Much of what goes on in our lives operates outside conscious awareness. It this book we discover that it is truly an astonishing amount.

1. The Enchanted Loom
Teasing sturdy threads from
neuroscience masterworks

2. Teasing 10 threads from
Shankar Vedantam’s…

3. Thread 1:
The “hidden brain” is shorthand for a
range of influences that manipulate us
without our awareness.
(pg. 7)

4. Thread 2:
We never feel the workings of our hidden
brain. No matter how much you learn about
the hidden
brain, you
will never
feel it
manip-
ulating
you.
(pg. 20)

5. Thread 3:
Our blindness to bias seems willful – until
you remember that the central feature of
unconscious
bias is that it
is unconscious.
(pg. 22)

6. Thread 4:
Like an attentive assistant, the hidden brain
is quite modest as it anticipates your needs
but claims no credit for laying out your
skirt, choosing
your blouse or
making your
coffee.
(pg. 108)

7. Thread 5:
Babies the world over face radically
different challenges for survival, but
all the prob
lems have the
same
solution –
the loving
attention of
parents.
(pg. 61)

8. Thread 6:
Social commentators miss subconscious
forces because they always assume that
words and actions reflect conscious intent –
the default
position in
our society
is that the
hidden
brain does
not exist.
(pg. 66)

9. Thread 7:
Many of the hidden brain’s most powerful
effects involve subtle changes that assume
gigantic
proportions
because they
influence us
steadily
over time.
(pg. 78)
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10. Thread 8:
If the conscious mind is the pilot and the
hidden brain is the autopilot function on a
plane, the pilot can always overrule the
autopilot,
except when
the pilot is
not paying
attention.
(pg. 83)

11. Thread 9:
People don’t give their lives for king, God
and country. That’s what they say. In reality,
ordinary men
and women give
their lives for the
sake of the small
group of buddies
in the trench next
to them.
(pg. 144)

12. Thread 10:
The hidden brain’s drive for approval and
meaning, and the ability of small groups to
confer it, is common to the worlds of the
elite corporate
executive, the
young marine
and the mission-
ary order that
sends people
into harm’s way.
(pg. 225)

13. Image Credits:
Title Page: http://www.rappler.com/science-nature/23193-personality-traits-brain-scans
Slide 3 - https://www.pexels.com/photo/sunglasses-woman-girl-faceless-2867/
Slide 12 - http://www.goodreads.com/book/show/8853980-passport-through-darkness
Slide 2 - https://twitter.com/shankarvedantam
Slide 6 - http://www.harpersbazaar.com/culture/features/a11600/manservant-nyc-review/
Slide 4 - http://smartmoney.click/money-history-part-7-the-puppet-master-and-end-of-physical-money/
Slide 11 - http://dailym.ai/1RWXYwT
Slide 10 - http://bit.ly/1UqYrrR
Slide 14 - http://www.rappler.com/science-nature/23193-personality-traits-brain-scans
Slide 9 - http://bit.ly/1KT00N2
Slide 8 - http://bit.ly/1Ll8Jrn
Slide 7 - http://www.yourtango.com/2014219462/12-animals-who-love-their-adorable-mini-me
Slide 5 - http://veilofreality.com/2012/11/25/love-reality-and-the-time-of-transition-transcript/blinders-ad-8x6/

14. Mark Brady, PhD
TheEnchantedLoom@gmail.com
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