The document summarizes key visual techniques used in film posters and magazine covers to attract audiences. It notes how taglines, font styles, imagery of isolated settings, and moon symbols are used to set horror genres. Magazine covers consistently employ trademarks like overlapping title images and "+ insider" indicators to draw readers. Date placements, barcodes, and "limited edition" headlines also aim to entice buyers.

1. Research in to other Media Texts
Martin Johnson

2. The use of the tag
line “Welcome to The use of the low
crystal Lake” sets angle shot makes the
the setting for the killer look powerful
film as from a viewer as he towers over
we get the idea its what could be seen
going to be set
as a victim on the
around a lake.
floor.
The film is out on On the title of Friday the
February 13th 13th it is done in red which
which would be a Connotes your usual horror
Friday this is Theme as it could be seen
stereotyped as an As blood. Also above the
unlucky day and Title where it says produced
one that horror By this can help draw viewers
usually plays on. In because they may have
Seen a film by the producers.

3. The isolated woods
in the background
The use of having this
symbolise a sense
human figure stood
of isolation as no
against the window but
one else is around.
no face being shown
Allowing victims to
which shows a hidden
be easily targeted.
identity they don’t
want the identity to be
revealed to the readers.
The font on the The use of “fear
uninvited is written moves in” resembles
in a ghostly way to the picture where
which shows the
it’s a window of a
reader straight away
what sort of genre house . So this
they are dealing relates as its talking
with. about moving in.

4. “there are some very
good reasons to be
afraid of the dark” The
The use of the full
use of this to scare the moon symbolises
viewers before they horror as that is the
have watched the film. moon related to
monsters like
werewolf's.
The use of using an isolated
house with a vampire ghost
coming out the back
symbolises that the house is
haunted by vampires. The use of F and T
longer show their
shaped like fangs
shows us that this
is a vampire film.

5. Empire always position the
date inside the indentation
of the M aswell.
The type of font use Empire always have a
for Empire is always use of a shout line
the same as its above the title in this
trademark of Empire. edition its “world
Exclusive”.
The puff entices the
audience to buy the Another trademark is
magazine as every the way in which the
edition as something head of the picture
special to offer that overlaps over the P,I and
week. R of the title. However,
The use of a barcode as empire is a well
shows the magazine is known magazine people
official and up for sale. will still be able to work
Also it individualises out the title.
every magazine.

6. The shout line Is unique for
this weeks issue though with
the use of “James Bond is
Back!”.
This edition also uses
the trademark of the
Empire title.
The Puff in this
edition is unique
aswell as it would
only suit James
Bond fans as it has The use of + symbol is
special pictures another feature which
appears on some
The use of a barcode empire magazines
shows the magazine is giving the reader and
official and up for sale. insight to what is
Also it individualises inside the magazine.
every magazine.

7. The shout line is again different as
this says “limited Edition” this may
draw some readers in as its
“limited”.
Once again this uses
the trademark
Empire title.
This picture is different
The colour of the to most of the empire
title relates to the magazines as the
title being “the picture does not
silver surfer” overlap the title
The use of a barcode
shows the magazine is
official and up for sale.
Also it individualises every The + symbol is again
magazine present showing the
readers what they
can see inside this
issue.