1. Main image
Front Cover Analysis This promotional photo
Shows Hugh Jackman still in character
His expression is determined, serious,
Masthead
big so people buy the magazine and it stands out from the rest bold so it stands out Fixed on his goal, brave and looking in the distance
Red connotating danger empire has connotations of dominant. The main image Meaning he has something on his mind. He is
is in front of the masthead because its more important than the masthead.
Other images Wearing a tank top to show that he is muscly and
The background image is the sky Strong. The white represents purity but his jeans are
Connotating that the Wolverine
Is on top of the world, stronger Black which connotates darkness making the colours
Than anyone and every one looks Of his clothes contradict each other.
Up to him.
The Wolverine looks like an anti hero
Sell lines Because of his anti hero-claws, he’s a guy who’s
Are written in capital letters to grab Tough and wouldn't seem to be a good guy but
The readers attention, most of the sell At the end of the day he saves the day, therefore the
Lines in this magazine are about Colours of his clothes help illustrate this.
‘X-MEN’ or about films that are similar Date/Issue No./Price
To the movie like ‘The Dark Knight’ and The price of Empire magazine is £3.90 which is a high
Highlight the most significant feature Price for a magazine as Empire is monthly magazine
Of this issue. The sell line about Therefore the target audience would be willing to pay
‘X-MEN’ is a bigger size than all the other £3.90 a month there for the target audience would
Sell lines and has a different colour so it Have a lot of money and in the a-c social grade.
Stands out and looks individual from all The text is very small because its not as important
The rest as any of the other text.
Colours
the colours used are blue, black and white,
Other Sell Lines
They have connotations of manliness and
The sell line ‘WOLVERINE HAS RETURNED’
White is neutral and pure connotating
connotates that wolverine is back to find the
two sides to the movie.
people who did wrong to him in the last movie
Main sell line
Connotating that there will be more action in
The main sell line is “X-MEN…” and
this movie and you wouldn’t want to miss out.
“WOLVERINE” , both sell lines are smaller Barcode The wolverine returned for empire magazine,
The title of the magazine and also behind The barcode is shown on the front so its only empire magazine has the story on the
The main image this is because Easier for the shop keeper to scan and it wolverine.
Of how big the fan base is of the X-MEN film Means the reader has to wait less at the
Any fan would recognize the Wolverine at the counter so they can start reading the magazine as soon as they get it
Front of the magazine. The colours also the colours
The Wolverine is wearing keeping with the theme of purity and darkness.

2. Proposal
For this piece of course work I'm going to create a magazine for a certain target audience. The type of magazine I will be creating
is a magazine for blockbuster films that specialises in horror films. I chose this genre because I have many ideas for the
photo shoot and I will be able to be creative during the shoot.
The target audience is teenagers who love watching blockbuster horror films and like reading about what happens back stage
during filming. My target audience will have a large collection of horror films and would be interested in going to the cinema
regularly, they will also have an interest in what actors and actresses get up to and the type of life they live. I chose this
target audience because teenagers love being scared and watching horror movies, the target audience is for both girls and
boys. The social class for my target audience is b-d because teenagers aren't that good at saving up money and have less
money than adults and so should be able to afford this monthly magazine.
I will search the internet to look at similar magazines like mine e.g. Empire and Total film, and look at the type of articles they
write so I can get some ideas for my magazine.
My magazine will be publisher will be Bauer (Bauer Media Group) because they produce magazines that are similar to mine like
Empire

3. Mood Board

4. Sell Lines Contents Ideas
• Win a trip to Hollywood to see the filming of new • Behind the scenes to the Oscars
blockbuster movie Woman In Black • Oscars winners and losers/ worst and best moments
• FREE A3 posters of Daniel Radcliffe in Woman In • The hunger games- sneak preview on the film
Black, Megan Fox in Unborn and Sharni Vinsonin Your • Vans- new shoes in stores now
Next
• Lynx-new spray for women
• Win a trip to meet the cast members of the film mirrors
• Breaking dawn part one INSIDE
• FREE dvd of behind the set of no ordinary girl
• Taylor Lautner on a date?!!!
• Latest news on the set of 21 jump street
• Hollywood's newest couple
• Be the first to know
• Get to know the cast
• World exclusive on paranormal activity 3
• Taylor lautner flashes?!!!!
• Top tips on how to become a movie star
• Exclusive pictures from behind the scenes of October
• Meet Rihanna 31st
• Movies from the 80’s
• Win a trip to an old fashioned cinema in London
• FREE Breaking Dawn part two Bella’s bracelet
• FREE chucky DVD
• FREE nightmare on elm street DVD

5. Design sketches

6. Film names
• No ordinary girl
• October 31st
• Death child
• I have a way of finding you
• Daunting
• screech

7. Magazine names
• MegaMovie
• BigFilm
• Domain
• Monitor
• Screen
• Cinema Boost
• Engineer
• The Flicks
• Silver Screen
• Big Screen
• Show
• Sky scraper

8. Features Subheadings
The features section helps the person who The subheadings draw
reads empire magazine turn to the article attention to the key features in
that they find most interesting. The features the magazine for example the
segment is followed up by pictures that ‘features’, ‘regulars’, ‘in
Content page analysis
have large page numbers and information cinemas’ and ‘at home’
about what would be featuring on the page
which makes it easy for the person reading
the magazine to find the page they find Date
most interesting and want to read. The date is small and at
The bottom of the page
Because its not that important
But the issue number is bold
And large, this is because its more
Important that the date this is to
Article Preview Show what issue people are buying
the picture used is a small Which helps people who buy the
Image out of the many images that Magazine regularly so they can keep
Would be in the article. This lets Track of the issues they have and don’t
Reader decide if they will be interested have
In reading the magazine and article, At home
The page number is in bold and has a the at home section has a selection of what new
Very outsized font so it stands out and DVD’s are out, what TV shows to watch, blue-
Makes it easier for the reader to find ray, games to buy and what the top 10 ghost movies
The article on “wolverine”. are all these have been chosen by the magazine as
They have used pictures of people you to what they think their readers would enjoy. It
will be able to recognise so you read the article makes it easy for the reader to go to the page as the
The image catches your attention drawing your page number is in bold and has a larger text that the
Attention to read the article information about what would be featured on the
page, the reviews are also written in a large text so
they stand out too, the reviews are used to promote
Cover Feature the DVD’s, games, movies etc.
The cover feature has the most
Pictures compared to the rest of In Cinemas
The features on the contents page, this tells film fanatics what are the
This is because it’s the most important Best movies to see in cinema, it
Article in the magazine and also so it Tell you what are must watch movies
Attracts people who don’t usually read And prevents you from being
The magazine. Disappointed when you go to the
Cinema as it shows the ratings, it’s a sneak
Text/Colour scheme peak on all
The text on both pages are small and have a simple Blockbuster movies. There are page
font. The colours used are blue and black so that the Numbers for each rating so you
text doesn’t stands out in comparison to the pictures so Get more detail on the film. Readers who
the pictures stand out more attracting the readers to usually
look pay more attention to the pictures. The titles for Read this magazine would
the feature are written in capital letters to make them know that empire magazine always
easy to read and stand out from the extra information has ratings so this is part of the regulars.
about the features which s written smaller text. The
word ‘Oscars‘ is written in red which makes it stand out Regulars
from the other text as it doesn’t follow the colour The regulars segment
scheme, lists all the regular features empire
Its eye catching and draws you in magazine has, which makes it easy
So it’s more obvious that that’s the for readers who usually read the
Main article and its in a larger font making it easier to magazine and who are interested
see. in some of the articles featured.

9. interview
Main Image
The main image is a shot that is taken
Double Page Analysis
Pull quote
out of the movie with ‘The Wolverine’ the quote used is fascinating
and ‘Victor Creed’ and essential and has been
In the shot. Its interesting as it shows a taken out of the article to get
fight scene from the movie and the reader interested and to Colour scheme
therefore attracts the reader to read persuade the reader to read The scheme colour is dark
more of the article. The image takes up and bright making it pure
the article. The text is written
almost half the page because it makes
in purple with a large fond and evil which reflects
it look as if there less to read and also
empire readers will be attracted to the and some of the words are in the character of the
large image. bold making it stand out Wolverine. Blues, blacks
Second image from the rest of the text and whites are used as
the second image is smaller than the drawing the readers the colour scheme, these
first but is still large and can attract the attention and making it the colours have
readers attention to keep them reading first thing the reader looks at connotations of
the article. Its also a shot from the manliness, neutral and
movie with Wolverine in the shot. This pure which connotate
is an interview picture where Hugh two sides to the magazine
Jackman talks about his character and the Wolverine
‘Wolverine’ and so is a key feature, its
an extreme long shot of the Wolverine Wolverine briefing
using a scene from the movie. In this segment has a lot of
significant information
Text about the movie. it tells the
The font used is simple, reader who the director,
the font is about 8-12 release date, main actors
and the words used are and actresses in the movie
not too hard to and the plot line to the
understand movie. this segment helps
readers understand what
the article is about and
attracts people to read the
article to know more.

11. Interview with Mary Medrana Article Draft
This week we’re glad to be introducing to you the new upcoming star from the movie October 31 st . In this interview she talks about her life on the set of October 31st, what
she struggled with when filming and what she actually does on her days off.
First of all I’d like to congratulate you on the film, how did you feel winning such a big awards such as the Oscars?
I never expected to have won anything after my first film, I cant even explain to you how amazed I was when I heard the news that I was nominated for such incredible
awards. This film was meant to be something I did for fun that would hopefully lead to other acting jobs, but instead this film put me on the map, I couldn’t be happier about
how well this film did and I'm actually proud to be part of this film phenomenon. Seeing as this is my first film and it did so well just means I'm a great actress. No I'm joking, it
means that this is just the beginning of my acting career.
How was you experience on the set of October 31st?
At first I didn’t know what to expect because I had never really been on the set of a big blockbuster film, but its actually really fun seeing how things work on a set and seeing
people at work. One day I hope to be a director or someone who in the background and help make the movie better, I think without them movies wouldn’t be as great as
they are.
What’s the weirdest thing a fan has done to get your attention?
I had this guy like jump onto the red carpet and he actually proposed to me, I mean it was so cute but I’d never experienced anything like it, I didn’t know what to say or how
to let him down easy so I just said may be in a few years. He was cute anyways so I wouldn’t mind meeting up with him in the future. There was also this other time where a
fan had got into the back of my car while the driver wasn’t looking, I thought she was very dedicated because I remember I was a fan girl once myself, so we just sat there in
my car talking while we drove her back to her house. I don’t think I’ll ever forget those moments.
What's it like on the red carpet?
Its interesting, you have so many people wanting to take pictures of you and wanting to have an interview with you. I'm not used to having so many people being interested
in me. Its fun while it lasts but I wasn’t sure what I should do when I first got on the carpet. I'm not sure If I’ll ever get used to all the attention you get. Its somehow stressful l
in a way because you have everyone shouting your name but on the Brightside you get to see all your fans with their banners and its delightful talking to them , taking
pictures with them and signing autographs for them.
What made you want to do this movie?
Since I was a kid I always loved watching horror movies and I would try to re-enact the scenes from movies id have watched. I usually performed my re-enactments in front of
my mum and she would film most of them and put them on youtube, after a while my videos started getting more and more views and people could comment and say how
good I was at re-enacting horror scenes and once someone had commented on how my video was actually better than the real thing and from then on it had been a dream of
mine to star in a horror movie.
How was it like filming the scariest part of the film?
it was the most fun I had had in a long time. I loved watching how they transformed me to look scary, I looked completely different, it was amazing. Filming the scenes was
just extraordinary, there is so much work that goes into filming the scenes and I got to see that, now I know how they make thing look so real and one of the directors told
me how they make things like ghosts appear. I never really thought the scenes were scary till I had watched the movie for the first time in the cinema. The movie was like
nothing I had imagined, it looked so different to when we were filming. I was literally glued to my seat.
Did you find it weird seeing your face on TV when the movie was being advertised?
I have to honestly say that I did, first time the trailer was on TV my mum literally screamed my name and I ran up the stairs to see what was wrong and she was like “look it’s
you...you’re on TV”. I just stood there astounded and surprised. It was so exciting, and from then on the movie had become reality to me. Since then when I walked down the
high street people would recognise my face from the movie trailer, some people would stop and ask for my signature, it felt pretty amazing always got a happy feeling when
someone recognised me.
Have there been any embarrassing moments at premieres?
Oh gosh yeah! There was this one time at the LA premiere and I was wearing a long lacy brown skin tone dress and I had these long six inch heels and as I was walking my
heels got tangled up with my dress and I ended up tripping and bumping into Taylor Lautner who was unfortunately standing right next to me, it was extremely embarrassing
because I thought I had torn my dress which at that time would have made matters worse but it turned out to being the highlight of the night because I was fortunate
enough that I ended up talking to Taylor the whole time we were at the premiere.

12. Key Concepts Research-
Representation
Representation is how the magazine represents itself and makes itself different from other magazines using a
house style for example texts, fonts, imagery, colours, format, quality and more. There are many stiles and
genres of magazines which is called the mode of address. Many types of magazines have a different mode
of address depending on what their chosen target audience is for the reason that magazines are designed
to be aimed at different genders. Different magazines are targeted towards different genders, for example
magazines that talk about cars are aimed at boys/men and fashion magazines are aimed at girls/women.
For a car magazine the mode of address would be dark colours like blue and black or red which connotates
dominance, there would be adverts to do with cars and competitions that would interest a man or a
boy, you would have images of the perfect man or teenager so the target audience would desire what the
person in the magazine has. As for a fashion magazine the mode of address would be bright colours like
pink and purple (stereotypical colours for girls), there would be adverts that have something to do with
clothes, hair products, shoes and make up, you would have competitions that would grab the attention of
a teenage girl or woman, the competitions would be like winning a chance to go to a fashion show or
being able to meet the new hunk in a new chick flick. Not forgetting the skinny young girl who the target
audience would want to look like. Film magazines are generally aimed at both genders, teenagers and
young adults magazines such as Total film and Empire usually include pictures if well known actors and
actresses who people aspire to be. Music magazines are normally designed for teenagers, the mode of
address would be dark colours such as blue, black, whites and reds. There would be adverts advertising
new musicians, new albums ect and completions for example winning ipods or winning CD’s. The types of
people you would find in a music magazine would usually depend on what type of music the magazine
represents and advertises, for example a punk rock magazine would have images of rock or punk bands
and musician and classic stereotypes of punk and rock teens.

13. Key Concepts Research- Codes and
Conventions
Usually in a magazine you would be expecting sell lines, which is a few words that are
likely to attract the target audience to the features that will appear in the
magazine, a masthead is included telling the audience what the magazine is
called, it usually has a larger text and different font to the rest of the text on the
magazine front page. You would expect to find the price of the magazine on the
front page but the font size would be small because the price is not very important
and magazines are usually aimed at the target grade ABC1 so they wouldn’t really
worry about what price the magazine is. The main images are usually scenes from
movies, the main image would be made large so its more eye catching to the
target audience. The release date is as small as the price because yet again its not
as important as the rest of the text on the front page, the release date helps usual
readers keep track of what magazines they have bought, the realised date tells you
how often the magazine realised and also helps you tell what social grade the
magazine is. The contents page includes regulars, features, reviews and an index
page, a contents page also includes pictures of what’s in store inside the magazine.
New media is also expected to be found in a magazine, new media is social
websites such as twitter and facebook keeping readers informed and telling them
news to do with the magazine. New media is used to attract people who use social
website, these are usually teens. Adverts are always in magazines and help
promote different types of things from brands to music.

14. Key Concepts Research- institution
An institution is the job of a manufacturer and are very
acknowledged and is usually a income based
production that deals with the creation and helps with
advertising, entertainment, cover price etc. Most of the
wealth is made from advertising. There are different
publishers in the UK, the main ones are Emap, IPC
Media. Magazines produced by these companies are
Teen now, Now and architects’ journal. There are two
watchdogs of magazines these are PCC (press
complaints commission) and the ASA (advertising
standards agency), they deal with any problems a
customer would have, suggestions and questions about
the magazine.

15. Key Concepts Research- audience
Its always important that a magazine has a specific audience, it makes
it easier to choose the mode of address. Magazines class their
audience in social grades. The main social grades are ABC1 and
C2DE, ABC1 is the social grade that is given to upper and middle
class people such as doctors, managing directors etc and C2DE is
the social grade given to working class and under class citizens.
Social grades help sum up how much people earn and how much
people would be able to spend on a magazine. Social grades are
also used to attract certain target audiences. Uses and gratifications
theory is a way of understanding why people look for specific media
content for enjoyment reasons. The theory talks about how
customer look for media that improve facts on celebrities and
general day to day life, social relationships and entertainment.

16. Contact Sheet

17. Target Audience
my social group will be ABC1 men and women, girl and boys because they would have more money to buy the magazine monthly
and stay loyal to the magazine.
People who would read my magazine:
Mary is a 16 year old girl who’s mum works as a lawyer and dad works as an accountant and therefore gets a lot of pocket money
each month . She likes movies and is interested in watching upcoming blockbuster movies , she likes finding out what the best
upcoming movies are before anyone else. All her role models are famous actresses such as Kristen Stewart from the Twilight Saga.
Mary is not as interested in fashion as she is in movies, she goes to the cinema as often as she can but normally four times a
month. She is not interested in being the most popular person in school but is the one person that everyone goes to when they
are looking for movie gossip or what movies they should go see. In Mary’s room she has a lot of movie posters. Mary makes it her
first priority to go to all the movie premiers and meet the cast of the movie. once in a while her parents get her VIP tickets to
premiers so she gets to walk on the red carpet with the actors and actresses. Mary has her own big TV in her room so she can
watch all the movies she possibly can. Her favourite movie genre is horror because she likes being scared.