The document compares and contrasts two cafes: Cheong Foh Cafe and Geographer Cafe. Cheong Foh Cafe was founded in 1954 in Klang, Malaysia and has 10 employees serving 500-600 customers daily, including loyal long-time patrons. Geographer Cafe was founded more recently in 1999 in Melaka, Malaysia and has 15 employees serving a similar number of daily customers, primarily tourists. Both cafes face competition from other cafes and bistros in their areas. They employ various strategies around pricing, advertising, food and service quality, and atmosphere to compete effectively.

1. EFFECTIVE PUBLIC COMMUNICATION
OLD SCHOOL CAFÉ vs. MODERN CAFÉ

2. CHEONG FOH CAFÉ vs. GEOGRAPHER CAFÉ

3. CHEONG FOH CAFÉ
Founded: 1954 by Mr. Chong
York Lee
Address: 1, Lorong Gopeng,
41400 Klang, Malaysia.
Number of employees: 10
Number of customers:
500- 600/daily
Customer range: From young
adults to loyal old customers

4. GEOGRAPHER CAFÉ Founded: August 1999 by Peter and his friends Address: 83, Jalan Hang Jebat, 75200 Melaka, Malaysia. Number of employees: 15 Number of customers: 500- 600/daily Customer range: Tourist

5. CHEONG FOH CAFÉ

6. ANOTHER FAMOUS CAFÉ IN KLANG
COMPETITORS

7. (1) Pricing
(2) Advertisement
(3) Variety of Dishes
(4) Quality of Food
(5) Quality of Service
(6) Atmosphere
STRATEGIES

8. OBSTACLE AND CHALLENGES
“Armed with passion, determination, hard work, good training (and most importantly a good team of staff), you'll have no problem in the industry.”

9. •Established 60 years ago
•Family business
•Surrounded by cafés and bistro
NATURE OF BUSINESS

10. TEH C SPECIAL
COFFEE

11. TOAST
HALF- BOILED EGG

12. COFFEE POWDER
HOMEMADE KAYA

13. GEOGRAPHER CAFÉ

14. HEALTHY COMPETITONS
COMPETITORS

15. (1) Advertisement
(2) Variety of Dishes
(3) Quality of Food
(4) Quality of Service
(5) Atmosphere
STRATEGIES

16. OBSTACLE AND CHALLENGES
"Treat your customers how you'd like to be treated as a customer yourself. If you won't drink this drink you just made, don't ever serve it to your customers. Same goes for food."
- Kristine Tang, manager of Geographer café

17. •Surrounded by cafés and bistro
•Very outstanding due to its historical background and their good principle
•Serves healthy food
NATURE OF BUSINESS

18. TOM YAM COCONUT SOUP
SWEE SOUR CHICKEN

19. CORONA EXTRA
COFFEE
PLUM JUICE

20. CHEONG FOH CAFÉ

21. CHEONG FOH CAFÉ- FUTURE PLAN
? COMING SOON C U LATTE
HEADQUATER
BRANCH

22. EXPANSION OF CHEONG FOH CAFÉ
ECONOMY RICE
FACTORY PRODUCTION

23. SUSTAIN
GOOD RELATIONSHIP
PARTNER NETWORK

24. GEOGRAPHER CAFÉ

25. GEOGRAPHER CAFÉ- FUTURE PLAN
EMPLOYEE TRAINING
BUSINESS MODEL (ADVERTISEMENT & etc.)

26. EXPANSION OF GEOGRAPHER CAFÉ
LOCATE ANOTHER NEW BRANCH
SOCIAL MEDIA

27. SUSTAIN
MARKET RESEARCH
Are the competitors making better products?
Market in good response on products?
FEEDBACK FROM CUSTOMERS