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Work and leisure flow together. It is very hard to draw a line
between them. They are overlapping.
"La Perruque" can be de...
Strategies and Tactics
Types of operations can be suggested as strategies and tactics.
"As in management, every ‘strategic...
Tactics on the other hand, De Certeau explicitly states that “tactic
is the art of weak”. It can be an immediate action or...
De Certeau claims that consumer is not a passive receiver. He
states that, users perform operations and practices in their...
‘’Use must be analyzed in itself.’’
‘’In the case of consumption, one could almost say that
production furnishes the capit...
Within the different areas of tactics and strategy where is the
designers’ place? What is the role of users? Is the line b...
References
de Certeau, Michel ‘Making Do: Uses and Tactics’ in Martyn J. Lee (ed.) The Consumer Society Reader, Oxford, UK...
Thank you for your time.
"Making Do": Uses and Tactics by Michel de Certeau
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"Making Do": Uses and Tactics by Michel de Certeau

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"Making Do": Uses and Tactics by Michel de Certeau

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"Making Do": Uses and Tactics by Michel de Certeau

  1. 1. Work and leisure flow together. It is very hard to draw a line between them. They are overlapping. "La Perruque" can be described "the worker’s own work disguised as work for his employer". Introduction
  2. 2. Strategies and Tactics Types of operations can be suggested as strategies and tactics. "As in management, every ‘strategic’ rationalization seeks first of all to distinguish its ‘own’ place, that is, the place of its own power and will, from an ‘environment’." They are instutions which define laws, rules and conventions. They constitute finite ideas. Moreover, they make consumers understand what the place is like to be.
  3. 3. Tactics on the other hand, De Certeau explicitly states that “tactic is the art of weak”. It can be an immediate action or aims short- term reseults. Tactics use the advantages spontaneously and improvisations. There is no specific location. They are the “creative opportunity” that occurs in the gaps and conventional habits of patterns of everyday life. Strategies and Tactics
  4. 4. De Certeau claims that consumer is not a passive receiver. He states that, users perform operations and practices in their own way. Consumers of cultural images and discourse silently re- appropriate and re-negotiate through memory. Throughout this process, consumption emerges as a “different kind of production”. Use, or Consumption
  5. 5. ‘’Use must be analyzed in itself.’’ ‘’In the case of consumption, one could almost say that production furnishes the capital and that users, like renters, acquire the right to operate on and with this fund without owning it.’’ Use, or Consumption
  6. 6. Within the different areas of tactics and strategy where is the designers’ place? What is the role of users? Is the line between user and designer getting blurry in relation to connection between consumption and production? Discussion
  7. 7. References de Certeau, Michel ‘Making Do: Uses and Tactics’ in Martyn J. Lee (ed.) The Consumer Society Reader, Oxford, UK ; Malden, Mass., USA: Blackwell, 2000, pp.: 162-174.
  8. 8. Thank you for your time.

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