SlideShare a Scribd company logo
1 of 42
The We Experience Emotionally engage us and flourish By Marieke Schoenmaker
Companies that try to create meaningful experiences are flourishing
Creating meaning requires inspiring leadership, is difficult and  time consuming
Imagine …. What is needed to create meaningful experiences?
To create meaning we need to understand the concept of  ‘The We Experience’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The shift from transaction to interaction is the new social reality ,[object Object],[object Object],[object Object]
We floated from the agrarian through the industrial and service  into the experience economy Differentiated Un-differentiated Relevant for Irrelevant for Market Added value Price fixing Customer  needs Competitive position Commodities Products Services Experiences staging Co-creation experience transformation Customization Customization Customization Commoditization Commoditization Commoditization
Value in the new social reality is created  from the customer point of view
The driver behind this new value creation is  the need to connect ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Harvard Business, Groundswell
Imagine …. How are you connected with the experience economy?
We become players and are at the centre of  the innovation cycle ,[object Object],[object Object],[object Object]
We search for  meaningful experiences CUSTOMER Alternative Online channels Demands better  Shopping environment Increased Online shopping Appreciates customization Demands participation Wants experiences And quick solutions Seeks excitement Demands Better services Source: Capgemini, The future Consumer
We connect ourselves in peer to peer networks  to have memorable experiences Source: Harvard Business, Groundswell
By thoroughly mapping the customer journey  organizations discover breakthrough innovations Orientation What does the customer have in mind? Interaction What is available  of what the  customer had  in mind? Decision-making Is the choice compelling for the customer? Purchasing To what extend  do the choice and the purchase justification match? Paying To what extend do customers need to be reassured on trust issues? Delivery What does the customer need to monitor to ensure  that the job is successfully executed? Use What might the customer need to use the solution for his objective? Conclude What must the customer do to finish his job?
Imagine …. What were you’re breakthrough innovations last year?
The creative process transforms the company’s DNA  into a high involvement concept ,[object Object],[object Object],[object Object]
Creativity is about seeing solutions that others haven’t seen yet Collaborative thinking X Exceeding boundaries X A catching objective X  Productive power = More valuable products, services and processes Source: Lynda Graton, Hotspots
A high involvement concept is  a compelling umbrella for all the company's activities Source: Diane Nijs, Imagineering Identity Co-creation Themes Physical and virtual environments Employees Communication Sense Feel Think Relate Act
Bridging people, ideas and information in  inspiring environments to make innovation happen
Imagine …. Is innovation already you’re company’s DNA?
The digital age delivers a We Experiential Platform  to explore, play and learn ,[object Object],[object Object],[object Object]
Bringing content, media and  marketing together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Capgemini, Digital Natives
Facilitating customers to feel  a human digital experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Co-creation and collaboration on total solutions,  through a global network Source: May 2006, Chris Lawer
Imagine …. How can you’re organization become a experiential platform ?
An ongoing experience innovation process requires  the new creative class ,[object Object],[object Object],[object Object]
Apply the Maslow pyramid of needs  to the workplace Source: October 2007, Chip Conley
We need servant leaders who inspire us  to achieve catching goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
We become a personal brand to  live beyond our talents Source: June 2008, Talentfirst/Marieke Schoenmaker
Imagine …. What is the art of you’re company’s leadership?
The We Experience innovates at the end our business model ,[object Object],[object Object]
Realize growth and cost control  at the same time Source: February 2008, Bas van Oosterhout
The We Experience unfold  new ways for life-time value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Imagine …. How do you realize sustainable growth?
We already learn from compelling We Experiences throughout the world ,[object Object],[object Object],[object Object],[object Object],[object Object]
The blue World provides children an learning and fun experience  on how to deal with money ,[object Object],[object Object],[object Object],[object Object],BACKGROUND BENEFITS SOLUTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Blue World”  Postbank today, provides subscribers with up-to-date product and events content over the internet interface; deep-linked to Postbank’s e-commerce website Blue World as an experience environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Slideshare facilitates the art of self expression and  connect people to share their ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BACKGROUND BENEFITS SOLUTION The founders created   Slideshare , the world’s largest community for sharing presentations Slideshare as an multimedia experience  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Zopa provides a social place  where people meet, borrow and lend money from each other ,[object Object],[object Object],[object Object],[object Object],[object Object],BACKGROUND BENEFITS SOLUTION ,[object Object],[object Object],[object Object],[object Object],“ Zopa”  the marketplace where lenders put money in, borrowers borrow money and everyone is happy. Zopa as an experience environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Decidedly Different Book Publishing Company with an  Unconventional Approach to Conventional Publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],BACKGROUND BENEFITS SOLUTION ,[object Object],[object Object],[object Object],[object Object],“ We Book ”  the marketplace where lenders put money in, borrowers borrow money and everyone is happy. We Book   as an experience environment  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Nike turns something I hate (running)  into something I love (gaming) ,[object Object],[object Object],[object Object],[object Object],BACKGROUND BENEFITS SOLUTION ,[object Object],[object Object],[object Object],[object Object],“ Nike+” ,  get connected to your running experience, relive your runs and track your progress. Nike+  as a gaming experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This was a story about  The We Experience helping you to start with your journey to get emotionally engaged and flourish Please share with the  Experience Innovation Group on Slideshare your We Experience Contact us by giving your comments create and learn from each other
www.slideshare.net/mariekeschoenmaker www.slideshare.net /group/experience-innovation www.insightory.com www.experienceinnovation.blogspot.com www.linkedin.com/in/mariekeschoenmaker http:// twitter.com/mariekeschoenmaker Enjoy! “ Life is one great opportunity for growth” Marieke Schoenmaker [email_address] +31-622497148 In collaboration with Connecter & Network Orchestrator Entrepeneur Thank you! Inspired by my customers, friends, the artists, and the great thinkers in this world

More Related Content

What's hot

are startup agencies like creature shaping the advertising world and is it fo...
are startup agencies like creature shaping the advertising world and is it fo...are startup agencies like creature shaping the advertising world and is it fo...
are startup agencies like creature shaping the advertising world and is it fo...
Dominic Barlow
 
BBDO Guerrero / Proximity Philippines Credentials
BBDO Guerrero / Proximity Philippines CredentialsBBDO Guerrero / Proximity Philippines Credentials
BBDO Guerrero / Proximity Philippines Credentials
BBDOGuerrero
 
Pat Hopkins, Imaginasium, Social Media and Branding
Pat Hopkins, Imaginasium, Social Media and BrandingPat Hopkins, Imaginasium, Social Media and Branding
Pat Hopkins, Imaginasium, Social Media and Branding
Social Media Rockstar
 
Customer experience design truths
Customer experience design truthsCustomer experience design truths
Customer experience design truths
Dave Wieneke
 
Turning trust into money
Turning trust into moneyTurning trust into money
Turning trust into money
WAN-IFRA
 
Digital Engagement in Culture Heritage and the Arts
Digital Engagement in Culture Heritage and the ArtsDigital Engagement in Culture Heritage and the Arts
Digital Engagement in Culture Heritage and the Arts
MuseumNext
 

What's hot (20)

Experience design best practices: Sensory marketing
Experience design best practices: Sensory marketingExperience design best practices: Sensory marketing
Experience design best practices: Sensory marketing
 
are startup agencies like creature shaping the advertising world and is it fo...
are startup agencies like creature shaping the advertising world and is it fo...are startup agencies like creature shaping the advertising world and is it fo...
are startup agencies like creature shaping the advertising world and is it fo...
 
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...
 
The Birth Of A Grand Strategist By Waqar Riaz
The Birth Of A Grand Strategist By Waqar RiazThe Birth Of A Grand Strategist By Waqar Riaz
The Birth Of A Grand Strategist By Waqar Riaz
 
BBDO Guerrero / Proximity Philippines Credentials
BBDO Guerrero / Proximity Philippines CredentialsBBDO Guerrero / Proximity Philippines Credentials
BBDO Guerrero / Proximity Philippines Credentials
 
Portfolio
PortfolioPortfolio
Portfolio
 
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014
Liberty & Co Cannes Lions Festival of Creativity - Top 5 Trends 2014
 
Consumer (re)connect: online marketing communications for Instima
Consumer (re)connect: online marketing communications for InstimaConsumer (re)connect: online marketing communications for Instima
Consumer (re)connect: online marketing communications for Instima
 
26 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 201826 Disruptive & Technology Trends 2016 - 2018
26 Disruptive & Technology Trends 2016 - 2018
 
Pat Hopkins, Imaginasium, Social Media and Branding
Pat Hopkins, Imaginasium, Social Media and BrandingPat Hopkins, Imaginasium, Social Media and Branding
Pat Hopkins, Imaginasium, Social Media and Branding
 
Content marketing best practices
Content marketing best practicesContent marketing best practices
Content marketing best practices
 
Social Media Marketing Tips for SMEs
Social Media Marketing Tips for SMEsSocial Media Marketing Tips for SMEs
Social Media Marketing Tips for SMEs
 
Customer experience design truths
Customer experience design truthsCustomer experience design truths
Customer experience design truths
 
7 truths of putting NPS to work for your business
7 truths of putting NPS to work for your business7 truths of putting NPS to work for your business
7 truths of putting NPS to work for your business
 
Sxs wi panel_sxsmjobs_v2
Sxs wi panel_sxsmjobs_v2Sxs wi panel_sxsmjobs_v2
Sxs wi panel_sxsmjobs_v2
 
Turning trust into money
Turning trust into moneyTurning trust into money
Turning trust into money
 
Digital Engagement in Culture Heritage and the Arts
Digital Engagement in Culture Heritage and the ArtsDigital Engagement in Culture Heritage and the Arts
Digital Engagement in Culture Heritage and the Arts
 
Big Value: A Study of Small and Medium Sized Advertising Agencies
Big Value: A Study of Small and Medium Sized Advertising AgenciesBig Value: A Study of Small and Medium Sized Advertising Agencies
Big Value: A Study of Small and Medium Sized Advertising Agencies
 
Human Kind
Human KindHuman Kind
Human Kind
 
FutureM2015
FutureM2015FutureM2015
FutureM2015
 

Viewers also liked

Dealing with difficult people brooke
Dealing with difficult people brookeDealing with difficult people brooke
Dealing with difficult people brooke
Allison Johnson
 
Dealing with difficult people
Dealing with difficult peopleDealing with difficult people
Dealing with difficult people
Ashraf Al-Astal
 

Viewers also liked (20)

Dealing with Difficult People for Lawyers
Dealing with Difficult People for LawyersDealing with Difficult People for Lawyers
Dealing with Difficult People for Lawyers
 
How To Have *The* Chat Like A Pro
How To Have *The* Chat Like A ProHow To Have *The* Chat Like A Pro
How To Have *The* Chat Like A Pro
 
Dealing with difficult people at work
Dealing with difficult people at workDealing with difficult people at work
Dealing with difficult people at work
 
Dealing With Difficult Situations
Dealing With Difficult SituationsDealing With Difficult Situations
Dealing With Difficult Situations
 
Guia maquinas 2006
Guia maquinas 2006Guia maquinas 2006
Guia maquinas 2006
 
Dealing with difficult people brooke
Dealing with difficult people brookeDealing with difficult people brooke
Dealing with difficult people brooke
 
Leadership quotes
Leadership quotesLeadership quotes
Leadership quotes
 
Dealing with difficult people
Dealing with difficult peopleDealing with difficult people
Dealing with difficult people
 
Handling difficult people
Handling difficult peopleHandling difficult people
Handling difficult people
 
How to deal with difficult people at workplace
How to deal with difficult people at workplaceHow to deal with difficult people at workplace
How to deal with difficult people at workplace
 
Dealing with Difficult People and Situations in the Workplace
Dealing with Difficult People and Situations in the WorkplaceDealing with Difficult People and Situations in the Workplace
Dealing with Difficult People and Situations in the Workplace
 
How to deal with difficult people - Timothy Dimoff
How to deal with difficult people - Timothy DimoffHow to deal with difficult people - Timothy Dimoff
How to deal with difficult people - Timothy Dimoff
 
Training Program - Dealing With Difficult People
Training Program - Dealing With Difficult PeopleTraining Program - Dealing With Difficult People
Training Program - Dealing With Difficult People
 
Dealing with difficult people
Dealing with difficult peopleDealing with difficult people
Dealing with difficult people
 
HOW TO DEAL WITH DIFFICULT PEOPLE
HOW TO DEAL WITH DIFFICULT PEOPLEHOW TO DEAL WITH DIFFICULT PEOPLE
HOW TO DEAL WITH DIFFICULT PEOPLE
 
Fun Ways To Deal With Difficult People
Fun Ways To Deal With Difficult PeopleFun Ways To Deal With Difficult People
Fun Ways To Deal With Difficult People
 
Whos Pushing Your Buttons? Dealing with Negative and Difficult People
Whos Pushing Your Buttons? Dealing with Negative and Difficult PeopleWhos Pushing Your Buttons? Dealing with Negative and Difficult People
Whos Pushing Your Buttons? Dealing with Negative and Difficult People
 
Five Fun Activities to Build Listening Skills
Five Fun Activities to Build Listening SkillsFive Fun Activities to Build Listening Skills
Five Fun Activities to Build Listening Skills
 
CHALLENGING EMPLOYEES POWERPOINT
CHALLENGING EMPLOYEES POWERPOINTCHALLENGING EMPLOYEES POWERPOINT
CHALLENGING EMPLOYEES POWERPOINT
 
DEALING WITH DIFFICULT PEOPLE
DEALING WITH DIFFICULT PEOPLEDEALING WITH DIFFICULT PEOPLE
DEALING WITH DIFFICULT PEOPLE
 

Similar to The We Experience

CVB's The New Reality
CVB's The New RealityCVB's The New Reality
CVB's The New Reality
Anna Pollock
 
Orchestration, Not Integration - Engagement in an “Always-On” World
Orchestration, Not Integration - Engagement in an “Always-On” WorldOrchestration, Not Integration - Engagement in an “Always-On” World
Orchestration, Not Integration - Engagement in an “Always-On” World
Gábor Szántó
 
Client of the Future by Gringo / SoDA DMO
Client of the Future by Gringo / SoDA DMOClient of the Future by Gringo / SoDA DMO
Client of the Future by Gringo / SoDA DMO
Gringo
 
Building Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueBuilding Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added Value
Merlien Institute
 

Similar to The We Experience (20)

Ilyan.com services overview
Ilyan.com   services overviewIlyan.com   services overview
Ilyan.com services overview
 
EVB Read-Behind
EVB Read-BehindEVB Read-Behind
EVB Read-Behind
 
The Age of Relevance – Mark Curtis, Fjord
The Age of Relevance – Mark Curtis, FjordThe Age of Relevance – Mark Curtis, Fjord
The Age of Relevance – Mark Curtis, Fjord
 
Executive Recruiting at Publicis Sapient
Executive Recruiting at Publicis Sapient Executive Recruiting at Publicis Sapient
Executive Recruiting at Publicis Sapient
 
Relevance
Relevance Relevance
Relevance
 
CVB's The New Reality
CVB's The New RealityCVB's The New Reality
CVB's The New Reality
 
Germination Brochure
Germination BrochureGermination Brochure
Germination Brochure
 
Social Currency Of Brands
Social Currency Of Brands Social Currency Of Brands
Social Currency Of Brands
 
Communicopia - IIMA Core Values Presentation
Communicopia - IIMA Core Values PresentationCommunicopia - IIMA Core Values Presentation
Communicopia - IIMA Core Values Presentation
 
Value creation through network orchestration
Value creation through network orchestrationValue creation through network orchestration
Value creation through network orchestration
 
Cocreating unique value with customers
Cocreating unique value with customersCocreating unique value with customers
Cocreating unique value with customers
 
Orchestration, Not Integration - Engagement in an “Always-On” World
Orchestration, Not Integration - Engagement in an “Always-On” WorldOrchestration, Not Integration - Engagement in an “Always-On” World
Orchestration, Not Integration - Engagement in an “Always-On” World
 
Fjord Trends 2020: Emerging Trends in Business | Accenture
Fjord Trends 2020: Emerging Trends in Business | AccentureFjord Trends 2020: Emerging Trends in Business | Accenture
Fjord Trends 2020: Emerging Trends in Business | Accenture
 
SVEN.org Design-Led Marketing - Harry West - frog
SVEN.org Design-Led Marketing - Harry West - frogSVEN.org Design-Led Marketing - Harry West - frog
SVEN.org Design-Led Marketing - Harry West - frog
 
Social Tribe – Special Edition Pulse Report – COVID-19
Social Tribe – Special Edition Pulse Report – COVID-19Social Tribe – Special Edition Pulse Report – COVID-19
Social Tribe – Special Edition Pulse Report – COVID-19
 
Starchild Interactive - portfolio presentation
Starchild Interactive - portfolio presentationStarchild Interactive - portfolio presentation
Starchild Interactive - portfolio presentation
 
Client of the Future by Gringo / SoDA DMO
Client of the Future by Gringo / SoDA DMOClient of the Future by Gringo / SoDA DMO
Client of the Future by Gringo / SoDA DMO
 
Sejuta ide - Credential - Indonesia's Crowdsourcing Platform
Sejuta ide - Credential - Indonesia's Crowdsourcing PlatformSejuta ide - Credential - Indonesia's Crowdsourcing Platform
Sejuta ide - Credential - Indonesia's Crowdsourcing Platform
 
Building Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added ValueBuilding Brands in a Mobile World - Added Value
Building Brands in a Mobile World - Added Value
 
Stakeholders’ equilibrium people that matter’ by prateek n. kumar
Stakeholders’ equilibrium   people that matter’ by prateek n. kumarStakeholders’ equilibrium   people that matter’ by prateek n. kumar
Stakeholders’ equilibrium people that matter’ by prateek n. kumar
 

More from Gamechanger Innovatie

More from Gamechanger Innovatie (20)

Businesscase Klantbeleving Woningbouw
Businesscase Klantbeleving WoningbouwBusinesscase Klantbeleving Woningbouw
Businesscase Klantbeleving Woningbouw
 
Victory declaration
Victory declarationVictory declaration
Victory declaration
 
The Power of Focus
The Power of FocusThe Power of Focus
The Power of Focus
 
11 Geluksplekken Eindhoven
11 Geluksplekken Eindhoven11 Geluksplekken Eindhoven
11 Geluksplekken Eindhoven
 
Empowering employees to act like entrepreneurs
Empowering employees to act like entrepreneursEmpowering employees to act like entrepreneurs
Empowering employees to act like entrepreneurs
 
Co-creatie trends 2014
Co-creatie trends 2014Co-creatie trends 2014
Co-creatie trends 2014
 
Infographic Mijn 6 favoriete co-creatie voorbeelden uit 2013
Infographic Mijn 6 favoriete co-creatie voorbeelden uit 2013Infographic Mijn 6 favoriete co-creatie voorbeelden uit 2013
Infographic Mijn 6 favoriete co-creatie voorbeelden uit 2013
 
Achmea online community De Bovenkamer
Achmea online community De BovenkamerAchmea online community De Bovenkamer
Achmea online community De Bovenkamer
 
Cocreating kenny for the educational market
Cocreating kenny for the educational marketCocreating kenny for the educational market
Cocreating kenny for the educational market
 
De sociale revolutie
De sociale revolutieDe sociale revolutie
De sociale revolutie
 
The Nex Cocreator: Tribal leaderschap - Van frustreren naar faciliteren
The Nex Cocreator: Tribal leaderschap - Van frustreren naar faciliterenThe Nex Cocreator: Tribal leaderschap - Van frustreren naar faciliteren
The Nex Cocreator: Tribal leaderschap - Van frustreren naar faciliteren
 
Tagcloud 't Huis van de Toekomst
Tagcloud 't Huis van de ToekomstTagcloud 't Huis van de Toekomst
Tagcloud 't Huis van de Toekomst
 
Bouwen van een co creatieve organisatie
Bouwen van een co creatieve organisatieBouwen van een co creatieve organisatie
Bouwen van een co creatieve organisatie
 
The Next Cocreator - Community for cocreation Practioners
The Next Cocreator - Community for cocreation PractionersThe Next Cocreator - Community for cocreation Practioners
The Next Cocreator - Community for cocreation Practioners
 
Gamechanger Workshop 'Zijn Babyboomers Booming Business?'
Gamechanger Workshop 'Zijn Babyboomers Booming Business?'Gamechanger Workshop 'Zijn Babyboomers Booming Business?'
Gamechanger Workshop 'Zijn Babyboomers Booming Business?'
 
Gedeelde Visie
Gedeelde VisieGedeelde Visie
Gedeelde Visie
 
Creativiteit en innovatie
Creativiteit en innovatieCreativiteit en innovatie
Creativiteit en innovatie
 
Vergrijzingsgolf
VergrijzingsgolfVergrijzingsgolf
Vergrijzingsgolf
 
Broeden op co-creaties
Broeden op co-creatiesBroeden op co-creaties
Broeden op co-creaties
 
Dat is nog eens een innovatiebroedplaats!
Dat is nog eens een innovatiebroedplaats!Dat is nog eens een innovatiebroedplaats!
Dat is nog eens een innovatiebroedplaats!
 

Recently uploaded

Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 

Recently uploaded (20)

Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9lo
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Unveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the TwinsUnveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the Twins
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
8 Questions B2B Commercial Teams Can Ask To Help Product Discovery
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 

The We Experience

  • 1. The We Experience Emotionally engage us and flourish By Marieke Schoenmaker
  • 2. Companies that try to create meaningful experiences are flourishing
  • 3. Creating meaning requires inspiring leadership, is difficult and time consuming
  • 4. Imagine …. What is needed to create meaningful experiences?
  • 5.
  • 6.
  • 7. We floated from the agrarian through the industrial and service into the experience economy Differentiated Un-differentiated Relevant for Irrelevant for Market Added value Price fixing Customer needs Competitive position Commodities Products Services Experiences staging Co-creation experience transformation Customization Customization Customization Commoditization Commoditization Commoditization
  • 8. Value in the new social reality is created from the customer point of view
  • 9.
  • 10. Imagine …. How are you connected with the experience economy?
  • 11.
  • 12. We search for meaningful experiences CUSTOMER Alternative Online channels Demands better Shopping environment Increased Online shopping Appreciates customization Demands participation Wants experiences And quick solutions Seeks excitement Demands Better services Source: Capgemini, The future Consumer
  • 13. We connect ourselves in peer to peer networks to have memorable experiences Source: Harvard Business, Groundswell
  • 14. By thoroughly mapping the customer journey organizations discover breakthrough innovations Orientation What does the customer have in mind? Interaction What is available of what the customer had in mind? Decision-making Is the choice compelling for the customer? Purchasing To what extend do the choice and the purchase justification match? Paying To what extend do customers need to be reassured on trust issues? Delivery What does the customer need to monitor to ensure that the job is successfully executed? Use What might the customer need to use the solution for his objective? Conclude What must the customer do to finish his job?
  • 15. Imagine …. What were you’re breakthrough innovations last year?
  • 16.
  • 17. Creativity is about seeing solutions that others haven’t seen yet Collaborative thinking X Exceeding boundaries X A catching objective X Productive power = More valuable products, services and processes Source: Lynda Graton, Hotspots
  • 18. A high involvement concept is a compelling umbrella for all the company's activities Source: Diane Nijs, Imagineering Identity Co-creation Themes Physical and virtual environments Employees Communication Sense Feel Think Relate Act
  • 19. Bridging people, ideas and information in inspiring environments to make innovation happen
  • 20. Imagine …. Is innovation already you’re company’s DNA?
  • 21.
  • 22.
  • 23.
  • 24. Co-creation and collaboration on total solutions, through a global network Source: May 2006, Chris Lawer
  • 25. Imagine …. How can you’re organization become a experiential platform ?
  • 26.
  • 27. Apply the Maslow pyramid of needs to the workplace Source: October 2007, Chip Conley
  • 28.
  • 29. We become a personal brand to live beyond our talents Source: June 2008, Talentfirst/Marieke Schoenmaker
  • 30. Imagine …. What is the art of you’re company’s leadership?
  • 31.
  • 32. Realize growth and cost control at the same time Source: February 2008, Bas van Oosterhout
  • 33.
  • 34. Imagine …. How do you realize sustainable growth?
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. This was a story about The We Experience helping you to start with your journey to get emotionally engaged and flourish Please share with the Experience Innovation Group on Slideshare your We Experience Contact us by giving your comments create and learn from each other
  • 42. www.slideshare.net/mariekeschoenmaker www.slideshare.net /group/experience-innovation www.insightory.com www.experienceinnovation.blogspot.com www.linkedin.com/in/mariekeschoenmaker http:// twitter.com/mariekeschoenmaker Enjoy! “ Life is one great opportunity for growth” Marieke Schoenmaker [email_address] +31-622497148 In collaboration with Connecter & Network Orchestrator Entrepeneur Thank you! Inspired by my customers, friends, the artists, and the great thinkers in this world