1. Cal State San MarCoS
Meeting and event Planning CourSe SerieS
Fantastic conferences, powerful seminars, and special Program Core Classes:
events don’t organize themselves. Event and meeting Fundamentals for Meeting & Event Planners
planning are specialized services in demand. This Certificate program Successful Logistical Planning
will help launch you into this exciting and rewarding career. You Food and Beverage Essentials
will learn from well-known industry professionals as they share the Legal Issues for Event Planners
practical “need to know” tools essential to ensuring your meeting or Finance & Budgeting Essentials
event is a success! Communication Skills for Event Professionals
Project Presentations
Participants who complete the six core classes, three Career
Perspectives and a project presentation will receive a Certificate of Career Perspectives Courses:
Completion. AV Behind the Scenes
Event Marketing & Trade Show Management
Students may take courses at both the San Marcos and Temecula Global Meeting Management
Campuses (an easy way to complete the entire program in one Independent Meeting Professional
semester)! Planning Non Profit Events
Special Events & Unique Venues
Program Fees Wedding Planning for Planners
$139 individual classes (plus textbook)
$1390 entire Certificate (plus textbooks) Required Textbooks:
Professional Meeting Management 5th Edition. ISBN #9780757552120
San Marcos Campus
Date/Time: Saturdays, 8:30 am – 4:30 pm
Address: 333 S. Twin Oaks Valley Rd., San Marcos FREE OPEN HOUSE EVENT:
Temecula Campus
San Marcos Campus - August 10
Date/Time: TBD To RSVP, visit www.csusm.edu/el/beaplanner
Address: 43890 Margarita Road, Temecula or call 760-750-4020.
See reverse for course details
and contact information.

2. FREE OPEN HOUSE EVENT
August 10 at San Marcos Campus
Call (760) 750-4020 to RSVP
CourSe inforMation
Core Courses Career Perspectives
Fundamentals for Meeting & Event Planners Special Events & Unique Venues (Temecula Campus)
Program topics will emphasize what it takes to identify and establish a career Learn the intricacies of special events of all types (e.g., galas, award ceremonies,
path within the profession. Learn the foundational elements and strategic and fundraisers) and the distinctive requirements. Also learn how to use unique
considerations needed for planning a successful event. venues for meetings and events, how to think "outside the box," and what
resources will ensure success.
Successful Logistical Planning
Event Marketing & Trade Show Management (Temecula Campus)
Gain inside knowledge of how to build a blueprint for success by understanding
This course will cover how to create and execute a successful event marketing
ROI, targeted questioning, staging, audio visual, labor, permits, and creating value
campaign, and how to work with key stakeholders. You'll also learn to manage
for your client.
trade shows from multiple perspectives – as the exhibitor and the attendee.
Food & Beverage Essentials
AV Behind the Scenes
Effectively managing food and beverage for an event means successfully working
Discuss Audio-Visual (AV) industry trends, opportunities, and resources, and gain
with many variables. Discuss the management of food and beverage events
the confidence to talk and negotiate with AV suppliers and ensure your clients’
including identifying needs, creating a budget, and working with a hotel or off-
message and theme is successfully conveyed.
premises caterer.
Wedding Planning for Planners
Finance & Budgeting Essentials
Learn must-have skills and address the challenges of this fast-growing niche
Learn to understand, create, sell, manage and live with event budgets, including
industry. Topics include bridal parties, customs/traditions, music, industry
how to evaluate your budget and provide solid information to stakeholders on
associations, networking, bridal shows, PR, and more.
return on investment.
Planning Non Profit Events
Legal Issues for Event Planners
Learn to make the most of every dollar and seek appropriate sponsorship
Review case studies and learn to minimize liability. Gain a better understanding of
opportunities to offset promotional costs. Also hear tips on finding and managing
critical contract clauses, how to resolve legal issues relating to alcohol, food and
volunteers and staying organized amidst all the chaos.
beverage, employment disputes, and what to do practically and legally if you do
not get paid. Global Meeting Management
Participants will learn why having knowledge of cultural customs and protocol
Communication Skills for the Event Planning Professional
(and how they relate to negotiation, financial, travel and culinary considerations) is
Develop “cultural competence” and “diversity coaching” skills while tackling issues
required to have a well-received event.
related to a diverse workforce.
Independent Meeting Professional
Meeting Planning Project Presentations
Learn the obvious and not so obvious considerations for establishing a reputation
This is the culminating project, presented to peers and instructors. Projects will
as an industry professional that delivers quality. Learn from an industry
focus on planning a meeting or event from beginning to end using the information
professional that left her corporate job to pursue her passion of planning.
and skills learned during the program.
FALL 2011 SCHEDULE
COURSE SAN MARCOS CAMPUS TEMECULA CAMPUS
Saturdays Saturdays
Fundamentals of Meeting & Event Planning August 27 Spring 2012
Successful Logistical Planning September 10 Spring 2012
Food & Beverage Essentials September 17 Spring 2012
Legal Issues for Event Planners September 24 Spring 2012
Finance & Budgeting Essentials October 1 Spring 2012
AV Behind the Scenes October 8 Spring 2012
Wedding Planning for Planners October 15 Spring 2012
Global Meeting Management October 22 Spring 2012
Planning for Non Profit Events October 29 Spring 2012
Independent Meeting Professional November 5 Spring 2012
Communication Skills for the Event Planning Professional November 12 & 19 Spring 2012
Project Presentations December 3 Spring 2012
Event Marketing & Trade Show Management N/A Spring 2012
Special Events & Unique Venues N/A Spring 2012
TO REGISTER: Visit www.csusm.edu/el/beaplanner or call 760-750-4020