The Enchanted Loom reviews David Eagleman's and Anthony Brandt's book, The Runaway Species
The Enchanted Loom
Teasing sturdy threads from
Teasing 10 threads from
Anthony Brandt’s &
David Eagleman’s …
People are being freed to work within a new
model: the Creativity Economy.
When your brain gets used to something it
displays less and less of a response each time
it sees it. It’s
because of a
Although predictability is reassuring, the brain
always seeks novelty. The brain gets excited
when it updates.
There’s one factor that turns on the turbo-
booster of creativity, something that lives
beyond your brain. Other people’s brains.
Creativity is socially enhanced.
We suggest there are three primary means by
which all ideas evolve, three basic strategies:
Bending, breaking and blending are tools our
brains use to turn experience into novel output;
they are the
of the soft-
The act of creation is only half the story:
the other half is the community into which
that creation lands. Novelty alone is insufficient
– what’s also required is resonance with
is a guide
“Our greatest weakness is in giving up. The most
certain way to succeed is to try one more time.”
The brain is a forest of interconnectivity, but
because it is built for efficiency, it tends to land
on the most well-trodden answer first.
Like so many