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Year Round Recruitment
- 2. Where did we finish 2013 Dec 31 2012 Dec 31 2013 Percentage Growth Cub Scouts 982 749 -23.7% Boy Scouts 626 619 -1.1% Venturing 71 64 -9.9% Traditional 1679 1432 -14.7% Exploring 52 56 +7.7% 1731 1488 -14.0% Total Membership 2
- 3. Cub Scouting 2013 Dec 31 2012 Dec 31 2013 Percentage Growth Tiger Cubs 139 87 -37.4% Cub Scouts 445 339 -23.8% Webelos 398 323 -18.8% Cub Scout Totals 982 749 -23.7% 3
- 4. What happened in 2013 Nationally Locally • Membership standards • School nights • Competition • Local perceptions • Publicity • Council issues 4
- 6. 2104 Recruitment Plans • Move towards year-round recruitment • Move away from traditional school nights • Go where the youth is • Publicity and district events • Use every resource available to us 6
- 7. Year Round Recruitment • Unit public relations • New recruitment venues • Peer-to-peer recruiting • Events 7
- 8. School Nights • One component of the plan - 30% of flyers got home • Boy talks are a must • Look for alternative venues • Church / Charter School / Private School / Homeschool Groups 8
- 9. Go where the youth are • Libraries • Community centers • Recreation centers • Other venues – use your youth 9
- 10. Resources for where youth go 10
- 12. Unit Public Relations • Fridge Door Marketing • Community newspapers • Chartered organization publications • Social media 12
- 13. Other Resources • District Membership Team • Unit Commissioners • District / Council / BSA websites • District Executive / Council Service Center 13
- 14. What has worked well for you? 14
Editor's Notes
- The idea is to work through why recruitment is so important this year based on 2013 and then to share ideas that move AWAY from School NightI suggest that I deliver the bad news of the figures and that Bill and Chris make an upbeat showing of how we can all move forward
- 2013 was not a good year for Anclote District – and CS had the largest decline which is a problem for BS and V later
- The largest decline was in Tigers – I’ll pull some additional figures and add them to my presentation about loss of tigers
- Nationally we had issues this year (not a surprise) and locally we had our own problems – around 30% of the school night flyers that went out got into the hands of parents, local perceptions were affected by the national issues and locally we were challenged by potentially bad news about the council
- We wont have 2014 targets as a Council until March(?) so lets focus on unit level plans now. Make targets for growth!
- Bill & Chris – this is where I see you taking over, unless you want to do it all. The big push is to de emphasize school night and think year round community recruiting and to drive forward all unit recruiting – Troops and Crews need to recruit as much as Packs
- These things underpin year round recruitment
- The school night concept works – but its really hard and really expensive to get into the public schools – we pay for all the rooms, we pay for the flyers and we pay time and mileage to distribute all the flyers and they still don’t get home. If units want a school night they need a relationship themselves with the school principal and we need to do boy talks at every school. Training will be done on boy talks over the summer and units can book the DE to do them. Lets not neglect other venues
- Local units need to know where their youth hang out and ask their youth to help recruit
- This is a tiny fraction of what is available and the DE can get all this stuff printed and customized. Minimum 2 week notice!!!!
- These can be printed at Council. Order via the DE with a minimum 2 week notice. He’ll even guillotine them for you!
- This one is totally neglected and hugely important. Every Court of Honor, Outing, Campout, Eagle Scout project, Blue and Gold etc is an opportunity to showcase the unit. Appoint a PR person, make connections with the local community newspaper, write a column for the Chartered Organization newsletter, get on their website, write a blog, have a facebook presence etc. I would suggest whoever does this slide downloads the Unit public relations guide (I’ve attached it to the email this arrived in) and uses that to talk to this slide.
- Kinda self explanatory – I’d like to get a membership resources page on the District website and I’ll talk to Bill about that separately - WH, check your email ;)
- Lets either do a roundtable discussion or a BS / CS breakout as appropriate.