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Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis Keynote Social Business Forum X Milan


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"Digital cultures offer a competitive advantage" says Brian Solis, leading digital anthropologist, futurist and keynote speaker. Brian shared the importance of building a digital culture to compete in an era of what he calls "digital Darwinism." At the center of it, is not technology, it's a renewed human-centered approach to employee engagement and experiences designed for modern trends, life and work styles and competitiveness.

Published in: Leadership & Management
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Culture 2.0: Why Digital Cultures are a Competitive Advantage - Brian Solis Keynote Social Business Forum X Milan

  2. “Out of Touchness” is a growing endemic among businesses in every industry everywhere.
  3. Employee engagement isn’t really “Engagement,” it’s communications. HR doesn’t mean Human Resources, it means human resistance.
  4. Digital is rewiring our brain and body… We receive upwards of 200 notifications per day. Ten years ago, the average person, shifted attention every 3 minutes. Now, employees will last 45 seconds before shifting their focus. Your brain typically takes 23 minutes and 15 seconds to return to work following a distraction. Today’s employee is human, and as humans, they’re struggling with focus, productivity and creativity.
  5. “Every time you shift, you shift your attention, from one thing to another, the brain has to engage a neurochemical switch, that uses up nutrients in the brain to accomplish that. If you’re attempting to multitask . . . doing 4 or 5 things at once, you’re not actually doing that, because the brain doesn’t work that way.” Neurologist Dr. Daniel Levitin
  6. Wastes time, attention, and energy The corrosive effects of multitasking include: Affects your memory Attacks output quality Makes you mistake prone Hinders intellectual affective processes Causes stress Diminishes creativity Lowers IQ May damage your brain Leads to increased distractibility Saps your energy It’s hazardous to your health
  8. What is Experience.
  9. Experience is something you feel, something you sense and interpret…it’s measured by how you react.
  10. Digital represents a way to re- imagine the work experience but, we face a crossroads. Do we build EX based on the world we know or do we start with a blank canvas?
  11. We work in an era of transparency. Workplaces are now defined by the experiences employees have and share. Design the experiences that define your brand.
  12. Universal Truths of Culture Design Toxicity, egos, silos, low morale, unproductivity, compromised performance are a result of culture. Beliefs and mindset dictate organizational behaviors. Behaviors are tied to organizational outcomes. There is a direct correlation between beliefs and outcomes. Harmful cultures happen when people are not aligned around purpose and rewarded for enlivening that purpose. Universal Truths of Culture Design
  13. A new era of human-centered culture design focused on employee experience.
  14. Culture 2.0 represents an entirely new construct that needs vision, leadership and design execution. It leads to a new era of employee engagement, EX 2.0
  15. 1. Healthy, happy cultures shift work socially. They connect emotions to outcomes. 2. The act of designing culture forces important conversations about work, why we are here together and what’s in it for everyone. 3. The formalization and articulation of meaningful cultural beliefs establish new cultural norms and behaviors. 4. Physically manifesting those beliefs through words, art, communication and management internally shape employee experiences. 5. AND, projecting, sharing and conveying those beliefs externally shape customer experiences, humanize the brand and bring customers into your culture. Pillars of Culture Design
  16. - How you do what you do Why you do what you do
  17. • Assemble leaders to define FMS • Articulate and socialize beliefs inside and outside the company • Give employees the tools…every day…to be successful • Reward new behaviors. The magic of culture happens when you…
  18. Culture is your biggest competitive advantage or your greatest disadvantage. You can’t delight customers if you aren’t inspiring your employees. Culture design, employee experience, customer experience, it’s all human…and we’re all looking for something to believe in.
  19. Brian Solis Altimeter, the digital research group at Prophet @briansolis