Latest version of product profile for Harmoni, an educational mobile game for toddler (age 2-5) based on music. The plan was to expand the apps into several mobile apps, with series of other educational subject like Math and Art

1. High Level GDD
June 2016
V.0.0 Marlin Sugama

2. Change Tracker
Date Version Change By Remarks
11 Jul 2016 0.0 Created MS
12-18 Jul 2016 0.0 Add content MS
19 Jul 2016 0.1 Add success story MS IG requests
20 Jul 2016 0.2 Change title MS IG requests

3. Summary
Product Title Development Cost Internal Labor
Cost
Outsourcing Cost Testing Fee Release Schedule
Harmoni Jukebox 12,000 10,000 0 2,000 TBD
Harmoni ABC 8,000 4,000 2,000 2,000 Aug 2016
Harmoni Shorts (2) 5,000 4,000 1,000 0 Aug 2016
Harmoni 123 8,000 4,000 2,000 2,000 Nov 2016
Harmoni Shorts (2) 5,000 4,000 1,000 0 Aug 2016

4. Development Schedule and Deliverables
Dev Stage Due Date Technical Deliverables Content Deliverables Assumptions
Harmoni Jukebox- Alpha May 2016 Main features working properly • Game flow
• Play song
• Auto-play
Harmoni Jukebox- Beta June 2016 Additional features working properly • Shop
• Parental lock
• Social media sharing
Harmoni Jukebox-
Release
??? All features working and tested
Feedback from “value potion”
Harmoni ABC- Alpha July 2016 Main features working properly • Game flow
• All alphabets and all animals
asset done
• Auto-play
• 4 mini games (letter, animals,
puzzle, make-a-word)
• Temporary BGM, SFX and VO
Harmoni ABC- Beta Aug 2016 Added outsourcing result • Sound and music implemented BGM, SFX and VO are outsource to
a third party
Harmoni ABC- Release Aug 2016 Tested
Harmoni Short 1 Aug 2016
Harmoni Short 2 Aug 2016

5. Application Development Road Map
Harmoni
Karaoke
Harmoni
Jukebox
Harmoni ABC
Harmoni 123
Harmoni Shorts
Children Karaoke App
Early Learning
Educational App Series Coding
Occupations
Kids Practical Learning
Harmoni
Flash Card

6. Title Harmoni Series (Jukebox, ABC, 123)
Genre Children Educational Application
Platform Apple
Target OS: iOS 6.0 and up
Device: iPhone 4- iPhone 6S
iPad 2
Android
Target OS: Android 4.1 and up
Minimum Requirements Memory RAM 512MB
Space 1024MB
Language: Primary: Bahasa Indonesia
Secondary: English
Screen Ratio Safe frame 4:3 – Optimum frame 16:9
File Size ???
Pricing Free and Premium
Content Summary

7. Project Members
Producers:
Indra Gunawan
Paul Amidjojo
Designer:
Marlin Sugama
Programmer:
Michael Desmond
Artists:
Ricky BT
Robert Tan
Producers:
Anton Budiono
Designer:
Henry Darmawan
Programmer:
Irnanto Krisnandi
Artists:
Ricky BT
Marrisa Anastasia
ABCJukebox
Producers:
Indra Gunawan
Paul Amidjojo
Designer:
Marlin Sugama
Programmer:
Michael Desmond
Artists:
Ricky BT
Robert Tan
123
Producers:
Indra Gunawan
Paul Amidjojo
Writer:
Marlin Sugama
Vito Budiman
Character Design:
Ricky BT
Shorts
3D Artists:
Denny Wijaya
Marshellina Monica
Valensia Irene
Animator:
Alexander Rei
Render and Composition:
Jovian Gozali

8. Application
Explanation

9. Application Concept
TAGLINE: (choose between alts)
“Where learning begins”
“Your children’s learning, starts here”
SUMMARY:
• Harmoni is a series of educational applications for children 2-5 y.o
• Each application teach children an early learning subject such as: singing, numbers, alphabet and shapes.
• Harmoni comes with engaging and cute characters, allowing children to enjoy the learning process while playing
• All applications is developed especially for targeted group age, allowing parents to assist and play with the children OR let the
children experience the auto-play as digital nanny.
IN-APPS PURCHASE:
• Free-mium
• Ads and video ads
REFERRAL SYSTEM:
• Social media connect and sharing

10. Harmoni Jukebox

11. Application Concept
DESCRIPTION:
Harmoni Jukebox is a sing-a-long application, with collection of Indonesian traditional folk song, Indonesian children song, and
English children songs.
APPS PURPOSE:
Igniting toddler curiosity through songs and cute engaging characters- attracting them to practice speech articulation and
sense of rhythm.

12. Application Concept
FEATURES:
1. Sing Along- Harmoni play children song videos with cute animated characters and dynamic sub-title on
screen- attracting toddlers to sing-a-long. Harmoni video players comes with interactive time-bar, where user
can choose where they want the video to play or stop.
2. Play All- For toddlers Harmoni comes with an auto-play all feature. A button that allow user to loop all the
songs in their library.
3. Add to Fave- find and keep user’s favorite song.
4. Play All Fav Song- loop all songs from user’s favorite songs library.
5. Screen Lock- once the screen-lock is activated, all touch screen controller are off, until the button is switched
back on.
6. Social Media Connect- Facebook auto-connect
7. Background Music- All Harmoni’s songs are re-arranged by the developer team, to be more interesting for
toddlers.
8. Other Harmoni Apps connect- user has an option of buying full features ads free Harmoni Jukebox.

13. Splash Screen
1. Publisher Logo
2. Developer Logo
3. Harmoni Logo
Main Menu
Video
Shop Credit
1. Song selection
(filters tab:
favorite, folk,
Bahasa, English)
2. Pick and play
song
3. Credit /Sharing
No
Yes
FB
Twitter
Sharing?
user socmed login
Thank you
(+1 free song)
Success?
Yes
Notification
Parental Lock
Open?
Notification
Yes
No
No Notification
Functions:
1. Pause/Stop?
2. Auto-play
lock/unlock
UI Flow- Harmoni Jukebox
start

14. UI Wireframe - Harmoni Jukebox

15. Harmoni ABC

16. Application Concept
DESCRIPTION:
Harmoni ABC is an early learning- reading mobile application for toddler
APPS PURPOSE:
Introducing alphabets and brief how-to use them to toddler, through ABC song and

17. Application Concept
FEATURES:
1. Main Game- a playful feature where user can choose an alphabet and after a moment it will turned to an animal with a
name started with the alphabet chosen.
2. Mini Games- there are 4 (four) mini-games beside the main applications that user can play around with.
a. Letter game- choose a letter pronounced from six options provided, when user choose the right letter, it will turn to
the animal with the name started with chosen alphabet. If user choose the wrong letter, it will turn to a ball.
b. Animal game- choose an animal pronounced from six options provided, when choose user the right animal, it will
turn to starting alphabet of the animal’s name. If user choose the wrong animal, it will turn to a ball.
c. Funny words- a simple typing game, where user can type up anything from their name to any words. Each letter will
then processed to turn to animals.
d. Puzzle – a 3 x 3 puzzle grid of chosen animal. Solving a puzzle will open another puzzle, until user has whole
collection of all animals in Harmoni ABC.
3. Auto-play – automatically loop play the Main Game with an ABC song
4. Song or narrative- user can choose between listening to ABC song or narrative pronunciation of letters and animal names
followed by the animal sound.
5. Social Media Connect- Facebook auto-connect

18. UI Flow- Harmoni ABC
Splash Screen
1. Publisher Logo
2. Developer Logo
3. Game Logo
Main Menu
1. Main Game
2. Games
3. Auto-play
4. Setting
Main Game
1. Game Area
2. Toggle ABC
song or
narrative with
SFX
3. Restart
4. Back
Game Selection
1. Letters
2. Animals
3. Funny Words
4. Puzzles
5. Back
Letter Game 1 Letter Game 2 Letter Game 3
Animal Game 1 Animal Game 2 Animal Game 3
Funny Words 1
Result
Funny Words 2
Result
Funny Words 3
Result
Puzzle Selection Puzzle Game
Result
1. Back1. Back
1. Back 1. Back 1. Back
1. Back 1. Back 1. Back
1. Back 1. Back 1. Back
Bad word
check
Bad word
check
Bad word
check
Yes
No
Yes Yes
No No
Auto-back
Auto-back
Auto-back
Auto-back
start
Credit
Auto-back

19. UI Wireframe - Harmoni ABC
[TITLE]
Games
Auto-
Play
Setting
ABC Button Area
Toggle Control
Display Area
Letter 1 Letter 2 Letter 3
Letter 4 Letter 5 Letter 6
Animal 1 Animal 2 Animal 3
Animal 4 Animal 5 Animal 6
Type Box
Keyboard
Type your name or any words:
Display Area
Letters turn to Animals
Letter Animal
Funny
Words
Puzzle
Puzzle
1
Puzzle
5
Puzzle
2
Puzzle
6
Puzzle
3
Puzzle
7
Puzzle
4
Puzzle
8
Minigames
Letter Animal
Typing
Puzzle
Main Screens

20. Art
Assets

21. Characters- Harmoni Jukebox

22. UI Mock Up
Splash screen
Shop and Parental Lock

23. Splash Screen
1. Publisher Logo
2. Developer Logo
3. Harmoni Logo
Main Menu
Video
Shop Credit
1. Song selection
(filters tab:
favorite, folk,
Bahasa, English)
2. Pick and play
song
3. Credit /Sharing
No
Yes
FB
Twitter
Sharing?
user socmed login
Thank you
(+1 free song)
Success?
Yes
Notification
Parental Lock
Open?
Notification
Yes
No
No Notification
Functions:
1. Pause/Stop?
2. Auto-play
lock/unlock
Monetization- Harmoni Jukebox
start
m
M
M
A video ad will play after each song
Pop-up notification include offer to
buy the full version
m
M Monetization
Motivation to buy
m
m
M
Pop-up notification include offer to
buy the full version
Limited choice of song
Buy songs/
Buy full version

24. Characters- Harmoni ABC

25. UI Mock Up- Harmoni ABC
Splash screen

26. Monetization- Harmoni ABC m
M Monetization
Motivation to buy
Splash Screen
1. Publisher Logo
2. Developer Logo
3. Game Logo
Main Menu
1. Main Game
2. Games
3. Auto-play
4. Setting
Main Game
1. Game Area
2. Toggle ABC
song or
narrative with
SFX
3. Restart
4. Back
Game Selection
1. Letters
2. Animals
3. Funny Words
4. Puzzles
5. Back
Letter Game 1 Letter Game 2 Letter Game 3
Animal Game 1 Animal Game 2 Animal Game 3
Funny Words 1
Result
Funny Words 2
Result
Funny Words 3
Result
Puzzle Selection Puzzle Game
Result
1. Back1. Back
1. Back 1. Back 1. Back
1. Back 1. Back 1. Back
1. Back 1. Back 1. Back
Bad word
check
Bad word
check
Bad word
check
Yes
No
Yes Yes
No No
Auto-back
Auto-back
Auto-back
Auto-back
start
Credit
Auto-back
m
m
m
m
mm M Apps Store/Google Play
for full version
**Harmoni ABC initially planned to premium app, this chart show IF the app is
going to be monetized as freemium

27. Marketing
Plan

28. Marketing Tagline
“Cute and engaging characters to enrich your children learning process”
• Other educational application for children focused so much on the learning and
missing the fun part of the learning process
• Harmoni application series, prioritized children fun and happy experience while
interacting with the apps hence nurturing children curiosity to know something new

29. Target Audience
Children 3-5 y.o
Primary
Target
Toddlers 1-2 y.o
Secondary
Target
Family with working parents usually have limited time to spend with their little ones, when they do, its often
not productive in terms of nurturing the children’s curiosity or learning process. Harmoni apps mediate and
treasure each family moments to be meaningful.
Harmoni provide auto-play mode which act as digital nanny for younger audience to allow some time off for
parents.

30. Marketing Strategy
Harmoni applications planned to be released as series, flooding the apps market with Harmoni
title to achieve:
1. SEO
2. Generate multiple revenue stream from different small apps
3. Established Harmoni name as early learning educational apps and children IP from Indonesia
4. Increase market share in children educational apps
5. Additional brand value to every Harmoni app release to the market

31. Marketing Strategy
Online:
1. Harmoni website as a hub to information about Harmoni
2. Social media activation using comic and short 3D animation, and sharing media for users
3. Online shop for Harmoni merchandise
Offline
1. Pop-up stores at events for activation
2. Collaboration with other merchant/brand, e.g: using Harmoni characters for Happy Meal
Main Strategy:
1. Release the app as series instead of single standing title
2. Develop market engagement to the product by developing Harmoni as an IP instead of just an
apps (each release will be accompany by derivative products- comic, short animation,
merchandise)

32. ASEAN
Multiple Countries
Mobile
Apps
Comic
Simple Comic Strip
Items
Cute Pop-Up Shop
Cute
Chars
Universal Characters from Indonesia
Shorts
New established local IP
Collabo-
ration
Kids Meal

33. Online Marketing Review Target

34. Marketing Channels
Item Channels Branding Downloads Viral Retention Awareness Information Monetization
1 Website x x x
2 Mobile Ads x x x
3 Facebook x x x x
4 Twitter x x x x
5 Youtube x x
6 Review Sites x x x x x
7 Forums x x
8 Web Ads x x x
9 Press Release x x x
10 SEO x
11 Wiki x x
12 In App Mkt x x x

35. Success Reference- Hey Clay
https://www.kirkusreviews.com/book-reviews/jutiful-ltd/talking-abc/
http://appsplayground.com/2013/06/03/talking-abc-review-iphone-ipad/
http://theimum.com/201
6/01/talking-abc-by-hey-
clay-review/
http://www.smartappsforkids.com/2016/01/talking-abc-
has-been-updated-and-its-still-a-top-pick-also-for-a-limited-
time-download-the-french-ve.html
Apps Play Ground
Kirkus Review
The iMum Smart Apps for Kids

36. Success Reference- Hey Clay
Available in Multiple Languages App Annie

37. Success Reference- Twin Bears Japan
Started from story book in early 2000
Tiny Twin Bears now has:
1. 2014- Regular 30 minutes TV show on NHK
Networks
2. 2014-2015 More than 200 mobile apps
3. 2015- Dedicated store on Character Street
4. Loads of merchandise (please see next slide)

38. Success Reference- Twin Bears Japan

39. Success Reference- PinkFong

40. Success Reference- PinkFong
http://platum.kr/archives/40311 http://platum.kr/archives/53189
http://www.smartstudy.co.kr/press_release/