Using the emergence of the blockchain, Bo Zou hopes to lead and participate in the creation of a strategic roadmap to use the blockchain to bring greater banking access to the underserved.

1. Bo Zou: Digital Veteran, Brand Expert, UX
Specialist, Banking Advocate
Bio Summary
Bo Zou is a Toronto-based user experience (UX) specialist who brings intelligent, forward-
thinking user experience and design to leading brands as they participate in the digital
transformation. In his decade-plus career, Bo has provided brands with guidance and solutions
for creating innovative user experiences across all digital ecosystems, as well as in non-digital
and emerging channels, such as wearables and phy-gital interactions.
Education
Bo earned his undergraduate degree in China, graduating from Jilin University in 2001 and
earning a Bachelor of Applied Science from the school. Graduating with distinction from the
school, he focused on the area of Applied Physics. Following his graduation from Jilin

2. University, Bo earned two separate master’s degrees, one from City University London, the
second from University of London.
At City University London, Bo studied visual arts and arts criticism, graduating in 2002 from
the school with a Master of Arts degree. From 2005 to 2006, Bo studied in the area of human
computer interaction with ergonomics at University College London, graduating from the school
with a Master of Science degree.
Bringing UX Solutions to Leading Brands
Bo Zou has built his career around providing solutions that allow businesses to merge innovative
user experience and design with digital transformation. Along with advising on how businesses
can most intelligently transform in today’s digital era, his career has also been shaped by
advising businesses on how to create and optimize their brand channels to allow for rich,
meaningful communication with their customer base.
Bo’s approach to UX tempers the disruption of technology with the harmonizing effects of
tradition – specifically by introducing the ancient Chinese practice of feng shui into the
equation. He has been a front-runner in bringing the concept of 'harmonious design' into the
business world through the application of ancient Chinese philosophy of Feng Shui, helping to
bring a sense of harmony into today's supercharged, chaotic world.
Bo has developed and executed UX strategy and design for companies that include
HeathWallace, Crispin Porter + Bogusky in Canada, Citibank, Scotiabank, Manulife, Fidelity,
AMEX, Nissan/Infiniti, and Molson Coors, among others.
Banking Advocacy
In addition to his work in user experience and design, Bo Zou is a passionate advocate for
increased banking access to those in developing countries who are currently underserved by
traditional banking institutions. He believes that the blockchain provides a unique opportunity
to create a new digital banking infrastructure that can bring banking solutions cheaper and
more quickly to the roughly 2 billion people in the world who are unbanked.
Bo created a petition on Change.org, seen here - https://www.change.org/p/bo-zou-improve-
banking-access-to-the-underserved - as a way to create an advocacy movement around this
global need.
Social Profile
- https://twitter.com/bozzux
- https://www.facebook.com/bozouofficial
Site:
- http://www.bozou.com