Naild a case study approach to b2 b social media1

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Naild a case study approach to b2 b social media1

  1. 1. Tim McMahon Principal MCM Social Media www.mcmsocialmedia.comtmcmahon@mcmsocialmedia.com
  2. 2. 5% 7%13% No Facebook Inactive FB Good FB 75% Sporadic FB
  3. 3. 28% No Email Marketing Has Email Marketing 72%
  4. 4. 45403530 4025 17 720 315 610 43 Members 5 50 YouTube Twitter Google+ Blog Facebook Nothing
  5. 5. A 3-TieredSocial Media Strategy THE COMPANY THE MISSION THE PRODUCT
  6. 6.  LESSON #1: Create Segmented, Sharable Content – and LOTS OF IT!!  Melting Chocolate Dude Bunny: http://www.youtube.com/watch?v=rAcc1WBbE1M  Installer’s ‘How-To’ Video: http://www.youtube.com/watch?v=Jc84EoKZhrQ&list=PLtECghye06- mlVNZNyXxrCmlwZ2JXn3w3 LESSON #2: Find Your Cause. Promote it in Your Messages. Share it on Your Channels. LESSON #3: Engage Your Audience.
  7. 7.  89% of companies will use social media for recruiting this year. 56% of HR professionals use social networking websites to source potential candidates. 14.4 Million people used social media last year to find a new job.
  8. 8. From the Schneider Electric Facebook Page:AboutOur vision is of a world where we can allachieve more while using less of our commonplanet.MissionThe goal of this page is to bring together afun and engaging community of peoplewho, like Schneider Electric, have madeefficiency a priority in the way they live andwork.
  9. 9. The Original http://www.youtube.com/watch?v=f0llkV6fiM4&feature=youtu.beThe SE Version http://www.youtube.com/watch?v=2ScMZY-Gt7k
  10. 10. Email: tmcmahon@mcmsocialmedia.comWebsite: www.mcmsocialmedia.comFacebook Page:www.facebook.com/mcmsocialmediaPhone: 603-721-9628
  11. 11. MCM Social Media Offers the Following Services : 1. Social Media Setup and Management 2. Website Design and Development 3. Ongoing Training and Coaching Services

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