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Giving Tuesday


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Get Ready for #GivingTuesday: How to Mobilize a Successful Campaign
Wednesday, September 16

In 2012, New York’s 92nd Street Y launched #GivingTuesday as a way for nonprofitorganizations and social causes to harness the power of the holiday spirit. The event, which takes place on the Tuesday after Thanksgiving, now helps more than 10,000 organizations spread brand awareness, increase fundraising, and bolster volunteerism. Is your nonprofit one of them?

A panel of local experts at Burlington’s South End Kitchen discussed case studies, tips for leveraging social media, and plans about how organizationa can make the most of this year’s #GivingTuesday on December 1st.

Our panelists included Kim Jackson, Director of Communications for Vermont Adaptive Ski & Sports, Lori Goldman, Community Outreach and Volunteer Specialist for the Committee on Temporary Shelter, Jessie Angus, Director of Planning & Strategy at HMC Advertising, and Barrie Silver, who’ll share national case studies and host the panel. Cost: $5 at the door.

Produced with the Support of Burlington NetSquared, South End Kitchen, Paw Print & Mail and CCTV Center for Media & Democracy and Common Good Vermont.

Published in: Technology
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Giving Tuesday

  1. 1. Get Ready for How to Mobilize a Successful Campaign
  2. 2. Event Sponsors and Partners
  3. 3. Welcome! Agenda 4:00-4:30 p.m. Mingle & Munch 4:30 – 5:45 p.m. Panel & Discussion 5:45 – 6 p.m. Wrap Up/One-on-One
  4. 4. 4 What is #GivingTuesday?
  5. 5. The Case Foundation, 2014
  6. 6. 6 #GivingTuesday is Viral During peak hours on December 2, 2014: #GivingTuesday “trended” on for over 11 hours straight. posts reached more than 3 335,000 users. Evans Consulting, 2015
  7. 7. 7 #GivingTuesday Trends Blackbaud’s #GivingTuesday Trends Report analyzes data from more than 4,300 organizations that have participated in #GivingTuesday since 2012. Here are some key findings: 1.There has been double-digit, year-over-year growth in online donations since 2012 2.Large organizations have received the most donations, but this trend is shifting 3.Faith-based organizations now receive the largest percentage of online donations 4.Online average gift amounts exceed $100 for most organizations 5.About 17% of online donation form views in 2014 were on a mobile device
  8. 8. Get Help With Planning Resources •Ideas & Resources •Checklist •Planning Guide •Creating a Communications Plan •Lessons & Tips •Online Fundraising Tools/Tips •National Case Studies •Trends
  9. 9. Panelists Jessie Angus, Director of Planning & Strategy HMC Advertising Kim Jackson,  Director of Communications Vermont Adaptive Ski and Sports Lori Goldman, Community Outreach & Volunteer Specialist Committee on Temporary Shelter (COTS)   
  10. 10. Thank you Sponsors and Partners
  11. 11. Common Good Vermont Upcoming Events   10th Annual Vermont Nonprofit Luncheon The Performance Imperative: Your Path to Excellence September 25 | 11:30 am – 1:30 pm | Doubletree Inn, Williston Road, South Burlington Vermont Community Foundation StoryTelling Workshops with Barbara Ganley Digital Storytelling September 30 | Marlboro Graduate Center, Brattleboro Storytelling 101 November 4 | PEG, Rutland Working Board Luncheons: Chittenden & Addison County Addison County October 1, November 5, December 3 | 11:30 am - 1:30 pm | Carol's Hungry Mind, Middlebury Chittenden County October 14, November 18 | 11:30 am - 1:30 pm | KeyBank, Burlington See your handouts for a full list of upcoming events and visit to learn more!