The Impact Of Alcohol Sponsorship Of Sporting Events On...

The Impact of Alcohol Sponsorship of Sporting Events on...
Research Problem This research project is designed to determine the effects on the perceptions of alcohol
amongst Australian high school students caused by alcohol sponsorship of sporting teams and events. Aims The
aims of this research are to determine: How young Australians perceive alcohol and what effects sport
sponsorship has on these perceptions Attitudes towards alcohol consumption and how these are effected by sport
sponsorship Significance While research has been conducted internationally there is no Australian research
examining this issue within the Australian society. This research establishes the connection between alcohol
sponsorship of Australian sporting events and the perceptions and attitudes held by ... Show more content on
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The solution provided was to divert some of the revenue from taxes on tobacco products sold into state based
health promotion organizations, such as VicHealth in Victoria, which provided sponsorship funds to
organizarions previously sponsored by tobacco companies (D'Arcy, et al., 1997). This not only ensured that
sporting orgnizations did not suffer any financial loss but also provided direct access for the health promotion
organizations to individuals directly targeted by tobacco advertsing to deliver an anti–smoking message. A
similar solution would be available in the case of alcohol sponsorships given the already established
organizations and the high level of taxes placed on alcohol products sold in Australia. While there is evidence to
suggest that sports fans are more likely to consume alcohol (Nelson & Weschler, 2003) and that alcohol
companies use sponsorship of sporting events to minimise the association of alcohol with the social problems it
contributes to (Maher, Wilson, Signal, & Thomson, 2006) it is still unclear what attitudes and behaviours are
directly attributeable to the relationship between alcohol and sports. Rehm & Kanteres (2008) identify an
assocation between sponsorship and problem dirnking and Jones (2010) cite a connection between sponsorship
and alcohol related harm; however there is no empirical evidence that children and adolescents
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Sponsorship Management Case Study
SPONSORSHIP MANAGEMENT
What is sponsorship?
Sponsorships are cash or in kind fees paid to an event, in return for access to commercial potential.
(Activenetwork.com.au, 2015) It is central to the revenue and resources of either new or continuing events.
(Allen, 2011)
Sponsors play a major role in helping raise the cash required for the event to take place. (Swinburne, 2015)
Sponsorship stimulates goodwill, which in turn influences consumer relationships with the brand. (Allen, 2011)
Sponsorship Management
For sponsorship management to be successful they must show the sponsor that you value them, proving to them
the value they get from the event and positioning the value for the same event next year (if required).
Sponsorship Manager
They ... Show more content on Helpwriting.net ...
(Sports Community, 2015)
A work breakdown structure is a chart in which the critical work elements of the project is illustrated to portray
their relationship to each other and to the project as a whole. The project manager, in this case the sponsorship
manager, defines the key objectives first and then identifies the tasks required to reach those goals.
(SearchSoftwareQuality, 2015)
Sponsorship Management has close ties with other management areas including: marketing, promotion and
branding; finance; event logistics; tourism and OHS management.
Key Tasks and Hurdles
1.1 – Identifying Potential Sponsors
Must look for companies that have sponsored other events that are of a similar theme to your own
Create a list of the potential candidates
Do some research about the companies that you are looking at
Anticipate any needs that the company might need during the event (Anon, 2015)
When the event/ sponsorship manager is doing research for the potential candidates for sponsorship, the
managers should look at how the sponsor is going to fit within the event. Some questions needs to be considered
in this preparation phase: Is the company relevant to the theme? Are they complementary to the cause? Are they

Review Of ' Getting Bang For The Buck ' Sports...
Literature Review
Title: Getting Bang for the Buck in Sports Sponsorships
Type of source: Website Objective as it evaluates data
Author: Jeremy Gregg
Date: 1 March 2015
Author background information: Jeremy Gregg is a 3 times TED X speaker dealing with entrepreneurial
ventures.
Website address:
http://directsellingnewscom/index.php/view/getting_bang_for_the_buck_in_sports_sponsorships#.VyeUE2_KHIY
Summary
In this source Jeremy Gregg discusses the reasons for the increase in the popularity of sports sponsorships,
providing statistics to show how Herbalife's athlete sponsorships have resulted in the business's increase in
revenue. The article makes it clear that sports sponsorships are growing at a faster rate than other types of
marketing, such as advertisements, and public relations. Jeremy Gregg makes note of the fact that by Herbalife
securing its logo on the jerseys of a multitude of famous sports stars, it has put Herbalife branding before
millions of sports fans around the world. Gregg argues that sports sponsorships being an indirect form of
marketing expose potential customers watching a game, to the business's branding, without them having the
choice of viewing it as they would have had in branding done over an infomercial. Marketers have found that
Herbalife has grown too large to rely primarily on its distributors to market the company and hence has shifted
their chief form of marketing to a more credible form of marketing than

Skating For Sponsorship
Skating For Sponsorship
"It was a fun trip," said sean to ryan. I was happy to have been able to have skate with you one last time. The
talking stopped. The doctor closed his eyes and covered His head with a sheet. Sean woke up and got ready for
school like every other day. It was his senior year in high school he had just turned 18. He hurried down to where
his mother had just prepared breakfast for him. It was only him and her. His father had just passed away recently
from a plane crash away on a business trip and his mom was working as a nurse at a hospital working day and
night shifts so she was rarely home so the only time he would see would be in the morning time and she always
made breakfast for him. He gave her a hug good bye ... Show more content on Helpwriting.net ...
Ryan was a senior like sean and had just turned nineteen but was held back in the first grade so he could of
already graduated which really bummed him but the bright side was that he could hang out with sean another
year. Sean and ryan then headed to their daily skate spot. It was just a ledge with a little run up to it about 3 feet
high behind an a grocery store. They normally had no class till later in the day so they would normally skate until
they were too tired then head home, shower, and go to school.
Sean then headed to his history class. There was this kid in his class named paul. He was sponsored by trap
skateboards which was a pretty well known skate team but he played dirty to get on the team. He was skating
with one of his old friends at the state courthouse and there was always cops going in and out of that place
because they knew that there were skaters always trying to get parts for their sponsorship videos because the
ledges were so smooth there and were perfect for

College Football Stadium Sponsorship
The discussion of corporate sponsorships for college football stadium naming is a topic that is often discussed,
but not so easily acted upon. There have been various studies constructed to attempt at understanding the
phenomenon of what is the lag of universities partaking in what could be considered as an opportunity. In
literature it is very important to understand all the concepts and issues that take part in making a decision as such.
A current trend found throughout all literature is the perception and view of the fans. The gap existing within the
literature is discovering the actual reason why a university should or should not partake in such an opportunity. A
trend often found is researchers looked at the stats, financial figures, ... Show more content on Helpwriting.net ...
(merriam– Webster) defines a tradition as an inherited, established or customary pattern of thought, action, or
behavior (as a religious practice or a social custom). In relation to these traditions most of them take place near
or at a stadium where you can locate a sense of community. Research has also shown that social spaces (football
stadiums) are prominent in creating unity within a community or school (Warner: shaping Community on
Campus). So yes the traditions and venues and names of these venues must all contribute to fit in the community.
With this in mind traditions can all get lost when a corporation comes in and decides to name the venue (Boyd
2000). Maintaining traditions have been shown to be valuable and changing the name of something historic
could ruin the prestige of said facility and result in outrage (Snider, Rysen). A example of this is when the GEO
Group, a multinational corporation that runs prisons, pledged $6 million for the naming rights to Florida Atlantic
Universities stadium. The fans were upset and did not agree and decided to protest. The university administrators
listened to the fans as they expressed their feelings to preserve the history of Coach Howard whom the field is
named after (GEO Group Article). Today the stadium is named FAU stadium representing the university as a
whole. This facility is considered the location where they are able to establish a sense of community and come
together. In other words it is a name and a place that people can return to and have a homecoming (boyd 2000)
The distinctiveness will remain and will allow for a homecoming

Christopher Columbus Seeking a Royal Sponsorship
"Christopher Columbus Seeking a Royal Sponsorship" Christopher Columbus was born in Genoa, Italy in
fourteen fifty one. His father was a merchant that traded wine and other things, and there is where Christopher
Columbus worked. They were considered to be the lower middle class back in this time. This town was almost
surrounded entirely by sea, and there were a lot of sailors. Christopher Columbus grew tired of working on land
and became fascinated by the ocean and sailing, so when he became a teenager he got a job working on a
merchant ship. Were he stayed out at sea until fourteen seventy, when pirates attacked the ship he was working
on. Christopher Columbus managed to escape on an ore, and floated for days until he reached the Portuguese
coast. Portugal was the leader of ocean navigation during this time and this was a perfect place for Columbus. In
this biography I plan on talking about how Christopher Columbus planned on seeking a royal sponsorship on his
outrageous plan to discover a new route to China, but instead he stumbles upon a new world. Now Christopher
Columbus is starting to contemplate this idea that the world is twenty percent smaller than what it really was. But
this proved to become untrue, and if he would had knew this he probably wouldn't have took the chance in
sailing in this uncharted ocean. There was to believe that the ocean to the west was consumed with sea monsters
and unknown horrors. So after reading letters of Marco Polo, he came to

Sport Sponsorship Paper
Irwin, Sutton, and McCarthy (2008) define sponsorship as an agreement between a sport organization and one
other party that promotes each party's objectives. Sport sponsorship is important because it adds to both the
company sponsoring the organization and the organization itself. Sponsorships provide organizations with a way
to increase revenue through exposure and reaching deals with broadcast companies (Irwin, Sutton, and McCarthy
2008). The Colorado Rockies are a professional baseball team located in Denver, Colorado. The following
companies will add great value to the Colorado Rockies organization. The Coors Brewing Company will be a
tremendous asset to the Colorado Rockies organization. In partnering with the Colorado Rockies, Coors will be
seen as the official refreshment of the organization. Baseball fans align with Coors Brewing Company target
market. Research has found that companies look to sponsor events that are directly associated with their target
market (Greenhalgh and Greenwell, 2013). Ball Park hot dogs will also reach their target market by partnering
with the Rockies organization. Ball Park hot dogs will be the official hot dog of the Colorado Rockies. This
sponsorship will provide Ball Park with exclusive rights, as it will be the only hot dog brand served at Colorado
Rockies events. Partnering with the Colorado ... Show more content on Helpwriting.net ...
This company is based out of Colorado and is well–known across the country. Space in Colorado's stadium, for a
Rocky Mountain Chocolate Factory store, will be provided for the company to use during the season. This
presence will provide the company with greater exposure. This sponsorship will be unique partnership. Unique
sponsorship opportunities in sport provide companies with a large audience (Irwin, Sutton, and McCarthy, 2008).
A chocolate factory store inside the stadium will provide a unique experience for the fans in

Student Pharmacist Sponsorship Report
I am student pharmacists at Notre Dame of Maryland School of Pharmacy. I am writing this letter to urge you for
co–sponsorship of H.R. 592/S. 314, introduced by Reps. Brett Gutherie (R–KY) and G.K. Butterfield (D–NC)
which amends section 1861(s)(2) of the Social Security Act to facilitate patient' access to pharmacist services. I
will show you how this will impact your constituents, my patients. H.R. 592/S. 314 will enable my patients in
medically underserved areas access to pharmacist–provided services under Medicare Part B.
Millions of Americans in underserved communities are inadequate access to primary care services. According to
AAMC (Association of American Medical Colleges), by 2025, the shortage of primary care physicians we might
face would be around 31,100. According to CMS (Center for Medicare and Medicaid services), in 2013, the US
retail prescription drug increased 2.5% to $271.1 billion compared to 0.5% growth in 2012, and prescription drug
volume is increasing. However, the net benefits of this use is not maximized because healthcare spent on
physician and clinical services kept increasing 3.8% in 2013 to $586.7 billion compared to 2012. Pharmacists
who provide medication therapy management (MTM) for Medicare part B patients can help to ... Show more
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MTM is one of solutions because it can provide high quality services to improve patient outcomes such as
chronic care management (diabetes, high blood pressure, heart diseases, and etc.)

Sponsorship And Its Associated Rights
Sponsorship and its associated rights have grown in the last three decades to create what is today, a full time
industry. Fundamental to all sporting games and associations, O'Sullivan and Murphy, 1998, give an indication
into its express ride to the top of the marketing pyramid; "The growth of commercial sponsorship has been
perhaps the most striking development in marketing communications over the last two decades". As the need and
competition for sponsorship has grown and developed, so too has to the need to compete for and secure
sponsorship rights (Hoek and Gendall 2002). This increase in demand and competition gives way for the
emergence of what is collectively known as 'Ambush Marketing'.
The first to discuss the notion of Ambush ... Show more content on Helpwriting.net ...
It will also illustrate the remedies that have been explored to combat the ambush marketing culture.
One of the most talked about and well known ambush marketing scenarios took place at the Sydney 200 Olympic
Games. Ansett Australia was the official airline of the games however it was Qantas who aligned themselves
closely with numerous Olympic Athletes including Susie O'Neill, Cathy Freeman and Ian Thorpe. Three of the
most talk about members of the team. Qantas developed advertisement campaigns based around these athletes
and their lead up to the Olympic Games. They also ran Olympic Sales slashing prices for flights to and from
Sydney throughout the Olympic Game period. It was research conducted by Roy Morgan Research that found
that 42% of Australians believed Qantas to be the official airline sponsor compared to that of 15% for Ansett.
Although a number of advertisements had in the fine print that they were not the official sponsor, Qantas
strategically geared their advertisements to detract from Ansett and align that connection with themselves. Prior
to the 2000 Olympics, Qantas rebranded their image and developed the tag line the 'Spirit of Austraila' which was
reminiscent of the Sydney Olympics tagline 'Share the Spirit'. 'Share the Spirit' was a successful tag line for
Qantas and ensured they solidified their name in the Olympic era. Due to its nature of not directly associated
itself with the Olympics, this kind of advertising is

Fund Raising And Sponsorship Officer Summary
Buck Samuels would work best on the committee in the position of "Fund Raising and Sponsorship Officer". He
would be responsible for raising funds and scholarships. This position would fit him best based on him being
familiar with the community's leaders, his familiarization with the community and his ability to win people over
with his likable personality.
Because he feels he is "good at getting people to do what they would rather not do", and has a good connection to
the community (being well known and likable), he would be a good person to create fundraising drives. This
could be centered on fishing or woodworking and carving, or could involve his knowledge of home building. As
Hallowell points out, "match what a person is good at and likes

Good Sponsorship And Cooperation Project Managers Can 't...
For any project, good sponsorship is very important. Without good sponsorship and cooperation project
managers can't deliver a successful project. Project sponsor needs to provide sufficient funds and help to do the
project. Project sponsors should participate actively and visibly until the end of the project. If any changes are
going to happen in the project, they should analyze and approve it. But some sponsors hesitate to participate
actively in the project because of different reasons. Some sponsors don't know about the project, some of them
don't have the experience as a sponsor. That's why they can't take immediate decisions about the project. In our
case study, Moreland Company was a well–known company for tooling ... Show more content on
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When AI Zink heard about this, he concerned about the project failure and he thought it would be tough. So he
decided to stay as invisible sponsor and thought that Fred would initialize the project. But Fred refused to submit
the schedule of the project without the involvement of AI Zink, But AI keeps asking about the schedule and Fred
keep saying that, I can't submit the schedule without providing least budget, least time and requirements. Zink
gets irritated with Fred's behavior and shouted that put the least possible schedule and submit. Here Fred made
Zink to take his first decision about the project. Fred had submitted the project schedule with least possible time
and sent it to Zink. Fred said to Zink that verify the conditions and terms, if everything was ok do the signature
and send to me. Again Zink was hesitating to sign on it because he knows that he was the responsible person for
the failure of the project. So Zink decided to keep calm. Fred was sending the mails to him, but he was
neglecting him. But one day Fred seriously sent an email that if you won't sign on the project approval, then I
will initialize the project. Fred also added president mail in the CC option. Zink immediately signed on it and
sent back to Fred. Finally Zink had involved in the project. The relationship between project manager and project
sponsor is one of the factors which plays a

Save The Children : The World 's Leading Non Profit...
Save The Children International is one of the world 's leading non–profit organization devoted in children from
every corner of the world. Save The Children Alliance is a global network consists of 30 member organizations
providing programs and helps children from more than 120 countries. Since its foundation in 1919, Save The
Children has led global actions on children 's rights with its mission and vision :
To answer the question of whether or not Save The Children has accomplished its mission, we must dissect into
the source of funding, how it is spent and how work is accomplished. As provided on its homepage, the
organization, as of 2013, has the combined revenues of estimated over US$1.9 billion; including most revenue
sources coming from the government and private donors.
Save The Children seemed to have an increasing amount of donors, as in 2013, its combined revenues were 21%
higher than the previous year; the total of $676, 348,000 was raised, including $ 318,703,000 only from the
individuals. (Save The Children, 2014).
Save The Children divided its revenue into sections, following are the programs dedicated for specific child in
need in different continents with the total of 603,707,000 spent in 2013. With the big percentage spending into
programming, the website Charity Navigator has given the organization the grade 93.62 out of 100 on financial.
Its financial separation on programme is based on the level of need and emergency in specific regions and

NFL and NASCAR Sponsorships Essay
Abstract The National Football League (NFL) and NASCAR thrive on sponsors and vice versa. An NFL game is
by far the most watched single game event in the country and gaining popularity exponentially worldwide. Their
championship, the Super Bowl, is arguably the most watched television program in that particular year. In
NASCAR, the Daytona 500 is their "Super Bowl" and is a very large event in its own right. Corporations all over
the world jump on these mega advertising vehicles with the hope that their name is popularized which will result
in profitability. In many cases, most of those who do buy airtime during NFL games, the Super Bowl, and during
the major NASCAR races are very visible names and products that we already know ... Show more content on
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The United States is a very sport minded nation and that when large sports events such as the Super Bowl, World
Series, the Daytona 500, and any of the large golf and tennis events, many of the viewers will be swayed by what
they see on the television. Other beneficiaries are the cities and the surrounding locations of where these main
events are held. The communities will benefit from the possible tourism and the amount of dollars that is put
back into the local economy. For example, when I was still living in San Diego, CA, the 1994 Super Bowl was
held there. As I was driving around town I can feel the buzz of what the Super Bowl will bring to San Diego. I
saw people everywhere walking into shops, frequenting the night clubs, and attending the numerous events that
the Super Bowl had in place. These events could not have happened without the help of their sponsors. You could
see the many sponsor logos plastered in almost every corner of the city. Another goal of sponsors is that they are
able to fulfill their community relations goals. They would market themselves by providing volunteers free t–
shirts with their logos on them or have hand outs that they can give to the public. In 2004, the Blue Cross and
Blue Shield of Florida Inc. did exactly that. They set up youth education centers so that the young gets the
knowledge needed on the importance of volunteerism and what they

How Does Literary Sponsorship Affect The Writer 's Ability...
How Does Literary Sponsorship Affect the Writer's Ability to Conform to Discourse?
A writer's ability to conform to discourse is very much shaped by the influence of a literary sponsor. However, a
literary sponsorship also has the possibility of resulting in a writing style that is restricted, short sighted, and
bland. For this reason, this essay will make the argument that a literary sponsor must strike a balance between
shaping a writer and facilitating the way in which they can find their own voice, a process that may even lead so
far as to result in the writer experiencing their own form of self–sponsorship.
In "Inventing the University" (1986), Bartholomae discusses how someone who has no prior information on a
subject is able to convey through their writing that they actually do. Bartholomae examines several essays from
college freshmen and describes the variety of essays, which range from bold and daring to dull and mundane.
While the author goes into detail over several essays, including how well each student performed on their essay
overall, he almost entirely overlooks the syntax of the papers. Instead, Bartholomae focuses on how well the
writer immerses their writing in the specific discourse with which they want to engage.
The collective topic of the essays that Bartholomae examines is to recall a time the student had to be totally
creative and how they dealt with problem solving in that situation. Of course, there were some examples that
were not particularly

Summary: Agency Sponsorship
Agency Sponsorship
The Lighthouse in Kansas City, Missouri will sponsor this treatment group. The lighthouse is an adoption agency
and serves mostly young women deciding to place their child up for adoption. The lighthouse offers many
services such as a maternity home, outreach program, and parenting, budgeting, prenatal, etc. education classes.
At least ten women are part of the adoption program each month, therefore this is an appropriate agency for this
specific treatment group. The Lighthouse's mission statement is striving to provide the most comprehensive,
Christ–centered care to young ladies facing unplanned pregnancies in the Kansas City area. In order to serve
these women after they have made the most difficult decision to place their ... Show more content on
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This group is for addressing those issues, letting the women share their stories and experiences, find support
through one another, create lasting friendships, and creating a positive difference in each woman's life after
"losing their child." These women will hopefully take with them many positive lessons and self–reflection. The
birth mothers will learn to overcome and share their own difficulties and issues of the following: healthy coping
skills for dealing with the grief and loss of each birth mothers' baby, their guilt and shame, identity issues within
each birth mother, the effect adoption has on their present and future relationships, and gaining control once
again on each birthmother's lives and create a strong network of support and friendships. Each birthmother will
find out more about themselves than they knew before the group, such as identifying each woman's strengths,
weaknesses, goals, and challenges that still need to be addressed. The major theme of the group will consist of
resolving grief, making peace with this life decision each birth mother recently made, and find one selves
identity again while incorporating another aspect of their identity as a birth parent. The population to be served in
this group are women ages 15 to 35 and of the greater Kansas City area, who have gone through the adoption
process and are trying to find support and treatment post placement experience are welcome to join this

A Review On Corporate Sponsorship
Corporate Sponsorship in Present days A Review of the Literature Geetha Mounica Perla Fairleigh Dickinson
University, Teaneck, NJ 07601 Author Note This paper was prepared for EPS 5119–87, taught by Professor
Cynthia Sobreiro. 2 Abstract Corporations provide nonprofits with budgetary support, and consequently,
nonprofits provide corporations with positive PR and increase in business. In a Fortune Magazine article, writer
Shalene Gupta calls attention to that both sides can be the reason for the end of these connections.
"Philanthropies don 't generally consider partnerships responsible for guarantees made in light of the fact that
they 're only cheerful to have the company giving whatever they can, and enterprises have minimal motivator to
stay contributed since the relationship doesn 't generally profit them." For example 'The Kroger Co' can benefit in
many ways sponsoring feeding America. It enhances company 's image and visibility, differentiate company from
competitors. It helps in establishing good community relationships. 3 Corporate sponsorship support is a business
payment to a nonprofit to further the nonprofit's mission, generally perceived by the nonprofit with an
affirmation that the business has upheld the charitable activities, programs, or special event. A corporate
sponsorship is successful with benefits for both the charitable nonprofit and its sponsor. However, there are
assessment issues to be aware of: In order for a

Sports Sponsorship and Consumer Purchase...
Sports sponsorship and consumer purchase intention： From the perspective of consumer brand awareness 1.0
Introduction Sports sponsorship has long been crucial sources of funds for sports, literature and art as well as the
social events. And after 30 year of development, sponsorship marketing has gradually become a global industry.
It is widely acknowledged that sports sponsorship enhances the consumer's perception of a brand via big events.
However, the study on to what extent the sports sponsorship would influence consumer purchase intention is
rare.
This essay is established in the purchase intention of consumers, from which to explore consumer brand
awareness, and then ... Show more content on Helpwriting.net ...
Some brands developed because of its uniqueness that being recognized by consumers who are seeking for
characteristic. In such circumstances, being different is a way to draw consumer's attention and transfer this
emotion into benefits. In this point, some sports sponsorship can be seen as a way that brands try their best to
achieve uniqueness via patent.
3.0 Sports sponsorship Sponsorship is the meaning of "host, help", including literature and art, sports, charity and
the scientific research support and so on. This diversity has also led to essentially 3
cognitive differences of sponsorship marketing, mainly reflected in the sponsorship is essentially commercial
sponsorship or charitable contributions. Meenaghan (1983) distinguished commercial sponsorship and charitable
contributions .He defined that sponsorship is "business organizations provide financial or in–kind support to an
activity in order to achieve commercial purpose ". While enterprises donate products to a number of
organizations cannot be counted as a true sense of sponsorship, Otker (1988) defined sponsorship from point of
management said that" commercial sponsorship is purchasing and using of the relationship of an event, in order
to achieve the purpose of the marketing". Sports sponsorship is reciprocity and mutual benefit between
enterprises (sponsor) and sports organizations (sponsors).

Corporate Sponsorship In Schools
Corporate Sponsorship in Schools (Revised) If there is one thing that no one in modern society can get away
from, it is advertising. Advertising is seen everywhere, from highways, to apparel, to television, to sports.
Whether you like it or not, it has become a part of our culture. Schools, sports teams, and many other community
organizations often rely heavily on sponsorship to be able to offer their service. In return, most sponsors ask for
one simple thing: advertising of one form or another. This, contrary to the belief of many citizens, is actually a
very good thing. Sponsorship opens doors that never would have been available to a school without it, and it
promotes private businesses, which are an incredibly important part of the economy. ... Show more content on
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Yes, a company that sponsors someone does execute a small amount of control over that group they are
sponsoring, but rarely if ever does that lead to corruption, at least in the case of schools. The farthest companies
and organizations have gone in their terms of sponsorship is to require students to watch news shows, and to
require logos to be placed in various places. There is no conceivable way in which watching a news show with
advertising will have a definite negative effect. If anything, students will gain real world knowledge as they learn
about current events in the world around them. A knowledge of the current world can be just as important as a
knowledge of math or English. Logos also create no harm. Many gyms and libraries are already named after past
administrators, or individual sponsors. Why should it be any different if it is a company whose name is up on the
wall instead of an individual? Never have companies gone so far as to impose their own regulations on the actual
education of students, and even if they did, there are laws already in place to prohibit such an occurrence.
Sponsorship creates no harm, and there is no real reason why to not have

Tripadvisor & Divas Hit The Road Sponsorship Plan
Sponsorship Assignment
TripAdvisor & Divas Hit the Road sponsorship plan
U1567961 JIALIN LI
Content
1. Introduction????????????..????????????????3
2. Analysis of sponsee????????????????????????4 2.1 Timeline of sponsee??????????????????????.4 2.2 timeline
analysis and key event explanation????????????5 2.2.1 2014, Divas Hit the Road ratings and sponsor
Besunyen???..5 2.2.2 2015, Sponsored by Monmilk???????????????..5
Analysis of sponsor????????????????????????.6
3.1 Timeline of sponsor???????????????????????..6
3.2 timeline analysis and key event explanation?????????????.7
Strategic fit???????????????????????????...8
Sponsorship plan?????????...???????????????.9 5.1 Overview??????????????????????????..9 5.2 Sponsorship
objectives????????????????................9
5.2.1 Sponsee objectives and sponsor objectives????????????.9
5.2.2 Sponsee objectives??????????????????????.10 5.2.3 Sponsor objectives???????????????????13
Sponsorship strategy???????????????????????16
6.1Strategy?????????.....................................................................16
6.2 Target audience????????????????????????..18
6.3 Brand positioning????????????????????????20
6.4 Media plan??????????????????????????...21
Reference????????..???????????????????22
1. Introduction
As a kind of social marketing communications tool, sponsorship creates mutual benefits for both the sponsor and

Howa Da
SMS12.4 paper 5 Does Sponsorship Pay Off pp352–364 KT2 20/7/11 21:23 Page 352 Does sponsorship pay off?
An examination of the relationship between investment in sponsorship and business performance Keywords
sponsorship spend investment business performance indicator Compound Annual Growth Rate Abstract CASE
STUDY Jonathan A. Jensen Adjunct Professor Columbia College Chicago, 618 S. Michigan Avenue Suite 700,
Chicago, IL 60605, USA Tel: + 312 933 2940 Email: jjensen@colum.edu Anne Hsu Account Director Relay
Worldwide, 375 Hudson Street, 13th Floor, New York, NY 10014 Tel: + 212 471 5495 Email:
hsu.anne@gmail.com Peer reviewed Do corporations who invest in sponsorship perform better? Examining ...
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However, no studies appear to exist that examine the relationship between the larger group of companies that
invest significantly in sponsorship and their business performance over an extended period. The purpose of this
case study is to examine the relationship between consistent investment in sponsorship and a company's overall
business performance. The study examines annual sponsorship spending data for more than 50 US–based
corporations, which constitutes all companies who invested a minimum of US$15 million per year in sponsorship
for the five–year period from 2005–2009. Business results achieved by these companies, including the key
performance indicators of stock price appreciation, total revenue, net income and earnings per share, over the
same five–year period were also tabulated. In order to correct for the varied sizes of the companies, we
calculated the five–year Compound Annual Growth Rate (CAGR) for each, and the percentage change for each
company's stock price from 2005 to 2009. The

Joint And Sponsorship Research Paper Essay
BI and Sponsorship Research paper: Introduction: In Business Intelligence sponsorship plays a vital role in its
development and its implementation as it incurs a huge cost, hence an executive sponsor must be smart enough
in dealing with such problems by understanding the limitations and generating a top–down approach for it. This
paper will give you a glimpse of the roles and responsibilities of an executive sponsor, and how he can do more
effectively. To explain it better I have cited two examples of Mobile BI and Healthcare Management BI and how
each company sponsor has to carry out a set of activities to fulfill their task and lead by example. In a nutshell,
every executive sponsor has to make sure that the BI project is in line with the overall company goals, required
resources are available and necessary guidance is given when required by the project. In Business Intelligence
sponsorship plays a vital role in its development and its implementation as it incurs a huge cost, hence an
executive sponsor has to be smart enough in dealing with such problems by understanding the limitations and
generate a top down approach for it. This paper will give you a glimpse of the roles and responsibilities of an
executive sponsor, and how he can perform more effectively. To explain it better I have cited two examples of
Mobile BI and Healthcare Management BI and how each company sponsor has to perform different set of
activities in order to fulfill their task and lead by example.

The Worth Of Sport Event Sponsorship A
Journal of Management and Marketing Research
The worth of sport event sponsorship: an event study
Jin–Woo Kim
The University of Texas at Arlington
Abstract
The authors investigate the relationship between sports–related event sponsorship and stock market valuation and
identify factors that influence the financial rewards of sponsorship using World Cup and PGA tour sponsorship
data. In particular, relationship between sports sponsorship with financial performance is examined in terms of
sponsorship fit, event characteristics, and brand equity. Event study results show that sponsorship for World Cup
and
PGA is positively related to abnormal stock returns for sponsors but not every sponsor enjoys significantly
positive cumulative abnormal ... Show more content on Helpwriting.net ...
Sports sponsorship makes it possible to link the aspiration and passion of a target audience to specific sports
(Arun, 2004). In general, sponsorship holds a unique position in the marketing mix because it is effective in
building brand awareness, providing differentiated marketing platforms, facilitating direct business benefits and
providing valuable networking and hospitality opportunities (ADREVIEW). The number of companies
sponsoring events has increased over the past decade.
However, it is somewhat unclear how the effectiveness of event marketing activities can be measured. As
mentioned earlier, approach to sports sponsorship can be divided into two
The worth of sport, Page 2
Journal of Management and Marketing Research research stream (see Table 1). One is the consumer
psychology approach which incorporates effect of sports sponsorship in terms of consumers' awareness,
recognition, and behavioral intentions. The other approach focuses on grasping the potential contribution of
sports sponsorship to positive or negative changes in stock price. The effect of sponsorship on firm value in the
stock market can be investigated in financial perspective.
Approach
Consumer
psychologic al approach
Table 1. Literature Review on Sponsorship Effects
Researchers
Contents
Speed and
Conceptual framework about the effect of
Thompson,
sponsor–event fit, perceived sincerity of the

2000
sponsor,

A Study On Agency Sponsorship Essay
Agency Sponsorship
The group will be run by a License Master Social worker (LMSW) who getting supervised to became a License
Clinical Social Worker (LCSW). The LMSW is very known in the community and works primarily with
adolescents. The LMSW works part time with the local Boys and Girls Club of America. This provides access to
a physical location for the group.
The Boys and Girls Club America mission is, "to enable all young people, especially those who need us most, to
reach their full potential as productive, caring, responsible citizens" (Boys and Girls Club Mission Statement,
2016). The group promotes self–care as well as improving the self–esteem of young adolescent females. This not
only fits in with the mission, but the core beliefs of proving ongoing relationships with caring, adult
professionals and life–enhancing programs and character development experiences (Boys and Girls Club Mission
Statement, 2016). Since LCSW works for the local Boys and Girls Club there is no additional cost for using the
space.
Membership
The group will service adolescent females in ages eleven to fourteen. This is a transitional time for most young
girls. Most girls in this age group are in middle school or entering high school. Before 15 years old, adolescents
will have been exposed to events that can influence their self–esteem in positive and negative ways (Young,
2009). Searcy (2007) states that "life decisions impacted by self–esteem included: (a) whether to engage in
protected

Corporate Sponsorships Throughout Olympic History
Corporate Sponsorships Throughout Olympic History
The Sochi 2014 Olympic Winter Games were successfully staged with the support of ten Worldwide Olympic
Partners (Olympics.org, 2017). The partners provided a variety of products, services, technologies, expertise, and
financial resources, creating unique contributions as well as innovative marketing programs that promoted their
Olympic sponsorships, support the athletes, and spread the Olympic values around the world, which included
(Olympics.org, 2015):
Coca–Cola leveraging their partnership to create positive change in Russian lives and accelerate business through
several initiatives including the support of the Olympic Torch Relay and launch of an Active Healthy Living
Showcase;
ATOS ... Show more content on Helpwriting.net ...
The Olympic marketing program also sold broadcasting rights where the Sochi 2014 Games made Olympic
broadcasting history with 102,000 (television and digital) recorded hours changing the way audiences consumed
major sporting events and broadcasters embraced new platforms and technologies (Olympics.org, 2017). The
Olympics licensing program helped the Sochi Games brand visible on tickets, tons of merchandise, and in every
stadium (Olympics.org, 2017). Sochi also saw a change in social interactions were many countries, cities,
companies, and individuals took to social media to express their pride, support, and opinions about the Games.
The Sochi Games gained more than 2.2 million new followers across all platforms, and a total of 7.7 million
Facebook fans (Olympics.org, 2017).
Global Corporate Sponsorship Reach
According to the text, on Olympic.org (2017), the Olympic Games are one of the most effective global marketing
platforms reaching billions in over 200 countries and territories. Corporate partners help provide vital technical
services, product support, Games staging, and operations of every organization within the Olympic Program
(Olympic.org, 2017). Olympic sponsorships create images of brand goodwill, build awareness and communicate
messages, and afford employee reward and client entertainment opportunities (Keller, 2014). These

Recommending Continued Sponsorship of the Posse Ride Essay
Recommending Continued Sponsorship of the Posse Ride
This is to recommend continued sponsorship of the Posse ride. In order to maximize the effectiveness and profit–
making potential, I propose the following changes in this program – 1) Repeating successful routes. 2)
Involvement of HOG members in route selection. 3) Follow up with Posse participants
30 days after the completion of events. 4) Creating spontaneity during the ride. 5) Increased participation of
employees on the rides. These new initiatives would help us better understand customer needs and build long
lasting relationship with customers.
A Harley–Davidson motorcycle is more than just a mode of transportation or ordinary product. It's an American
icon that is much ... Show more content on Helpwriting.net ...
Reinforcement of the brand leads to more sales and profits. In addition, it provides our dealers to generate
revenue and sell merchandise at stores.
Currently only 1 in 1,000 members took part in 1999 Posse ride. Repeating successful routes attracts new riders
who have heard stories from other HOG members. Using the same route leads to greater efficiency and builds
better relationship with dealers. We could also utilize the experience of existing riders in ironing out rough
patches on existing routes and building new routes. This would lead to active participation from members in
creating new rallies and increasing participation as well. We need to follow up with Posse participants after the
rally as well, rather than take a survey immediately after the end of the rally, we should get feedback after 30
days. This would provide us with candid refection and input for improvement with future rides. In order to
negate the effect of overdose of Posse Rides we should add some creative spontaneity to each event. This would
provide the riders with flair of expecting the unexpected. In order to understand and gel with the customer I
recommend increased involvement of employees in Posse rides. The involvement should not be from outside but
they should actually ride with HOG members and experience the same feeling. This would enable employees to
build lasting relationship and gather feedback from riders.
Through the Posse Ride we can

2008 Argument: Corporate Sponsorship In Schools
2008 Argument– Corporate Sponsorship in Schools
It's the big Friday game and it is the last play and you look up to the scoreboard but instead of seeing the score,
your eyes directly go to the big golden arc that's placed smack dab in the middle. That is corporate sponsorship's
main goal: to make you automatically think of them. Corporate sponsorship has become so prevalent in schools
that it is becoming the norm. Even bigger of a problem is that nothing is stopping from that occurring. It should
be obvious that corporate sponsorship in schools are negative to those involved. However, the sponsorships can
have some advantages to them that occur throughout the partnership. Although corporate sponsorship in schools
may have some benefits, they ... Show more content on Helpwriting.net ...
There are many negatives to corporate sponsorship yet they do not overshadow the positives of having corporate
sponsorship in schools. One major negative to having corporate sponsorship in schools is the distraction from
learning that occurs. The students may get easily distracted by bright ads or large lettered posters hanging in the
classroom as they try to take an exam or learn a lesson. Personally, I would be unable to focus on the lesson
when all I can see is a luminescent golden arc with a bright red background poster hanging right next to it. Apart
from distracting students, an ad could in a remote way cause social issues for certain students. For example, a
student who does not "fit in" socially because they do not go along with a certain ad could be criticized by their
peers because of that reason. Another negative to having corporate sponsorship in schools that is worthy
mentioning is the negative influences that an ad can have on students. Such as an ad for a pub or bar towards
college students that could be seen by high school students could influence some to participate in underage
drinking. Lastly, corporate sponsorship in schools could inadvertently offend or harm the feelings of those who
view them, whether it be the students or the staff. Such as a person who is a vegetarian could be offended by an
ad for a burger joint. In all, corporate sponsorship in schools surely contain negatives, and there are a multitude
of

Katie Davis: Education Sponsorship Model
Katie Davis was born and raised in Tennessee. Katie was homecoming queen, class president, and she was the
top in her class also. Katie's parent wanted her to go to college, but she decided not to. She went on a mission trip
to Uganda in December of 2006. She was only 18 years old when she left for Uganda. Katie loved Uganda, and
went back the following summer. Katie taught Kindergarten at orphanages. One day Katie sa w a vast number of
kids out in the open. The kids she saw should have been in school. Katie learned that their was a fee to go to
school in Uganda. Katie felt compassion for these children and she wanted to change the way things were. Katie
started the Education Sponsorship Outreach. This program had sponsors give money for the

Should Sponsorships Be Allowed In High Schools
What is one goal for high schools to accomplish besides their athletic programs winning state? The goal is
sponsorships whether if it's from shoes companies to sports drinks. What sponsorships do for their school of
choosing is they give thousands to even millions of dollars for the school to be fully equipped with the
company's gear. Specifically for the athletic department. That entitles the school to get brand new equipment
whenever they like and can supply athletes with the newest gear from that sponsor, but there have been some
issues with these sponsorships. So the big question is should Shoe companies continue to give free gear to high
school? Between families and schools being upset that their school was not chosen for sponsorship, ... Show
more content on Helpwriting.net ...
Some questions that will be ask that can help the chances of sponsorship are, what's the teams' record? How far
did they get in playoffs? Did they have any athletes make it to state? And the big question have they won a state
title? If the school can answer those questions with good numbers, then the school does have a chance of getting
a sponsorship. Other ways schools get sponsorships is because they have athletes who are the top recruits for
their sport and are getting offers from the top universities. When schools have some of the top recruits playing on
their team it brings attention to that school, that team, and all of its staff members as well. The more attention a
school attracts, the more people come to sporting events. What a perfect time for companies to have you
represent them and wear their gear. So if a little kid sees you wearing brand new Nikes, maybe he will ask his
consumer parents to buy those same Nikes for him. All because of your popularity. So even if even if the school
may not have won state every year but at least has a winning record, a

Christians Battle Against Poverty Essay examples
Let's look at some cold hard facts in the world surrounding us. Many of us live in comfortable lives–plenty of
food, a car for every member of the household, a roof over our heads, parents with steady jobs, etc. Thus,
America's comfortable bubble is formed. That is a fact, right? Well since we all know about America, we should
take a step outside of that cozy bubble around us and look at the rest of the world. We will soon see the reality of
the world surrounding us. So many of us know the typical stereotypes such as starving children in Africa, or the
overworked children of China, or even the uneducated people of South America. However, how many of us have
been face to face with the reality of the everyday lifestyle that these people ... Show more content on
Helpwriting.net ...
This was proof to Swanson that God was in on it. That same year, Everett and his family launched a new
overseas ministry after being provided satisfactory medical and financial resources. The new ministry became a
corporation that was later named Compassion. Compassion grew and by the mid 1970's had expanded to 17 other
developing countries and 180,000 sponsor children. Now over 1 million children in 26 developing countries are
sponsored through Compassion.
How It Works Reverend Everett Swanson did more than respond individually to the morbid reality of worldwide
poverty, he also created a way for us to respond easily by sponsoring a child. it would not be realistic to say that
every one of us must travel to Kenya to provide a meal for a starving child, or to drive to Mexico to teach an
illiterate teenager how to read and write. Nevertheless, we can show compassion to those affected by poverty
through sponsoring a child.
Compassion is an international Christian ministry that is dedicated to the development of children living in
extreme poverty in 26 developing countries. By collaborating with local Christian churches in communities
worldwide, they are able to care for the spiritual, economic, social, physical, and emotional development of
children. Compassion's mission statement is "In response to the Great Commission, Compassion International
exists as an advocate for children,

Medical Film Sponsorship Analysis
Medical film sponsorship is now recognized as a powerful option for marketers. It is a relatively inexpensive
way to reach millions worldwide. This film series will introduce your organization and brand into an emotional
relationship with the audience. Consequently, the effects of sponsorship are felt more strongly.
Showcasing sponsor's logo in e–book, posters, newsletter, blogs, podcasts and social networks make a positive
perception of your organization and will increase brand awareness or affinity of your organization. In addition,
the screen credits are a crucial area, these are how the audience will positively judge organization brand and
credibility. Furthermore, this documentary film series provides an amazing opportunity to share ... Show more
Film credits on all the episodes of the sponsoring documentary film and be listed on highly treasured IMDB
(International Movie Data Base) as "Sponsor".
2. An e–book, a concise version from the original film script with color diagrams will be published. This e–book
will showcase sponsor's name, address and logo. Sponsors will have license and rights to distribute e–book
digital copies via their own website.
3. The Sponsors at this level, get an opportunity to participate in Medifilms Corporations future events, meetings
and conferences as guest of honor.
4. Opportunity to share team's knowledge: If sponsor's specialty and expertise are relevant to the film title &
theme; the Medifilms production team will also consider including appropriate video clips related to sponsor's
medical facility, diagnostic, surgical state of the art equipment, surgical procedures and opinions from expert
team.
5. As a valued sponsor, your organization logo will be showcased in all the film series episodes and posters.
6. The film project and sponsor's information will be featured in our newsletter, blogs, podcasts and other social
media network.
7. The sponsor's organization logo and its website link are included in the medifilms Corporation's website main
sponsor's

Schools Should Not Encourage Corporate Sponsorships
For many years, corporations have sponsored schools in the United States. Many students and faculty can find
corporate advertisements all over the school; on jerseys, uniforms, equipment, and even school buses. Corporate
sponsorships bring money to cash–strapped schools that desperately need money, but these ads also bring
distractions to students. Students deserve the best education the school board can provide them and these
corporate sponsorships bring many distractions and annoyance to students. Schools should not allow corporate
sponsorships into their schools if they do not bring the best benefits to students. Although corporate sponsorships
bring a small number of benefits, the school board should provide an environment free from ads and corporate
influence in schools because corporate sponsorships create a biased education system and creates lifelong
customers out of vulnerable students. Corporate sponsorships bring a couple of financial benefits to cash–
strapped schools. These sponsorships can provide better equipment, new textbooks, and improved school
supplies to schools that need it. At Austin High School, corporate sponsorships would enable our school to
provide better uniforms and microphones for choir and to provide many essential supplies needed for art and it
also gives a way for schools to get more money from corporations whenever they need it. Corporate sponsorships
can provide upgraded computers and technology to students and can upgrade or create new

Red Bull Versus Coca Cola Sport Sponsorship from a...
RED BULL VERSUS COCA COLA SPORT SPONSORSHIP FROM A SPONSOR'S PERSPECTIVE
Author: Inken Hillnhagen email: hillnhai@uni.coventry.ac.uk University: Coventry University Faculty: Business
School/Sport and Event Management
buying the rights. Involved in this money is planning the sponsorship deal, carrying it out and last but not least
evaluating the whole process and engagement (Hermanns 2003). So according to this the strategic planning
process is crucial in order to communicate effectively and achieve the desired outcome. It has become more
professional and the amount of money and time spent on this process has increased over the last years.
Furthermore, Bühler and Nufer (2010) see mutual understanding, a long–term perspective and trust ... Show
more content on Helpwriting.net ...
Preliminary results show that there are big differences in the sponsorship strategy of Red Bull and Coca Cola.
While Coca Cola seems to be a partner of the sponsee, Red Bull is using a more aggressive style of sponsorship.
Red Bull tends to take control of the whole situation in order to ensure the success and the direction of the event.
The whole Red Bull company has implemented its sponsorship activities. An example is Red Bull TV, the
company owned TV channel, which further broadcast the sponsees. Sponsorship is part of the company
philosophy and irrigates its whole marketing strategy. The core product and the sponsorship area are closely
linked. Though different, these two cases both demonstrate that strategic planning is getting more important in
global companies. There are certain patterns which can be found as well as differences which are due to the
different approaches and culture of the company. The implications for the future are more professionalism and
concentrating on the own culture rather than trying to copy the strategy from another company. Strategies need to
be unique and specifically created for the organisation.
19th Conference of the European Association for Sport Management
159
19th Conference of the European Association for Sport Management
References:
Bühler, A. and Nufer, G. (2010) Relationship Marketing in Sports. Oxford: Butterworth–Heinemann Hermanns,
A (2003)

Yannely Suero : A Short Story
Can you imagine what kind of life you would have had if the person who is your father today rejected you and
ran away every time he saw your face just because he did not want you to be born in the first place? Meet
Yannely Suero, the girl who was rejected before she was even born. Growing up without a father was very
common for children in Villa Flores which is a community in the Dominican Republic. But Yannely's situation
was not just her not having a father to provide her with the basic needs that she needed, but it was beyond that.
She had a father who did not want her and even told her mother to get an abortion the second he found out she
was pregnant. Yannely's father was not around her mother before or even after she was born. When Yannely got a
little bit older she wanted to know her father, but she, later on, regrated even finding out who her father was
because of the way he treated her. It was too obvious that the father did not want her at all by ignoring her
knocking on the door, or the way he turned around and ran because he could not even look at her face. This broke
Yannely's heart but that was not the end of her journey. Through Compassion International Yannely found a
purpose and she was able to heal and feel loved again. Through a sponsor who was like a grandmother to her,
Yannely's life changed for good and she then focused on pursuing her dream of becoming a doctor. She held no
hate against her father because she decided that her father's rejection would

Graduation Speech : Mentor & Sponsorship Programs
typically have a lower level of confidence and belief within themselves which keeps them from attempting
higher risk projects and positions. Men, on average, achieve a higher work role status three years ahead of
women because of their increased confidence and expectations (Johns 2013). Openly praising and awarding
achievements can build confidence and also make staff feel appreciated. While high–incentive rewards are
valued, the highest value are those that include personal recognition from the leader (Conger 1989). Though, the
award action can take away some time otherwise devoted to work, the payoff can be high in the way the
empowerment produces confidence and motivation within the staff. Those who can be verbally persuaded with
the understanding that they have the capabilities to achieve success in prescribed tasks will have greater
inspiration with successful completion than those who internalize and personalize self–doubts when faced with
challenges (Conger 1989).
Mentor & Sponsorship Programs There is a lack of mentorship for women to assist with marketing their skills
and talents to support them with climbing the organizational ladder. "Women who are qualified to lead simply
don't have the powerful backing necessary to inspire, propel and protect them through the perilous straits of
upper management. Women lack, in a word, sponsorship" (WIA 2011). A study sponsored by American Express,
Deloitte, Intel, and Morgan Stanley demonstrated that there is either

Marketing and Sponsorship
The role of sponsorship in the marketing communications mix
Tony Meenaghan International Journal of Advertising Vol. 10, No. 1, 1991
Title: Author(s): Source: Issue:
The role of sponsorship in the marketing communications mix Tony Meenaghan International Journal of
Advertising Vol. 10, No. 1, 1991
The role of sponsorship in the marketing communications mix
Tony Meenaghan
This article examines the development of commercial sponsorship as a legitimate marketing communications
option available to management. Initial attention focuses on the causes of sponsorship emergence, the current
developments in this growing industry and the prospects therein. Sponsorship 's role on behalf of management is
... Show more content on Helpwriting.net ...
In 1984 comparative figures for sponsorship as a percentage of total advertising spend showed considerable
variation even among the more developed economies. As can be seen from Table 3, sponsorship in Italy was
estimated at nine per cent of total advertising expenditure compared with only 1.4 per cent in the US market
(AGB, 1986). These estimates of sponsorship spending do not include the expenditure which is necessary to
ensure the proper exploitation of the chosen sponsorship. The acknowledged industry norm is that expenditure at
least equal to the direct sponsorship costs is necessary for adequate exploitation. TABLE 3: SPONSORSHIP
EXPENDITURE AS A PERCENTAGE OF ADVERTISING EXPENDITURE IN 1984 (US$ MILLION)
Country Italy US UK West Germany Netherlands Advertising expenditure 2,580 73,380 5,670 5,192 2,003
Sponsorship expenditure 226 1,000 157 98 55 % 8.8 1.4 2.8 1.9 2.8
Source: Advertising Associations Driving forces behind sponsorship 's development The dramatic growth of
commercial sponsorship as a marketing activity is probably due to the following

What Is NASCAR Sponsorship?
Title Page Richard Freeman July, 18, 2015 (Page 1–3) Advertisement essay (Page 4) Work Cited (Page 5)
Advertisement NASCAR Sponsorship One of the fastest growing sports in America today is NASCAR," It's
impossible to watch an entire race without seeing hundreds of advertisements from the cars to the commensals to
the suits the drivers wear" (NASCAR). Even though it's not a long term advertisement some drivers put decals of
upcoming movies on the hoodies or the sides of their cars. In my advertisement analysis I looked at a racecar
with the advertisement of a movie called the "Incredibles". When a driver is winning a race, all the cameras are
on that car giving the advertisement publicity. When you advertise on a racecar you

High School Sports Sponsorship Essay
Sponsorships are the way people get advertised and products get bought and sold. If for say, a school had gotten
sponsored by Nike there would be reparations like a building being changed to the "NIKE building" or the
"NIKE gym" but the gains would be high. A school could get more acknowledgment or they could gain a large
sum of money from their sponsorship in order to fund their sports or schooling. Sponsorships are what help fun
activities and ways that schools or business could advertise their school, gain fame, or even be able to fund their
corporation, school, or business. Many famous athletes are sponsored by Nike and are required to wear some sort
of Nike wear whether it be cleats, hats, headbands, or even just shoes. Even the NFL (National ... Show more
One of the positive aspects that derives from this sponsorship would be the fact that the football athletes receive
a meal with adequate nutrition to fuel the body with nutrients such as carbohydrates, proteins, fats, which break
down into amino acids that allow for a better flow of blood. As a result of the better blood flow and such
nutrients, there would be a better performance at Friday Night Lights, also known as the typical high school
football game. However, one potential negative outcome that derives from this sponsorship would be that it may
seem that we have sold out to other football teams. This may affect the reputation of our school and our school
spirit. One potential situation that may derive from the corporate sponsorship would be for Subway to state
something such as the fact that we must change our names from the Godinez Grizzlies to the Godinez Subs in
order to maintain the current sponsorship ,which not only affects school spirit, but the overall reputation of our
school which has been our everlasting foundation. This will crumble the overall view of our school that may lead
to consequences later

Sport Sponsorship Research
"Construct conceptual model that measures the factors affecting sponsorship effectiveness in Egypt"
1. Introduction
Sponsorship can be defined as a business relationship that is mutually beneficial between the sponsor and the
sponsored (Olkkonen and Tuominen, 2006). Sport sponsorship is considered to be one of the essential forms of
sponsorship that involves sponsoring sport associations, teams, athletes, facilities, events, leagues and
competitions (Tsiotsou and Alexandris, 2008). Over the last decades corporate investments on sponsorship have
increased dramatically as well as the rapid increase in sponsorship expenditures worldwide from $2 billion in
1984 to $28 billion in 2004 (Carrillat et al., 2005; Koo et al., 2006).
Nowadays companies started to consider sponsorship as part of their marketing strategy for many reasons in
addition to being cost effective method as a marketing communication tool, for example to: increase brand
awareness; create brand image; re–position the brand/product in the minds of consumers; increase profit over a
short period; and achieve larger market share (Marshall and Cook, 1992; Thwaites, 1995, Pelsmacker et al,
2005). Recent academic research, however, has addressed the importance of attitude research in understanding
sponsorship outcomes (Alexandris et al., 2007). A variety of attitudinal and behavioral outcomes, such as media
exposure, awareness, recognition and recall rates, sponsor image, purchase intentions, and word–of–mouth

Sponsorship Scandal: Defeat Of The Canadian Government
The Canadian government has seen a plethora of scandals since it's creation in 1867, some more deplorable
than others. A scandal is defined as an action or event that is generally considered to be morally or legally wrong
which leads to public outrage (Oxford Dictionary, n.d.). There have been two scandals in particular that were
notable because they caused the defeat of the government of the time. The first was the Pacific Scandal of 1873
under the leadership of Canada's first Prime Minister John A. Macdonald. During his time in power, Prime
Minister Macdonald needed money to hold on to seats in Parliament, especially in Ontario and Quebec and
devised a plan with Sir Hugh Allen who was a very wealthy individual in order to receive funding ... Show more
The largest moral and legal issue that is applicable to both cases as well as most other scandals and affairs in the
government is a lack of transparency (Aucoin, 2006). In the Pacific scandal, Macdonald went behind the backs of
the people of Canada and many people in his government and wrongly sold the rights to the railway. This
demonstrates a lack of transparency because the public was unaware of what he was doing. It is unquestionably
crucial to our democratic system that the public has unwavering faith in their leader who can be trusted to uphold
a certain degree of morality. There was also a lack of transparency in the Sponsorship scandal because Chretien
chose to direct the program from the PMO (Prime Ministers Office) and bypassed the procedures that the Deputy
Minister of Public Works and Governmental Services Canada (PWGSC) generally are expected to follow
(Aucoin, 2006). Furthermore, the Deputy Minister of PWGSC failed to provide any safeguards that would
prevent the misuse of the funds in the program (Aucoin, 2006). Due to blatant lack of administrative control, it is
not surprising that a scandal

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