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Social Media overview for SW Region faculty meeting

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  • Thank you for the opportunity to share with you the Business Development Program of the University of Missouri Extension I would like to quote Michael Ouart, our Vice-Provost of Extension . . “Mu Extension does economic development in a significant way every day, every year. Mu Extension is a huge economic driver—starting new businesses, driving existing businesses, aiding, communities, and improving the quality of life in Missouri. Just as the University is an economic engine for the state, so, too, is MU Extension.” The SBTDC network is represented today by MSSU and the UME office in Lamar—introductions. Brief overview of program Client testimonial (s) Q&A
  • Resources identified in today’s workshop
  • Intro client(s) 10 minutes telling their story, power of the SBTDC assistance Q&A Thank all for time & attention.
  • 06152010

    1. 1. June 15, 2010 Springfield, MO Social Media Marketing And Networking
    2. 2. Kathy Macomber Business Development Specialist bit.ly
    3. 3. Defining social media <ul><li>It’s about interaction — being social </li></ul><ul><li>Media because it resembles traditional published content </li></ul>
    4. 4. Why social media? <ul><li>Listen </li></ul><ul><li>Connect </li></ul><ul><li>Educate </li></ul><ul><li>Reassure </li></ul><ul><li>Interact </li></ul>It’s about engagement
    5. 5. Distributed content Main Site
    6. 6. Online strategy <ul><li>What are your goals and objectives? </li></ul><ul><li>Use these tools to help accomplish goals </li></ul>
    7. 7. . . .Peer networks are trusted <ul><li>78% of consumers trust peer recommendations </li></ul><ul><li>Only 14% trust advertisements </li></ul>
    8. 8. <ul><li>Average Facebook User Figures </li></ul><ul><li>has 130 friends on the site </li></ul><ul><li>sends 8 friend requests per month </li></ul><ul><li>spends more than 55 minutes per day on Facebook </li></ul><ul><li>writes 25 comments on Facebook content each month </li></ul><ul><li>becomes a fan of 4 Pages each month </li></ul><ul><li>is invited to 3 events per month </li></ul><ul><li>is a member of 13 groups </li></ul><ul><li>400 MM active users, 70% outside U.S. </li></ul>http://www.facebook.com/press/info.php?statistics
    9. 9. Events
    10. 10. Multiple Pages
    11. 12. What’s with Twitter? <ul><li>New user rate 300k/day </li></ul><ul><li>More than 180 million unique visitors each month </li></ul><ul><li>55% of users haven’t tweeted </li></ul>
    12. 13. April 2010
    13. 14. Shorten & Track URL Tiny.cc or bit.ly
    14. 15. Directing Traffic
    15. 16. Linked In: be an explorer
    16. 20. YouTube
    17. 21. Changing demographics <ul><li>By 2010 Generation Y will outnumber Baby Boomers </li></ul><ul><li>96% of them have joined a social network </li></ul>
    18. 22. Social media engagement <ul><li>Elements of a good plan </li></ul><ul><ul><li>Focus on people and behavior, not tools </li></ul></ul><ul><ul><li>Post regularly </li></ul></ul><ul><ul><li>No negative posts about the company or its competition </li></ul></ul><ul><ul><li>Make it fun </li></ul></ul>
    19. 23. How to succeed <ul><li>For Facebook and Twitter, act like a party planner </li></ul><ul><li>For LinkedIn, think “professional” </li></ul>
    20. 24. <ul><li>Identify and attract clientele </li></ul><ul><li>Survey current customers </li></ul><ul><li>Regularly create content </li></ul><ul><li>Monitor and respond to posts </li></ul><ul><li>Drive traffic to website, events </li></ul>Key takeaways
    21. 25. Questions ?
    22. 26. Contact information <ul><li>Kathy Macomber </li></ul><ul><li>Business Development Specialist </li></ul><ul><li>[email_address] </li></ul>Kathy Macomber @Macomberk 417-659-5431 Barton County SBTDC
    23. 27. http:// www.missouribusiness.net Thank you for your time and attention