Media Evaluation - How Our Trailer Meets Conventions

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Our media product uses conventions of real trailers but also challenges some conventions: - It follows Todorov's story structure theory of equilibrium, disruption, new equilibrium. - Unlike most horror films, it only uses male characters. - The trailer editing techniques make it seem realistic. It gives viewers a taste without revealing too much. - Viral marketing on Facebook was used to target the 16-25 age group. - The professional website and logos help promote the film.

Education Entertainment & Humor Business

In what ways does your media product use, develop or challenge forms and conventions of real media products? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How effective is the combination of your media product and ancillary texts? ,[object Object],[object Object],[object Object],[object Object]

What have you learned from your audience feedback? ,[object Object],[object Object],[object Object],[object Object]

How did you use new media technologies in the construction, planning and evaluation stages? ,[object Object],[object Object],[object Object]

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