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Social Media Panel M G

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How I'm using social media to engage the audience. Slide presentation given to our Media General corporate marketing team.

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Social Media Panel M G

  1. 1. Amy Wood<br />Live From The Anchor Desk:<br /> Engaging Your Audience <br />
  2. 2. Create a following<br />6500<br />7500<br />500<br />100,000 plus hits<br />
  3. 3. Host Live Chat room during broadcast<br />
  4. 4. Create an interactive home<br />
  5. 5. Blog on timely useful topics<br />
  6. 6. Live streaming and 12 sec video updates<br />
  7. 7. Webcam Interviews<br />
  8. 8. Create Blog Polls<br />
  9. 9. Live Blog special events/TSRs<br />
  10. 10. Use social commenting systems<br />
  11. 11. Social commenting feeds the web<br />
  12. 12. Social commenting handshake<br />
  13. 13. Feature interaction on TV<br />
  14. 14. Big Stories - Huge Opportunity<br />
  15. 15. Reliable updates create loyalty<br />
  16. 16. Personal filter - “News Concierge”<br />
  17. 17. Return on Investment<br />
  18. 18. Focus on Listening and Serving<br />

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