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Advertising and ad making
- 2. Hello! I amMarvinMorales Iamhere becauseI am the reporter for today.
- 3. 1. What is Advertising? Let’sstartwith thefirst setofslides
- 5. Five Basic Components of Advertising ✢Advertising isa paid form of communication. ✢Thesponsoris identified. ✢Advertising triesto persuade orinfluencethe consumerto do something. ✢Advertising reachesa largeaudience of potential consumers. ✢Themessageis conveyed through manydifferent kindsofmassmedia, which arelargelynonpersonal.
- 6. Four Fundamental Elements of Effective Advertising ✢Advertising strategy Thelogicand planningbehind the advertisement that givesit direction and focus. Develop thead to meetspecificobjectives. ✢Creative idea The ad’scentral idea that grabsyour attention and sticksinyour memory.
- 7. Four Fundamental Elements of Effective Advertising ✢Creative execution Thedetails, the photography, the writing, the acting,thesetting, the printing,andthe waythe product depiction. ✢Creative media use Every messagehas to be delivered somehow. E.g.traditional media, outdoor and transportation media, andthe Internet.
- 8. Two Techniques to Persuade Consumers ✢Hard-sell approach – usereasonsto persuade consumers ✢Soft-sell approach– build imagefor abrand and touch consumers’emotions,
- 9. Four Roles of Advertising ✢Marketing Product category, Targetmarket, Marketingmix, andBrand ✢Communication ✢Economic ✢Societal
- 10. The Functions of Advertising ✢Buildingawarenessofproducts andbrands ✢Creating abrand image ✢Providing product andbrand information ✢Persuadingpeople ✢Providing incentivesto takeaction ✢Providing brand reminders ✢Reinforcingpast purchasesand brand experiences
- 11. The Key Players ✢Advertiser ✢Advertising agency ✢Media ✢Supplier ✢Targetaudience
- 12. Types of Advertisments media used inadvertizing
- 13. Television Television advertising isoneof the most expensivetypesof advertising; networkschargelarge amounts forcommercial airtime duringpopularevents.
- 14. Radio ✢Radio advertisements are broadcast asradio waves to the air from a transmitter to an antennaanda thusto a receiving device. Airtime ispurchased from astation or networkin exchangefor airingthe commercials.,,
- 15. Online ✢Onlineadvertising isa form of promotion that usesthe Internet andWorld Wide Web for the expressedpurposeof delivering marketingmessagesto attract customers
- 16. Print ✢Printadvertising describes advertising ina printedmedium suchasanewspaper,magazine,or trade journal.
- 17. Outdoor Billboards arelarge structureslocated in public placeswhichdisplay advertisements to passing pedestrians and motorists.
- 18. Point-of-sale ✢In-storeadvertising isany advertisement placed ina retail store. It includesplacement ofa product invisible locations in astore, suchasat eyelevel, at the endsofaisles andnearcheckout counters(a.k.a. POP – pointof purchase display), eye-catchingdisplayspromoting aspecificproduct, andadvertisements in suchplacesasshoppingcarts andin-store video displays.
- 19. Novelties ✢Advertising printedonsmall tangible items suchas coffeemugs,T- shirts, pens,bags, andsuchisknownas novelty advertising. Some printers specialize inprintingnoveltyitems, whichcan thenbe distributed directly by theadvertiser, or items maybe distributed aspart ofa cross- promotion, suchas ads onfastfood
- 20. Celebrity branding ✢Thistype ofadvertising focusesuponusingcelebrity power, fame, money, popularity to gainrecognition fortheir products andpromote specific stores orproducts. Advertisers oftenadvertise their products, for example, whencelebrities sharetheir favorite products orwear clothes by specificbrands or
- 21. Aerial ✢Usingaircraft, balloons or airships to create or display advertising media. Skywritingisa notable example.