Surname3 London Olympics 2012 Global media case studies Student`s Name Public Relations Professor`s Name September 27, 2015 Introduction GLOBAL MEDIA CASE STUDIES Olympia was where the Olympic Games started in nation of Greece in the year 776 BC. The calendar of Greek was based on Olympiad, in the period of 4 years between the games. However, these games were staged in Elis the wooded valley of Olympia. Therefore, Greeks here erected statues and moved on to build temples in a grove meant for Zeus, the supreme gods. The winners of these games were crowned with wreaths which were from a sacred tree (Olivia) which grew behind Zeus temple. Traditionally, the tree was planted by Hercules, the founder of the games. Those who won marched around the grove and were also accompanied by flute and admirer’s songs which were written by some very prominent poet. Nowadays, Olympic Games are named for purpose of athletic contests also held in ancient Greece in almost 12 centuries. The games were banned by in 394 AD, but revived back in 1896. Therefore, winter games were added in 1924. World War 1 and 2 made these games to be cancelled, but resume was made afterwards in 1948 and till now they are held after every 4 years. The modern Olympic Games founder was Baron Pierre de Coubertin who continued what was not done. Humans have interacted with each other from beginning of time thousands of years passed. These interactions brought religion, culture, arts, and language which were spread widely and also mixed as nations exchanged their products and ideas1 1Giddens, Anthony , “the Consequences of Modernity”. in Polity Press, 1991. The movement of people and goods not forgetting ideas has continued increasing and expanding significantly in all the passed centuries. Advanced technology, transport and communication made the rates of globalization exchange to increase. Therefore, this lead to international network of economic and social systems referred to as globalization2 In fact, on 20th century, spreading of globalization started to the countries in Africa and Asia. This happened during colonization in most of the nations in Australia, North America and Africa by Europeans. It may be funny as some of the scholars say that this process of globalization was exiting even before the beginning of a man. Therefore globalization made it easy for Olympic Games to be conducted and watched over the whole world in 2012. Media convergence is used typically in describing the kinds of changes in economic and technology which enhance the flow of media content on most of delivery technologies . Culture here is the one that describes the best ways on how to conduct media audience engagements which are making sense. If there was no technological culture on media, things may not be as they are today. Even Olympic Games would be having issues, but that one will never be there. Media convergence, culture and technology enhanced and gave the Olympic Games a chance to be condu ...

1. Surname3
London Olympics 2012
Global media case studies
Student`s Name
Public Relations
Professor`s Name
September 27, 2015
Introduction
GLOBAL MEDIA CASE STUDIES
Olympia was where the Olympic Games started in nation of
Greece in the year 776 BC. The calendar of Greek was based on
Olympiad, in the period of 4 years between the games.
However, these games were staged in Elis the wooded valley of
Olympia. Therefore, Greeks here erected statues and moved on
to build temples in a grove meant for Zeus, the supreme gods.
The winners of these games were crowned with wreaths which
were from a sacred tree (Olivia) which grew behind Zeus
temple.
Traditionally, the tree was planted by Hercules, the founder of
the games. Those who won marched around the grove and were
also accompanied by flute and admirer’s songs which were
written by some very prominent poet. Nowadays, Olympic
Games are named for purpose of athletic contests also held in
ancient Greece in almost 12 centuries. The games were banned
by in 394 AD, but revived back in 1896. Therefore, winter
games were added in 1924. World War 1 and 2 made these
games to be cancelled, but resume was made afterwards in 1948
and till now they are held after every 4 years. The modern
Olympic Games founder was Baron Pierre de Coubertin who
continued what was not done.

2. Humans have interacted with each other from beginning of time
thousands of years passed. These interactions brought religion,
culture, arts, and language which were spread widely and also
mixed as nations exchanged their products and ideas1
1Giddens, Anthony , “the Consequences of Modernity”. in
Polity Press, 1991.
The movement of people and goods not forgetting ideas has
continued increasing and expanding significantly in all the
passed centuries. Advanced technology, transport and
communication made the rates of globalization exchange to
increase. Therefore, this lead to international network of
economic and social systems referred to as globalization2
In fact, on 20th century, spreading of globalization started to
the countries in Africa and Asia. This happened during
colonization in most of the nations in Australia, North America
and Africa by Europeans. It may be funny as some of the
scholars say that this process of globalization was exiting even
before the beginning of a man. Therefore globalization made it
easy for Olympic Games to be conducted and watched over the
whole world in 2012.
Media convergence is used typically in describing the kinds of
changes in economic and technology which enhance the flow of
media content on most of delivery technologies
. Culture here is the one that describes the best ways on how to
conduct media audience engagements which are making sense.
If there was no technological culture on media, things may not
be as they are today. Even Olympic Games would be having
issues, but that one will never be there. Media convergence,
culture and technology enhanced and gave the Olympic Games a
chance to be conducted after every 4 years as the recent 2012
Olympic held in London.
2Albrow, Martin and Elizabeth King eds. Globalization,
Knowledge and Society. London, 1990.

3. Conclusion
Many years have passed and the media has a great influence on
society but the influence is shaping up our world today. It is
vital for games and news on the media to give all those
information. However, the global media in the life of today
represents neutral news all over the world but being biased
. In addition, there is a lack of diversity in media houses which
are large. Also there is a gender bias on either male or female.
For example you can see that in 90 staffs on media 87 are male.
Some of the media companies have reports on how someone is
rich,
powerful, but ignore the ones who may be affected by such
issues.
3Anti Essays, “The Major Drivers of Globalisation”. From the
World Wide Web, last modified September 2015,
http://antiessays.com/free-essays/ 443255.
Reference
Giddens, Anthony , “the Consequences of Modernity”. in Polity
Press, 1991.
Anti Essays, “The Major Drivers of Globalisation”. From the
World Wide Web, last modified September 2015,
http://antiessays.com/free-essays/ 443255.
Albrow, Martin and Elizabeth King eds. Globalization,
Knowledge and Society. London, 1990.
3Anti Essays, “The Major Drivers of Globalisation”. From the
World Wide Web, last modified September 2015,
http://antiessays.com/free-essays/ 443255.
�Over the technology
�But in a biased way

4. Remember to always use comma before “but”
�Rich and powerful