Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Stability strategies
Corporate Level Strategies
Prepared By
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public...
Stability strategies
Stability strategies
Stability strategy is a
strategy in which the
organization retains its
present strategy at the
corpor...
Examples of Stability strategies
Steel Authority of India has
adopted stability strategy
because of over capacity in
steel...
Examples of Stability strategies
Cigarette, liquor industries
fall in this category because
of strict control over
capacit...
Pause/ Proceed with Caution Strategy
It is employed by the firm
that wish to test the ground
before moving ahead with a
fu...
Example
• In the India shoe market
dominated by Bata and Liberty,
Hindustan Levers better known
for soaps and detergents,
...
No-Change Strategy
It is a conscious decision to
do nothing new. The firm
will continue with its
present business definiti...
Profit Strategy
• A profit strategy is one that
capitalizes on a situation in which
old and obsolete product or
technology...
Examples of Profit Strategy
• Sylvania, RCA, and GE are
among the firms that
followed this strategy. They
decided to stay ...
Stability strategies    corporate level strategies - Strategic management - Manu Melwin Joy
Upcoming SlideShare
Loading in …5
×

Stability strategies corporate level strategies - Strategic management - Manu Melwin Joy

12,263 views

Published on

Stability strategy is a strategy in which the organization retains its present strategy at the corporate level and continues focusing on its present products and markets.

Published in: Education

Stability strategies corporate level strategies - Strategic management - Manu Melwin Joy

  1. 1. Stability strategies Corporate Level Strategies
  2. 2. Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
  3. 3. Stability strategies
  4. 4. Stability strategies Stability strategy is a strategy in which the organization retains its present strategy at the corporate level and continues focusing on its present products and markets.
  5. 5. Examples of Stability strategies Steel Authority of India has adopted stability strategy because of over capacity in steel sector. Instead it has concentrated on increasing operational efficiency of its various plants rather than going for expansion. Others industries are ‘heavy commercial vehicle’, ‘coal industry’.
  6. 6. Examples of Stability strategies Cigarette, liquor industries fall in this category because of strict control over capacity expansion. Both these industries require license under the provisions of Industries (Development and regulations) Act, 1951.
  7. 7. Pause/ Proceed with Caution Strategy It is employed by the firm that wish to test the ground before moving ahead with a full fledged grand strategy, or by firms that have an intense pace of expansion and wish to rest for a while before moving ahead
  8. 8. Example • In the India shoe market dominated by Bata and Liberty, Hindustan Levers better known for soaps and detergents, produces substantial quantity of shoes and shoe uppers for the export market. In late 2000, it started selling a few thousand pairs in the cities to find out the market reaction. This is a pause proceed with caution strategy before it goes full steam into another FMCG sector that has a lot of potential
  9. 9. No-Change Strategy It is a conscious decision to do nothing new. The firm will continue with its present business definition. When a firm has a stable internal and external environment the firm will continue with its present strategy.
  10. 10. Profit Strategy • A profit strategy is one that capitalizes on a situation in which old and obsolete product or technology is being replaced by a new one. This type of strategy does not require new investment, so it is not a growth strategy. Firms adopting this strategy decide to follow the same technology, at least partially, while transiting into new technological domains.
  11. 11. Examples of Profit Strategy • Sylvania, RCA, and GE are among the firms that followed this strategy. They decided to stay in the vacuum tube market until the “end of the game.”

×