Social Media for Business

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This is the slideshow from a presentation I gave to members of BizPro Networking (www.bizpronetworking.com) on using Social Media to power their small business sales and marketing efforts.

Filled with some great advice and case studies of companies who are doing the right (and some doing the wrong) things!

Enjoy!

Tim McMahon, Jr
MCM Social Media

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  • Who I am – my background, my company, and what we do – then the point of today’s presentation.
  • Who I am – my background, my company, and what we do – then the point of today’s presentation.
  • Instead of PUSHING a message onto thousands of people who don’t want to hear/see it, spend your time PULLING people to your website/hub who are already searching for your product/service….and they are searching…just make it easier for them to find you!
  • How do we pull people in? A number of ways: SEO: Getting to the top 3 spots on Google which requires using good keywords and providing new and consistent content Social Media: Tools that allow not only you to share your content all over the web, but your customers/prospects as well…and allows them to engage with you via those tools.
  • 5 minute Video – Get people jazzed up about SM
  • Social Media for Business

    1. 1. THE SMALL BUSINESS GUIDE TO GETTING SOCIAL: A “Hands-On” Approach to Getting Started in Social Media!<br />
    2. 2. A BRIEF INTRODUCTION:<br />Tim McMahon, Jr. – Founder and Principal at MCM Social Media<br />Website: www.mcmsocialmedia.com<br />Contact Me: tmcmahon@mcmsocialmedia.com<br /> Cell: 603-721-9628<br />THIS MORNING’S AGENDA:<br />The Top 3 Ways To Use Social Media for Business! (10 min)<br />The 5 Myths of Social Media Marketing (10 min)<br />Selecting the RIGHT Tools for your Project (10 min)<br />5-10 Minute Break<br />The “Hands-On” Part! (45 min)<br />Questions (10 min)<br />
    3. 3. The #1 Thing You Must Know About Social Media:<br />Social Media is a Tool in Your Inbound Marketing Toolbox<br />INBOUND MARKETING = Getting Found by the People ALREADYSearching For You <br />
    4. 4. Inbound Marketing is about Pulling People In, NOT<br />Pushing your message onto them!<br />
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    6. 6. Social Media in Action<br />Socialnomics Video<br />
    7. 7. Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours… A considerable increase from the previous 120m.<br />Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. <br />Flickr now hosts more than 4bn images. <br />Back in 2009, the average user had 120 friends within Facebook. This is now around 130.<br />Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months.<br />More than 35m Facebook users update their status each day. This is 5m more than towards the end of July, 2009.<br />Facebook currently has in excess of 450 million active users on global basis.Six months ago, this was 250m…<br />Twitter now has 75m user accounts, but only around 15m are active users on a regular basis. It’s still a fair increase from the estimated 6-10m global users from a few months ago.<br />LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August last year.<br />
    8. 8. There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.<br />More than 700,000 local businesses have active Pages on Facebook.<br />More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.<br />70% of bloggers are organically talking about brands on their blog.<br />38% of bloggers post brand or product reviews.<br />India is currently the fastest-growing country to use LinkedIn, with around 3m total users.<br />About 70% of Facebook users are outside the USA.<br />
    9. 9. Facebook Statistics<br />Facebook has over 450 Million Users and just surpassed Google as the most popular site on the web!<br />Value of a Facebook Fan = $3.60<br />People are 80% more likely to buy from a company they are a “fan” of on Facebook<br />The fastest growing demographic on Facebook? Women age 55+<br />If Facebook were a country, it would be the 4th largest in the world!<br />
    10. 10. Twitter Statistics…<br />There are over 50 Million Tweets posted each day on Twitter (up from 5,000/day in 2007)<br />Twitter has over 105 Million Users<br />80% of Twitter usage is on mobile devices<br />
    11. 11. Other Statistics<br />1 in 8 Couples met on social media last year<br />80% of companies use Linkedin as a primary tool to find employees<br />YouTube is 2nd Largest search engine in the world<br />25% of search results for world’s top 20 largest brands are links to User Generated Content<br />
    12. 12. The 3 Principals of Using Social Media for Business!<br />Educate, Promote and Engage!<br />Promote Your Product or Services <br /> to Potential Buyers<br />2) Educate Current and <br /> Prospective Customers<br />Engage Your Followers <br />(i.e. Build Relationships!)<br />
    13. 13. How are Real Companies Employing these Principals?<br />BRAND REPUTATION<br />United Breaks Guitars http://bit.ly/z2GU5<br />REWARD LOYALTY<br />United’s Twitter Campaign <br />VIRAL MARKETINGGary Vaynerchuck, Wine Library: http://bit.ly/d9fVDy<br />CROWDSOURCE THE NEXT BIG IDEA!<br />Moo’s Place Ice Cream http://bit.ly/cXdDqR<br />INCREASE PRODUCT/SERVICE AWARNESS<br /> YMCA – Who Knew they had 300 Programs?<br />BUILD A COMMUNITY<br />UNH Alumni Association develops donors thru LinkedIn http://bit.ly/a9RqT0<br />SALES PROSPECTING<br />MCM Social Media<br />
    14. 14. 5 Myths of Social Media<br />Social Media is FREE<br />It’s Just for TEENS<br />You Need to be EVERYWHERE!<br />It Can’t Be MEASURED<br />Just Hire the YOUNGEST Person in the Organization!<br />
    15. 15. So Which Tool Do I Use?<br />
    16. 16. The Social Media Tool That’s RIGHT for Your Business:<br />Reaches the RIGHT Person<br />In the RIGHT Place<br />At the RIGHT Time<br />
    17. 17. The Big 3….And a Few Others I Thought You Might Like….<br />
    18. 18. WHAT ARE THE NEEDS OF MY BUSINESS? Hopefully, you’re not putting your company name on a social networking account just to send messages back and forth to former high school classmates, so there has to be an impetus. Figure out what your needs are. Are you short-staffed? Is your advertising budget running thin? WHAT AM I USING THE SITE FOR? After you’ve established your needs, consider the primary goal of your social media strategy. Do you want to recruit employees for a certain department? Do you want to market a new line of products? Do you want to connect to more people in your industry? WHOSE ATTENTION AM I TRYING TO GET? Okay, so you want to market a new service offering, for example. You still need to know your target audience for that service, and with more than 500 million users on Facebook, you'll need to narrow your focus.   WHICH SITES DO I WANT TO TAKE ON? If you have enough staffing power to handle multiple social networking sites, that’s great. If not, it’s important to focus on one or two, or you could spread yourself too thin and fall victim to the “gaping void” perception, where you end up going days without activity. Your followers will notice. WHO’S GOING TO MANAGE MY PAGE? Would your social media activity fall under a current employee’s responsibilities, or do you need to bring on new talent? If you ever find yourself without the staffing resources to manageyour page, don’t stick your head in the sand - Find some interns – in most cases, they’ll do it for free. WHO HAS ACCESS TO MY PAGE? What type of trust level do you have established at your company? Will all of your employees have access to the social media accounts, or a select few? Take the time to assess the skills and character of those who can log into your page, or you may run into unsavory situations down the road – especially when dealing with former workers.  WHO’S GOING TO BE THE PERSONALITY OF MY PAGE? Does your company already have a public representative that usually handles speeches, press, etc.? It may be beneficial to rein in that person as the voice of your social mediasite. People buy from other people, not from other companies - in order to solidify trust, pick someone to represent your brand.<br />
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    25. 25. Time to Get Your Hand’s Wet<br />
    26. 26. Developing Your Social Media Marketing Strategy!<br />4 Steps to a Successful Social Media Marketing Strategy<br />Audience<br />Goals<br />Resources<br />Action<br /><ul><li>Monitor
    27. 27. Listen
    28. 28. Participate
    29. 29. Shape</li></li></ul><li>Contact Info:<br />Tim McMahon, Jr.<br />Principal<br />MCM Social Media<br />Cell: 603-721-9628<br />tmcmahon@mcmsocialmedia.com<br />

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