This digital marketing syllabus outlines search engine optimization techniques including on-page optimization like optimizing page titles, meta tags and XML sitemaps, and off-page optimization such as keyword research, social bookmarking, and submissions to directories. It also covers using Google tools like Analytics, Webmaster Tools and Adwords for tracking and advertising. Additionally, it discusses social media optimization on platforms like Facebook, Twitter and LinkedIn. Contact infiniX for more details on the syllabus.