Give it legs concept to consumption model copy

1. Give It Legs LLC
“Concept to Consumption Model”

2. Phase I: Research
Concept Evaluation Niche Probing
Protection Prototype Pricing
Manufacturin
g
PackagingFunding
Digital
Strategy
Distribution Promotion Consumption
Phase II: Development
Phase III: Marketing Communications

3. • Present Pro forma including Executive
Summary & Situational Analysis
• Recommended Research Strategy
(Empirical, Primary, Secondary)
Concept

4. • Recommend Creative Alternative
Strategy
• Creative Client Placard
• Risk Analysis/Rating System
Evaluation

5. • Identification of Target Market
Segments
• Refinement of Specific Customer Profile
• Validate Assumptions & Minimum
Viable Product
Niche

6. • Research Competition & Pricing
• Define Total Market Share Potential
• Sales Forecasting for Fiscal Year
Probing

7. • Provide Legal Consulting for Intellectual
Property
• Determination of Need for Protection
• Patenting, Trade Marking, Copyrighting
& Corporation Formation
Protection

8. • Consulting on Initial Prototype Design
• Outsource Design Engineer
• Draft Blue Print
• Identification of supplier, raw materials,
services
Prototype

9. • Set Retail Price Point from GIL Formula
• Produce Cost Analysis
• Determine Profit Margins (Raw
Materials, Supplier, Inventory and
Transportation/Shipping Costs - Retail
Price)
Pricing

10. • Identification of Source: Domestic or
International
• Determine Most Cost-Effective Source
for Optimal Profits
Manufacturin
g

11. • Commitment to Customer Fulfillment
• Delivery & Transportation Methods
• Identify Storage/Warehouse Options
• E-Commerce vs. Retail Fulfillment
Inventory

12. • Determine Packaging Design & Logo
• Emphasis on Visual/Psychological
Appeal
• Determine Most Cost-Effective Physical
Materials for Package Design
Packaging

13. • Determine Go-to-Market Costs &
Appropriate Funding Strategy
• Locate Venture Capital, Crowd-
Funding, Angel Investors (If necessary)
Funding

14. • Website Development & Management
• Social Media MarketingCampaign: Set
Up, Management & Content Curation
• Digital Advertising Placement &
Creative Work for Facebook & Google
AdWords
• Search Engine Optimization
Digital Strategy

15. • Locate National Direct/Retail
Representatives
• Determine Need for National Sales
Team
• Locate Potential Channel Partnerships
for increased sales and promotion
Distribution

16. • Print Advertising Placement & Creative Work
for magazines, newspapers, catalogues & any
other forms of print
• Public Relations Campaign: Form relationships
with top publications, journalists, columnists &
local/domestic writers
• Coordination of trade shows and other events
to promote product for sale
Promotion