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Promotional Creativity Shown InAdvertisement In Different TelevisionChannels Of Bangladesh
CREATIVITY,Making the simple complicated iscommonplace; making the complicated simple, awesomely simple,thats creativity -...
Creative PlanningIMCPlanAdvertisingPlanCreative Plan• Objectives• Strategy• ExecutionMediaPlanCreative and media solutions...
IMC(Integrated MarketingCommunication)A method of carefullycoordinating allpromotional activities toproduce a consistent,u...
Promotional Mix:AdvertisingElementsof thePromotionalMixPublic RelationsPersonal SellingSales Promotion
How to create a Creative AdvertisementCreative ObjectiveTarget AudiencePositioning StrategyHot buttonsMessage StrategyKey ...
Problem / GoalWhat is the primary focus of the campaign?These are only a few examples• To create or increase awareness• To...
Creative StrategyThe search for the “BIG IDEA.” The concept or centraltheme that will bind the campaign together.KeyStrate...
More “Big Ideas”Nike Just Do ItVolkswagen Drivers WantedKFC Finger lickin’goodMaytag The Idle RepairmanGood creative conce...
Creative Appeal TechniquesA sampling of possibilities to motivate the target market!• Positive• Negative• Humour• Sex•Affe...
Creative ExecutionWhat specific techniques will be used to bring thestrategy to life?• Product Demonstrations• Testimonial...
DARCY MASIUS BENTON & BOWLES UNIVERSALADVERTISEMENTDArcy Masius Benton & Bowles (DMB&B) was an advertising agencyin the Un...
Promotional Creativity Shown In Advertisement InDifferent Television Channels Of BangladeshHere we are displaying some adv...
Idea Generation:1.We have learned about IMC.2.We have learned how to create acreative advertisement.3.We have identified p...
THANK YOU ALL
Promotional Creativity Shown In Advertisement In Different Television Channels Of Bangladesh
Promotional Creativity Shown In Advertisement In Different Television Channels Of Bangladesh
Promotional Creativity Shown In Advertisement In Different Television Channels Of Bangladesh
Promotional Creativity Shown In Advertisement In Different Television Channels Of Bangladesh
Promotional Creativity Shown In Advertisement In Different Television Channels Of Bangladesh
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Promotional Creativity Shown In Advertisement In Different Television Channels Of Bangladesh

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Promotional Creativity Shown In Advertisement In Different Television Channels Of Bangladesh

  1. 1. Promotional Creativity Shown InAdvertisement In Different TelevisionChannels Of Bangladesh
  2. 2. CREATIVITY,Making the simple complicated iscommonplace; making the complicated simple, awesomely simple,thats creativity -------Charles Mingus, MusicianCREATIVE ADVERTISING, is really advertisingthat creates sales.
  3. 3. Creative PlanningIMCPlanAdvertisingPlanCreative Plan• Objectives• Strategy• ExecutionMediaPlanCreative and media solutions areplanned together and integrated withother IMC plans.
  4. 4. IMC(Integrated MarketingCommunication)A method of carefullycoordinating allpromotional activities toproduce a consistent,unified message that iscustomer focused.
  5. 5. Promotional Mix:AdvertisingElementsof thePromotionalMixPublic RelationsPersonal SellingSales Promotion
  6. 6. How to create a Creative AdvertisementCreative ObjectiveTarget AudiencePositioning StrategyHot buttonsMessage StrategyKey benefit focusProof, Reason whyTone, AppealMedia
  7. 7. Problem / GoalWhat is the primary focus of the campaign?These are only a few examples• To create or increase awareness• To alter a perception• To build or enhance image• To launch a new product• To attract a new target market
  8. 8. Creative StrategyThe search for the “BIG IDEA.” The concept or centraltheme that will bind the campaign together.KeyStrategicElementsKellogsNikeMountain Dew
  9. 9. More “Big Ideas”Nike Just Do ItVolkswagen Drivers WantedKFC Finger lickin’goodMaytag The Idle RepairmanGood creative concepts have longevity and crossmany markets.
  10. 10. Creative Appeal TechniquesA sampling of possibilities to motivate the target market!• Positive• Negative• Humour• Sex•Affective• Emotion• Lifestyle• Comparison• Facts•Resonance
  11. 11. Creative ExecutionWhat specific techniques will be used to bring thestrategy to life?• Product Demonstrations• Testimonials• Endorsements• Taglines and Slogans
  12. 12. DARCY MASIUS BENTON & BOWLES UNIVERSALADVERTISEMENTDArcy Masius Benton & Bowles (DMB&B) was an advertising agencyin the United States with worldwide subsidiaries.DMB&B created the original Santa Claus icon for a Coca-Cola ad, as well asthe slogans "This Buds for you" for Budweiser, "Taste the Rainbow" forSkittles and "Melts in your mouth, not in your hands" for M&Ms.DArcy won several other big clients, including Standard Oil of Indiana,Royal Crown Cola, and car manufacturer Studebaker-Packard. In the mid-1950s the company also opened an office in Chicago. Along with itsbranches in Detroit, Houston, Dallas, and Havana, Cuba, this gave DArcy12 offices across North America.
  13. 13. Promotional Creativity Shown In Advertisement InDifferent Television Channels Of BangladeshHere we are displaying some advertisement shown in our differenttelevision channels
  14. 14. Idea Generation:1.We have learned about IMC.2.We have learned how to create acreative advertisement.3.We have identified potentialcreative advertisement of ourcountry.4.At all we think we have a goodconcept about the creative processof advertisement
  15. 15. THANK YOU ALL

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