1. Future Vision of Kikkoman Group
「Global Vision 2020」
∼Making Kikkoman Soy Sauce a Truly Global Seasoning∼
Kikkoman Corporation
Updated in March, 2009
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2. What is Global Vision 2020?
What is Global Vision 2020?
In 2008, on the occasion of the 50th anniversary of its
full-scale sales and marketing entry into the U.S. market,
Kikkoman Corporation adopted “Global Vision 2020” as
its vision for the future of the Kikkoman Group and the
basic strategy for reaching those goals by 2020.
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3. Global Vision 2020 – Goals
Global Vision 2020 – Goals
１．Make Kikkoman soy sauce a truly global seasoning
Promote the use of soy sauce throughout the world, fusing it
with food cultures in each region to create new and delicious
flavors
２．Be a company that supports healthy lifestyles through food
Use the technology and know-how we have accumulated in
brewing and selling soy sauce to promote a healthy lifestyle
through food
３．Be a company whose existence is meaningful to the global society
Continue to be a company that people around the world
want to see last forever
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4. Global Vision 2020 -- Basic Strategy
Global Vision 2020 Basic Strategy
Spread throughout the world Kikkoman’s highly
1. Global Soy Sauce Strategy profitable overseas soy sauce business model.
Strengthen Kikkoman’s oriental food wholesale
2. Global Strategy for Oriental
and distribution system, taking advantage of the
Food Wholesale Japanese-food boom overseas.
Strengthen Kikkoman’s Del Monte business in
3. Del Monte Business Strategy Japan as well as in Asia* and the Oceania region.
*excluding the Philippines
4. Health-related Business Expand Kikkoman’s health-related business
Strategy through various measures like M&A.
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5. Basic Strategy (1) Global Soy Sauce Strategy
Basic Strategy (1) Global Soy Sauce Strategy
2006 2020
Sales 115 billion yen 300 billion yen
No.1 Share
No.1 Share
Quantitative 450,000KL 1,000,000KL by Value
by Value
sales volume （6％ share by volume） （12％ share by volume）
Europe
Japan North America
● continue double-digit growth ● mature phase
● stimulate new demand in existing ● a period of stable growth
● promote high value-added products
major markets ● launch high value-added products
● expand soy sauce derivative
● develop new markets in Russia ● develop foodservice and
products
and Central and Eastern Europe industrial markets
Africa Asia
● potential market
● promote use of naturally brewed South America
soy sauce
● develop markets in China and India ● potential market
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6. Expansion of Soy Sauce Manufacturing Centers
Expansion of Soy Sauce Manufacturing Centers
(2020)
(2020)
Europe
欧州 North and South America
●Establish a second plant in Europe
●Develop markets in Africa and ●Establish a third plant in the USA
Middle East ●Establish a plant in South America
China
Europe (2nd Plant)
North America
(3rd Plant)
Southeast Asia/Oceania South
America
Asia and Oceania
●Strengthen production capability Existing Plants
including JV with local companies
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Possible Sites
7. Global R&D Network
Global R&D Network
Kikkoman 2007
Kikkoman 2008
Europe
U.S.A.
R&D Laboratory
R&D Laboratory
Kikkoman
Kikkoman
Marketing &
Research ＆ Development Marketing &
Planning EU
Division Planning
Product Development Division
Kikkoman 2006
Singapore
R&D Laboratory
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8. Basic Strategy (2)
Basic Strategy (2)
Global Strategy for Oriental Food Wholesale
Global Strategy for Oriental Food Wholesale
Expand global network No.1 Oriental Food
Wholesale
under the current boom in Japanese food overseas
Central and
East Europe
JFC-UK JFC-EU
JFC-Canada
JFC-AST CH
JFC-FR China JFC-HO BA NY
Southern JFC Beijing LA AT
Europe Pacific HT
Trading
JF Hawaii JFC Mexico
JFC Hong Kong
The Middle
East
Southeast
Asia South
America
BNE
PER JFC-AUS
ＪＦＣ-NZ
Existing Bases
Potential Areas
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9. Basic Strategy (3)
Basic Strategy (3)
Del Monte Business Strategy
Del Monte Business Strategy
Expand the Del Monte business at home and in Asia & Oceania
Japan
● Utilize Kikkoman Group’s management
resources to expand our beverage business
and to make inroads into the chilled sector.
Del Monte Foods (Xiamen) Asia and Oceania
● Enhance competitiveness by effectively utilizing
Excluded
production centers in Thailand and China
● Full scale entry into the Chinese market
Siam Del Monte
Excluded
Del Monte Asia
●Plants
●Sales Bases
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10. Basic Strategy (4)
Basic Strategy (4)
Health-related Business Strategy
Health-related Business Strategy
Expand the biotechnology and health food businesses through M&A
Food and Health
Food Bio and Health food
Micro
Organism
Seasoning Health Food
Food Safety Enzymes
Food product Taste
Brew Enzyme for Diagnosis
Beverage Health-
Food
Promoting Hygiene Inspections
Processing
Materials
Oriental Food
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11. Global Vision 2020 -- Concept
Global Vision 2020 Concept
Goals
Make Kikkoman soy sauce a truly global seasoning
Be a company that supports healthy lifestyles through food
Be a company whose existence is meaningful to the global society
Basic Strategy
Global Soy Sauce Strategy
Organization/Structure
Global Strategy for Global HR strategy
Oriental Food Wholesale
Global financial strategy
Del Monte Business Strategy
Health-related Business Strategy Global R&D strategy
Sources of corporate value
Overseas R&D and
Corporate Social
soy sauce Global network technological Brand Strength
Responsibility
business model capabilities
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