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Give It Legs, LLC
Phase I: Research
Phase II: Development
Phase II: Marketing Communications
Concept Evaluation Niche Probing
Protection Prototype Pricing Manufacturing
Funding Packaging Digital
Strategy
Distribution Promotion Consumption
Present Pro Forma, including Executive
Summary and Situational Analysis
Recommended research strategy
(empirical, primary, secondary)
Recommend Creative Alternative Strategy
Creative client placard
Risk analysis and rating system
Identification of Target Market Segments
Refinement of specific customer profiles
Validate assumptions and create Minimum
Viable Product
Research competition & pricing
Define total market share potential
Forecast sales for fiscal year
Provide legal consulting for intellectual
property
Determination of need for protection
Patenting, trade marking, copyrighting, &
corporation formation
Consult on initial prototype design
Outsource design engineer
Draft blue print
Identify supplier of raw materials &
services (manufacturing, etc.)
Set Retail Price Point using proprietary
Give It Legs formula
Produce cost analysis
Determine profit margins
Identify sources (domestic vs.
international)
Determine most cost-effective source to
optimize profits
Determine Go-to-Market costs and
appropriate funding strategy
Secure capital (Venture Capital, Crowd-
Funding, Angel Investors)
Determine packaging design and logo
• Emphasis on visual/psychological appeal
Identify cost-effective materials for
packaging and package design
Website development & management
Social media marketing campaigns
• Set-up, management, and content curation
Digital advertising placement & creative
work for Facebook and Google AdWords
Search Engine Optimization (SEO)
Locate national direct/retail representatives
Determine need for national sales team
Locate potential channel partnerships for
increased promotion and sales
Print advertising placement & creative
work for magazines, newspapers,
catalogues & all other forms of print media
Public Relations campaign
• Form relationships with top publications,
journalists, and local/domestic writers
Coordinate trade shows and other events
to promote product for sale
Your product or service has reached your
target market! They are aware, informed,
and consuming your idea!

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Concept-to-Consumption Model

  • 2. Phase I: Research Phase II: Development Phase II: Marketing Communications Concept Evaluation Niche Probing Protection Prototype Pricing Manufacturing Funding Packaging Digital Strategy Distribution Promotion Consumption
  • 3. Present Pro Forma, including Executive Summary and Situational Analysis Recommended research strategy (empirical, primary, secondary)
  • 4. Recommend Creative Alternative Strategy Creative client placard Risk analysis and rating system
  • 5. Identification of Target Market Segments Refinement of specific customer profiles Validate assumptions and create Minimum Viable Product
  • 6. Research competition & pricing Define total market share potential Forecast sales for fiscal year
  • 7. Provide legal consulting for intellectual property Determination of need for protection Patenting, trade marking, copyrighting, & corporation formation
  • 8. Consult on initial prototype design Outsource design engineer Draft blue print Identify supplier of raw materials & services (manufacturing, etc.)
  • 9. Set Retail Price Point using proprietary Give It Legs formula Produce cost analysis Determine profit margins
  • 10. Identify sources (domestic vs. international) Determine most cost-effective source to optimize profits
  • 11. Determine Go-to-Market costs and appropriate funding strategy Secure capital (Venture Capital, Crowd- Funding, Angel Investors)
  • 12. Determine packaging design and logo • Emphasis on visual/psychological appeal Identify cost-effective materials for packaging and package design
  • 13. Website development & management Social media marketing campaigns • Set-up, management, and content curation Digital advertising placement & creative work for Facebook and Google AdWords Search Engine Optimization (SEO)
  • 14. Locate national direct/retail representatives Determine need for national sales team Locate potential channel partnerships for increased promotion and sales
  • 15. Print advertising placement & creative work for magazines, newspapers, catalogues & all other forms of print media Public Relations campaign • Form relationships with top publications, journalists, and local/domestic writers Coordinate trade shows and other events to promote product for sale
  • 16. Your product or service has reached your target market! They are aware, informed, and consuming your idea!