Media Work

1. Masthead
Plug:
Information about
the contents of a
magazine or
newspaper given on
the front cover
Plug
Barcode
Masthead
The top section of
the magazine that
includes the title -
identifies the name
and identity of the
magazine.
Main image
Main image
Barcode
Plug
Airbrushed
Pictures are
airbrushed i.e.
digitally manipulated
to distort reality. E.g.
lengthen legs,
remove wrinkles.
Anchoring Text
Text that gives
meaning to the
pictures. E.g. a
picture of a skinny
celeb would be
anchored by the text
– “Celebs reveal their
problems with food”.
Font
A set of type
characters, numbers
and punctuation
marks, in one face
and size.
House style
Rules for a particular
magazine about
layout, font, color
scheme, spelling etc.
Graphics
The text boxes and
symbols are referred
to as graphics
because they are
produced on a
computer.
Layout
How the page is
designed and
formatted.
Left-side third:
A lot of important
information designed
to attract potential
readers is placed in
the left-hand side
vertical third of the
front cover page.
This is in case the
magazine is
displayed in a
horizontal shelving
system rather than a
vertical one
Puff:
Words or phrases on
the cover of a
magazine used to
boost status
Slogan/Tag-line:
Tries to convince the
reader that the
magazine is better
than its rivals