This document provides an overview of Juliana Méndez and her consultancy services. She has a background in several countries and speaks multiple languages. Her services include international business development, data analytics, sales and marketing automation, and serving as an innovation mentor for startups and corporations. She also provides services related to sales automation and integration, growth tracking and strategy, and analytics for early-stage companies. The document recommends approaches for gathering customer feedback and validating problems, needs, and solutions. It concludes with contact information to get in touch.

1. Juliana Méndez
Martischewski
- Creation is vital to her survival - New York Times

2. In Pictures
My languages:
Spanish, German, English, some
Bahasa
My background
• Colombia, Germany, Indonesia,
Spain, USA
• Dad: Colombian, Mum:
German/Polish

3. In Pictures
Believer in Collaboration & Big
picture thinker
• 80/20 person
• not good with details
• Micromanagement-Allergy
• Data and technology geek
• People Person
• Likes breaking the rules for
the sake of a better idea

4. In Pictures
Body and Mind
• Physical exercise & yoga
• Outdoor junkie
• Water sports, sand and sea
• Healthy lifestyle
Professional Me:
• International Business Development
• Analytics and Data
• Sales and Marketing Automation
• Innovation Mentor for Startups and
Corporations

5. Consultancy & Service Provider: for Startups, agencies, SME’s
Some collaborating faces in the team
Matias
Data Analyst
Rachel
Content and Web
Emily
Growth Strategist
Sales and Sales
Automation
Growth Tracking, KPI
Analysis & Dashboards
Data-Driven Growth
Strategy

6. Sales Automation &
Integration
Why?
• At some point Excel is not enough anymore
• increase your efficiency
• Don’t let any lead fall through the cracks
• Don’t lose information in the sales process
• Improve customer segmentation

7. Sales Automation &
Integration

8. Growth Tracking & Strategy
Why?
• you stagnate or want to grow faster but don’t know how
• to only focus on your best marketing channels, but which?
• increase Conversion & know who your power users are
• formulas and excel suck, you want to SEE your KPIs

9. Growth Tracking
How?
• integrate data from different data sources
• setup tracking for the relevant steps in the user journey
• visualise your most important KPI’s in Dashboards

10. Build a Growth Strategy
How?
• analyse customer lifecycle and
optimise for KPIs of each step
• create a List of Growth experiments
& gather experiment ideas from
your team
• Prioritise using the ICE Method
• I = Impact
• C = Confidence
• E = Experience
• Run Growth Experiments on a weekly
base & measure results

11. Growth vs. Digital Marketing
Difference between Growth Strategy & digital marketing?
Digital
Marketing
Strategy
Growth
Strategy

12. Analytics in Early Stages
Are you targeting
the right market?
Are you offering
the right solution for
that need?
Do people need it?
What to measure? Depends on your business’ stage
“How would you feel if you could
no longer use this product?”
• Very disappointed
• Somewhat disappointed
• Not disappointed (it really isn’t that useful)

13. Customer Development
Ask your Customers
• Is there a Problem? When, Who
has it, Why, What impact?
• How do you solve it?
• What do you spend on solving it?
• What is the main benefit from X?
• Where do you search for solutions?
But avoid Bad Answers
• open ended questions
• not suggestive
• no “would you”
• Focus on past behaviour
• no “compliments”
Check out survey.io Check out “The Mom Test”

14. - Get in Touch!
• juliana@saleside.co
• www.saleside.co
• linkedin.com/in/julianamendez/
• facebook.com/julianita.mendez
• Get in touch if you want to become a partner
and earn extra $$ :)