A merger is a combination of two or more organizations in which one acquires the assets and liabilities of the other in exchange for shares or cash or both the organization are dissolved and the assets and liabilities are combined and new stock is issued.

1. Merger - Integration strategies
Corporate Level Strategies

2. Prepared By
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Manu Melwin Joy
Assistant Professor
Ilahia School of Management Studies
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com

3. Integration strategies

4. Integration strategies
• It is done where the
company attempts to
widen the scope of its
business definition in
such a manner that it
results in serving the
same set of customers.
The alternative
technology of the
business undergoes a
change.

5. Integration strategies
• It is combing activities
related to the present
activity of a firm. Such a
combination may be done
through value chain. A value
chain is a set of interrelated
activity performed by an
organization right from the
procurement of basic raw
materials down to the
marketing of finished
products to the ultimate
customers.

6. Merger
• A merger is a combination
of two or more
organizations in which one
acquires the assets and
liabilities of the other in
exchange for shares or
cash or both the
organization are dissolved
and the assets and
liabilities are combined
and new stock is issued.

7. Examples of Merger
• Big oil got even bigger in
1999, when Exxon and
Mobil signed a $81
billion agreement to
merge and form Exxon
Mobil. ExxonMobil
remains the strongest
leader in the oil market,
with a huge hold on the
international market and
dramatic earnings.