Boon or bane…whatever critics say, Frank Kern’s Mass Control has generated lots of controversies. At the end of the day, proof of one’s business acumen boils down to how much money was generated by his scheme. What’s Mass Control? Yes, it sounds funny; in fact, I am not comfortable with how Kern calls it. We rather want to see people far eager to market products and services because they believe in it than having a bunch of hypnotized marketers, although we realize later that this term best describes what is happening out there. Mass Control is the latest and hottest internet marketing launch that generated millions of dollars immediately after being made available in the market. It was designed by Kern of southern California, no stranger to various online marketing systems. He was the one behind the quintessential schemes, such as StomperNet Launches (which made US$18 million in sales within 24 hours), Dating Product (US$1.4 million in 4 hours) and Serializer Seminars (US$1 million in 54 minutes only), among others. Mass Control is a set of various marketing techniques, tips on how to capture loyal clients by establishing relationships with them, earning their trust in the process and motivating them. The end goal? It is the generation of profits through selling without actually selling anything. Frank Kern got most of his selling theories from an earlier launch by Jeff Walker, dubbed as Product Launch Formula. Walker himself is no stranger to this scheme, having been exposed to John Reese’s Traffic Secrets, the first internet marketing release that generated a million dollars in 24 hours alone. Mass Control involves various media formats, such as text files, videos and audio clips. A limited edition video format was sold out soon after it was launched in February 1, 2008. It is composed of five parts, basically about his ultimate internet marketing and promotions model. Essentially, it is an exposition of the different marketing strategies that work from within the mind of a potential client. I think this is a persuasion psychology working within the cybermarket. It teaches subscribers how to penetrate the mindset of a potential client by understanding his wants and biases, how to conduct a sales talk from the prospect’s point of view, how to establish and nurture lasting relationship that translates into continued generation of profits and the use of varied marketing tools, such as graphics, email, etc. Beware! If you are not dead serious in making use of internet launches and generating money after a devoted course work, better not join it. The subscription fee is quite substantial for others, although the tested profit returns are truly amazing! Check this out!!! It’s Frank Kern at his best http://www.MassControlSite.com/members

1. Sell without Selling: Introducing Frank Kern’s Mass Control