abel
 
Content Strategy Across Geographies and Platforms with Melinda Flores
Content Strategy Across Geographies and Platforms with Melinda FloresContent Strategy Across Geographies and Platforms with Melinda Flores
Content Strategy Across Geographies and Platforms with Melinda FloresScott Abel
 
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, QuarkThe ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, QuarkScott Abel
 
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...Scott Abel
 
The Future of Technical Communication is Marketing with Scott Abel, The Conte...
The Future of Technical Communication is Marketing with Scott Abel, The Conte...The Future of Technical Communication is Marketing with Scott Abel, The Conte...
The Future of Technical Communication is Marketing with Scott Abel, The Conte...Scott Abel
 
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...Clear and Simple: Lower Your Content Costs with Global English with Matthew K...
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...Scott Abel
 
Fandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDLFandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDLScott Abel
 
Deep Dive: Structured XML Authoring with George Bina, oXygen XML Editor
Deep Dive: Structured XML Authoring with George Bina, oXygen XML EditorDeep Dive: Structured XML Authoring with George Bina, oXygen XML Editor
Deep Dive: Structured XML Authoring with George Bina, oXygen XML EditorScott Abel
 
The Future of Technical Communication is Marketing
The Future of Technical Communication is MarketingThe Future of Technical Communication is Marketing
The Future of Technical Communication is MarketingScott Abel
 
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...Scott Abel
 
5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore
5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore
5 Revolutionary Technologies Technical Communicators Can’t Afford To IgnoreScott Abel
 
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Scott Abel
 
Thinking Strategically About Content - Localization World Singapore
Thinking Strategically About Content - Localization World SingaporeThinking Strategically About Content - Localization World Singapore
Thinking Strategically About Content - Localization World SingaporeScott Abel
 

More from Scott Abel (20)

2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...
2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...
2023 Challenges and Opportunities Impacting Technical Documentation Team Capa...
 
The Cognitive Era and the Future of Content
The Cognitive Era and the Future of ContentThe Cognitive Era and the Future of Content
The Cognitive Era and the Future of Content
 
The cognitive era and the future of content
The cognitive era and the future of contentThe cognitive era and the future of content
The cognitive era and the future of content
 
Establishing thought leadership with content manufacturing and influencer mar...
Establishing thought leadership with content manufacturing and influencer mar...Establishing thought leadership with content manufacturing and influencer mar...
Establishing thought leadership with content manufacturing and influencer mar...
 
Creating A Digital Content Factory: Getting Started with Intelligent Content
Creating A Digital Content Factory: Getting Started with Intelligent ContentCreating A Digital Content Factory: Getting Started with Intelligent Content
Creating A Digital Content Factory: Getting Started with Intelligent Content
 
Intelligent Content in the Experience Age by Scott Abel, The Content Wrangler
Intelligent Content in the Experience Age by Scott Abel, The Content WranglerIntelligent Content in the Experience Age by Scott Abel, The Content Wrangler
Intelligent Content in the Experience Age by Scott Abel, The Content Wrangler
 
Emerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam HelwehEmerging Trends in Visual Content Marketing with Adam Helweh
Emerging Trends in Visual Content Marketing with Adam Helweh
 
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen Jones
 
Content Strategy Across Geographies and Platforms with Melinda Flores
Content Strategy Across Geographies and Platforms with Melinda FloresContent Strategy Across Geographies and Platforms with Melinda Flores
Content Strategy Across Geographies and Platforms with Melinda Flores
 
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, QuarkThe ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
The ROI of Intelligent Content with Mark Lewis, DITA Educator, Quark
 
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...
 
The Future of Technical Communication is Marketing with Scott Abel, The Conte...
The Future of Technical Communication is Marketing with Scott Abel, The Conte...The Future of Technical Communication is Marketing with Scott Abel, The Conte...
The Future of Technical Communication is Marketing with Scott Abel, The Conte...
 
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...Clear and Simple: Lower Your Content Costs with Global English with Matthew K...
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...
 
Fandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDLFandom Isn't Random with Andrew Thomas, SDL
Fandom Isn't Random with Andrew Thomas, SDL
 
Deep Dive: Structured XML Authoring with George Bina, oXygen XML Editor
Deep Dive: Structured XML Authoring with George Bina, oXygen XML EditorDeep Dive: Structured XML Authoring with George Bina, oXygen XML Editor
Deep Dive: Structured XML Authoring with George Bina, oXygen XML Editor
 
The Future of Technical Communication is Marketing
The Future of Technical Communication is MarketingThe Future of Technical Communication is Marketing
The Future of Technical Communication is Marketing
 
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...
 
5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore
5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore
5 Revolutionary Technologies Technical Communicators Can’t Afford To Ignore
 
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...
 
Thinking Strategically About Content - Localization World Singapore
Thinking Strategically About Content - Localization World SingaporeThinking Strategically About Content - Localization World Singapore
Thinking Strategically About Content - Localization World Singapore
 

Recently uploaded

IT Nation Evolve event 2024 - Quarter 1
IT Nation Evolve event 2024  - Quarter 1IT Nation Evolve event 2024  - Quarter 1
IT Nation Evolve event 2024 - Quarter 1Inbay UK
 
Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...Product School
 
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...ISPMAIndia
 
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes", Volodymyr TsapFwdays
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVARobert McDermott
 
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro KozhevinFwdays
 
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Product School
 
How AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxHow AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxInfosec
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsInflectra
 
My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceVijayananda Mohire
 
Revolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, MonzoRevolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, MonzoProduct School
 
Utilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding ApplicationsUtilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding ApplicationsIES VE
 
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner,  Challenge Like a VC by former CPO, TripadvisorAct Like an Owner,  Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner, Challenge Like a VC by former CPO, TripadvisorProduct School
 
Roundtable_-_API_Research__Testing_Tools.pdf
Roundtable_-_API_Research__Testing_Tools.pdfRoundtable_-_API_Research__Testing_Tools.pdf
Roundtable_-_API_Research__Testing_Tools.pdfMostafa Higazy
 
Unleash the Solace Pub Sub connector | Banaglore MuleSoft Meetup #31
Unleash the Solace Pub Sub connector | Banaglore MuleSoft Meetup #31Unleash the Solace Pub Sub connector | Banaglore MuleSoft Meetup #31
Unleash the Solace Pub Sub connector | Banaglore MuleSoft Meetup #31shyamraj55
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Umar Saif
 
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...DianaGray10
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfSafe Software
 
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Product School
 
Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?MENGSAYLOEM1
 

Recently uploaded (20)

IT Nation Evolve event 2024 - Quarter 1
IT Nation Evolve event 2024  - Quarter 1IT Nation Evolve event 2024  - Quarter 1
IT Nation Evolve event 2024 - Quarter 1
 
Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...Launching New Products In Companies Where It Matters Most by Product Director...
Launching New Products In Companies Where It Matters Most by Product Director...
 
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
 
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVA
 
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
"DevOps Practisting Platform on EKS with Karpenter autoscaling", Dmytro Kozhevin
 
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
Cultivating Entrepreneurial Mindset in Product Management: Strategies for Suc...
 
How AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptxHow AI and ChatGPT are changing cybersecurity forever.pptx
How AI and ChatGPT are changing cybersecurity forever.pptx
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
 
My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial Intelligence
 
Revolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, MonzoRevolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
Revolutionizing The Banking Industry: The Monzo Way by CPO, Monzo
 
Utilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding ApplicationsUtilising Energy Modelling for LCSF and PSDS Funding Applications
Utilising Energy Modelling for LCSF and PSDS Funding Applications
 
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner,  Challenge Like a VC by former CPO, TripadvisorAct Like an Owner,  Challenge Like a VC by former CPO, Tripadvisor
Act Like an Owner, Challenge Like a VC by former CPO, Tripadvisor
 
Roundtable_-_API_Research__Testing_Tools.pdf
Roundtable_-_API_Research__Testing_Tools.pdfRoundtable_-_API_Research__Testing_Tools.pdf
Roundtable_-_API_Research__Testing_Tools.pdf
 
Unleash the Solace Pub Sub connector | Banaglore MuleSoft Meetup #31
Unleash the Solace Pub Sub connector | Banaglore MuleSoft Meetup #31Unleash the Solace Pub Sub connector | Banaglore MuleSoft Meetup #31
Unleash the Solace Pub Sub connector | Banaglore MuleSoft Meetup #31
 
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
Progress Report: Ministry of IT under Dr. Umar Saif Aug 23-Feb'24
 
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...Building Bridges:  Merging RPA Processes, UiPath Apps, and Data Service to bu...
Building Bridges: Merging RPA Processes, UiPath Apps, and Data Service to bu...
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
 
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
 
Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?Are Human-generated Demonstrations Necessary for In-context Learning?
Are Human-generated Demonstrations Necessary for In-context Learning?
 

The State of the Technical Communication Industry: tcworld India 2013 Keynote Address

  • 3. The Content Wrangler 2012 Technical Communication Industry Benchmarking Survey About the survey not scientific, but meaningful loaded with real-world anecdotes 0ver 1100 respondents 500+ large, content-heavy firms primarily North American/EU firms
  • 4. The Content Wrangler 2012 Technical Communication Industry Benchmarking Survey Findings overview agile documentation development advanced documentation practices complexity drives innovation lack of strategy causes problems
  • 5. documentation development methods Agile approaches 45% attempt to leverage agile • majority of technical communication departments have not adopted agile methods • those that do so struggle with challenges • challenges: organizational silos, lack of governance, differing approaches waterfall is the most commonly used documentation development approach 5
  • 6. complexity drives adoption of Advanced practices Difficulty is the driver • highly configurable hardware and software products drive adoption • multi-channel, multi-device publishing drives adoption • dynamic publishing, localization, translation, and personalization are also strong drivers the more challenging it is to develop documentation, the more likely advanced practices are adopted
  • 7. advanced practices most often adopted to document Configurable products Efficiency is key • configurable products are difficult to document • organizations that use XML are better prepared to respond to threats and new opportunities • challenges increase when content is multi-lingual • challenges increase with mobile device adoption and as companies attempt to deliver apps, eBooks customer expectations are driving this innovation; mobile computing also plays significant role
  • 10. you can’t reach your goals without a Content Strategy A definition from Rahel Ann Bailie Content strategy deals with the planning aspects of managing content throughout its lifecycle, and includes aligning content to business goals, analysis, and modeling. It influences the development, production, presentation, evaluation, measurement, and sunsetting of content, including governance. what content strategy is not is the implementation side
  • 12. The Content Wrangler 2012 Technical Communication Industry Benchmarking Survey A look at the findings structured content, XML and DITA content reuse strategy customer-created content leveraging communities top software products used
  • 13. XML is driving operational efficiency Structured content 44% create structured XML • 81% leverage DITA • 30% use custom DTDs/schemas • 16% use DocBook 12% of the companies that produce structured content use all three
  • 14. Significant savings in time and money Content reuse between documentation and training content • 5% have done so in order to innovate or to enable them to respond to threats or opportunities • reuse most common between related document or content sets (eg user guides, help, training) the unexpected benefit is unanticipated reuse
  • 15. meth ods Com mon ent reuse of cont
  • 16. One of the most convenient, but problematic methods Copy and paste reuse Most error prone, inefficient, costly method • Content is actually cloned; each copied instance exists on its own (disconnected from source) • Unable to be easily located, retrieved, updated Copy and paste is quite natural, but not a best practice
  • 17. The most common form of content reuse Manual content reuse Authors locate content, retrieve it, reuse it • Manual reuse is best accomplished with a CMS • Helps organizations rapidly reconfigure reusable content into new information products • Provides authors with most flexibility, but is problematic because it puts burden of reuse on authors If authors lack motivation, are unaware content exists, or have trouble finding it, reuse does not occur
  • 20. want a free chapter about Content Reuse? email me! scott@TheContentWrangler.com We can help. We do it every day for clients around the globe. The Content Wrangler can help you deliver the right information, to the right people, at the right time, on the right device, in the right format and language. If we can’t, we’ll find someone who can. Your content is your most valuable business asset. Let us show you how to manage it efficiently and effectively.
  • 21. Who is responsible for monitoring support communities Online communities 53% provide online support community • 32% rely on customer service to monitor activity • 20% distribute monitoring responsibility across roles • 10% employ dedicated community manager Online support communities and documentation influence customer purchasing decisions
  • 22. Some organizations are leveraging the power of the crowd to create, update, improve documentation Customer-created content 20% allow customers to edit documentation • 8% allow ‘trusted customers’ to edit and publish content without formal review • Level of scrutiny is directly linked to the type of content being produced and the liability or risk associated with allowing customers to edit and publish content • 17% allow customers to create new content More than one-third of companies that allow customers to create content encourage them to do so
  • 24. Organizations use reactions from customers to improve documentation Customer feedback and ratings Benefits of feedback and ratings • 47% improved customer support scores • 17% improved documentation quality • 16% support call deflection • 13% reduced support call volume • 12% reduced average call handling time Additional benefits: Spotting problems with product design; reduction in negative feedback / complaints
  • 25. Tools used vary by the type of work being performed and the industry sector served Software used to create documentation THE TOP TEN MOST USED SOFTWARE PRODUCTS 1. Adobe FrameMaker 41% 2. TechSmith Snagit 35% 3. Microsoft Word 35% 4. Adobe Acrobat Pro 28% 5. Adobe Captivate 20% 6. Adobe RoboHelp 19% 7. TechSmith Camtasia 12% 8. XMetaL Author 11% 9. Microsoft PowerPoint 11% 10. Adobe Photoshop 11%
  • 26. The Content Wrangler 2012 Technical Communication Industry Benchmarking Survey Innovations planned for future moving to structured content adopting XML/DITA component content management video documentation 26
  • 27. what they’re planning for 2013-2014 Future Innovations XML and DITA 21% of companies surveyed plan to move to structured XML by 2014; the Darwin Information Typing Architecture (DITA) is the XML schema of choice. doing so is believed to better prepare companies for the future
  • 28. what they’re planning for 2013-2014 Future Innovations Component content 14% of companies surveyed plan to adopt a component content management system designed specifically to manage modular, structured XML content. component content management systems are built to support multi-channel publishing
  • 29. what they’re planning for 2013-2014 Future Innovations Video documentation 11% of companies surveyed plan to adopt video documentation and training content, usually to augment existing documentation, support, and training purposes. customer expectations are driving this innovation; mobile computing also plays significant role
  • 30. STRUCTURED CONTENT 2012 TECHNICAL COMMUNICATION INDUSTRY BENCHMARKING SURVEY 44% of companies create structured XML content SUMMARY RESULTS Agile documentation adoption DITA slow, not always successful 81% of companies that The majority of technical documentation and training create structured departments have not adopted an agile approach to creating want a copy of the content use DITA and publishing content. Agile methods are based on iterative and incremental cycles that promote adaptive planning, ? Summary Results evolutionary development, and flexible responses to change. OTHER FLAVORS While 45% of companies surveyed claim to apply agile 30% use custom XML DTDs development principles to TechComm projects, few do it successfully. Typical challenges include organizational silos, 16% use DocBook lack of governance, differing approaches. The waterfall development method is the dominant approach in use today. Biggest challenge is the lack of content strategy Our benchmarking survey • Inability to effectively reuse The next biggest challenges: uncovered a wide variety of content challenges facing companies that • Lack of governance • Creation of inconsistent, produce technical documentation inaccurate, or mediocre quality • Lack of time, money and tcworld india and training content. The biggest content resources challenge identified was the lack of a formal content strategy. • Producing content of unknown customer value Commonly cited symptoms of • Process problems and production will make it available to you organizations lacking a content bottlenecks strategy include: • along with this slide deck WHAT INNOVATIONS ARE YOU PLANNING FOR THE FUTURE? after the event 21% 14% 11% Moving to topic-based content models like the Darwin Information Typing The adoption of a component content management system is the second Creating video documentation and training content is the third most Architecture is the most common most common innovation planned for common innovation planned for the innovation planned for the future— the future—cited by 14% of companies. future—cited by 11% of companies. cited by 21% of companies. DITA/XML CCMS VIDEO
  • 32. Join The Content Wrangler • website ~ thecontentwrangler.com • facebook ~ thecontentwranglercommunity • linkedin ~ thecontentwranglercommunity • twitter ~ @contentwrangler • phone +1 415.857.2235 • email scott@thecontentwrangler.com