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The Globe And Facebook


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A workshop on some of the ways we can use Facebook as journalists, and how we are looking at the site as a newspaper

Published in: News & Politics, Technology
  • This is a short presentation I did as part of a workshop on Facebook and how we can use it for two broad purposes: 1) to allow us to reach out to people who might be involved in stories we are writing about and want to talk about it, and 2) to allow fans of our content to share -- and thus help to promote -- our stories. I've removed a few slides that had proprietary numbers related to Globe traffic, Facebook metrics, etc.
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The Globe And Facebook

  1. 2. <ul><li>Over 300 million active users </li></ul><ul><li>50% log on at least once a day </li></ul><ul><li>Fastest-growing demo is 35+ </li></ul><ul><li>45 million status updates a day </li></ul><ul><li>Average time spent: 4.5 hours </li></ul>Facebook: A few numbers
  2. 3. <ul><li>a powerful source of information and potential interviews/info </li></ul><ul><li>word-of-mouth marketing for our journalism and ourselves </li></ul>Two opportunities for us:
  3. 4. Accused killer Raymond Clark III <ul><li>information and potential sources for our stories – interested or involved parties for interviews, photos of crime suspects </li></ul>
  4. 5. Check with your editor before using a photo – law is still unclear on privacy etc. but if the subject is involved in a news event, it is likely OK, provided we credit Facebook for the photo
  5. 6. Facebook young drivers' group: four days, almost 100,000 members – each one a potential interview, source, etc.
  6. 7. A word of warning: Joining a Facebook group takes a single click – not a great indicator of deep-seated beliefs about anything, just another data point
  7. 8. &quot;Hello, message board full of grieving teens. My name is so and so, from news organization X. Would any of you here like to share any poorly punctuated memories of that kid who drowned/got shot/died suddenly during a sporting event? MSG me!&quot; Be careful of:
  8. 9. <ul><li>word-of-mouth marketing for our journalism and for ourselves </li></ul>
  9. 14. <ul><li>Referrals: 3.5 million in September </li></ul><ul><li>Increase of 190% from June </li></ul><ul><li>Up 500% from January </li></ul><ul><li>15% of comments now from FB </li></ul><ul><li>Important: verified identity </li></ul>Facebook and Huffington Post:
  10. 15. The principle is simple: Instead of requiring people to come to us, reach them with our content wherever they are, and connect that to our site