Ports are increasingly being redefined as elements within value-driven supply chains rather than simply places where ships exchange cargo. As part of integrated supply chains, ports can capture and deliver value to other firms by providing seamless communication, eliminating waste, reducing costs through just-in-time operations, and offering value-added services and customer satisfaction. The new paradigm views port performance in the context of multi-modal logistics goals and positions ports as major sub-systems within global production and logistics networks.

1. UNIVERSIDAD CATOLICA SANTIAGO DE GUAYAQUIL
TUTORIAL PRESENTATION:
PORTS AS ELEMENTS IN VALUE-DRIVEN CHAIN SYSTEMS THE NEW PARADIGM
LECTURER: MAX GALARZA
Members:
•Dayana Estupinan
•Carmen Molina
•Helanny Rendon
•Mirian Villacis
•Suanny Franco
Date: 29-02-2016Grade: 8

2. INTRODUCTION
The simple
fact is that
the role of a
port and its
functionality
are being
redefined.
The port is a
place in which
ships
exchange
cargo to and
from facilities
It is an
operating
system to be
optimized.
It is a set of sub-
markets, a
market for tugs
or pilots or
berths – to be
made
economically or
competitively
‘efficient.

3. BACKGROUND
Considering the overall scheme of the chain, we will focus on the
analysis of port services and particularly in the container terminals,
without noting that the good performance of this depends on the other
actors:
Origine
Destiny
Consolidation
Deonsolidatio
n
Ground
Transportatio
n
Ground
Transportatio
n
Port service
Port service
Marine
transpor
t
EXPORT
IMPORT

4. THE FUNCTION OF PORTS IN THE SUPPLY
CHAIN
 Seaports today have an important role to play in the context of integrating
their functions and operations with those of their supply chains. Two
concepts have been associated with port supply chain integration namely
intermodalism and organizational integration.

5. PORTS ARE ELEMENTS IN VALUE-DRIVEN CHAIN
SYSTEMS
• Chains deliver value and competitive advantage to buyer and seller and
chain players.
• It is the chain which delivers value to end-customer firms; firms in the
chain capture value and deliver value to other firms in the chain.
•Ports capture and deliver value – to other firms in the chain; but it is the
chain in which the port is embedded which delivers value to the firms in
the market.

6. REDEFINING PORT FUNCTIONALITY: THE PARADIGM?
Port-oriented container landside movements are:
• Focused through a time-critical port terminal.
•Concentrated into ‘time-tolerant’ peripheral
depots/terminals.
•Characterised by integrated, value-driven chain
structures; Web enabled, market driven.

8. Ports must now be seen as elements in value-driven chain
systems or in value chain constellations.
Delivering value to shippers and third party service providers;
customer segmentation and targeting is based on a proposal by
clearly specified value; port and capture value in itself and for the
network in which it is embedded.

9. A PORT THAT IS INTEGRATED IN THE SUPPLY CHAIN
IS CHARACTERIZED BY
Seamless
communication
Elimination of wastageCost reduction in
operations
through the just-
in-time concept
Interconnectivity
Interoperability of modal
infrastructure and
operations
Provision of valueadded
services and customer
satisfaction

10. The new indicators are identified by viewing port performance in the context
of a multi-modal process. The indicators include operations systems,
infrastructure resources and logistics goals such as meeting customer
requirements in terms of reliability, information processing, cost efficiency,
flexibility and responsiveness. Ports nowadays thus have an important role
to play as members of the logistics supply chain.
In this role, the port is considered as part of a cluster of organizations in
which different logistics and transport operators are involved in bringing
value to the final consumers. In order to be successful, such channels need
to achieve a high degree of coordination and cooperation

11. The new business environments
beyond 2001 must be defined
within a paradigm of ports as
elements in value-driven chain
systems, not simply as places with
particular, if complex, functions.
Apart from their role as the
traditional sea/land interface, ports
are a good location for value
added logistics in which different
stakeholders of different channels
in the supply chain can meet and
interact.
Consequently, ports are
considered to be not only an
integral part of the transport
system, but a major sub-system of
the broader production and
logistics systems in the global
supply chain
CONCLUSION

12. REFERENCES
 http://mobile.opendocs.ids.ac.uk/opendocs/bitstream/handle/123456789/1713/WP46.pdf?sequen
ce=1
 http://www.oas.org/cip/docs%5Ccomite_ejecutivo%5Creuniones_ordinarias%5C13reunion_2012
%5CCECIP%5CINFORMATIVOS%5C6.%20ANALISIS%20DE%20LOS%20ELEMENTOS%20QUE%
20INTEGRAN%20LA%20CADENA%20DE%20SUMINISTRO_CTC%20LOGISTICA.pdf
 Maritime Policy & Management: The flagship journal of international shipping and port research
( Volume 29, Issue 3, 2002)
 https://www.accc.gov.au/system/files/Breakout%20session%201%20Shipping%20-
%20Ross%20Robinson%20presentation.pdf
 http://zenithresearch.org.in/images/stories/pdf/2012/April/EIJMMS/11_EIJMMS_VOL2_ISSUE4.pd
f