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How to tackle multichannel content audits

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Talk from ConveyUX Feb 5, 2014 Seattle. Why we conduct content audits, considering content as part of an ecosystem, types of audits. Special considerations for multichannel auditing and considering connections between all your content channels.

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How to tackle multichannel content audits

  1. 1. Misty Weaver Building Sustainable Content Strategy from the Holistic Content Audit #ConveyUX @meaningmeasure
  2. 2. Cognitive Work Analysis Onion Model Fidel, Pejtersen http://www.informationr.net/ir/10-1/paper210.html
  3. 3. Community HAPPENS Public Audience Direct Contact Organization Community
  4. 4. Premise 1 Content audits help us build a content strategy
  5. 5. Successful content strategy is sustainable http://bit.ly/1ff1ldr
  6. 6. Content Lifecycle, Rahel Bailie http://bit.ly/1bpuq5w
  7. 7. Premise 2 Content exists in an ecosystem; Holistic audits help us understand our relationships in that system
  8. 8. “parts of something as intimately interconnected and explicable only by reference to the whole”
  9. 9. “Holistic?” You might say • Multichannel • Cross-Channel • Omnichannel • Pervasive • Internal and External Communication
  10. 10. Premise 3 Knowledge is Power “when you take the time to understand the content that already exists, not only will you be able to ensure that it’s supported in the new design, but you’ll actually make the entire design stronger” – Sara Wachter-Boettcher
  11. 11. What makes you want to cry?
  12. 12. THAN DO A CONTENT AUDIT http://bit.ly/1e84opR
  13. 13. Audits support content strategy through • • • • • • Goals Users Standards Best practices Connections Conversations
  14. 14. Are you • • • • • • • Meeting your goals? Finding gaps? Fulfilling needs? Different enough? Doing too Little? Doing too Much? Where? Where are you?
  15. 15. There’s more than one way to peel an onion
  16. 16. http://bit.ly/1iojiI0
  17. 17. There’s the content close to your heart Then, there’s everybody else
  18. 18. Choosing your audit type, scope and scale.
  19. 19. Quantitative
  20. 20. spreadsheet
  21. 21. HOW much? http://content-insight.com/
  22. 22. Inventory Example http://www.adaptivepath.com/ideas/doing-content-inventory/
  23. 23. Technical
  24. 24. You need double vision
  25. 25. content-insight.com
  26. 26. Social
  27. 27. Brian Solis bit.ly/1kNKZL1
  28. 28. http://bit.ly/1il6eCw
  29. 29. Competitive
  30. 30. Reasons to love a competitive audit
  31. 31. Qualitative
  32. 32. This could take all our lives
  33. 33. Multichannel Credibility Consistency Clarity http://bit.ly/1eh0YzH
  34. 34. Mirrors http://bit.ly/LpkT4M
  35. 35. Windows
  36. 36. Doors
  37. 37. All ends with beginnings
  38. 38. Thank you, I am Misty Weaver @content_insight @meaningmeasure www.linkedin.com/in/mistymelissaweaver Content Audit Articles http://www.content-insight.com/ http://www.content-inventory.com/ Virtual Coffees arranged via Skype Google+ #ConveyUX @meaningmeasure

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