There seems to be no end in sight when it comes to metrics around measuring content marketing efforts. In this presentation, I outline how to start with company goals and to never forget all the proper proper channels for earned, owned and paid media.

1. Content Metrics That Matter
Getting down to brass tacks

2. CEO
@martyamuse
Marty Muse

3. Agenda
Introduction
The daunting task of measurement
Start with your goals
Define your media channels, strategy & tactics
Use the right tools

4. Measurement can seem
like a daunting task

5. It can be
overwhelming at
times

8. Not likely. . .

9. The Brass Tacks of Content Metrics

10. What are your goals?

11. Brand Awareness

12. Brand Awareness
Media Impressions
Link Citations
Sentiment
Reach
Share of Voice
Brand Specific Search

13. Website Traffic

14. Website Traffic
Organic Search
Referrals
Direct
Social
Paid
Campaign Specific

15. SEO

16. SEO
Organic Search Traffic
Inbound Links
Page Level Analytics
Search UX

17. Lead Gen

18. Lead Gen
Subscribers
Traffic
Conversion Rates
Inquiries
MQLs
SQLs
Opportunities
Closed Won/Loss

19. Engagement

20. Engagement
Shares
Comments
Link Citations
Conversion Assists

21. Sales

22. Sales
Time on Site
Bounce Rates
Conversion Rates
Average Order Value
Cart Abandonment
Re-marketing
Lifetime Value

23. What are your content channels?

24. Media Relations
Influencer Outreach
Bylined Articles
Syndication Advertorials
Native Advertising
Native Social
Native Newsletter
Email
Social Media
Press Releases

25. Content
Promotion
Ecosystem
bit.ly/promotion-ecosystem

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