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CMO Challenge Achieving Business Results in 2018

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Marc Meyer
Marc Meyer

This document provides advice for CMOs on achieving business results in 2018. It discusses allocating time, resources, and money effectively across social media, search, and web channels. CMOs are advised to determine what tactics are most effective, tweak strategies based on results, and focus on low-hanging fruit and areas with the most opportunities. For CMOs with no budget, it recommends prioritizing free tactics like SEO and content while establishing metrics for success. For CMOs with budgets, it suggests testing platforms, focusing on value, and clearly defining and measuring success using analytics and reporting.

Leadership & Management
1 of 21
The CMO’s Challenge The Quest for Business Results in 2018 January 2018 Marc Meyer/Digital Response Marketing Group/marc.meyer@drmglistens.com
You’re The CMO
What Are You Going to Do First?
Time, Resources and Money
Your Client Wants Results They Want to Make Money! What can you do?
Social Media-Paid or Organic?
What About Search?
What About the Web?
Don’t Mistake Activity for Achievement
CMO’s Want Business Results
Leads, Awareness, Branding,
What are You Going to Do? • It’s always going to be -Bang for the Buck-Be cheap • A combination of tactics, social, paid, organic, search, web, seo • Determine what’s working and what’s not • Tweak things • Budget vs No budget • Nothing is free, including your time • Low hanging fruit • Fish where the fish are • What tools • What resources
If You have No Budget • What do you do? What strategy, what tactics, what platforms? • Time frame? • What do you need to do? 30-60-90 days • What do you want to do? What do you do best? • What can you do for free? • What about your content? Free • SEO? Free • What are you going to measure? • Define your success • Reporting • Analytics
If You Have a Budget • How much? • How long? • A/B Testing • Which platforms? • Bang for the buck…again • What to measure? • What to manage? • Define success • MSG-Opens/Reads- CTR=Conversion =ROI • Reporting • Analytics
What’s Next? Figure it Out

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CMO Challenge Achieving Business Results in 2018

  • 1. The CMO’s Challenge The Quest for Business Results in 2018 January 2018 Marc Meyer/Digital Response Marketing Group/marc.meyer@drmglistens.com
  • 3. What Are You Going to Do First?
  • 5. Your Client Wants Results They Want to Make Money! What can you do?
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  • 15. Don’t Mistake Activity for Achievement
  • 18. What are You Going to Do? • It’s always going to be -Bang for the Buck-Be cheap • A combination of tactics, social, paid, organic, search, web, seo • Determine what’s working and what’s not • Tweak things • Budget vs No budget • Nothing is free, including your time • Low hanging fruit • Fish where the fish are • What tools • What resources
  • 19. If You have No Budget • What do you do? What strategy, what tactics, what platforms? • Time frame? • What do you need to do? 30-60-90 days • What do you want to do? What do you do best? • What can you do for free? • What about your content? Free • SEO? Free • What are you going to measure? • Define your success • Reporting • Analytics
  • 20. If You Have a Budget • How much? • How long? • A/B Testing • Which platforms? • Bang for the buck…again • What to measure? • What to manage? • Define success • MSG-Opens/Reads- CTR=Conversion =ROI • Reporting • Analytics