My social roots:Digital Jack of all TradesSocial Media Career Development – Infancy > Working Knowledge > AdoptionBusiness acumen evolution – Understand internal functions – Bridge social & business #SXSMJOBS
Social career plateaus & pitfalls:• Tactical• Platform dependent• Siloed in community management #SXSMJOBS
Depends on…Willingness to EvolveChange in Organizational DNA – Culture – InnovationAccepting Greater Responsibility – Business decision maker – Leadership – Governance #SXSMJOBS
Social media is just an extension of building community. #SXSMJOBS
2 major aspects:Campaigns are marketing.Community management is a lifetime. #SXSMJOBS
Some role specialization is necessary(this isn’t unique to social media)• Strategists: What’s the point we’re trying to convey? What’s the right thing to do?• Community Managers: Real-time interaction & analysis; amplification• Analysts: Deeper analysis of efforts & how they tie back into business goals• The Generalist / Manager: Someone who knows how to manage all of the above and ensure they ladder back to overarching business objectives #SXSMJOBS
Evolution:Community Roles spread across organizationManagers BecomingStrategists intelligence collectors Work with all businessAnalysts units to help fuel product development
Your social media job must evolve.• Social media is a toolset. Customer service, PR / communications, marketing and consumer insights existed way before Facebook brand pages, sponsored tweets and Pin It buttons.• “Social media strategy” is a myth. Specialization is focused on tactics & execution. But good social strategists & managers understand how to go beyond the silo.• Accept greater responsibility. As digital becomes inherently social & businesses become inherently digital, expertise on digital behavior must also adapt accordingly.